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有限理性与自我主体意识
引用本文:高雷.有限理性与自我主体意识[J].经济学家,2007(1):11-16.
作者姓名:高雷
作者单位:汕头大学,商学院,广东,汕头,515063
基金项目:香港研究资助局资助项目 , 德国国家学术交流局资助项目
摘    要:经济学界至今还没有对有限理性的成因找到一个公认的正确答案.通过实验,本文证明了经济主体的有限理性不是由于人脑计算能力的约束,也不是由于道德或社会规范的约束,而是因为受到其不愿尊重客体的自我主体意识的影响.本文还证实,自我主体意识是禀赋效应、现状偏爱现象、沉没成本谬误、占便宜悖论、Ellsberg悖论和分离效应等异常现象产生的真正原因.

关 键 词:理性  有限理性  效用最大化  自我主体意识
文章编号:1003-5656(2007)01-0011-06
修稿时间:2006年9月23日

Limited rationality and subjective self-consciousness
Gao Lei.Limited rationality and subjective self-consciousness[J].Economist,2007(1):11-16.
Authors:Gao Lei
Abstract:Up until now,the economic academic circle has not found a generally acknowledged correct answer to the cause of limited rationality.Through experiments,this article proves that the limited rationality of economic body comes into being neither out of the limitation of human calculation ability nor out of the restriction of moral ethics or social regulation,but with the influence of its subjective self-consciousness which refuses to respect object.This article also proves that subjective self-consciousness is the real cause of some abnormal phenomena,such as endowment effects,status quo bias phenomenon,sunk cost fallacy,the paradox of profiting at other people's expense,Ellsberg Paradox,isolation effects,etc.
Keywords:Rationality  Limited rationality  Utility maximization  Subjective self-consciousness
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