| 需求链管理在零售企业中应用的分析与思考 |
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| 引用本文： | 刘振滨,田慧.需求链管理在零售企业中应用的分析与思考[J].经济与管理,2008,22(5):33-36. |
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| 作者姓名： | 刘振滨 田慧 |
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| 作者单位： | 1. 河北经贸大学,工商管理学院,河北,石家庄,050061
2. 河北省烟草专卖局,销售管理处,河北,石家庄,050051 |
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| 摘 要： | 需求链管理是以满足需求为核心的管理模式。在重视需求链管理实施主体选择的基础上,对需求链管理在零售企业的运作进行系统分析,得出了如下结论:我国零售企业实施需求链管理应注意紧密结合消费环境、时代背景,以软硬件的完善为基础、以数据共享为前提和以挖掘需求开发新产品为核心。
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| 关 键 词： | 需求链 需求链管理 供应链管理 零售企业 |
| 文章编号： | 1003-3890(2008)05-0033-04 |
| 修稿时间： | 2008年3月17日 |
The Analysis and Consideration of the Demand Chain Management in Retail Enterprise |
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| Liu Zhenbin,Tian hui.The Analysis and Consideration of the Demand Chain Management in Retail Enterprise[J].Economy and Management,2008,22(5):33-36. |
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| Authors: | Liu Zhenbin Tian hui |
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| Abstract: | The demand chain management is the mode of management that emphases meeting the demands.By expatiating the implementer of demand chain management based on emphazing the main body of the demand chain management,we can draw conclusions that the operation of the demand chain management of China's retail enterprises should combine closely with the consuming enviornment and the times background,take the perfect of the software and hardware as the base,take the data sharing as the premise and take the demand excavation and products exploration as the core. |
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| Keywords: | demand chain demand chain management supply chain management retail enterprise |
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