互联网背景下消费扶贫的商业模式创新机理

消费扶贫通过消费需求拉动贫困户的劳动供给,实现扶志、扶智和扶贫的多重效果,具有可持续的长期效应。如何构建多方共赢的商业模式是消费扶贫成功的关键。本文基于全国比较典型的13个消费扶贫项目的一手和二手数据资料,从消费者和贫困户两类主体解析“消费扶贫”商业模式,运用NVivo软件进行三阶段质性编码构建模型,根据商业模式创新路径模型解释了道德型消费力对该类商业模式的内生性驱动作用,以及模式所产生的多态价值效应,并在此基础上对模式的激活驱动机理、创新过程以及创新价值输出进行了探究。

The Business Model Innovation Mechanism of Consumption-based Poverty Alleviation under the Background of Internet

Poverty alleviation by consumption stimulates the labor supply of poor households through the consumption demand,and achieves multiple effects of helping the will,wisdom and poverty alleviation,which has a sustainable long-term effect.How to build a win-win business model is the key to the success of consumer-oriented poverty alleviation.Based on the first-hand and second-hand data of 13 typical consumer-oriented poverty alleviation projects in China,this paper analyzes the business model of“consumer poverty alleviation”from the perspective of consumers and poor households,and constructs a three-stage qualitative coding model by using NVivo software.According to the business model and its innovation path,this paper explains the endogenous driving effect of moral consumption power on this kind of business model.On this basis,the driving mechanism of the mode activation,innovation process and innovation value output are explored.