如何利用互联网思维开展高校校友工作

校友资源是高校最宝贵的资源之一，整合、开发好校友资源是校友工作的重要内容。然而，现有高校校友工作的整体发展情况较高校发展仍相对滞后，甚至是落实。本文从部分高校校友工作开展过程中存在的问题出发，浅谈如何利用互联网思维，开展高校校友工作。     

浅谈针对在校生开展校友文化建设的途径

随着高等教育体制改革的深入发展,高校间竞争日益加剧,校友作为高校重要的社会资源,愈加受到高校的重视。文章尝试从对在校生中开展校友文化建设来探索校友工作的挖深挖潜,以期对校友工作有所裨益。     

以服务为宗旨 以情感为纽带促进我院校友工作开展

在我国高校的发展过程中,校友是一种重要的发展资源。高校的校友是高层次的知识分子群体,在高校的发展过程中,一代代的校友层出不穷,是高校发展的不竭动力,也是高校发展源源不断的财富。     

略论高校校友工作精细化管理

高校实施精细化管理具有必要性和现实意义。校友工作是高校工作中的重要组成部分,如何提高精细化管理水平也是值得思考的问题,本文分析当前高校校友工作的现状及主要问题,就高校校友工作精细化管理方面的问题做了简单的论述。     

浅析高校校友档案建设及开发研究

校友档案是高校档案的重要组成部分,搭建起母校与校友之间沟通的桥梁,为高校蓬勃发展做出贡献,同时,为校友成就事业提供强有力的档案资料支撑.伴随着数字化融入校友档案,新系统的开发研究,校友档案必将迎来崭新的面貌.     

地方高校校友捐赠机制探索

在我国经济水平不断提高的影响下,我国高校校友捐赠机制也得到了巨大的发展空间,并且已经逐步发展成为高校资金的主要部分。文章首先对校友捐赠以及其对于高校发展的作用进行了分析,进而又对地方高校校友捐赠机制进行研究和阐述。     

校友资源在高校发展中的作用研究

校友资源作为高校的一种独特资源,在拓展高校筹资办学途径、促进教学改革、促进校企合作、加强大学生思想政治教育、提升大学生就业质量等方面发挥着重要作用。高校应从战略高度重视和开展校友工作,培育和开发校友资源,为高校的建设发展作出应有贡献。     

情感维护:高校校友捐赠长效发展的广泛基础——基于长尾理论视角

基于长尾理论视角,论述了情感维护是高校校友捐赠长效发展的广泛基础。首先,在论述长尾理论具有小利润大市场的"长尾市场"现象基础上,指出"长尾市场"现象在校友捐赠文化中同样存在;其次,对我国高校过于依赖精英少数、忽视广泛多数造成校友捐赠的偶然性和短期性进行了阐述;最后,从情感倾注打造校友捐赠的长尾效应,提出了完善我国高校校友捐赠的对策建议。     

我国高校校友工作现状及创新途径探索

随着国家对教育的不断投入,高校校友数量越发增多,作为具备高强度知识能力的群体,将会为高校发展带来无可忽略的支撑,同时也能够在相当大的程度上影响到现代社会的长远建设发展。但就目前来看,我国高校在开展校友工作的过程中仍旧面临诸多问题,此类问题导致校友资源的应用受到影响。为此,高校校友会有必要坚守可持续发展理念和人本思想,优化完善现有校友工作机制,以此为学校发展、社会建设提供相应的铺垫作用。文章就我国高校校友工作的现状以及相应的创新途径作出了简要探析,以求能为有关单位提供借鉴作用。     

抓住机遇 推动校友工作行稳致远

中国高等教育快速发展,高校与高校之间的竞争日益激烈,为高校校友工作带来了机遇与挑战。各高校校友会应根据自身的实际情况,通过“纪念 + 校庆”、“情系母校”、班级聚会等多种形式组织开展活动,促进校友与母校在人才培养、科学研究、成果转化、社会服务方面的合作力度,通过构建校友会平台和信息网络系统,抓住机遇、迎接挑战,凝聚校友...     

时间框架对捐赠意愿的影响

探讨募捐信息的统计数据呈现方式是否会对捐赠意愿有所影响,即究竟是短时间框架与低数值结合,还是长时间框架与高数值结合的表述更能引发个体捐赠行为。解释水平理论认为更短的时间框架表述会使事件距离更近,而基于基础概率谬误理论,人们在进行主观概率判断时倾向于使用具体突出信息而忽略掉基础信息。两种理论应用于此将得出相反结论。研究结果表明解释水平理论是时间框架对捐赠意愿影响的作用机制。短时间框架下个体感知的事件距离更近,因而捐赠意愿更高,并且这种效应对未来结果关注度低的人作用显著,对未来结果关注度高的人无明显区别,解决了将时间与数值信息结合的框架效应的理论矛盾,为慈善机构改善募捐策略提供了启发和实践方法。     

中国食品加工制造类上市企业社会捐赠与经济绩效关系研究

本文以2010至2013年的40家食品加工制造类上市企业为样本,实证分析了企业的捐赠支出与经济绩效之间的关系。研究表明,企业的捐赠支出与经济绩效呈显著的正相关关系;企业的广告支出与经济绩效呈正相关关系,但不显著;还表明民营企业的捐赠支出对经济绩效的影响效果大于国营企业。根据实证结果,本文认为,政府和媒体应结合自己的特点,对捐赠企业进行正面的引导,提高捐赠企业的积极性,从而形成良好的社会捐赠氛围。     

To pay or not to pay — the role of monetary incentives in an optimal blood donation service bundle

• This study derives four attributes that make up the typical blood donation service bundle. It focuses on the role of monetary incentives in such bundles, but also discusses three other attributes, namely the offering organization, the distance to donation location, and the donation time. Each attribute is discussed in the context of a blood donation marketing mix. In an empirical conjoint study, 529 potential blood donors evaluate different designs of blood donation service bundles. Monetary incentives are found to be the most important factor when donors compare different blood donation service bundles. It is found that the distance to the donation location is almost as important as monetary incentives. Blood donation organizations aiming to collect all blood donations from unremunerated blood donors should therefore shape their service bundles to be attractive for potential blood donors. It is concluded that nonpaying blood donation organizations have to offer superior convenience to their donors to be able to compensate for not offering monetary incentives. Operating with mobile donation teams is one of the concrete suggestions for blood donation marketing that are given in this study.

Copyright © 2013 John Wiley & Sons, Ltd.     

Influence of knowledge,bodily integrity,religion and media on attitudes toward organ donation on the university campus

This study examines the influence of knowledge, bodily integrity, religion, and media on attitudes toward organ donation on University campus. A total of 724 participants completed surveys for this study a multivariate regression model was used to test the effects of these factors on participants' attitudes toward organ donation. The variable sets considered are the knowledge of organ donation, bodily integrity, religion, media, and attitudes toward organ donation. The results suggest that the effect of knowledge, bodily integrity, religion, and media influences the intention to donate organs. There is a positive relationship between the knowledge levels of participants on the University campus and belief levels and organ donation attitudes, and the fear of disintegration of their bodies is still an obstacle to organ donation. The paper indicates how it is possible to distinguish different components of organ donation behavior and to present the conclusions regarding the context on a University campus. The findings extend the exchanges with respect to the part of beliefs in the intentions of organ donation and arrangement of attitudes and have a significant incentive in making open approaches that further promote organ donation.     

网络捐款模式探究

近年来,网络和慈善事业飞速发展的,网络捐款凭借快速、方便的特点,已逐渐成为重要的捐款途径。本文通过对网络捐款基本模式进行分析,发现其存在信息发布分散、监管缺失、信息反馈缺乏针对性等问题。针对上述问题,借鉴第三方B2C电子商务模式,提出了第三方网络捐款模式并对其进行了详细介绍。     

The effects of donation button design on aid agency transactional trust

• The effects of web page donation link (donation button) design on aid agency transactional trust was examined in a survey and in two experiments. Experiment 1 compared three donation button designs, which were developed on the basis of study 1, which was a survey of 559 charity websites, and found no significant effects on rated transactional trust. Experiment 2 attempted to manipulate transactional uncertainty through donation button design by incorporating crisis/need and aid agency response photographs. These button design manipulations significantly increased rated transactional trust. In both experiments, transactional trust ratings were significantly correlated with donation compliance ratings. These results suggest that transactional trust can be enhanced through the considered design of the donation button, and increasing transactional trust in this manner may result in more online donations.

Copyright © 2011 John Wiley & Sons, Ltd.     

Reward for organ donation: is it effective or not as a promotion strategy?

This study aims to investigate the effects of the rewards for organ donation as a promotion strategy, which is part of a campaign to promote organ donation in Korea by the non‐profit organization Korean Network for Organ Sharing. This study examines how the effects of rewards for organ donation differ in terms of reward types, public self‐consciousness, and stages of change. An interaction effect between types of reward, stage of change, and the degree of public self‐consciousness was found. Reward type and stage of change were found to function as moderators of the effect of public self‐consciousness on the intention to register for organ donation. The effect of public self‐consciousness on the intention for organ donation was positive and statistically significant among those who were in the contemplation stage and exposed to non‐material types of reward. On the other hand, the effect of public self‐consciousness on the intention for organ donation was negative among those in the pre‐contemplation stage and exposed to material types of reward. Practical implications for organ donation organizations are suggested. Copyright © 2016 John Wiley & Sons, Ltd.     

Psychographic clustering of blood donors in Egypt using Kohonen's self‐organizing maps

• Blood donation has historically been marketed as one of the purest examples of altruistic or pro‐social behavior. The recruitment of blood donors is, however, a challenge as transfusion centers worldwide strive to attract and retain blood donors. This study uses self‐organizing maps (SOM) to examine the effect of various psychographic and cognitive factors on blood donation in Egypt. SOM is a machine learning method that can be used to explore patterns in large and complex datasets for linear and nonlinear patterns. The results show that major variables affecting blood donation are related to altruistic values, perceived risks of blood donation, blood donation knowledge, attitudes toward blood donation, and intention to donate blood. The study also shows that SOM models are capable of improving clustering quality while extracting valuable information from multidimensional data.

Copyright © 2009 John Wiley & Sons, Ltd.     

信任环境、政企关联与企业捐赠 ——基于企业所有权的视角

基于委托代理理论,从企业所有权视角对信任环境与企业捐赠之间的关系进行实证研究,并且进一步分析政治关联对两者之间关系的影响,结果显示:从整体来看,信任环境与企业捐赠显著负相关,即制度环境的改善抑制了高管的机会主义行为,捐赠的代理问题得到缓解,但在根据控股股东性质对样本进行分组检验后发现,上述现象仅在国有控股企业中存在。政企关联削弱了信任环境对企业捐赠的影响,加剧了捐赠的代理问题,但这种现象主要体现在非国有控股企业中。非国有控股企业之所以甘愿承担政企关联所带来的更严重的捐赠代理成本,原因在于其主要想通过政企关联来发挥捐赠的政企纽带效应,以达到获取政府补贴的目的,而这种现象在国有控股企业中并不存在。