商业模式创新的创意源泉及途径研究——来自手机行业的案例分析

目前,商业模式创新已经成为企业获得竞争优势的重要来源。文章运用案例研究方法 ,从价值主张、价值创造和价值获取方面对三类手机企业商业模式创新实践案例进行分析,结合内部和外部两个方面探讨了商业模式创新的创意源泉,认为企业通过消费者获取商业模式创新的创意源泉存在显著差异。在此基础上指出了手机行业通过消费者获得商业模式创新创意的主要途径。研究不仅丰富了现有的理论成果,也为我国制造业商业模式创新实践提供了有益的指导。     

如何通过网络嵌入推动平台商业模式创新——来自小米公司的探索性纵向案例研究

聚焦智能制造企业如何实现平台商业模式创新这一问题,按照资源基础-组织行为-创新绩效的理论分析框架,选择小米为案例研究对象,通过案例分析方法,研究智能制造核心企业发挥数字创新的驱动效应。研究发现,智能制造核心企业通过数据资产的网络嵌入,实现平台商业模式的创新,包括用户运营模式创新及价值攫取模式创新,还揭示了企业平台商业模式创新的过程机理,并建议企业应分阶段、按步骤地实施数据平台商业模式创新。     

颠覆与重构:互联网情境下商业模式动态模型构建

商业模式和商业模式创新对企业的成长和发展具有巨大的影响。本文通过系统的文献梳理,阐述了商业模式的内涵、构成要素以及从不同视角出发的理论及商业模式创新研究现状。在此基础上构建"互联网+"情境下一个以客户价值主张为导向、提供粘性增值服务并通过大数据管理对接企业价值创造的商业模式动态调整模型。研究结论可以帮助企业提升商业模式的效率和柔性,及时适应客户需求和外部市场的调整变化,对企业的创新创业和商业模式创新具有重要理论意义和实践价值。最后,提出了"互联网+"情境下商业模式创新在系统构成要素之间的协同作用机制、形成和演进机制以及创新创业与商业模式创新之间的关系机制三个方面的研究展望。     

包容性商业模式:社会创新的驱动力

从理论和实践两个角度对企业的包容性商业模式进行分析,提出了包容性商业模式作用于社会创新的机制框架,从哲学、流程、产品、政策四个方面对包容性商业模式的内涵进行剖析,深入阐释了包容性商业模式对社会创新的驱动作用。研究对于企业灵活运用包容性商业模式以获得更好的商业绩效和社会绩效具有一定指导意义。     

商业模式创新视角下后发企业颠覆式创新机理——基于智能手机行业的多案例扎根分析

商业模式创新是后发企业竞争优势的重要来源,探明后发企业通过商业模式创新实现颠覆的"黑箱"机制,已成为亟待解决的关键性问题。本文基于商业模式创新的新视角,探讨后发企业颠覆式创新的内隐机制,揭示了颠覆过程如何启动、颠覆动力如何持续等内在机理。收集整理华为、小米、OPPO、vivo四家智能手机后发企业的案例资料,采用多案例研究与扎根理论结合的方法,构建商业模式创新视角下后发企业颠覆式创新的机理模型。结果显示:基于用户价值体系迁移方向的价值主张设计、价值网络重构、盈利模式创新、关键资源能力强化等构成了颠覆启动机制,而隔离能力和企业柔性则构成了颠覆长效机制。最后,本文为后发企业提出了强化用户价值体系迁移感知能力、建立多元化的柔性机制、促进技术创新与商业模式创新深度融合的建议。     

社交网络游戏企业的快经营商业模式研究——基于企业伦理视角

本文采用探索性单案例研究方法,以Zynga公司为案例研究对象,以该公司的商业模式演化过程为主线,从企业伦理视角探讨社交网络游戏企业的快经营商业模式。研究发现:快经营商业模式具有快速吸引用户、快速响应用户需求、持续黏附用户等特征;对于伦理价值与经济价值的不同追逐是快经营商业模式产生演化的根本原因;背离企业伦理的商业模式导致员工缺乏创新精神和管理者过度重视利益,而消费者、竞争者和合作者等相关者则都受到了利益侵害。     

互联网平台企业商业模式创新影响因素研究——基于滴滴出行的案例分析

在"互联网+"背景下,企业利用互联网大平台和信息通信技术,通过优化生产要素、创新商业模式等途径在传统的领域创造新的发展生态。现代企业之间已经从传统意义上的产品和技术之间的竞争发展成为商业模式之间的竞争,商业模式的创新可以给企业带来独特的竞争优势。文章结合互联网平台企业的特点,通过对滴滴出行这个典型案例进行深入分析,对互联网平台企业商业模式创新影响因素进行了研究,归纳总结出影响滴滴出行商业模式创新的六个关键因素。     

服务化商业模式创新架构与要素研究——以利丰为例

商业模式是当今企业核心竞争力形成和发展的关键问题,特别是在产业供应链服务化背景下,如何有效地构造和推动商业模式的创新和可持续是企业供应链管理的核心所在。因此,究竟如何认识服务化商业模式变革的原动力,以及模式建立和演进过程中的组织结构、创新要素和治理方式是一个需要不断深入研究的课题。本文基于国内外有关商业模式相关理论研究,提出了服务化商业模式创新的架构和要素并运用利丰的单案例研究,分析了该理论模式的核心内容和主要路径在实践中的适用性,即服务化商业模式创新的原动力对模式结构选择的影响,以及结构与创新要素和创新治理之间的关系。     

新创企业技术创新与商业模式创新的交互作用研究

新创企业必须依靠创新才能打破在位企业的垄断,而创新包括技术创新和商业模式创新,新创企业发展到一定阶段后通常需要技术创新与商业模式创新的协同发展。文章从技术创新和商业模式创新之间的关系入手,通过多案例分析,研究不同类型新创企业在其发展的不同阶段技术创新与商业模式创新的交互作用,为新创企业发展提供理论指导。     

动态环境下的后发企业追赶研究——基于商业模式创新视角

商业模式创新一直被视为企业后发追赶的重要手段，本文借助典型案例，从商业模式创新视角对动态环境下的后发企业追赶问题进行相关讨论。研究发现，商业模式创新是一个动态演进的过程，随着竞争环境的改变和新市场机会的出现，后发企业需要对已有商业模式进行持续不断的调整和修正，从而使其更好地适应新的商业环境。此外，市场时机选择、企业资源配置、技术创新协同等因素在后发企业开展商业模式创新过程中发挥了重要的作用。     

企业流程创新管理模式研究——以联想业务变革经理制为例

本文以联想业务变革经理制为研究对象,运用理论与案例相结合的研究方法,探讨中国企业业务流程创新管理模式。通过阐述联想业务变革经理制产生的背景、业务变革经理的职能以及相关案例,来揭示联想在企业流程创新管理中所做出的努力以及成果。希望通过对联想业务变革经理制的研究,为中国大型企业管理模式转型、梳理业务组织架构、提高管理效率、优化决策模式提出一个新的方向。     

人力资源柔性研究现状及其在中国商业银行实践新思考

通过理论基础、维度与测量、影响因素、组织绩效影响等4个方面对人力资源柔性研究现状做文献研究述评,并基于此提出研究与实践新方向,提出本土国情下中国商业银行人力资源柔性、创新能力以及创新实践的测量体系,探讨人力资源柔性与创新能力以及创新实践之间的影响关系,充分考虑外部环境对上述关系的影响,提出中国商业银行业务创新实践的概念模型。该模型有助于拓展人力资源柔性理论的实证研究,并基于研究成果深入剖析适合中国商业银行发展的人力资源柔性管理模式。     

Business Model Innovation for Sustainability: Towards a Unified Perspective for Creation of Sustainable Business Models

Business model innovation has seen a recent surge in academic research and business practice. Changes to business models are recognized as a fundamental approach to realize innovations for sustainability. However, little is known about the successful adoption of sustainable business models (SBMs). The purpose of this paper is to develop a unified theoretical perspective for understanding business model innovations that lead to better organizational economic, environmental and social performance. The paper examines bodies of literature on business model innovation, sustainability innovation, networks theory, stakeholder theory and product–service systems. We develop five propositions that support the creation of SBMs in a unified perspective, which lays a foundation to support organizations in investigating and experimenting with alternative new business models. This article contributes to the emerging field of SBMs, which embed economic, environmental and social flows of value that are created, delivered and captured in a value network. It highlights gaps for addressing the challenges of business model innovation for sustainability and suggests avenues for future research. © 2017 The Authors. Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd     

The business model dilemma of technology shifts

Technology shifts are lethal to many manufacturing companies. Previous research indicates that this is not purely a problem of technological innovation, but is also closely related to the inertia of business models and business model innovation. This paper inquires into the dynamics of this intersection between technology and business models. Anchored in a case study in the automotive industry, it reveals how a potential technology shift constitutes a business model dilemma for firms leading in the existing technology. The paper illustrates why technology shifts are so difficult to master and contributes to theory by suggesting that managing technology shifts does not require either technology or service innovation in order to create a viable business model, but instead a compound of both. Furthermore, the paper applies a business model perspective to illustrate the explanatory power of analyzing the challenges of technology shifts faced by incumbent firms.     

How supply chain strategies moderate the relationship between innovation capabilities and business performance

The purpose of this paper is to study how the fit between innovation capabilities and supply chain (SC) strategies affects business performance. An empirical study based on a sample of 329 companies from Portugal and Brazil was performed to test a theoretical model based on the resource-based view. Linear and hierarchical regression analyses are conducted to test the hypotheses. The different combinations of core and supplementary innovation capabilities and lean and agile SC strategies are empirically tested and discussed. Data reveal that core and supplementary innovation capabilities positively impact on business performance and that SC strategies moderate the relationship between innovation capabilities and business performance. The analysis also shows that the combination of an agile SC strategy and supplementary innovation capabilities offers the greatest opportunities to improve business performance. The results of this study could help managers to choose the most appropriate SC strategy, thus contributing to increasing the impact of innovation capabilities on business performance. This study contributes to the knowledge concerning the consequences of adopting different innovation capabilities and SC strategies on business performance.     

短视频平台型企业商业化转型的商业模式创新——以快手为例

近年来短视频市场规模增速趋缓,短视频平台型企业的战略重点开始从用户增长转为盈利增长。因此,平台企业亟需进行商业模式创新,助力短视频平台企业商业化加速。本文基于价值共创理论,关注用户及合作伙伴的价值创造能力,将商业模式创新链解构为价值主张、价值共创、价值传递、价值获取四大模块,进而分解为9个指标。并以快手为研究案例,通过实证资料编码分析其创新举措。研究揭示了短视频平台型企业商业模式创新的内外驱动因素,绘制出创新路径图,指出要素关系网络和革新方向,为短视频平台型企业的商业化转型提供以下的参考:企业应坚持核心价值主张,构建用户、合作伙伴、企业三者协同的价值共创体系,以加强用户互动和连接为推手,实现多样化的盈利获取。     

The role of HRM practices in product development: Contextual ambidexterity in a US MNC’s subsidiary in India

Abstract

Recent studies have started exploring the linkages between organisational ambidexterity (OA) and HRM practices. OA is noted as a critical resource in achieving product, process, and business model innovations. By adopting an inductive case study of a US MNC subsidiary in India, we found empowerment-focused HRM practices were being used for exploration of new ideas and efficiency-focused HRM practices were adopted for the exploitation of the organisation’s existing strengths. Empowerment-focused HRM practices created a culture of openness and risk-taking, which facilitated the creation of an ambidextrous context. Further, ambidextrous learning was moderated by the adoption of a managerial/leadership style that focused on ‘mirroring competencies’ between the parent operation and its subsidiary. HRM practices were aimed at developing behaviours that valued the team-based co-development of graphic processor designs by means of a ‘parallel processing’ approach to product development. Additionally, the HRM practice of offering intrinsic employee rewards and both informal and formal training facilitated OA in delivering product innovation. This study represents a pioneering exploration of multiple levels of analysis (individual, functional, and organisational) for product innovation through the lenses of ambidexterity, innovation, and HRM practices. The implications for both theory and practice are also discussed.     

Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice

Recently, innovation processes towards sustainable development have received increasing attention in academic literature. This research introduces the combination of insights from innovation theory, sustainable development practice and small business characteristics to unlock new knowledge on factors that influence the translation of sustainable innovation within small and medium‐sized enterprises (SMEs) into practice. The sustainability themes and activities as described for large companies (i.e. in the sustainability reporting and management literature) were used as starting point in this study. It presents empiric results of the PRIMA Project conducted within the rubber and plastics industry (RPI) on sustainable innovation activities. It will show that many sustainable innovations are directed at the improvement of technological processes (eco‐efficiency) and to lower costs of production. These innovations can be seen as incremental. Companies with sustainability integrated in their orientation and innovation processes show value creation: the development of products new to the market (radical innovations) and cooperation with stakeholders. The PRIMA project shows that more insight in SME innovative characteristics and (e)valuation of sustainable innovation efforts provides opportunities to improve the sustainability performance of SMEs. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.     

高职院校物流专业“师傅带徒弟”的实训模式

高职院校物流专业"师傅带徒弟"的实训模式,就是学院与企业结合的模式、理论与实践结合的模式、学院教师与企业师傅结合的模式、学生课堂学习与学生企业学习结合的模式,通过"师傅带徒弟"的实训模式,使学生既能学到物流专业的理论知识,又能掌握物流专业的实践知识,使学生毕业就能上岗,上岗就能成为熟练操作工。