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Which factors affect the duration of hot topics on social media platforms? |
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| Authors: | Zhao Jinlou Gao Hongyu Li Yongli Liu Jiaguo |
| Institution: | 1.School of Economics and Management, Harbin Engineering University, Harbin, 150001, People’s Republic of China ;2.School of Business Administration, Northeastern University, Room 532, Building No.1, Zhihui Street No.500, Hunnan District, Shenyang, 110169, People’s Republic of China ; |
| Abstract: | Quality & Quantity - Hot topics, as a common phenomenon on social media platform, play a major role in public opinion. This paper aims to discuss the issues about the duration of hot topics:... |
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