'Heritage' Tourism in Northern Ireland: Opportunity Under Peace

Having endured terrorist violence for 30 years, Northern Ireland is on the verge of achieving a lasting peace. Tourism is well poised to benefit from the prospects of peace and the economic growth that is anticipated to follow. In this paper the first section, based on an analysis of secondary tourism data collected between 1994 and 1997 (a period during which the Irish Republican Army declared two cease-fires), assesses the extent to which tourism can benefit within a climate of peace. Heritage tourism within Northern Ireland is examined, on the basis that the majority of tourist attractions and the tourism experiences being sold to visitors fall under the heritage label. Heritage and heritage tourism is discussed within the Northern Ireland context. The second half of the paper examines what are emerging as the key challenges and issues facing the tourism industry in Northern Ireland and the opportunities for long-term growth. The paper reveals that tourism benefited for the yearsin which a cease-fire held, but that the heritage attraction is somewhat complex, with a range of heritage types ranging from natural to industrial. Discussion centres on how this 'heritage' experience is to be planned and managed, and the challenge of ensuring sustainability of a product that has the support of both 'communities' in Northern Ireland.     

Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Tourism as public culture: Horne's ideological commentary on the legerdemain of tourism

In 1992 Donald Horne–respected Australian author of The Lucky Country, The Great Museum… and The Public Culture…–produced an entertaining but enlightening work (The Intelligent Tourist) on the role and function of tourism as the modern form of secular pilgrimage. In this text, Horne perceptively explored tourism as public culture –the fashions by which governments and interested parties capture national capitals, towns, villages, museums, art galleries, ancient temples, monuments, festivals and other interpreted performances in order to project the celebrated narratives and/or the ordinary vistas of a given people, its places, and its pasts. In 1994, King reviewed Horne's examination of the makebelieve of public culture in tourism, but appears to have overlooked much of the subtle insight with which Horne examined the objectifications and inspected the commodifications of contemporary tourism, and the exteriority of various tourism presentations. Horne's powerful scrutiny of intelligence-making in the articulations of tourism warrants fuller critique; this current paper therefore recrystallises Horne's work to highlight not only the skilled legerdemain of tourism practitioners in manufacturing preferred versions of public culture, but also the rich and acerbic insight that Horne himself brings to analyses of the ideological ‘power’ of invented presentation in tourism. Thereby, the paper attempts to distill a number of large issues on evocative material symbolism that Horne insists are central to the normalisations at work today in the projected public culture of post-modern ‘nationalist’ tourism, where that representation of tourism serves as a coding machine in the interests of certain or various priviliged groups.Copyright © 1999 John Wiley & Sons, Ltd.     

Pictures and prose: exploring the impact of literary and film tourism

While literary tourism has a long history traceable back to the seventeenth century, the considerable growth of interest and popularity in literary tourism research among academics and the tourism industry has been recognised only since the mid-1990s [Hebert, D. T. (1996). Artistic and literary places in France as tourist attractions. Tourism Management, 17(2), 77–85]; [Squire, S. J. (1993). Valuing countryside: Re?ections on Beatrix Potter tourism. Area, 24, 5–10]; [Squire, S. J. (1994). The cultural values of literary tourism. Annals of Tourism Research, 21, 103–120]. With this in mind, this paper aims to investigate how tourism stakeholders can take advantage of the positive promotional impacts that a book and film linkage can have on specific destinations. It also examines how tourism patterns and trends in these destinations have been subsequently influenced and transformed. Within an exploratory case study mode, special emphasis will be placed on two international case studies (Ireland and Indonesia – in particular Bali) which have been associated with internationally recognised books and their subsequent blockbuster films. The findings suggest that both literary and film tourism have a positive effect on these destinations due to an increased growth in their tourism arrivals once the location was referred to in a book and afterwards used as the setting in the related film. This paper will add to the current knowledge base on film and literary tourism and create an awareness of the strength of this form of tourism for international tourism destinations.     

Planning Host and Guest Interactions: Moving Beyond the Empty Meeting Ground in African Encounters

In many senses viewing the ‘other’ has always been a part of the tourist activity of dominant cultures. The ‘other’ has been seen as a source of difference and excitement with possibilities for exotic pleasure while at the same time dominant cultures have reinforced their own sense of superiority through viewing the ‘other’. The view from the ‘other’ is now becoming a part of tourism research and enabling mechanisms for this view are being developed in tourism planning. This paper seeks to examine how we can move beyond MacCannell’s view of the contact between tourists and hosts as an ‘empty meeting ground’. Just as postcolonial theorists have been critical of the exclusion of the ‘other’ in tourism theory, we argue for the voice of the ‘other’ to be heard in tourism planning practices. In this paper we examine the extent this is able to bring benefits to the process of community-based tourist development in developing countries such as Tanzania and Kenya. The paper theoretically scrutinises the relation between and the fluidity of the concepts of tourism, communities and power and the actuality of approaches to tourism planning that do not involve a submissive, subservient, exoticised and inferiorised view of the ‘other’. The particulars of inclusion of the voice of the ‘other’ bring some fresh insights to Western notions of community-based tourism planning.     

Study of the major supply factors and business choices affecting the growth rate of wine tourism in Greece

Wine tourism is considered one of the alternative forms of tourism internationally. Wine tourism combines wine production with tourism activities, mainly in agricultural areas, as it embraces the tourism interest for wine production and the enjoyment of vineyard activities by the tourists. Greece, as a well-known tourist destination, is actually a new wine tourism area that has still a long way to go before claiming that it can render high-quality services in this very competitive sector. The objective of this paper is to examine and present the extent of wine tourism development in Greece, the characteristics as well as the main business choices related to wine tourism supply, aiming at highlighting the necessary key elements that can play a decisive role in its further growth. In terms of this paper, we attempt to examine the Greek wine producer's viewpoint of wine tourism by setting out data related to the development of the product, the satisfaction of businessmen involved, the means used to promote the product, the difficulties faced by and the expectations set by wine producers. In order to achieve the aforementioned goals, a research was conducted by means of a constructive questionnaire sent to all major Greek wine producers from April to June 2007. The participants in the wine tourism industry in the country were considered a major source of information.     

Tourism Innovation in the Global South: Evidence from the Western Cape,South Africa

A research gap exists for the conceptual strengthening, measurement and analysis of innovation at the tourism firm and systems levels, especially in the context of the global South. This paper investigates tourism innovation in the Western Cape region of South Africa. In particular, the nature and types of innovation by tourism firms and system actors are interrogated. It is revealed that innovation by tourism firms is widespread, albeit is largely incremental in nature. The main contribution of this research is the development of an expanded evidence‐based tourism innovation typology from a cross‐sectoral survey of tourism firms and qualitative interviews undertaken with tourism system actors. In addition, recommendations are provided regarding measurement of innovation in tourism. Copyright © 2016 John Wiley & Sons, Ltd.     

The Role of the Tourism Industry in Transforming a Rentier to a Long-Term Viable Economy: The Case of Bahrain

During the past four decades, the tourism industry has emerged as one of the leading industries worldwide. In the Arab countries, however, despite its huge potential, the tourism industry is still in its infancy phase. With the exception of only a few countries, until recently most of the Arab countries almost ignored the economic potential of tourism. Since the 1990s, their traditional attitude of neglect toward the tourism industry has undergone a transformation, a fact that was not lost by the Gulf Cooperation Council (GCC) countries. Thus, since the mid-1990s, all of the GCC countries, without exception, have been trying to promote their tourism sector, which soon became a prominent economic sector. The paper concentrates on one tourism development case – that of Bahrain – the least ‘rentier’ within the GCC oil-economies. The main research question addressed by this paper is to what extent Bahrain has introduced a cohesive and economically viable tourism industry that contributes to a more sustainable economy of this country. This exploratory paper examines Bahrain's motivation to promote tourism; its tourism comparative advantage; the major difficulties facing Bahrain's further tourism expansion; and the overall role of the tourism industry in the Bahraini economy.     

Landscape,Memory and Heritage: New Year Celebrations at Angkor,Cambodia

This paper examines tourism, memory and notions of heritage at the World Heritage Site of Angkor, Cambodia. Rather than viewing heritage and social memory as abstract concepts, the paper explores domestic tourism at Angkor as the context within which Cambodia's recent history is re-articulated and made meaningful for a population recovering from decades of national turmoil. In exploring the various values and meanings associated with the national festival of Khmer New Year, the paper argues that an understanding of Angkor as a form of 'living heritage' remains neglected within a management framework which conceives the site as a form of material culture of the 'ancient' past. It is therefore suggested that exploring the values and meanings associated with Angkor's cultural heritage in this way provides valuable insight into the complex relationships of landscape, memory and identity.     

Tourism Policy in Jamaica: A Tale of Two Governments

This paper explores the role of public policy in the development of tourism in Jamaica. It focuses on two separate and contrasting periods. In the first, 1972–80, referred to here as 'The Socialist Era', the Jamaican government pursued goals of self-reliance combined with seeking to integrate tourism into Jamaican life. In the second period, 1980–89, 'The Period of Capitalism', emphasis was shifted to reducing government intervention and pursuing foreign exchange earnings. A comparison of tourism development during these two periods reveals that during the 'Socialist Era' some success was achieved in the Jamaicanisation of tourism but at the same time government policies contributed to an overall decline in the industry as measured by the traditional indicators of tourist arrivals, hotel occupancy, hotel provision and employment. During the 'Period of Capitalism' a change in policy is associated with a successful recovery of tourism numbers but an increasing tension between locals and tourists. The study cannot provide causal explanations of the links between policy shifts and tourism development. The wide range of external variables, including oil crises and world inflation, that occurred during the periods is too great to admit this kind of certainty. However, the policy background provides an important context for understanding the link between policy and development in one of the oldest and most well-developed tourist destinations in the Caribbean.     

The Sky and Sustainable Tourism Development: A Case Study of a Dark Sky Reserve Implementation in Alqueva

This paper shows the development of a tourism product in a destination that uses the night sky as its main source of attraction. Using this innovative product has helped to create a distinctive image, which is likely to attract a more diverse range of visitors and has assisted in improving economic, social and environmental sustainability. First, we present an overview about sustainable tourism and the sky as a tourism resource followed by a case study, in Portugal, that illustrates the potential of Dark Sky activities for tourism development in rural regions. Copyright © 2014 John Wiley & Sons, Ltd.     

Tourism as a Tool for Poverty Alleviation: A Critical Analysis of ‘Pro-Poor Tourism’ and Implications for Sustainability

Forecasts of high tourism growth in developing nations, where widespread poverty exists, has led to considerable interest in tourism as a tool for poverty alleviation. Powerful bureaucratic and business alliances have been forged to expand this programme. International development agencies are also turning to tourism as a way of alleviating poverty. This is sometimes termed ‘pro-poor tourism’ (PPT). Distinguished from other forms of ‘alternative tourisms’ such as ecotourism and community-based tourism, the stakeholders involved in this enterprise are no less divided. Ideological divisions manifest themselves in the political struggle over how tourism in developing countries should unfold. This paper identifies the different sustainability positions of prominent pro-poor tourism stakeholders and considers the implications for meeting pro-poor and sustainability objectives. Generally, tourism is too often regarded a panacea without an attendant recognition that, like any other industrial activity, tourism is highly political. As a global industry, tourism operates within a neo-liberal market economy which presents severe challenges to meeting pro-poor and sustainable development objectives. This paper therefore recommends a fundamental re-evaluation of tourism's pro-poor potential in the absence of significant commitment to directly address structural inequities which exacerbate poverty and constrain pro-poor attempts.     

Tourism,development and ‘destination Dubai’: cultural dilemmas and future challenges

The aim of this conceptual paper is to provide a critical assessment of Dubai's approach to tourism development, focusing on its cultural implications. The work initially observes ways in which the destination is building an image based on iconographic grandeur, monumental innovation and super-modernism. In doing so, the enquiry indicates that one fundamental sociological concern for destination Dubai is its perceived lack of cultural consistency, particularly in terms of the absorption of the old into the new. This position is evident through a paucity of heritage resources and institutions associated with the tourism market, as well as limited public knowledge concerning the ethnic and traditional elements of the indigenous society. Emphasising a more culturally focused tourism agenda could help to socially sustain and ground local communities (and identities) threatened by rapid urbanisation and Westernisation. However, one noted dilemma relates to the complexity of defining and deconstructing indigenous forms of ethnicity and identity. Nevertheless, the discussion claims that it is imperative not to lose sight of the possible opportunities for the productive advancement of localised forms of tourism and cultural capital. The paper concludes by highlighting the importance of examining the diversity of local perceptions of tourism, culture and development within an empirically informed framework.     

Public Choice and Tourism Analysis

This paper considers the potential of Public-Choice theory to serve as a means to analyse tourism policy. It introduces the central issues for understanding the study of policy and economic decision-making, bringing them together as a single coherent explanation of the role of government within the contemporary market system. In the context of tourism analysis, the focus is on the forces that explain why governments make particular types of decisions for the industry and the effect these have on the community's collective well-being. Policy can impact on a society's culture, its social order, its administration or its use of law, or any combination of these; but, largely it is about the economic welfare of the community. Much of the public decision-making system concerns who gets what, who should benefit and who should pay. The paper reviews the notion of government intervention to establish an 'interpretation' of economic policy-making in Western democracies, such as Australia, Britain or New Zealand. It argues that most policy issues, including tourism issues, derive from some form of failure in the market-place, where the tourism industry is but one component interconnected with many others. The paper expands the public-choice approach further by applying it to segmented markets, and the tourism industry itself, and provides an issue-based model that allows the tourism policy-making process to be explored, exposed and predicted.     

From ideological space to recreational tourism: the Israeli forest

ABSTRACT

The forest as a leisure, recreation, and tourist space is growing in significance as part of nature-based tourism. It contributes to social and economic development, particularly in light of the global trend for more recreation and tourism in developed and developing countries. The main aim of this paper is to describe and analyze the evolution of forest development policy and its implications for the function of the forest as a recreation and leisure space, using an Israeli case study. The methodology is based on historic-geographic research to analyze forest tourism over time and into the present. The study finds that the spatial processes that took place over nearly a century in Israel transformed its forests from expressions of an ideology to spaces dedicated to leisure, recreation, and tourism.     

Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

The tourism-led growth hypothesis: empirical evidence from Turkey

In the economic growth literature, the contribution of tourism to economic development has attracted great attention due to its significant roles as a source of foreign exchange earnings, creation of employment opportunities and an important source of public revenues in many countries. In this paper, we aim to analyse the empirical relationship between economic growth and tourism by employing different econometric techniques. First, we employed the Bound test approach developed by Pesaran, Shin, and Smith (2001, Bounds testing approaches to the analysis of level relationships. Journal of Applied Econometrics, 16(3), 289–326) in order to investigate the co-integration relationship between economic growth and tourism. Second, we used the Granger causality analysis for the 1998–2011 period and found evidence of a long-run uni-directional causality running from tourism to economic growth, but not vice versa. Our findings show that the Turkish case supports the tourism-led growth hypothesis (TLGH). Third, the autoregressive-distributed lag approach was employed in order to investigate the long-term and short-term static relationship between tourism and economic growth. The results show that tourism has a positive effect on gross domestic product and economic growth both in the long-term and short-term. Finally, the effect of tourism on economic growth was also investigated dynamically by employing the Kalman filter method. The findings of this method support the TLGH for Turkey.     

Enriching the Tourist and Host Intercultural Experience by Reconceptualising Communication

The aim of this paper is to reconceptualise intercultural communication as it is conventionally understood in the field of tourism studies. Tourism literature identifies many problems related to intercultural communication between tourists and hosts from different cultural backgrounds. Some of these 'problems' occur only because tourism researchers assume that the appropriate goal for communication is 'communing', that is, finding common ground or understanding. This philosophical paper suggests that if one reconceptualises communication without the communing, using the philosophy of Martin Heidegger and Jean-Luc Nancy, the 'problems' in intercultural communication disappear and communication becomes a source of enrichment for both tourists and hosts. This paper suggests that the basis of intercultural communication in tourism should be the acknowledgement of cultural differences between international tourists and local hosts, and the goal should be the 'spacing' of culturally different individuals rather than the 'communing' of 'idle talkers'. Treating intercultural communication in this way creates an opportunity for both sides to appreciate and value cultural difference. Experiencing cultural difference is one of the most fundamental motivators for travel and for opening host communities to international tourists. Reconceptualising intercultural communication by adopting Heidegger's and Nancy's philosophies promises not only to enrich the tourism experience but also to transform researchers' approaches to tourism education and training, and to tourism marketing and management.     

Negative emotions in tourism: a meaningful analysis

ABSTRACT

In this paper, we critically examine the use of (negative) emotions in psychology, consumer behaviour and tourism. We find that (1) negative emotions form an integral part of the tourist experience in certain tourism contexts, particularly in dark tourism and types of travel that involve transformation of the self, (2) negative emotions can have multiple positive outcomes and (3) these positive outcomes are present in hedonic and non-hedonic tourism contexts, yet they occur occasionally in hedonic and more systematically in non-hedonic tourism contexts. We conclude that negative emotions contribute to eudaimonic experiences by affecting different types of meaning in life.     

The effects on tourism of airfare subsidies for residents: The key role of packaging strategies

Airfare subsidies for residents in remote tourism destinations can negatively affect the local tourism industry. In this paper, we study the effects of airfare subsidies on a remote region's tourism sector with a theoretical model of air transport and tourism service transactions involving a remote tourism region, the rest of the country and the rest of the world. We show that firms' widespread packaging strategies in tourism markets, i.e. selling tourism packages composed of air transport and tourism services at a single price, acts as hidden price discrimination, since the packages are cheaper than buying the services separately. Thus, in the presence of higher airfares due to a subsidy, the tourists not entitled to the subsidy have incentives to switch to a cheaper alternative, namely tourism packages. Consequently, a packaging strategy can lessen or even avoid the negative impacts of the subsidy on a region's tourism sector.