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中小企业开展电子商务的浅析
引用本文:齐宪生.中小企业开展电子商务的浅析[J].中小企业管理与科技,2005(7):23-25.
作者姓名:齐宪生
作者单位:河北政法职业学院计算机系
摘    要:在未来的经济发展进程中,中小企业必将广泛的应用电子商务及其相关技术,以提高企业的管理、生产效率。提高企业对市场的应变能力和竞争能力。电子商务及其相关技术也必将成为中小企业参与国内、国际市场竞争的利器。本文在分析了中小企业在开展电子商务过程中存在的问题及原因基础上,就中小企业在开展电子商务时必须清楚和把握的几个重点问题进行了探讨。

关 键 词:中小企业  电子商务  市场竞争  商务营销  国际市场竞争  相关技术  发展进程  生产效率  竞争能力  应变能力

A Brief Analysis on Small and Medium-sized Enterprises' Launching E-commerce
Qi Xian-sheng.A Brief Analysis on Small and Medium-sized Enterprises'''' Launching E-commerce[J].Management & Technology of SME,2005(7):23-25.
Authors:Qi Xian-sheng
Institution:Qi Xian-sheng
Abstract:in the future economic development process, small and medium-sized enterprises will widely applyE-commerce and its relevant technology to improve their management and production efficiency and to raise their adaptability to market changes and competitive strength. Therefore, E-commerce and its relevant technology will become strong weapons when such enterprises participate in the domestic and international market competition. On the basis of analysing the existing problem and reasonning of their launching E-commerce, the article discusses several key problems that should be held in the course of launching e-commerce to enterprises .
Keywords:small and medium-sized enterprises  E-commerce  market competition  commercial marketing
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