| 透视春兰多元化 |
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| 引用本文： | 史广军,郝立辉.透视春兰多元化[J].时代经贸,2007,5(3X):75-75,93. |
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| 作者姓名： | 史广军 郝立辉 |
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| 作者单位： | [1]东北财经大学MBA学院,辽宁大连 [2]吉林石化公司生产运行处,吉林吉林 |
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| 摘 要： | 本文通过深入剖析春兰集团多元化三个台阶的发展状况，归纳了企业多元化应具有的先决条件。希望能够使企业充分认识多元化优缺点，从而使企业能够避免落入盲目多元化的陷阱。
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| 关 键 词： | 多元化 春兰集团 企业管理 施工企业 |
The analysis about diversification strategy of Chunlan group. |
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| SHI Guang -jun ,HAO Li - hui.The analysis about diversification strategy of Chunlan group.[J].Economic & Trade Update,2007,5(3X):75-75,93. |
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| Authors: | SHI Guang -jun HAO Li - hui |
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| Institution: | 1 Dongbei University of Finance and Economics, Dalla, China; 2 Jilin Petrochemical Company, Jilin, China |
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| Abstract: | According to the analysis about diversification strategy of Chunlan group, 1 induce the pre - resource that the diversified corporation should have, Diversification strategy has its advantage and disadvantage, so that the corporation should realize it and implement the strategy modestly. |
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| Keywords: | Diversification strategy Chunlan group |
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