| 基于需求要素的持续竞争优势 |
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| 引用本文： | 王朝晖,.基于需求要素的持续竞争优势[J].华东经济管理,2007,21(5):87-90. |
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| 作者姓名： | 王朝晖 |
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| 作者单位： | 湖南第一师范,政治与管理系,湖南,长沙,410002 |
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| 摘 要： | 获得和保持竞争优势是企业竞争成功的关键,传统的竞争优势模型对于竞争优势来源分析时,对需求要素关注不够.文章从需求要素角度分析了企业竞争优势形成过程,并论述了基于需求要素的竞争优势模型与传统竞争优势模型的关系.
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| 关 键 词： | 需求要素 竞争优势 价值创造 |
| 文章编号： | 1007-5097（2007）05-0087-04 |
| 收稿时间： | 2006-12-30 |
| 修稿时间： | 2006-12-30 |
The Sustainable Competitive Advantage of the Demand-based Factor |
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| WANG Zhao-Hui.The Sustainable Competitive Advantage of the Demand-based Factor[J].East China Economic Management,2007,21(5):87-90. |
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| Authors: | WANG Zhao-Hui |
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| Institution: | Political and Management Department; Hunan First Normal College; Changsha 410002; China |
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| Abstract: | The key to success for the firms is to gain and keep the competitive advantage in the competition.However,the traditional model of competitive advantage did not pay enough attention to the demand factor.The essay analyses the development process of the competitive advantage from the perspective of the demand factor and then expound and prove the relationship of the two models. |
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| Keywords: | the demand-based factor competitive advantage value creation |
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