| 基于IPA方法的“昆明房交会”参展商满意度研究 |
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| 引用本文： | 季永青.基于IPA方法的“昆明房交会”参展商满意度研究[J].价值工程,2011,30(24):121-122. |
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| 作者姓名： | 季永青 |
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| 作者单位： | 昆明冶金高等专科学校,昆明,650033 |
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| 摘 要： | 本文选取2010年昆明房交会作为研究对象,运用IPA(Importance-Performance Analysis)分析方法,通过问卷设计和实地调查,得出了参展商对2010年房交会影响因子重要性和实际表现满意度的组合评价。从而对公司化运作、市场化较高、具有较大规模的商业展览的参展商满意度进行评价建议,以期对该展览项目进一步发展提供,同时对会展研究中参展商参展决策行为研究提供参考。
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| 关 键 词： | IPA方法 昆明房交会 参展商满意度 建议 |
Research on the Customers' Satisfaction of Kunming Estate Exhibition Based on IPA Method |
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| Ji Yongqing.Research on the Customers' Satisfaction of Kunming Estate Exhibition Based on IPA Method[J].Value Engineering,2011,30(24):121-122. |
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| Authors: | Ji Yongqing |
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| Institution: | Ji Yongqing (Kunming Metallurgy College,Kunming 650033,China) |
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| Abstract: | This article selects the 2010 Kunming Estate Exhibition as the research object,using IPA,and through the questionnaire and on-the-spot investigation,exhibitors＇ combined evaluation for 2010 impact factor importance and satisfaction degree of actual performance is obtained.Thus to conduct evaluation suggestions for company operation,higher marketization,exhibitors＇ satisfaction degree of commercial exhibition with larger scale,in order to evaluate the suggestion for exhibition project,and provide reference for exhibitors＇ decision-making behavior in the exhibition research. |
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| Keywords: | IPA method Kunming estate exhibition customers＇ satisfaction suggestion |
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