移动电子商务采纳行为研究

研究立足于湖南省内现状,采取理论和实践研究相结合的方法,首先在技术接受模型的基础上,整合了影响用户接受移动商务的主要因素,构建用户接受移动商务影响因素的研究模型,再以湖南电信客户为对象,选取不同年龄层次的消费者为代表,针对移动商务的特点,进行移动电子商务个人采纳行为的调查,最后再通过问卷分析,得出影响消费者移动电子商务采纳行为的结论。通过研究结论,文章中提出了移动商务的发展建议,为企业开展移动商务营销提供了一些参考。     

基于J2ME的移动商务服务系统开发

移动电子商务是通过手机、个人数字助理等无线终端进行的电子商务.本文主要探索无线应用开发和移动电子商务的结合点,提出了基于J2ME移动商务服务系统解决方案,实现移动互联网环境下,无线终端(手机)用户可以通过客户端程序访问商务服务,提供商品交易对移动用户支持.本文以移动购物系统的研究与设计为基础,根据移动电子商务的具体需求,基于J2ME设计和实现一个移动购物系统,包括用户登录、商品选购、浏览订单、订单支付和账户管理等功能.     

移动商务中移动身份管理应用、技术及服务提供商初探

移动商务(Mobile Commerce,简称M-Commerce),通常指对利用移动网络或者无线网络进行数据传输,通过移动终端开展各种商业经营活动的电子商务模式.移动终端类型多样,包括手机、个人数字助理(PDA)、笔记本电脑以及专用移动终端等.移动商务是和商务活动参与主体最密切的电子商务模式之一,在商务活动过程中以应用移动通讯技术发挥移动终端作用为特性.用户在使用移动终端的时候需要建立起对应关系,通过与移动终端的通讯可以第一时间与其他用户或者服务器进行沟通,使用户能够脱离传统设备和网络环境的限制,最大限度地驰骋于自由的商务空间.     

移动电子商务产业应用模式创新研究

作为社会信息化与现代服务业的重要组成部分,一个以通信、网络技术为基础的"移动互联新生态"正在世界范围内迅速成长,并酝酿着新一轮的商务革命,移动商务正逐步成为我国电子商务领域的新亮点和主要方向,带来了前所未有的发展新机遇。本文以移动电子商务应用模式为研究对象,系统地分析了移动商务产业链主体特点、利益诉求、合作共赢点及其相互之间的关系,探讨了移动电子商务产业发展的关键命题,提出了三种移动电子商务应用新模式。     

移动商务的价值对客户忠诚度的影响

移动技术应用已经及正在改变着很多人现有的工作和生活模式,移动商务的应用由于其独有的优势及特点和价值为广大客户创造了新的有用的价值。本文主要从移动商务的特点,运用范围及其价值,并从移动商务所构成的价值链中分析了移动商务优势,同时通过分析客户的消费行为,本文从服务质量角度切入提出了移动商务的价值对客户忠诚度的影响因素。     

移动电子商务的应用分析

随着信息技术的发展和移动通讯设备的迅速普及,基于手机等移动中的的移动商务应运而生,电子商务也进入了一个新的发展时代——移动电子商务时代。本文对这种新的电子商务模式进行了应用分析研究,从分析移动电子商务的应用优势入手,探讨移动电子商务的应用内容,就可以针对应用中存在的问题提出相关的对策。     

基于感知价值的第三方移动支付用户使用意愿研究

本文根据第三方移动支付的特点,整合感知价值理论、感知风险理论和技术接受理论,从感知收益和感知风险两个方面,构建了第三方移动支付的价值接受模型,实证分析了影响用户使用第三方移动支付的关键因素,并根据分析的结论提出对策与建议。     

基于纳什联盟博弈的移动商务生态圈价值分配模型

文章在价值链、价值网的基础上构建了移动商务生态圈,通过系统动力学模型模拟生态圈的投资收益及价值分配模型。通过模拟数据求解纳什联盟博弈均衡解,根据模拟数据应用纳什联盟博弈,求解出移动商务生态圈效用最优的价值分配比例。建立这样的价值分配模型有助于建立共生、互生和再生的移动商务生态圈。     

智能手机系统结构及在移动商务应用中的性能研究

智能手机已成为现代移动商务活动中的主要应用平台．是影响移动商务迅速发展的一个重要因素。本文从智能手机的系统结构出发．依次研究了智能手机的处理器、存储器、输入设施、屏幕、电池、网络接入、多媒体支持等重要组成部分及其最新技术．分析了智能手机各相关技术对移动商务发展的具体影响,为更好地设计智能手机、促进移动商务发展提供参考。     

3G技术下我国移动商务的发展策略

3G技术的应用为我国移动商务的发展带来许多契机。本文对移动商务的现状进行了概述,指出其发展中面临的问题。并结合3G技术的优势,对移动商务的发展策略进行了初步探讨。     

预测和解释人们对新事物接受的扩展模型研究

通过对理论文献的综述,分析和解释了人们对新技术的接受的基本过程。然而由于人们所处的环境不同,文化的不同等因素,技术接受模型在解释人们对新技术的采纳存在一定的局限。文中通过分析研究提出新的变量引入技术接受模型中,提升了模型对态度、意愿、行为的解释力,丰富了模型的应用,并提出了模型的在移动通信服务业中应用,对移动行业如何开展增值服务有一定的指导意义。     

Einflussfaktoren der Adoptionsbereitschaft von standortbezogenen Mobilfunkdiensten

The present paper provides an empirical investigation exploring the extent to which various customer-related characteristics explain variance in individual intentions to adopt mobile location-sensitive pull information, navigation and transaction services. The analysis is based on a written survey of 1,097 German-speaking retail customers of mobile network operators [MNO]. Three adoption dimensions of location-based services [LBS] (use probabilities, willingness to pay, readiness to bear efforts in order to be able to use the services) were distinguishable. The values obtained for these dimensions suggest that LBS are unlikely to evolve into an important revenue generator in the German retail mobile communication market unless MNO exert strong efforts to increase mobile consumers' adoption intentions. Correlation and regression analyses indicate that MNO may achieve the most significant increases in the adoption intention dimensions captured by (1) gearing LBS offers to target groups with strong needs for “on the move information” (e.g., timetables), (2) motivating early adopters of LBS to act as peer-to-peer service promoters and (3) implementing measures to reduce consumers' data abuse and privacy concerns.     

Messaging specifications, properties and gratifications as institutions: How messaging institutions shaped wireless service diffusion in Norway and Japan

We address the following question: why have a large number of mobile services been successful in Japan but received only lukewarm response in Norway despite Norway’s lead in the late 1990s in wireless messaging? Current explanations are not sufficient in explaining this dilemma. We approach mobile service diffusion through the lens of new institutionalism by analyzing how messaging institutions emerged both on supply and demand sides that enabled and constrained mobile service innovation. A tripartite framework of institutional fields consisting of architectural service specifications, service properties, and use gratifications is formulated. Using secondary data we show that mobile service specifications in Japan integrated better interpersonal communication and data services and thereby allowed instrumental and aesthetic properties to align with expressive properties of messaging. In Norway disjoint service specifications caused service properties and gratifications to remain disconnected, which inhibited data service adoption and channeled data service adoption towards simple SMS based messaging solutions. Differences in service specifications and prospective gratifications not only account for differences in overall service diffusion, but offer valuable insights into institutional forces that shape complex mobile service innovation.     

移动支付使用意向影响因素的实证研究

本文基于用户的角度,以科技接受模型理论(TAM)为基础,通过对部分用户使用体验的访谈结果以及有效问卷的数据分析,探讨了用户对于移动支付的使用意向及其影响因素,并对如何更好推动移动支付服务发展提出了建议。     

电极液位传感器在蒸汽凝结水回收系统中的应用

干黄管液位控制在蒸汽凝结水回收系统中因凝结水温度高而产生老化、短路，故障率高，而采用不锈铜圆电极液位传感器控制液位，性能可靠，结构简单，节能效果显著。     

Firms’ Response to Climate Change: The Interplay of Business Uncertainty and Organizational Capabilities

With climate change emerging as one of the most important issues increasing uncertainty in the business circle, firms have shown different reactions. Why do firms differ in adopting and implementing carbon management practices (CMPs) in response to the global warming issue? This paper attempts to explore this question with particular attention to two factors: external business uncertainty and internal organizational capabilities. This study investigated whether business uncertainty, organizational learning and lean production capabilities influenced the adoption and implementation of CMPs as well as examining how organizational capabilities moderate the relationships between business uncertainty and the level of CMPs. The results of a cross‐sectional survey and hierarchical regression analyses indicate that perceived business uncertainty decreases the adoption of CMPs, organizational learning and lean production capabilities strongly facilitate the adoption and implementation of CMPs, and lean production capability positively moderates the impacts of business uncertainty on the adoption of CMPs. This study provides guidance for managers and academics considering how to identify, design and manage the dimensions of a firm's practices in response to the global warming issue within the organization as well as with other organizations. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment     

基于Pro/E的H1710手机外壳注射模设计

本文采用Pro/E软件进行辅助设计,实现了H1710手机外壳注射模设计。通过对塑件结构工艺性的分析,确定了模具型腔数,选择了注射机;通过Pro/E软件中分割、抽取体积块的功能,分出型芯和型腔成型零件;采用斜导柱外侧侧抽芯现了手机外壳的转轴孔成型;采用斜顶杆实现了塑件内卡扣成型。     

The diffusion of mobile social networking: Further study

In a recent study, Scaglione et al. (2015) analyzed the diffusion of mobile social networking in four G7 countries. Using Bass’s model and Bemmaor’s Gamma/Shifted Gompertz (G/SG) model, they found evidence of a left skew in the right-censored distributions of the times to adoption in three countries out of four. However, this conclusion relied on the skewness parameter of Bemmaor’s model. We reanalyze the data, making use of three special cases of the G/SG as well as the full version. Extending the data set to six countries, we show that (i) fitting the four models to the data does not allow us to discriminate between models, but (ii) forecasting the subsequent adoptions provides a strong support of right skewness in the data set: each country (except France) shows a substantial mass of later adopters of mobile social networking following an initial embrace of the access.     

The study of behavioral intention for mobile commerce: via integrated model of TAM and TTF

Mobile commerce systems allow customers to purchase products over the Internet without using a pc. It also creates a new mobile business model and change e-commerce paradigms, having an especially significant effect on the medical and insurance industries. Furthermore, the real estate industry is increasing in the booming market, but tends to become overheated. Thus, some innovative techniques (such as mobile commerce) were adopted by estate agent to enhance their competitive advantage. Consequently, identifying the match between mobile commerce technique and individual performance is a valuable focus of research. In fact, technology acceptance model (TAM) is a well-known theory regarding the adoption of information technology (IT), but ignores the focus on evaluating IT; meanwhile, the task-technology fit (TTF) model takes a directly rational approach by assuming that users choose to use IT that provides benefits but does not consider about users’ beliefs and attitude towards IT. Therefore, this study examined an integrated model of TAM and TTF that provided additional explanatory power via structural equation modeling. Analytical results confirm that the integrated model provides greater explanatory power than either TAM or TTF alone. Furthermore, several practical implications and recommendations are also discussed below.     

教学改革创新与学习型组织创建

教学改革中面对的常见问题包括参与者对教学改革目标的理解力问题、教学内容改革中师资配合问题、教学方法改革的适应力问题和教学改革的执行力问题。上述问题可以通过构建学习型组织来解决。学习型组织通过将教学改革目标与教师职业生涯规划有机结合来,调动参与者的积极性;通过组织成员开放式讨论,改变师生传统的思维模式;通过投入-实施-反馈-修正-再投入形成教学改革良性循环。学习型组织在教学改革中的成效,最终需要具备系统化思维的领导者来实现。