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随着电子商务类应用持续快速的发展,网络购物用户规模持续大量的增长,女性消费者在网络购物中的地位越来越突出。本文从女性消费者网络购物的商品、频率、金额、服务、评价等方面进行了行为分析,并相应提出了促进女性网络购物的建议和优化策略。 相似文献
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孙芳 《商业经济(哈尔滨)》2014,(12):70-71
随着网民数量的不断增加,预示着网络时代的进一步发展。通过对消费者网络购买行为概念、特征、过程的详细阐述和调查实证分析,可以得出影响消费者网络购买行为的主要因素包括内在因素、外在因素、和其他因素三种。其中内在因素又包含个人因素,如性别、年龄、职业、学历和收入水平等;心理因素如消费者追求时尚、新鲜、超前,独立注重自我价值的实现,追求新奇、个性化、购物方便、购物乐趣,主动性增强等。外在因素包括文化因素、环境因素和网络因素等。其他因素如物流因素等。企业应把握消费者网络购买行为特征,树立良好的企业形象与信誉,制定更加有针对性的营销策略,加强网络基础设施建设和完善物流体系,从而更好地满足网购消费者的需求。 相似文献
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《商业经济(哈尔滨)》2021,(1)
在不同时期、不同时段采取不同营销方式来吸引消费者是建立或提升自身品牌形象的有效途径,也是企业生存的法则。作为一种特殊的营销活动,善因营销对消费者的购买意愿具有积极影响。从人口学特征视角,探讨善因营销如何影响消费者的购买行为,以及不同消费者之间购买意愿的差异性。研究结果表明:除了经济收入对消费者购买意愿有显著差异外,性别、年龄、婚姻状态、居住地等因素对消费者购买意愿的影响均无显著差异。回归分析发现影响消费者购买意愿的主要因素包括:受教育程度、居住地、每月可支配收入和所在城市。因此,根据以上研究结果对企业提出相应的建议。 相似文献
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网络时代的消费与传统的消费有着质的区别,把握顾客的消费潮流和趋势,使更多的客户资源变成企业的资产有着十分重要的意义.本文从消费者的性别、年龄、收入、教育背景、上网地点分布状况、购物频率分布及购物区域分布等方面进行了具体分析. 相似文献
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本研究基于购物网站从网络消费者的信息搜索行为、信息浏览行为、信息交互行为三个方面探讨了网络购物的信息行为因素,并剖析了网络消费者在网络购物时信息行为特征,在网络消费者网络购物时的信息获取和分析与电子商务网站的设计方面提供了现实依据。 相似文献
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网络时代的消费与传统的消费有着质的区别,把握顾客的消费潮流和趋势,使更多的客户资源变成企业的资产有着十分重要的意义。本文从消费者的性别、年龄、收入、教育背景、上网地点分布状况、购物频率分布及购物区域分布等方面进行了具体分析。 相似文献
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PurposeTo investigate how consumer demographics and motivations may influence their mobile shopping intensity.Design/methodology/approachAn online survey was developed to collect data using SurveyMonkey's online shopper panel. The final sample consisted of 937 mobile shoppers. Linear regression analysis was performed to test the hypotheses.FindingsConsumers' education and income levels significantly increase their number of mobile purchases, their frequency of purchases, and the amount of money spent on mobile purchases. Males have been found to spend more on mobile shopping than females, while younger people made more mobile purchases than older people. This study also identifies six types of motivations that drive consumers’ mobile shopping intensity, including convenience seeking, bargain hunting, enjoyment seeking, perceived usefulness, ease of use, and innovativeness.Research limitations/implicationsFuture research may examine additional motivational measures and situational factors and conduct cross-cultural studies.Practical implicationsFindings from this study can help businesses develop their mobile shopping strategies.Originality/valueThis is the first study to investigate how consumer demographics and motivations may influence their mobile shopping intensity. 相似文献
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This study assessed the relationships between the Big Five dimensions of personality and individual happiness with three indicators of shopping and spending for non-grocery items using a sample of 660 U.S. adults. The data from an online survey showed that all five of the Big Five traits correlated positively with self-reported happiness, even controlling for the effects of age and gender. Regression analysis showed, however, that the positive relationships between happiness and Agreeableness and Openness to Experience were no longer significant, indicating that they are real, but redundant to the other traits. The correlations also showed that happiness, Openness to Experience, and Extraversion correlated positively with the three shopping indicators. Finally, happiness appears to have a direct effect with shopping and mediates the influence of Emotional Stability, Agreeableness, and Extraversion on happiness. 相似文献
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伴随着在线零售的迅速发展,在线购物体验及其衍生的购物体验价值日益受到学术界和实务人士的重视。基于消费者体验视角,本文考察了在线购物体验的四个维度,即感官体验、实用体验、认知体验与关系体验,识别出在线购物体验价值的四种类型,包括经济性价值、社会性价值、享乐性价值以及利他性价值——本研究证实的一种新的购物体验价值,发现消费者感知的在线购物体验会正向影响购物体验价值,后者又会对在线购物意向产生正向影响。研究还发现,性别、互联网经验、网购年龄及网购频率会影响消费者的在线购物体验及体验价值感知。 相似文献
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Despite numerous studies of on-line shopping behaviour, the impact that the internet has had upon island communities remains largely unexplored. This is despite previous research highlighting the difficulties island residents encounter when attempting to access goods and services. This qualitative, exploratory research study interviews individuals across three UK island groups and examines the extent to which on-line provision has reconfigured the purchasing behaviour of local residents. The findings confirm that internet usage is widespread and that a broad range of products are purchased on-line. However the paper maintains that these findings underplay the significance of e-retailing. The internet has had a much more profound impact upon island consumers and the benefits that are derived from on-line availability extend beyond the reconfiguration of shopping patterns. The findings illustrate that the benefits that have accrued from internet adoption have fundamentally transformed the lives of many individuals. It has acted as a liberating mechanism that has positively impacted upon domestic undertakings and socio-cultural activities. 相似文献
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Christoph Teller Herbert Kotzab David B. Grant 《Journal of Retailing and Consumer Services》2012,19(1):59-66
This paper discusses and empirically evaluates the relevance of shopping-related logistics for consumers of store-based retail formats. Based on a literature review a conceptual model was developed and subsequently tested using a survey of more than six hundred consumers in the grocery retail sector. Respondents were those primarily responsible for grocery shopping in their households located in a highly concentrated European urban retail market. Variance based structural equation modelling reveals that shopper logistics has a major impact on the convenience of store-based shopping and partly influence consumers' perceptions of shopping related costs. Nevertheless, shopper logistics does not affect consumer behaviour in terms of the share of visits of a store. These results are moderated by age, hedonic shopping orientation, shopping frequency, average spending per trip and store format preference. We conclude that shopper logistics is relevant for consumers of grocery stores but its relevance varies between different shopper groups. 相似文献
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Syed H. Akhter 《Journal of Retailing and Consumer Services》2012,19(1):109-115
The paper tests the influence of adoption time, online time, usage variety, and privacy concern on online spending. Findings support the hypothesis that online time, adoption time, and usage variety, the three dimensions of Internet usage experience, have a positive and significant influence on the amount of money consumers spend online, and privacy concern has a negative and significant influence. The control variables included in the model are gender, age, education, and income. Gender, age, and education did not influence online spending. However, income has a significant effect on online spending. Theoretical and strategic implications and recommendations for future research are presented. 相似文献
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E-shopping is growing globally, and the COVID-19 pandemic further accentuated this tendency. In this paper, online shopping adoption is analysed in Lisbon immediately before the pandemic outbreak. By focusing on an urban area, the impact of variables such as internet access or access to delivery services is controlled, thus enhancing the remaining components of the online purchase. The results show that online shopping is spatially dependent in an intraurban environment as a reflex of residential location preferences of different socioeconomic groups. Moreover, as internet access and delivery services become widespread, residential location preferences may come to explain e-shopping adoption both in urban and non-urban environments. The e-shopping geography of Lisbon suggests that age and affluence are determinants in explaining e-shopping adoption, with a marked distinction between central areas and more peripheral ones, some of which include extensive social housing projects. Hence, if retailers move online, shopping opportunities may become scarce for some consumers due to their socioeconomic status and consequent residential preferences. Nevertheless, strategic partnerships between retailers and the public sector may be devised to improve shopping opportunities. Physical stores can be encouraged to locate in areas where consumers are less prone to shop online. E-shopping adoption may also be encouraged by the public sector by promoting digital literacy, especially considering that the share of the older population is growing in Portugal as in most European countries. 相似文献
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Apparel purchases now constitute one of the fastest‐growing segments of e‐commerce. Thus, there are strong theoretical and managerial reasons to better understand consumer characteristics associated with buying apparel online. This paper investigates motivations for online apparel consumption using the Consumer Styles Inventory. Data from a sample of 357 US college students showed that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty were positively correlated with online apparel shopping. Price sensitivity was negatively correlated with online spending. 相似文献