| 纺织服装行业老字号品牌创新研究 |
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| 引用本文： | 秦州,张莹.纺织服装行业老字号品牌创新研究[J].铜陵学院学报,2013(6):57-61. |
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| 作者姓名： | 秦州 张莹 |
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| 作者单位： | 安徽财经大学,安徽 蚌埠233000 |
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| 基金项目： | 安徽财经大学研究生创新基金课题（ACYC2013014）. |
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| 摘 要： | 进入经济社会发展的新时期，众多纺织服装行业老字号品牌面临发展停滞问题，甚至危及生存。运用创新理论对纺织服装行业老字号品牌如何在继承的基础上追求创新进行了剖析，并提出品牌形象创新、技术创新、市场创新和研发创新四大创新模式，以便对纺织服装行业品牌或其他老字号品牌的发展与复兴提供参考。
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| 关 键 词： | 老字号品牌 继承 创新 纺织服装行业 |
The Research on Time-honored Brand Innovation of Textile and Apparel Industry |
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| Qin Zhou,Zhang Ying.The Research on Time-honored Brand Innovation of Textile and Apparel Industry[J].Journal of Tongling College,2013(6):57-61. |
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| Authors: | Qin Zhou Zhang Ying |
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| Institution: | Qin Zhou, Zhang Ying |
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| Abstract: | Entering a new period of economic and social development,many time-honored enterprises of textile and apparel industry face stagnation problems , and even endanger the survival.This article uses the innovative theory to analyze time-honored brand how to pur-sue innovation on the basis of inheritance,and puts forward the brand image innovation, technology innovation, market innovation and inno-vation four big innovation modes, in order to provide the reference for the textile and apparel industry brand or other time-honored brand development and renaissance. |
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| Keywords: | Time-honored brand inheritance innovation textile and apparel industry |
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