基于探索性因子分析的河南省农业旅游开发研究

农业旅游是农业与旅游业相融合的产物。河南省是旅游资源大省,同时又是农业大省,具有发展农业旅游的有利条件。文章在河南省郑州、新乡、信阳、南阳、开封、商丘等地进行调研,运用SPSS17.0对所得数据进行探索性因子分析,以了解河南省农业旅游的发展现状。结合研究结论,该文分别从强化旅游基础设施、提高硬件接待水平;构建高质量、高品位的旅游环境,提高软件接待水平;开发创意农业旅游产品,满足旅游者的多样化需求;增强旅游参与性,提高旅游体验效果;提高从业人员素质,完善旅游服务质量等方面为农业旅游活动的顺利进行提供合理化建议。

RESEARCH ON THE DEVELOPMENT OF AGRICULTURAL TOURISM IN HENAN PROVINCE BASED ON EXPLORATORY FACTOR ANALYSIS

Agricultural tourism is the integration of agriculture and tourism. Henan is a great agricultural province with rich tourism resources. So it has the unique advantage of developing agricultural tourism. Based on the investi-gation in Zhengzhou, Xinxiang, Xinyang, Nanyang, Kaifeng and Shangqiu city etc. , in Henan province, this pa-per analyzed the development of agricultural tourism using the approach of exploratory factor analysis with SPSS17. 0. Combined with the research conclusion, it provided rational proposal from the following four aspects re-spectively:First, strengthening the tourism infrastructure and improving the level of hardware reception; Second, building high-quality and high-grade tourism environment and improving the level of software reception;Third, developing creative agricultural tourism products to meet the diverse needs of the tourists;Fourth, strengthening the tourism participation and improving the effect of tourism experience; Fifth, improving the staff's quality and the quality of tourism services.