弘扬民族品牌文化底蕴的移情手法 |
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引用本文: | 戴贤远. 弘扬民族品牌文化底蕴的移情手法[J]. 商业研究, 2003, 0(12): 96-97 |
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作者姓名: | 戴贤远 |
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作者单位: | 北京师范大学,经济学院,北京,100081 |
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摘 要: | 民族品牌没有正式的定义,但是却有深厚的文化底蕴。弘扬这些文化底蕴,是宣传民族品牌的捷径。移情作用在传达人的情感时有重要意义,因此,品牌宣传中,使用移情手法,传播速度最快,影响最深刻。古典诗词的韵味对民族品牌的文化底蕴有特殊的影响,在广告标识语中运用文化移情方法,可以产生绵长的韵味,加深民族品牌的文化底蕴。
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关 键 词: | 民族品牌 移情作用 中国古典诗词 广告标识语 |
文章编号: | 1001-148X(2003)12-0096-02 |
修稿时间: | 2003-01-22 |
The Method of Empathy in Promoting National Culture Brand |
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Abstract: | No one can define the concept national brand in the world, but people can still taste a kind of culture inside a brand. To spread the culture of a brand is part of a very important task in advertising national brands. Empathy can be applied as a good way in promotion for its wide impact and fast transmission. The essence of classical Chinese poetry affects the deepest part of national brand. It people employ a method of empathy in building advertising logo, they can strengthen the fundamental impact of the national brand, and, at the smae time, obtain incredible achievements. |
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Keywords: | national brand empathy classical Chinese poetry advertising logo |
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