The concept of a marketing crisis |
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Authors: | Terry Clark |
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Affiliation: | (1) University of Notre Dame, Notre Dame, USA |
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Abstract: | Numerous marketing crises have gained media attention in recent years. The author examines the development of the concept of the crisis by political scientists, sociologists, and organizational theorists. Upon this base, a tentative definition for the marketing crisis is developed and a number of implications are drawn. Furthermore, the author suggests some directions for future research into the area of marketing crises. |
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