我国省域饭店业经营绩效时空演变实证研究

利用1994-2008年中国大陆各省市区星级饭店统计数据,采用层次分析法和综合指数法,揭示了各省市中国大陆饭店业经营绩效时空演变特征:(1)在时序发展上表现出总体水平不高,波动性大的特征;(2)在空间地域上则具有明显的区域差异。并分析了中国大陆饭店业经营绩效时空演变的原因,发现中国大陆饭店业经营绩效时空演变受宏观经济环境、旅游业发展等外部因素影响明显。     

产权、竞争、中国饭店业绩效及改进路径研究

本文分析表明我国饭店业是国有饭店主导的竞争性行业,国有饭店主导和竞争性行业的不相容性是造成我国饭店业整体绩效水平较差的根本原因。根据这一分析结论,本文提出我国饭店业最终目标是建立为非国有饭店主导的垄断竞争性行业,改进我国饭店业整体绩效的具体路径是积极推进国有饭店退出和实施饭店集团化经营。     

CVC与IVC对创业企业绩效影响的比较研究

本文主要通过包括IPO表现、上市公司上市一年后的市场表现和经营绩效表现三方面指标来比较CVC与IVC对其所投资的上市公司绩效的影响，试图寻找出CVC与IVC之间对上市公司绩效影响的差别，并阐述原因。     

国外旅游业跨国经营研究评述

对旅游业宏观层面FDI、饭店业跨国经营和旅行运营商跨国经营等三方面国外旅游业跨国经营文献进行分析。旅游业对外直接投资(FDI)宏观层面的研究,涉及旅游业FDI的流量流向测算、对目的地国的成本收益分析、旅游业FDI与服务贸易协定等之间的关系,对发展中国家的影响及发展中国家的对策;饭店业跨国经营模式的研究主要涉及饭店业跨国经营的优势分析,跨国经营模式选择及影响因素、区位选择、战略联盟;旅行运营商跨国经营主要涉及动机、发展模式及其优劣的分析。     

基于战略人力资源管理对企业绩效的影响研究

在企业生产经营期间,企业绩效是主要的表现形式。它不仅能表现出企业内部员工的直接利益,还与战略人力资源管理产生紧密联系。随着社会经济和企业经济的不断发展,人们对企业绩效和战略人力资源管理之间的关系和影响进行研究,从而形成正确的战略组合形式。     

金属类上市公司股权结构与经营绩效关系的研究

公司治理结构的改进是中国整个经济体制改革以及资本市场发展的一个非常重要的内容,股权结构是公司治理结构和经营绩效的基础,股权结构的不同在公司治理结构上表现出差异,从而对公司经营绩效产生影响。当前,我国金属上市公司经营绩效不佳,除了公司治理结构不合理和不完善外,上市公司股权结构不合理是一个关键因素。要提高我国上市公司的经营绩效,既要完善公司治理结构,也要优化上市公司的股权结构,使之趋于合理。     

循环经济下饭店业绿色营销模式探析

本文首先总结了饭店业在循环经济下的营销模式,着重说明了循环经济的特点。其次,结合现有的营销模式并利用循环经济理念创建出饭店业绿色营销模式,并从思想理念、构建原则、主要内容等方面详细阐述了该营销模式。最后,探讨了绿色营销将成为未来饭店业经营与管理发展的趋势之一。     

论饭店餐饮成本控制

随着经济的发展,饭店业发展迅速,但其竞争也越来越激烈。面对激烈的竞争,饭店业必须研究好自身经营的方法。而饭店餐饮业是饭店盈利的重要部分,那么控制好饭店餐饮业的成本是提升饭店竞争力的重要手段,对饭店的经营与发展有重要意义。     

我国饭店市场绩效变化及原因

改革开放至今,随着旅游业的发展,饭店业也成为众多商家追逐的焦点,但是饭店业的发展道路并不是一帆风顺的,通过分析我国自改革开放至今饭店业市场绩效的变化及其产生的原因,认清饭店业的市场结构、产权结构及自身的行业特点,对未来饭店业的发展道路起到一定的借鉴和指导作用。     

进入模式、区域产业环境以及经营特性对中小企业跨区域经营绩效影响——基于浙商的实证研究

文章以238家总部设在浙江赴异地投资的中小企业为实证对象,通过多变量变异数分析、以及GLM回归分析等方法进行实证研究,探讨进入模式、区域产业环境以及经营特性对浙商在国内异地市场经营绩效的影响。研究结果显示：中小企业进入异地市场时,在综合绩效上以多数股权表现最好、独资次之、等额股权第三、少数股权最差;区域产业环境对异地经营绩效存在显著性影响。在具有供应链优势、成本优势或营销密集度优势的产业环境中,企业容易获得更佳的绩效表现,而在高研发密集度的区域,则呈现无差异表现;企业经营特性对其异地经营绩效存在显著性影响。具有良好控制能力和营销能力的企业容易获得更好的绩效。     

Hotel management contract: impact on performance in the Korean hotel sector

This study investigates the influence of hotel management contract on the performance of super-deluxe hotels in Korea and identifies how the 1996–1997 tourism recessions affected the relationship between management contract and the performance of the hotels. The Mann–Whitney U test, stepwise logistic regression, and multivariate analysis of variance statistical analyses indicate that management contract is positively related to the performance of the hotels, and the 1996–1997 tourism recessions caused the management contract–performance link to vary. From the industry application perspective, this study provides hotel owners with empirical information relating to: (1) a means to assess the performance of hotels under management contract and (2) a decision rule to apply an appropriately matched operating arrangement to an environmental state for maximum performance. The results obtained present an invaluable analysis tool for all owners involved in charting a hotel's future.     

Assessing performance in services: the travel agency industry

The aim of this article is to compare different approaches to the evaluation of economic performance in tourism. For the first time in tourism, this article simultaneously applies traditional productivity measures as well as parametric and non-parametric techniques to estimate efficiency and compares the results obtained. The empirical application is carried out on a sample of 567 travel agencies operating in Spain in 2004. The results reveal important differences depending on the methodology employed. Overall, none of the methodologies can be said to be better than the rest. These results highlight the importance of considering different approaches when evaluating performance in tourism.     

Performance factors of small tourism ventures: The interface of tourism,entrepreneurship and the environment

Performance factors of small Israeli tourism ventures were examined using an integrated model that combines four theoretical approaches, each focusing on a different central facet: environmental milieu, institutional support, entrepreneurial human capital, and the venture's bundle of services. The current research developed an operational instrument for assessing environmental attractiveness components of tourism ventures and their relationship to performance. A factor analysis, based on this instrument, revealed three environmental factors: tourist-related infrastructure, options for excursions and scenery, including climate. An attractive environment contributed to higher revenues in tourism ventures; however, it did not assure profitability. The results indicate the dual nature of the impact of institutional support upon the tourism venture's performance. Regardless of the size and age of ventures, those obtaining the advisory type of assistance from the governmental tourism incubator performed less well than those ventures that did not obtain such support. By contrast, those tourism ventures that were financially supported by external sources performed better than those that were not financially supported. The explanation for this curious and seemingly contradictory finding may lie in the different criteria for receiving financial and advisory assistance. Success in persuading external sources to provide financial support would seem to be evidence of the soundness of the venture's planning and its economic viability. By contrast, insofar as virtually any venture in the area may apply for and obtain advisory assistance from the governmental tourism incubator, with no requirement to meet financial criteria of any kind, it could be that precisely the weaker ventures are being carried along by this form of assistance.Among the various entrepreneur's attributes examined, managerial skills provided the strongest association with the performance measures. The managerial skills were also found to be the most significant variable explaining performance relatively to the variables derived from the other three approaches. These results have implications regarding the nature of the support to be given by a governmental tourism incubator to entrepreneurs operating in the region. Given that lack of managerial skills is one of the main barriers to a venture's success, particularly in small businesses where the owners have to be involved in all areas of activity, the incubator needs to provide entrepreneurs with tailored regional business and management training tools to promote tourism venture development and success.The study also reveals that the number of services offered by a tourism venture made only a minor contribution in the revenues regression, which may indicate that providing a bundle of services for the tourist customer does not necessarily guarantee profitability. A noteworthy finding is the similarity in the differential association between the number of services offered and the performance measures, on the one hand, and attractiveness features with performance on the other. In both cases, these factors positively contribute to the revenues regression, but neither contributes to the profitability or income regression. This means that an attractive environment does contribute to higher revenues, in that more tourists choose to visit the tourist attractions; however, this does not assure profitability. Similarly, providing many services to the visitors may also contribute to higher revenues, but does not necessarily assure profitable business outcomes. The current findings indicate that small tourism venture profitability is contingent on human capital, especially the skills of the entrepreneurs running the venture. In accordance with our findings that managerial skills are so crucial for venture success, the main objective of advisory incubators should be to promote managerial competencies.     

国外旅游供应链研究综述

国外对旅游供应链的研究在近几年获得了较快的发展,在旅游供应链内涵方面虽有分歧,但也达成了一定的共识,普遍认为旅游供应链比制造业供应链更为复杂,是一个网络结构而非链条结构,其主体涉及公共部门和私营企业。在旅游供应链主体合作形式、旅游需求预测、旅游供应链主体提升、旅游供应链绩效考核等方面也取得了较多的研究成果,而且随着经济环境的变化,国外旅游供应链研究已经考虑了经济全球化、信息技术发展、可持续发展等方面的影响。未来研究应该加强对旅游产品和服务的合作开发、供给管理、库存管理以及绩效考核等方面的关注,同时将诸如博弈论、交易成本理论等相关的理论和方法应用于旅游供应链的研究领域。     

Tourism expansion and corporate earnings in the tourism industry

Although tourism expansion is theoretically assumed to have a direct influence on the tourism industry, previous studies have not found any significant connection between tourism expansion and tourism firms’ stock performance. This study argues that tourism expansion would have a more direct impact on tourism firms’ earnings than on their stock performance. Accordingly, whether tourism expansion can create significant growth in corporate earnings for tourism firms is tested on the basis of a Granger non-causality procedure using a four-variable vector autoregression model. Test results support the assumption that tourism expansion could significantly improve the corporate earnings of tourism companies. The analyses of the generalized impulse response function and variance decomposition further indicate the critical role of tourism expansion in explaining increases in the tourism industry's corporate earnings. Policy implications are provided to guide the government tourism authorities.     

首旅酒店EVA业绩评价研究

EVA业绩评价法立足于为股东创造更多财富的经营目标,有助于企业更加客观地判断经营现状和调整经营策略,近年来被越来越多的企业选择采用。本文以首旅酒店为例,探讨EVA模型在旅游业中的具体应用,分析EVA模型相较于传统的业绩评价指标的优点,并提出具体的实施建议。     

Network collaboration and performance in the tourism sector

This study used the partial least squares (PLS) and structural equation modeling (SEM) tool to examine factors influencing collaboration among tourism operators in an island economy. It also measures the impact of collaboration on network performance. Statistical results confirm that communication and commitment impact on collaboration while collaboration in turn positively influences performance. Collaboration also mediates partially the impact of communication and commitment on performance. The results, besides indicating the suitability of the PLS in statistical analysis, has also contributed to a better understanding of tourism networks in an island economy in Penang which hitherto has not been tested. Findings are useful for policy makers, tourism associations and practitioners to enhance Malaysian tourism. Limitations and suggestions for future research are also included.     

旅游饭店中级职业经理人胜任特征模型研究

研究在文献分析和行为事件访谈基础上,设计旅游饭店中级职业经理人胜任特征调查问卷,对南京市旅游饭店中级职业经理人群体实施抽样调查,采用探索性因子分析和验证性因子分析方法探索和检验胜任特征模型的合理性和有效性。探索性因子分析结果表明,旅游饭店中级职业经理人的胜任特征由"沟通与团队建设"、"职业道德与特质"、"自主学习力"、"自我控制和执行力"、"管理思维"五个维度22个特征要素构成;验证性因子分析表明,"沟通与团队建设"、"职业道德与品质"、"自主学习力"、"自我控制和执行力"、"管理思维与工作绩效"的标准化路径系数分别为0.60、0.50、0.48、0.60、0.59,模型能够预测和反映工作绩效。     

过程视角下政府旅游公共营销绩效:理论框架与评价指标体系构建

随着旅游目的地竞争的加剧和构建责任政府背景下“财政问责”制度的日益完善,政府旅游公共营销绩效问题逐渐成为各界关注的焦点。然而,我国政府旅游公共营销巨大投入背后的绩效考评制度缺位,使得旅游公共营销支出低效使用的隐患挥之不去,构建政府旅游公共营销绩效评价理论体系已成为一个亟需解决的重大课题。文章从过程视角出发,将政府公共支出过程的一般规律与政府旅游主管部门进行公共营销的专业化职能相结合,构建基于“投入-过程-产出-效益”（IPOP）逻辑的政府旅游公共营销绩效研究理论框架,并从旅游公共营销投入、过程、产出和效益四个方面分别构建多维综合评价指标体系。文章旨在提出一套既适合国内体制特征的,又与国际接轨的政府旅游公共营销绩效研究框架,为政府旅游公共营销绩效提升提供理论依据。     

The impact of gender in marketing communications: the role of cognitive and affective cues

Turkey This paper explores the role of gender in the processing of the marketing communications messages of travel agencies operating in the Turkish domestic tourism market. The study focuses on the family holiday information search process and particularly investigates how wives and husbands respond to different marketing communications messages and why. By the use of focus group studies and interviews with tourists it is established that, although there are similarities between wives and husbands in terms of their responses to various advertisements, the underlining reasons are different. While husbands make their decisions through the use of heuristic devices, such as the credibility of the sender and the attractiveness of the sender and or message, wives make their decisions based on the content of the cognitive and affective cues provided in the marketing communications messages. The research also points out that there is a large potential for improving the marketing communications messages of travel agencies operating in the Turkish domestic tourism market.