| 一种基于CVA的顾客价值计算方法 |
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| 引用本文： | 陈鼎藩,夏永林. 一种基于CVA的顾客价值计算方法[J]. 价值工程, 2011, 30(24): 12-13 |
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| 作者姓名： | 陈鼎藩 夏永林 |
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| 作者单位： | 1. 西北工业大学资源与环境信息化工程研究所,西安710072;西安电子科技大学,西安710071
2. 西安电子科技大学,西安,710071 |
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| 基金项目： | “中央高校基本科研业务费”资助项目 |
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| 摘 要： | 顾客价值分析和计算是在顾客价值内涵的基础上,分析顾客价值的影响因素,确定顾客总价值,为更好的增加顾客价值提供有效的信息支持。本文在对Gale顾客价值分析工具进行评判的基础上,指出这一模型存在的缺陷和使用限制,对模型进行了改进和完善,提出一种新的顾客价值计算方法。
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| 关 键 词： | 顾客价值 CVA 顾客价值计算 |
An Algorithm about Customer Value Based on CVA |
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| Chen Dingfan,Xia Yonglin. An Algorithm about Customer Value Based on CVA[J]. Value Engineering, 2011, 30(24): 12-13 |
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| Authors: | Chen Dingfan Xia Yonglin |
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| Affiliation: | ①② Chen Dingfan;② Xia Yonglin (①Institute of Resources and Environment Information Engineering,Northwestern Polytechnical University,Xi’an 710072,China;②Xidian University,Xi’an 710071,China) |
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| Abstract: | Based on the connotation of customer value,analysis and algorithm about customer value analyzes the influencing factor of customer value and determines total customer value,to provide effective informational support for increasing customer value.The article assesses analysis tools of Gale customer value,points out its defect and service restriction,at last,puts forward the suggestion on its improvement,and provides a new algorithm about customer value. |
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| Keywords: | customer value CVA algorithm about customer value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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