Venture tales: Practical storytelling strategies underpinning entrepreneurial narratives

Narratives help entrepreneurs and potential venture supporters to make sense of new ventures and to frame entrepreneurial journeys. Despite current understanding of how narratives shape entrepreneurial outcomes, however, there is limited guidance about how entrepreneurs might craft their own narratives in practice. In this article, we identify six types of entrepreneurial narratives—(1) an identity narrative, (2) an opportunity narrative, (3) a projective narrative, (4) a failure narrative, (5) a pivot narrative, and (6) a resourcefulness narrative—and we detail practical storytelling strategies entrepreneurs can use to shape each of these narrative types. We then propose that entrepreneurs can combine, sequence, and revise these narratives as the entrepreneurial journey unfolds. Knowledge of how to strategically manage the full entrepreneurial narrative repertoire enables entrepreneurs to create meaning and value where there once was none and to capture that value over time as a venture grows.     

The story and the storyteller: Strategic storytelling that gets human attention for entrepreneurs

As a captivating way to engage, inform, and persuade one’s audiences, storytelling can serve as a strategic skill in an entrepreneur’s arsenal. Although entrepreneurs often use storytelling to mobilize financial resources from external stakeholders, less attention has been paid to how entrepreneurs can leverage this powerful tool to gain strategic partnerships. As such, there is little practical guidance on utilizing storytelling to gain a competitive advantage. In this article, we use wisdom from the academic and practical world to illuminate the science of storytelling, identify the type of stories that entrepreneurs may narrate (or refrain from telling), and understand the mechanism through which stories engage and persuade external stakeholders. We also highlight Freytag’s Dramatic Arc, which can teach entrepreneurs how to frame profound stories that gain attention from external stakeholders. We offer practical guidelines for entrepreneurs interested in learning and harnessing the power of compelling storytelling for strategic partnerships.     

A theoretical analysis of optimal financing strategies for different types of capital-constrained entrepreneurs

In this paper, we compare two alternative financing strategies that capital-constrained entrepreneurs can adopt: they can either wait until they raised enough money to complete their project (the more conservative strategy) or use limited resources to achieve some intermediate milestone before contacting large outside investors such as venture capitalists (the more adventurous strategy). We examine how the choice of financing strategy is affected by entrepreneurial types (life-style, serial and pure profit-maximizing entrepreneur). We show that specific entrepreneurial characteristics may ultimately affect the shape of firms as they may pursue different strategies to achieve similar goals. The paper generates a number of empirical predictions on security design, the interplay between angel and venture capital finance, and the professionalization of the venture capital market.     

The power of arguments: How entrepreneurs convince stakeholders of the legitimate distinctiveness of their ventures

Entrepreneurs gain positive evaluations when their stakeholders are convinced that a new venture is simultaneously legitimate and distinct. Prior research highlights that analogies are a powerful device for constructing such legitimate distinctiveness. We extend this work by providing a more comprehensive typology of arguments that, besides analogies, contains five additional arguments that entrepreneurs can use to gain legitimacy and support for their ventures. We use this rhetorical typology in turn to consider how the nature of the business concept associated with a new venture constrains the choice, and effects, of certain arguments. Our typology provides a base for future research on the micro-discursive processes through which entrepreneurs claim, and in turn achieve, legitimate distinctiveness for their ventures.     

Bribes as entrepreneurial actions: Why underdog entrepreneurs feel compelled to use them

Entrepreneurs often need external resources to found their new ventures. These can be obtained from many sources, but government sponsored programs are an important and often desirable one because they do not require repayment of the funds provided. Resources from such programs should, in principle, be equally available to all entrepreneurs, but in fact, some entrepreneurs—ones often described as underdogs – have restricted access to them. This disadvantage stems, in part, from personal factors they cannot readily change (e.g., gender, age, race, ethnicity, current occupation, family background, experience). The negative effects of being an underdog are especially harmful to entrepreneurs in the context of poor economic conditions, when competition for available resources is intense. In order to overcome such adversity, underdog entrepreneurs offer bribes to persons who control these resources. We hypothesized that there would be a positive relationship between the perception by entrepreneurs that local economic conditions are poor and their use of bribes, and that this relationship would be stronger for “underdog” entrepreneurs than for other entrepreneurs. We also hypothesized that the use of bribes by entrepreneurs and their perception that these bribes will be effective would interact to influence entrepreneurs' decisions to close their new venture. Specifically, bribes would influence such decisions only when they were viewed as effective. Results offered support for these hypotheses, thus providing new insights into why underdog entrepreneurs use bribes to overcome the adversity they face.     

The impact of habitual entrepreneurial experience on new firm closure outcomes

In this paper, we argue that it is difficult for habitual entrepreneurs to use their experiential knowledge to develop a more viable new firm than novice entrepreneurs. Hindered by the difficulty of disentangling how actions lead to outcomes in low predictive environments such as new firm settings; hampered by the novelty and uncertainty of new firm closure; and misguided by subjective beliefs about their ability, we contend that habitual entrepreneurs close their new firm just as quickly as novice entrepreneurs and are just as likely to go bankrupt. Using large-scale panel data that track new firm closure amongst 7400 new German firms, we find that the new firms run by habitual entrepreneurs close just as quickly as those run by novice entrepreneurs. We also find that habituals are just as likely as novices to see their new business go bankrupt.     

A personal adversity model of justifying the costs of entrepreneurial action: The case of oil thieves in the Niger DELTA

While entrepreneurship can generate economic and social benefits, it can also be a source of negative outcomes. We need to gain a deeper understanding of how individual entrepreneurs interpret their context and engage in entrepreneurial action that can generate substantial negative outcomes. In this paper we shed light on the entrepreneurial process at the micro-level by exploring how bunkerers—oil thieves—engage in, justify, and persist with entrepreneurial action that, while generating some benefits for the entrepreneurs and the local community, causes substantial destruction to the local environment, community, and the entrepreneurs' health. By inductively generating a personal adversity model of justifying entrepreneurial action that generates substantial negative outcomes (for the local community and environment), we provide new insights into (1) the link between aspects of entrepreneurship under adversity and substantial costs (and some benefits) experienced by local communities already facing adverse conditions, (2) how entrepreneurs' claim varying levels of agency in the same justification of the same action and its negative consequences, and (3) how entrepreneurs entangle the self and others to justify their actions and its costs.     

Questioning boundedly rational frameworks in practice: The case of women entrepreneurs in Kumasi,Ghana

Management research has a foundation in bounded rationality, wherein individuals seek to make the best choice to satisfy preferences within limits posed by informational incompleteness. This work addresses how the notion of rationality that models Western, male centric business concerns is not universal. Gender has been left out of the assumptions of boundedly rational models and the use of these models often advantage men at the expense of women. The work in this paper explores the absence of gender in the assumptions of bounded rationality and how this theory is applied in emerging contexts. The paper explores the structural obstacles based on bounded rationality that are imposed on women's businesses and their decision-making and how these obstacles constrain the potential of female entrepreneurs. The paper examines these issues through 220 interviews with stakeholders in the Kumasi Central Market social system in Kumasi, Ghana. The evidence shows that when considering business registration, what is most salient to entrepreneurs is the prevailing cultural expectations for men and women, despite female economic and social prowess as entrepreneurs that predated this business registration laws by centuries. This tension between expectations for female entrepreneurial competency and the simultaneous marginalization of female entrepreneurs using frameworks based on bounded rationality is explored.     

Beyond environmental scarcity: Human and social capital as driving forces of bootstrapping activities

Although entrepreneurship scholars highlight bootstrapping as a key resource acquisition approach to respond to the inherent resource constraints that nascent ventures face, little is known about what causes nascent ventures to engage in bootstrapping. Theory highlights the environment as an important determinant of bootstrapping activity. Analyzing bootstrapping behavior of 298 nascent ventures, we find that beyond perceived environmental factors, individual characteristics of the nascent entrepreneurs and factors relating to the embeddedness of the entrepreneurs in the environment determine their venture's bootstrapping behavior. In a more fine-grained analysis we gain insights into how these antecedents shape the use of particular bootstrapping strategies. Findings contribute to our understanding of factors driving resource management approaches in nascent ventures.     

Intersectionality of Ethnic and Entrepreneurial Identities: A Study of Post‐War Polish Entrepreneurs in an English City

An understanding of ethnic and immigrant entrepreneurship is developed in this paper by exploring how ethnic and entrepreneurial identities intersect. Bourdieu's concept of habitus frames the analysis of narratives of five post‐war Polish entrepreneurs in Leicester. The narrative analysis illuminates the multilayered and nuanced nature of identities. The Polish origin of these entrepreneurs’ habitus was interpreted in light of individual and collective experiences gained growing up in the United Kingdom. While Polish identity was pertinent, it did not define the narrative of entrepreneurship. Our contribution is a theoretically informed, rich qualitative study of what ethnic identity means to individuals and how it intersects with entrepreneurial identity.     

Competing orders of worth in extraordinary consumption community

This article argues that tension and conflicts during consumption can be analysed through the lens of convention theory, which is preoccupied with the justification of action under the condition of fragmented institutional environments. Central to the perspective is the co-presence of consumption regimes with incompatible orders of worth which result in disagreements about the legitimacy of modes of justification in consumption communities. Whereas prior research tends to focus on protagonist–antagonist tensions or disputes over how to consume, our results from studying an extraordinary consumption community contribute to an understanding of how heterogeneity emerges when consumers dispute over multiple criteria for justification. We discuss how the order of worth perspective contributes with mundane controversies to a research field that tends to focus on “grand” conflicts and, as such, extend what it might mean to understand consumption communities and their tensions and conflicts.     

A Gender‐Aware Study of Self‐Leadership Strategies among High‐Growth Entrepreneurs

We apply a gender‐aware framework to examine the self‐leadership strategies men and women early stage high‐growth entrepreneurs employ as they develop innovations. Utilizing a matched‐pair sample of early stage entrepreneurs operating firms in high‐technology business incubators, our results suggest that female and male entrepreneurs have significantly different self‐goal‐setting and self‐cueing behaviors. Results also suggest male entrepreneurs who use stronger goal‐setting behaviors increase their intellectual property development to a greater extent than female founders. Further, for female entrepreneurs who use greater self‐cueing, the negative relationship realized with intellectual property development is lower than for male entrepreneurs.     

Can Social Exclusion Against “Older Entrepreneurs” Be Managed?

This paper investigates how sources of social exclusion and support emerge within an “older” entrepreneur's immediate environment, and how this affects the development of their small business. Based on 22 in‐depth interviews in London, United Kingdom, we suggest how older entrepreneurs with different backgrounds are able to manage social exclusion, and identify four coping strategies—passive negotiation, active negotiation, modification, and avoidance. We argue that, if “older entrepreneurship” (people starting a business aged 50 or older) is to flourish, both entrepreneurs and support initiatives need to become sensitive to the diversity of sources of discrimination and strategies to manage them.     

Building international entrepreneurial virtual networks in cyberspace

We examine how software international entrepreneurs in Iceland use online social network sites to develop and harness their network relationships. To study these relationships, we use a combination of participant observation on LinkedIn and open ended face-to-face interviews. The framework for this study is based on resource-based view, networks and international entrepreneurship theories. We found that entrepreneurs with the largest networks use the online social network to demonstrate their network strength and to identify opportunities to bridge relationships. Our contribution illustrates how entrepreneurs acquire resources to internationalize through online social capital formation.     

The challenges of supporting necessity entrepreneurs: Understanding loan officer exit in microfinance

Necessity entrepreneurship can serve as a pathway out of poverty for low-income individuals, with microfinance often providing important financial support. Yet the relational lending strategies common among microfinance institutions may influence loan officer turnover and, in turn, compromise entrepreneurs' access to credit. While there is some reason to suspect that relational lending with poor entrepreneurs will increase retention, we propose that serving the poor may make loan officers more likely to quit: loan officers in commercial microfinance institutions are unlikely to have strong commitments to poverty alleviation and may be taxed by the challenging fieldwork associated with lending in poor areas. Qualitative and quantitative data from a microfinance bank in Latin America support our expectations, showing that exit becomes more likely when loan officers' work involves more poor clients and that the effect is strongest when such work demands intensive fieldwork in low-income areas. Supplementary analyses of trends across the global microfinance industry demonstrate that poor clients have a stronger impact on exit in for-profits than non-profits, suggesting that prosocial motives among non-profit employees may have a buffering effect. Overall, our study reveals how providing services to necessity entrepreneurs can have negative, unexpected consequences for frontline employees.     

Ecological rationality and entrepreneurship: How entrepreneurs fit decision logics to decision content and structure

During new venture creation, entrepreneurs make decisions in a variety of areas from seeking funding to hiring employees. When and why entrepreneurs use effectual or causal logics to make such decisions is poorly understood. In this study, we integrate ecological rationality theory and effectuation theory to examine how the nature of decisions influences entrepreneurs' use of decision logics. In a qualitative study with 41 entrepreneurs across 290 decisions, we explore how decision content (what the decision is about) and decision structure (what information about a decision is represented in the decision-maker's mind) influence entrepreneurs' use of effectual or causal logics. We extend our findings in an experiment with 224 entrepreneurs where we manipulate decision structure. Our results suggest that decision content influences entrepreneurs' mental representations of decision structure. In turn, the combination of two elements of decision structure — decision complexity and the perceived costs of implementing different options — drives entrepreneurs' use of decision logics. We contribute to the effectuation literature by integrating it with ecological rationality theory, introducing the concept of decision fit as a driver of decision logics, and developing our understanding of hybrid decision-making (the simultaneous use of effectuation and causation).     

CSR politics of non‐recognition: Justification fallacies marginalising criticism,society, and environment

Business is frequently criticized for not taking social and environmental responsibility. Large companies respond with CSR activities and some also with formulating justifications for their actions. This could indicate that business opens up to the criticism. I do, however, not observe such openness in the current study, but how companies use “CSR justifications” to fend off criticism. While companies use justifications as tool for creating legitimacy, I distinguish five justification fallacies. These failures in dealing with criticism cause a marginalisation of criticism, society, and environment. The fallacies found are neglecting criticism, shareholder primacy, organisation‐centricity, conflict avoidance, and progressivism. I contribute to the use of Habermasian ethics in the business ethics literature by showing how CSR justifications could play a part in a rational discourse. The concept justification fallacy, and the five fallacies can provide a framework for analysing corporate rhetoric more generally. Managers have fundamental difficulties in handling ethics and do not reflect on their reasons for working with CSR. They should be more careful when formulating justifications. In our situation of increasing affective polarisation, business needs to be more constructive than merely to marginalise criticism.     

Habitual entrepreneurs: Possible cases of entrepreneurship addiction?

We examine the underlying psychological processes that may motivate habitual entrepreneurs to engage in entrepreneurship repeatedly. By drawing on the psychology literature on behavioral addictions, such as workaholism and Internet use, we develop a framework that defines the symptomatology of what we identify as a “behavioral addiction to entrepreneurship.” Through interviews with two habitual entrepreneurs, we demonstrate how these addiction symptoms manifest in the entrepreneurial context. We also demonstrate how psychological, emotional, and physiological aspects of the entrepreneurial experience reinforce a behavioral addiction to entrepreneurship. Our theorizing offers insights into the psychological origins of repeated engagement in venture creation activities and yields insights into possible “dark side” of entrepreneurship outcomes.     

Organizing for Society: A Typology of Social Entrepreneuring Models

In this article, we use content and cluster analysis on a global sample of 200 social entrepreneurial organizations to develop a typology of social entrepreneuring models. This typology is based on four possible forms of capital that can be leveraged: social, economic, human, and political. Furthermore, our findings reveal that these four social entrepreneuring models are associated with distinct logics of justification that may explain different ways of organizing across organizations. This study contributes to understanding social entrepreneurship as a field of practice and it describes avenues for theorizing about the different organizational approaches adopted by social entrepreneurs.     

Role of entrepreneur gender and management style in influencing perceptions and behaviors of new recruits: Evidence from the Islamic Republic of Iran

Entrepreneurs face considerable challenges in attracting prospective recruits and managing them in the absence of established norms and traditions. This research examines how gender and management styles of entrepreneurs impact new recruits’ attitudes including their cognitions, affect, and behaviors in new ventures. Results of two experimental studies conducted in the Islamic Republic of Iran demonstrate that women entrepreneurs are reacted to less negatively and considered more effective when they use directive management style. In addition, women entrepreneurs who employ directive style elicit superior performance from new recruits compared to those who rely on participative style. Management style does not appear to matter for attitudes towards men entrepreneurs. Implications and future research directions are discussed.