| e时代国际旅游企业区域型全球化市场分布及其启示 |
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| 引用本文： | 马梅.e时代国际旅游企业区域型全球化市场分布及其启示[J].经济地理,2006,26(1):156-159. |
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| 作者姓名： | 马梅 |
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| 作者单位： | 复旦大学,旅游学系,中国,上海,200011 |
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| 摘 要： | 通过对52家国际旅游企业区域型全球化市场结构的统计分析,指出在信息技术条件下,区域化运作才是旅游企业国际化的主导战略,从而启发中国旅游企业集团“立足于中国市场区划,走区域型全球化”的战略路线。
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| 关 键 词： | 区域型全球化 中国旅游企业集团 |
| 文章编号： | 1000-8462（2006）01-0156-04 |
| 收稿时间： | 2004-12-02 |
| 修稿时间： | 2004-12-022005-04-14 |
REGIONAL GLOBALIZATION OF INTERNATIONAL TOURISM ENTERPRISES DURING THE E-ERA AND ITS' GUIDANCE TO CHINESE FIRMS |
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| MA Mei.REGIONAL GLOBALIZATION OF INTERNATIONAL TOURISM ENTERPRISES DURING THE E-ERA AND ITS'''' GUIDANCE TO CHINESE FIRMS[J].Economic Geography,2006,26(1):156-159. |
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| Authors: | MA Mei |
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| Institution: | Tourism Department of Fudan University, Shanghai 200433. China |
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| Abstract: | This essay reveals regional globalization of international tourism firms through firsthand statistics of regional revenues of these firms.Also,it arouses strategic reconstruction to Chinese firms to hold on to Chinese regional internationalization. |
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| Keywords: | regional globalization Chinese tourism firms |
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