促销描述效应与调节定向对网购消费者感知价值的影响

将期望理论的分支——描述理论应用到网上促销研究,如何根据不同的情况对促销做出不同的描述,从而使促销的结果更加有效,这是很多网络商家营销决策时关注的问题。研究表明调节定向类型与促销描述之间存在调节匹配,获得型促销信息描述与促进定向产生匹配,减少损失型促销信息描述与防御定向产生匹配,匹配组比不匹配组对促销信息有更高的感知价值     

框架效应对冲动性购买行为的影响研究

采用2×2×2的实验设计分析框架效应和调节定向对冲动性购买行为的影响。研究发现,正面的属性框架和负面的目标框架下皆有助于提高冲动性购买的程度;调节定向会干扰框架效应对冲动性购买行为的影响效果;当消费者为促进定向时,正面属性框架下的冲动性购买程度更高;促进定向的消费者在正面目标框架下的冲动性购买行为明显增强,而防御定向的消费者在负面目标框架下的冲动性购买行为会明显增强。     

组织激励理论与实践综述

激励是管理成败的关键因素,是管理理论与实践中的热点与难点.本文对经典激励理论作一回顾,提出现代激励理论研究的趋势,并介绍现代激励实践.激励是持续激发人的工作动机心理过程,即调动人的积极性的心理过程,它促进个体有效地完成组织目标.激励贯穿于企业管理的各个方面和各个环节,它是管理成败的关键因素,是管理理论与实践中的热点与难点.     

学生成就目标定向的结构维度、理论依据及对学业发展的影响

成就目标定向是学习者目标达成的重要动力机制,有助于学生建立积极的学业倾向,促进学生发展和学业质量的提升。成就目标定向的结构早期被分解为"成绩目标"和"学习目标",并由此衍生出了"2×2结构"和"3×2结构"维度。研究依据行为动力学假说、自我效能感理论、成就动机理论和自我归因理论等阐释了成就目标定向的发生机制。研究认为,趋近目标定向可降低学生的考试焦虑程度,有助于提升个体语言技能;掌握目标定向有助于提升学生的学业成绩,激发学生的学习兴趣,并塑造学生的完美主义人格特质。未来的研究需开展大量的跨文化的比较研究,扩大研究对象的范畴,使用实验法等多元化的研究方法,验证成就目标定向结构模型的科学性,探明成就目标定向影响机理,强化教育干预与认知训练的实践研究,提升成就目标定向的应用价值。     

个人-组织匹配的研究现状述评

个人-组织匹配指的是个体特征与组织特征的相容性,其对个体的工作态度和工作行为具有积极的影响.本文在回顾国内外现有文献的基础上,对个人-组织匹配的概念内涵、测量方式及维度、相关应用研究等方面进行了述评,并指出未来的研究方向和重点.     

基于组织胜任力的企业员工培训需求分析模型构建

胜任力理论为解决传统培训需求分析模型的不足提供了理论基础。组织胜任力从组织的角度出发对组织进行培训需求分析,建立起了组织和战略管理之间的联系,个体胜任力在组织胜任力的基础上,建立了人员与职位之间的匹配关系,从而在胜任力理论下,将传统的培训需求分析三要素建立在一个统一框架下。本文从胜任力理论出发,分析了胜任力理论与培训需求之间的内在联系,并建立了培训需求分析胜任力模型。     

权变视角下现代企业激励机制研究

传统激励理论以人的共性为出发点,忽视了不同个体问的差异性及情境因素的影响,激励效果较差.权变激励针对个体特殊性、情境多样性和社会复杂性,通过情感激励、按需激励、培训激励、股票期权激励等几种运行方式,以动态、多维的新视角寻找激励结构中各种关系的最佳匹配,从而优化激励过程,提高激励的有效性.     

挑战性压力源对员工工作重塑的影响:自我效能感与促进定向的中介效应

本文在问卷调查的基础上就挑战性压力源对员工工作重塑的积极影响进行了研究,并对自我效能感和促进定向在其中发挥的中介作用进行了剖析。研究结果表明:挑战性压力源正向影响员工工作重塑;员工自我效能感以及促进定向部分中介挑战性压力源对工作重塑的影响;挑战性压力源可以通过两条不同的路径影响工作重塑。本文丰富了工作重塑发生机制的研究成果,为组织管理员工有效应对工作中的压力提供了思路。     

个体激励与团队激励的选择决策模式

组织的扁平化、环境的多变性以及企业工作的复杂性使得人们开始以团队形式来共同完成组织中的任务。对于组织中的成员是采用个体激励还是团队激励才能更好的发挥其作用，这是本文提出并要解决的问题。个体激励和团队激励是两种不同的激励方法，本文对影响个体激励和团队激励的因素进行分析，并提出个体激励和团队激励的选择决策模式。     

用目标定向理论完善高校竞技体育的教育功能

本文通过问卷调查法、实验法、数理统计法等研究方法,采用不同目标定向的教学训练手段对高校高水平运动员进行训练实验研究,探讨目标定向对学生运动学习绩效。结果表明：在教学训练中,更多地进行学习目标定向（掌握目标或任务卷入）,不进行或少进行成绩目标定向（自我卷入）,学生的学习效果要明显地优于成绩定向,且学生能体验到更多的运动愉快感,这为完善高校竞技体育的教育功能提供了理论和实践依据。     

Coping with organizational role stress: Intrinsic motivational orientation,perceived role benefits,and psychological withdrawal

Researchers have long recognized that individuals in stressful marketing roles find ways to cope with organizational role stress. This study examines the effects of three psychological coping strategies—intrinsic motivational orientation, perceived role benefits, and psychological withdrawal—in a model of organizational role stress. Results indicate that intrinsic motivational orientations reduce perceptions of role conflict and role ambiguity, and increase job satisfaction; that perceived role benefits positively influence job satisfaction; and that job dissatisfaction is the primary cause of psychological withdrawal. The study supports the importance of coping efforts in models of organizational role stress among marketing personnel. Dr. Keaveney’s research interests focus on retailing issues including retail buyer behavior, retail store image, and retail price promotions. Dr. Keaveney has also published in the areas of marketing organizational behavior, services marketing, and international marketing. She is co-author with Philip R. Cateora ofMarketing: An International Perspective, which has been published both in English and in Japanese. Dr. Keaveney has published articles in theJournal of the Academy of Marketing Science, Journal of Retailing, Journal of Promotion Management, Journal of Marketing Channels, andJournal of Volunteer Administration. Dr. Nelson’s research interests include topics in marketing research, consumer behavior, and advertising. He has published in theJournal of Marketing, Journal of Advertising, Journal of Business Research, Journal of Marketing Research, and serves as occasional reviewer to these publications as well as to theJournal of the Academy of Marketing Science. He teaches courses in marketing management, marketing research, and multivariate statistics.     

人力资源管理强度与员工创新行为的关系研究

高素质人才是推动高质量发展的引擎,人才创新活力是科技革命的重要支撑,开发人力资源是企业纾困、提升创新活力的重点突破方向.本文以沪深科技型新创企业员工为研究样本,探究中国情景下人力资源管理强度的三个维度在员工创新行为产生过程中的作用,以及差序氛围的调节作用和组织支持感的中介作用.研究结果表明:人力资源管理强度的三个维度对...     

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

In this paper, we examine the impact of various configurations of regulatory fit on the attitudes, exercise intentions and actual behavior of members of a health club loyalty program. Regulatory fit is conceptualized as both the match between types of program rewards and how they are communicated, as well as the congruence between reward types and regulatory focus as a stable, individual disposition. In two experimental designs, non-point reward programs offering a short-term cash bonus were used. The results of Study 1 suggest that regulatory fit has a positive impact on perceived value, exercise intentions and exercise intensity, but not on visit frequency. Analysis of repeated behavioral measures further reveals that regulatory fit has a stronger impact on exercise intensity over time relative to nonfit. Study 2 also confirms the predictive power of regulatory fit over nonfit when conceptualized as the match between reward type and trait regulatory focus.     

基于农户视角的农业自然风险管理

些年,我国自然灾害频繁发生,给农户造成了巨大的损失。如何有效地管理农业自然风险已成为一个急需解决的问题。文章分析了农户对农业自然风险管理策略和政府对农业自然风险的管理策略,剖析了影响农户选择政府提供的政策性农业保险等风险管理工具的因素。研究表明,政府的风险管理策略要吻合农户的需求,否则会事与愿违。政府应该根据不同农户的内在需求制定多层次多样化的农业风险管理政策,把供给驱动型的风险管理策略转变成需求导向型的风险管理策略。     

Developing customer orientation among service employees

A conceptual framework is proposed that considers the customer orientation of service employees and its relationship with their perceived level of organizational socialization and perceptions of the organizational climate for service, motivational effort and direction, and organizational commitment. Structural equation modeling techniques are applied to data collected from employees in the financial services industry to test the framework. The results of this study indicate higher levels of customer orientation result from favorable perceptions of the organizational climate for service and higher levels of motivational direction and organizational commitment. In addition, organizational socialization was found to have a positive impact on perceptions of climate, levels of motivation, and organizational commitment.     

基于契合理论的高校人力资源管理实践研究

契合理论作为当下研究人力资源管理的热点理论,揭示了组织内外部契合、人与组织契合的重要性。基于契合理论的人力资源管理实践模型的构建首先应考虑人力资源管理实践,与组织战略的契合,然后考虑实施对象所要达到的目的,从而确定应采取的具体实践模式。     

Structure in product line management: The role of formalization in service elimination decisions

Formalization is a core structural characteristic of the firm and an important determinant of decision-making efficiency. This empirical paper explores formalization in financial institutions’ product line pruning decisions. The authors develop a set of hypotheses that are empirically tested in a stratified random sample of UK financial institutions. The results demonstrate that the level of formalization in the elimination decision-making process depends on specific organizational and environmental conditions, including overall company strategy, product line length, market orientation, top management attitude toward line pruning, austerity of the regulatory context, and rate of technological change. The results also show that formalization enhances the procedural rationality of elimination decisions, and leads to customer-sensitive implementation strategies. This paper is the first attempt to link service elimination decision-making with structural characteristics of organizational decision-making. The results yield important managerial implications and point at useful directions for future research.     

基于知识图谱的组织承诺理论演变与研究趋势分析

以Web of Science的SCI、SSCI数据库中1997-2012年的组织承诺相关文章为研究对象,从文献计量学角度,运用信息可视化方法,绘制科学知识图谱,展示了组织承诺理论的研究自2005年之后,越来越受到人们的关注。通过引文的共引分析,研究该领域的知识演进过程,通过主题词共现分析和突现词探测分析,发现组织承诺研究的热点主要集中在工作满意度、人员流动意向、员工满意度方面,研究前沿主要集中在专业人才等特殊群体的组织承诺研究,以及新型管理手段和人性化管理对组织承诺的影响等。作为一种重要的态度变量,组织承诺可以预测员工的工作绩效、工作满意度和工作退出行为,对企业核心员工的保留以及绩效管理具有重要的现实意义。     

基于权变观的企业薪酬战略研究

如何借助薪酬政策维持与增强组织的竞争优势是当前战略人力资源管理领域研究的焦点。本文首先分析薪酬战略的基本理论框架,在此基础上,基于权变视角对薪酬战略与组织经营战略之间的匹配关系进行研究,并进一步探讨了影响薪酬战略及其管理实践的社会和组织因素,从中获得了重要启示。     

The impact of product market strategy-organizational culture fit on business performance

Drawing on the organization theory literature concerning configuration theory, competing values theory, and fit assessment methodologies, we examine the existence and performance impact of product market strategy–organization culture fit. Specifically, we assess the relationship among three important elements of a firm’s product market strategy and the four cultural orientations that comprise the competing values theory of organizational culture using primary and secondary data from the US trucking industry. Using two different conceptualizations and operationalizations of fit, our results provide the first empirical support for the existence of interrelationships among product market strategy decisions and organizational culture orientations consistent with configuration theory conceptualizations of product market strategy–organizational culture fit. We also find support for theorized but previously untested relationships between product market strategy–organizational culture fit and firms’ customer satisfaction and cash-flow return on assets (CFROA) performance. Since product market strategy is heavily reliant on the input of marketers, and organizational culture has long been recognized as having an important impact on marketing-related decision making, these findings have important implications for marketing strategy research and practice.