向现场管理要效益

指出某些企业在企业管理过程中,没有正确处理好市场和现场管理两者之间的关系,存在重视抓市场,忽视抓现场管理的倾向.讨论了市场经济条件下现场管理的地位和作用,指出加强企业现场管理,是企业在激烈的市场竞争中立于不败之地的基础,是企业挖潜增效的有效途径.     

行为经济学述评

对行为经济学的产生、发展、现状、主要理论基础、基本观点和方法进行阐述,并加以评析。认为,行为经济学的研究重点是对人的非理性行为的研究,它将心理学与经济科学结合起来,打破了主流经济学的界限及视域,对主流经济学的基本理论前提既提出了挑战,也进行了拓展。     

Furthering the integration of marketing and logistics through customer service in the channel

Recent emphasis on customer service in both the academic and trade literature reveals a growing but confusing body of knowledge. Both the marketing and logistics disciplines have offered varying definitions of customer service, but have failed to offer a comprehensive framework which represents customer service and its related marketing and logistics issues. This article offers the viewpoint that customer service is a conceptual unifying factor for integrating marketing and logistics. The channel system is introduced as the vehicle by which buyer/seller relationships must be analyzed to understand formation of buyer expectations, interaction of marketing and logistics activities, and subsequent customer service performance. The institutional, behavioral, and physical dimensions of channel activity influence many of the marketing and logistics decisions made by management. The framework offered in this article differs from previous efforts in that customer service is the output of the unified activities of marketing and logistics. It considers marketing and logistics decisions jointly, re-evaluates and expands the production function in logistics, and ties customer service to customer satisfaction or dissatisfaction.     

百年管理史的文化诠释

20世纪的百年管理史被划分为五个阶段，即以绩效为中心的科学管理，以人本为中心的行为科学管理，以技术为中心的现代管理，以东方文化为中心的柔性管理，以及以流程整合为中心的创新管理。现代管理科学在特定的文化背景基础上随着供求矛盾的深化而演绎其全部进程。管理创新的本质是文化创新和文化革命。东方文化的现代管理使命是天人合一、追求合谐、整合资源和创新需求。     

Channel management and sales management: Some key interfaces

Channel management and sales management have traditionally been treated as different “animals” in the literature on these two areas of the marketing discipline. But there are several important interfaces between these two fields which have been ignored in the literature. This article identifies and discusses the significance of five of the most basic and important of these previously ignored interfaces: 1) channel design, 2) motivation of channel members, 3) education and training of channel members, 4) selling through channel members, and 5) evaluation of the performance of channel members. By recognizing these interfaces, the relationships between channel management and sales management become clearer from both the academic and practitioner points of view.     

Relationship marketing and distribution channels

The interest of practitioners and academics in channel relationship management has shifted from corporate channel structures and relationships in conventional channels governed by use of power to relationships between independent firms involving contractual and normative control mechanisms. In this article, we identify several factors leading to this change of interest, propose a scheme for classifying channel relationship research based on control mechanisms, and suggest areas for future research involving the use of contractual and normative control mechanisms in conventional channel relationships. He is the former editor of theJournal of Marketing Research, an academic trustee of the Marketing Science Institute, and a member of the Direct Selling Education Foundation Board of Directors. His research on channel and sales management issues and personal selling effectiveness has been published in theJournal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, andAdministrative Science Quarterly. He is the co-author of three textbooks,Retailing Management, Essentials of Retailing, andPersonal Selling: Building Partnerships. She received her Ph.D. from the University of Florida. Her research interests are in the area of channel relationship management, particularly decision-making processes, coordination, and relationship dynamics.     

关于构建和发展和谐劳动关系的思考

当社会经济关系处于和谐稳定发展状态时,社会和谐才有实现的可能。在诸多的社会经济关系中,劳动关系是一种最基本的经济关系,对社会和谐、有序发展有直接重大的影响。如今劳动关系日趋复杂化,涌现出许多新的矛盾和问题:劳动合同管理不到位,社会保障制度的缺失与不完善,劳动保障监察力度不够,工会组织的协调作用不到位,国家对企业的指导与约束力度不够。针对这些问题,我们要积极采取以下措施:认真执行劳动合同制度;进一步完善社会保障制度;加强劳动保障监察力度;工会组织要积极协调劳动关系;确立评选优秀企业的合理标准。     

Markets as networks: implications for strategy-making

Based on empirical studies of firm exchange activities in business markets, this paper outlines a business network view of the firm-market relationship, which differs fundamentally from the view assumed by neo-classical economic theory. We define business networks as sets of connected business relationships. Thus business relationships and connections between relationships are the critical elements in the business network view. It is assumed, as suggested by the Uppsala internationalization process model, that an interplay between knowledge and commitment development is the mechanism that drives the relationship and network development process. Against this background the paper discusses how strategic change is analyzed in literature on alliances and networks. In conclusion the paper presents a set of propositions about strategy-making in business network settings.     

基于博弈论的制造商分销渠道设计研究

分销渠道设计是渠道管理的前提，科学合理的分销渠道设计会给营销渠道管理工作减轻相应的负担。该文从制造商的角度出发，建立了渠道设计中制造商与中间商的博弈模型，并在此基础上提出制造商在渠道选择中应采取的相应策略。     

基于Multi-agent的区域产业集群模块化升级研究

从决策主体有限理性角度 ,引入行为金融于区域产业发展集群升级管理体系 ,以Friedman和Savage之谜为释例 ,给出了其异常现象的行为金融解释。提出了行为金融范式下区域产业集群升级管理六要素 ,利用模块化思想构建了基于Multi-agent的区域产业集群升级管理模式 ,指出了各要素之间的优化机理 ,强调战略、组织、方法、信息、文化和过程的有机融合     

区域经济模糊关系方程模型

利用模糊数学理论,为区域经济提供了一个模糊关系方程模型。模型指出,在很一般条件下,设计良好的区域经济能与区域以外的(世界)经济环境协调一致,具有调整所有贸易关系、影响外部经济一定走向的功能。     

Information system innovations and supply chain management: Channel relationships and firm performance

This study explores how innovations surrounding supply chain communication systems (SCCS) affect channel relationships and market performance. Drawing on the resource-based view of the firm, the study hypothesizes that certain SCCS innovations can be viewed as firm resources that enhance channel capabilities, which in turn affect a firm’s market performance. The empirical research is based on 184 responses from a survey with U.S. supply chain and logistics managers using structural equation modeling as the analytic method. The results suggest that the effect of applied technological SCCS innovations on channel capabilities is mediated by interfirm systems integration. In contrast, administrative SCCS innovations enhance information exchange and coordination activities directly. Furthermore, the influence of applied technological innovations for SCCS is not strong enough to affect either responsiveness of the partnership or firm performance, whereas administrative innovations for SCCS affect both. Daekwan Kim (dkim@cob.fsu.edu) is an assistant professor of marketing and international business in the College of Business at Florida State University. He received his Ph.D. from Michigan State University. His research interests include the impact of information technology on channel relationships and marketing strategies, role of information technology in global supply chain management, channel relationships, global brand management, and family conglomerates in emerging markets. S. Tamer Cavusgil (cavusgil@msu.edu) is University Distinguished Faculty and the John W. Byington Endowed Chair in Global Marketing, the Eli Broad Graduate School of Management, Michigan State University. His research interests include international marketing strategy, coordination in the global company, and emerging markets. He is the founding editor ofAdvances in International Marketing and a governor of the Academy of Marketing Science. Roger J. Calantone (rogercal@msu.edu) is the Eli Broad Chaired University Professor of Business and is University Distinguished Faculty at Michigan State University. He is program director of the university specialization program in Information Technology Management and is also adjunct professor of economics. His publications and research are mostly in the areas of product design and development processes, decision support systems, and organization process metrics and control.     

基于公平偏好的同事压力及团队合作机制

以行为博弈论为分析工具,通过引入纯粹自利偏好之外的公平偏好,研究了同事压力的形成机制及其对团队合作的激励机制,指出由很强的公平偏好单独形成的内部同事压力,以及由惩罚成本不太高的同事惩罚和强度不太弱的公平偏好共同形成的外部同事压力,对团队合作都有重要的激励作用。因此,培养和增强员工的公平偏好是促进团队合作的重要措施。     

新型经济类大学法学教育若干基本问题探讨

新型经济类大学举办法学教育具有必然性 ,应当设立与学校教育资源优势相联系的经济法、国际经济法、商法、国际贸易法、公司管理等法学专业方向 ,要突出人才培养的二级目标或三级目标 ,努力协调好三大关系     

浅论支付系统对经济发展的作用

中国现代化支付系统(以下简称支付系统)上线以来,"安全、高效、快捷"的特征使其成为中国跨行资金清算的主渠道,在当前中国支付清算网络体系中居于核心地位,有力支持了中国社会主义市场经济建设。文章以代表性省区为例,借用计量经济学中普遍使用的回归模型,对支付系统这一作用进行了数学语言的说明,由此在经济发展的合力中给予其科学分析和评价,支付系统亦在扮演"金融支持经济发展"的重要角色。     

A communications model for marketing decisions

The purpose of this paper is to report the development of a communications model which could be helpful in making marketing decisions. The proposed model shows relationships between persuasibility, self-esteem, source credibility, and communication discrepancy. The importance of these variables is explained in the context of a general marketing situation. Because a major goal of marketing activities is to influence buyer attitudes, it is important to know how the buyer's self-esteem, the seller's credibility, and attitude discrepant communications may influence the effectiveness of persuasive efforts. Knowledge of these relationships can aid decision making on the part of manufacturers, wholesalers, retailers, and other channel members. The proposed model can be used to optimize efforts in choosing target markets, selecting advertising media, selecting price levels, developing advertising formats, and in making a multitude of additional marketing decisions.     

社会福利支出、人力资本与中国经济增长——基于省级面板数据的研究

促进社会公平的社会福利开支增长是否可以同时促进经济增长,已有文献提出正、反两方面不同的看法。文章利用我国1996年～2009年31个省(市、自治区)的面板数据,以政府社会福利支出占GDP之比为解释变量,以人力资本和经济增长为被解释变量,构建联立方程组模型进行研究。发现人力资本是社会福利支出影响经济增长的重要中介变量。社会福利支出通过增加人力资本积累促进经济增长的"间接效应",大大高于社会福利支出直接促进经济增长的"直接效应"。因此,在财政资源有限的情况下,我国政府在增加社会福利支出时,应重点投向提高国民教育程度、改善生产效率和增进国民健康等有助于经济增长的方向,这将可以实现同时兼顾效率和公平的"双赢"结果。     

Stress and consumer behavior

Although stress research has received increased attention in the behavioral and social sciences, it has been virtually ignored by marketing researchers. This paper attempts to advance the stress perspective as a useful framework in consumer research. First, the author presents theoretical and conceptual foundations of stress research. Second, the author develops a general conceptual model of the causes and consequences of stress on the basis of theory and research. The model serves as a blueprint for presenting theory and research on stress, organizing and interpreting findings of consumer studies in the context of stress theory, and developing propositions for needed research. Finally, the author provides a research agenda to guide future studies in this area.     

生产者延伸责任:范畴、制度路径与规范分析

生产者延伸责任是法律设定的生产者之角色义务,生产者延伸责任是对现有之生产者环境责任的补足,但与作为承担法定不利后果之产品责任及废物致害责任有着根本的不同。生产者延伸责任的形式包括行为责任、经济责任和信息责任,但其关键在于行为责任和经济责任,其中经济责任往往是行为责任的代履行方式。我国现有法律已经明确了生产者要承担列入强制目录的产品或者包装物在废弃后的回收、利用及处置责任,进一步的立法需要注意根据不同产品类型设定生产者延伸责任实现的不同模式,以及注意生产者在联合履行延伸责任的情况下其个体责任的实现机制。     

The interplay of drivers and deterrents of opportunism in buyer–supplier relationships

Fostering and maintaining buyer–supplier relationships is a fundamental premise of many channel initiatives. Indeed, these relationships may culminate in significant performance enhancements and competitive advantage. Yet these relationships may also result in competitively harmful events such as partner opportunism. Despite this potential competitive erosion, there is a lack of studies examining the interplay between the drivers and deterrents of opportunism. By building on transaction cost economics and social capital theory, we examine, via a sample of 400 manufacturing firms in China, how the interplay between drivers (relationship-specific investments and behavioral uncertainty) and deterrents (inter-firm social capital) of opportunism affect partner opportunism in buyer–supplier exchanges. The significance of this interplay between the drivers and deterrents sheds new light on how a firm can leverage social capital to curb the harmful effects of opportunism.