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Analysis of three-way non-symmetrical association of food concepts in cross-cultural marketing |
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| Authors: | Lombardo Rosaria Beh Eric J. Guerrero Luis |
| Affiliation: | 1.Economics Department, University of Campania, via Gran Priorato di Malta, Capua, 81043, CE, Italy ;2.School of Mathematical and Physical Sciences, University of Newcastle, Callaghan, NSW 2308, Australia ;3.IRTA-Monells, Finca Camps i Armet, E-17121, Monells, Spain ; |
| Abstract: | Quality & Quantity - This paper analyses the non-symmetrical association among some key-words in a food context, given the European countries and gender of participants to a survey. The aim is... |
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