| 试论我国奖励旅游市场开发--从奖励旅游的内部特征出发 |
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| 引用本文： | 高静,刘春济.试论我国奖励旅游市场开发--从奖励旅游的内部特征出发[J].桂林旅游高等专科学校学报,2006,17(1):68-71. |
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| 作者姓名： | 高静 刘春济 |
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| 作者单位： | 1. 上海对外贸易学院,上海,201620
2. 上海师范大学,犹他科技学院,上海,200234 |
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| 摘 要： | 分析了奖励旅游在市场功能、市场行为主体和市场运作等方面的内在特征，并以此为基础．从市场开发目标、市场选择、促销、奖励旅游参与方的各自职责，奖励旅游的运作模式、产品打造等多角度探讨了我国奖励旅游市场开发的措施，辨析了奖励旅游认识上的误区。
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| 关 键 词： | 奖励旅游 市场开发 本质 |
| 文章编号： | 1008-6080（2006）01-0068-04 |
| 收稿时间： | 2005-10-11 |
| 修稿时间： | 2005-10-11 |
Study on the Development of Incentive Tourism Market--From the Characters of Incentive Tourism |
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| LIU Chun-ji,GAO Jing.Study on the Development of Incentive Tourism Market--From the Characters of Incentive Tourism[J].Journal of Guilin Institute of Tourism,2006,17(1):68-71. |
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| Authors: | LIU Chun-ji GAO Jing |
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| Institution: | Shanghai Foreign Trade Collage, Shanghai 201620, China; 2. Tourism college, Shanghai Normal University, Shanghai 200234,China |
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| Abstract: | This article analyzes the characters of the Incentive Tourism directly,and thinks: the Incentive Tourism is one kind of manageable methods;the personal spare time and the disposable income are not the decisive factors for people;the buyer and the consumer are different groups;the buyer,consumer and the travel company affect the operating of Incentive Tourism together.Based on those opinions,this article probes into the measures of developing the Incentive Tourism Market. |
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| Keywords: | Incentive Tourism market development character |
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