山西王莽岭景区昂起龙头创品牌

王莽岭．晋城旅游兴市战略的东线主战场，1999年被山西省旅游局推举为山西生态旅游王牌，2006年被确定为山西“十一五”规划旅游开发重点项目之一，寄予“改变山西人文古建游的单一形象”的厚望。2003年以来，山西兰花集团积极响应晋城市委市政府“创建中国优秀旅游城市”号召，倾巨资开发建设．已取得了丰硕成果。     

生态旅游与当地居民利益－－肯尼亚生态旅游成功经验分析

生态旅游已成为当今世界旅游业的热点，然而不适当或不科学的生态旅游开发已使很多生态保护区遭受了不同程度的损坏。本文以曾经是世界生态旅游成功的典范国家肯尼亚为例，分析了生态旅游的成功与当地居民利益之间的关系，试图提供给旅游开发者和经营者一个发展良好生态旅游的借鉴。     

旅游规划整合--对"大旅游"内涵的再认识

随着旅游活动的不断普及和深入发展，旅游规划实践在我国各地蓬勃兴起，旅游规划的思想、内容与方法也在不断发展完善。本文简要回顾了国内外旅游规划的发展，并对系统科学理论、可持续发展思想等对旅游规划的影响进行了评析，认为在我国很多地区都亟待发展的情况下，旅游规划必须重视旅游地的社会经济要素．让旅游规划可以在当地发挥实际作用，通过“大旅游”开发切实增强旅游开发地的自我发展能力。文章在前人研究的基础上，对“大旅游”的内涵进行了更为明确的阐述，将其概括为大资源、大产业带、大产业链、大市场、大系统等几个方面，并就其中的产业整合和空间整合进行了重点阐述，分析了深入研究与发展“大旅游”的重要意义。     

生态旅游与当地居民利益——肯尼亚生态旅游成功经验分析

生态旅游已成为当今世界旅游业的热点 ,然而不适当或不科学的生态旅游开发已使很多生态保护区遭受了不同程度的损坏。本文以曾经是世界生态旅游成功的典范国家肯尼亚为例 ,分析了生态旅游的成功与当地居民利益之间的关系 ,试图提供给旅游企业开发者和经营者一个发展良好生态旅游的借鉴。     

旅游规划产品设计"双筛法"研究

文章介绍了一种关于旅游产品设计的新方法－“双筛法”，其致力于协调旅游规划研究过程中，旅游规划专家、旅游开发者、旅游客源市场（旅游消费者）和旅游开发地居民之间的关系，包括旅游资源普查及其市场评价和旅游开发条件的详细调查与市场评价、旅游产品的专家创意、开发者与开发地区居民对于旅游产品创意的接受意向水平调查、在旅游产品修正与补充基础上的旅游市场的认可意向调查、旅游产品的最后确定五大步骤，具有客观性、易接受性、针对性三大特点。     

认识山西的自然生态旅游资源

生态旅游是当今世界时尚旅游的热点之一，也是发展旅游的大势所趋。生态旅游资源既包括自然，也包括人，狭义地讲，主要指自然生态旅游资源，特别是目前生态旅游首选区域的自然保护区和国家森林公园。山西地处黄河中游，是华夏明的重要发祥地之一，素有“古物之乡”和”中国古代建筑博物馆”的美誉。山西的化遗产得天独厚，生态景观     

省城举办最美王莽岭2006年生态旅游年启动仪式

国家旅游局把“乡村游”作为2006旅游主题，“乡村游”积极倡导回归自然、绿色、生态旅游。全力推广“新农村、新旅游、新体验、新风尚”。4月7日上午，太原市旅游局在电力大厦3层举行了规模宏大的“山西好风光最美王莽岭2006生态旅游年”启动仪式，亮出“山西生态旅游第一张王牌”。     

国外生态旅游研究进展

作为可持续旅游的实现形式，生态旅游一经提出，就迅速引起学术界的极大关注，本文试图对国外生态旅游研究工作进行分析，着重析述生态旅游的兴起、概念与内涵、生态旅游经济价值评估、生态旅游规划以及开发与管理几个方面。     

论生态旅游的双向责任模式

基于传统大众旅游弊端提出的生态旅游，最大的特点就是具有责任性。围绕生态旅游的责任性的旅游开发和管理实践在世界各地均有积累，但缺乏系统的理论提炼。本文从责任的双向性为切入点，在分析传统大众旅游的单向责任模式和早期生态旅游的单向责任模式的基础上，提出了生态旅游双向责任模式。进而比较三种旅游责任模式的差别，最后从自然生态旅游目的地、社区生态旅游目的地和生态旅游者三个方面来探索生态旅游双向责任模式实现的途径。     

征稿启事

《浙江旅游职业学院学报》为浙江省旅游局主管、浙江旅游职业学院主办的学术刊物。本刊遵循“学术氛围、前沿视野、理性思考、人文情怀”的办刊理念,主要刊登以旅游学科为主的社会科学领域的论文,设有“理论新视野”“、旅游法规与政策研究”“、旅游资源与旅游市场开发”“、生态旅游研究”、“旅行社研究”“、酒店与烹饪研究”“、景区与会展研究”“、旅游文化研究”“、财务管理与会计”“、旅游教育与教学研究”“、语言文学研究”“、旅游动态”“、艺术与旅游”等栏目。本刊贯彻“百花齐放、百家争鸣”的方针,坚持理论联系实际的原…     

Evaluating ecotourism: The case of North Sulawesi, Indonesia

Ecotourism can contribute to both conservation and development and involves, as a minimum, positive synergistic relationships between tourism, biodiversity and local people, facilitated by appropriate management. This paper applies a framework for the development and evaluation of ecotourism to three protected areas in North Sulawesi. Due to its spectacular endemic biodiversity, the potential for providing quality nature experiences in North Sulawesi is high and tourism development is occurring rapidly. Site-level evaluations of ecotourism in three protected areas were performed to illustrate the application and the utility of the framework as a tool for evaluation and to assess the status of tourism in North Sulawesi. It is revealed that current relationships between people, resources and tourism in North Sulawesi have yet to provide the mutual benefits necessary for successful ecotourism. The approach and framework used to arrive at these conclusions have wide applicability for assessing the achievements of ecotourism at specific sites and for directing appropriate management strategies for ecotourism in protected areas.     

Can Sanctions and Rewards Explain Conformance Behaviour of Tour Operators with Ecotourism Guidelines?

Ecotourism's appeal as a conservation and development tool rests in its potential to provide local economic benefits while maintaining ecological resource integrity through low-impact, non-consumptive resource use. Some, however, question its contribution to conservation and community development, citing negative impacts, such as solid waste generation, habitat destruction, and sociocultural ills. This paper, based on a comparative study in Costa Rica, explores some of these issues. Study findings were mixed regarding ecotourism's effectiveness as a conservation and community development tool. Survey respondents saw legal restrictions as more influential than tourism in prompting declines in deforestation and hunting rates. Likewise, respondents did not feel tourism operators were significant players in raising environmental awareness. The research also revealed that direct employment in ecotourism was associated with pro-conservation practices, but indirect benefits showed stronger associations in generating pro-conservation perspectives. Little evidence was found to suggest that people are investing tourism-generated income in environmentally threatening practices. Research findings also indicated that scale influences tourism's benefits and negative impacts and that, where ecotourism dominates local economies, towns may become economically vulnerable. The paper concludes by recognising that ecotourism would be most effective as a component of a broader conservation strategy and offers suggestions to improve ecotourism's potential.     

Ecotourism Benefits and the Role of Local Guides at Masoala National Park,Madagascar

An investigation of ecotourism at Masoala National Park, a forested coastal area in northeastern Madagascar and the country’s largest national park, focused on ecotourism benefits and the role of local guides in promoting conservation awareness. Interviews, participant observation, and archival research were used to investigate the park’s guide association, resident attitudes toward Masoala National Park, and ecotourism as a method of park and rural development. Many factors make Masoala National Park a prime ecotourist destination, including the possibility of viewing its endemic species, such as red-ruffed lemurs. The park has a strong local guides’ association and currently combines conservation and development through a programme that returns a portion of tourism revenue to local communities. Actual or potential benefits received from the park, including ecotourism revenues, were found to influence the positive and negative perceptions of Masoala National Park held by residents living in the park periphery. However, limitations on ecotourism development include poor infrastructure and difficult access, a challenging climate including a hurricane season, and past national political instability.     

生态旅游概念识别及其比较研究--对中外40个生态旅游概念的定量分析

伴随着生态旅游的快速发展而涌现出的大量生态旅游概念使旅游研究者和旅游利益相关者对生态旅游概念产生了困惑.这种困惑使生态旅游的核心标准和规则在实际的应用中被扭曲和误用.本文运用内容分析的方法,通过对中外当代近10-15年内40个有影响力的生态旅游概念的分析,提炼出生态旅游概念架构所遵循的8个标准规则,它们是:以自然为基础、对保护的贡献、当地社区受益、环境教育、道德规范与责任、可持续性、旅游享受体验和文化.并以这些标准规则为基础,对中外生态旅游的概念进行比较,得出中国未来的生态旅游研究应更加关注旅游目的地管理的结论.     

黄山风景区生态旅游实践研究

生态旅游对于优化产业结构、促进区域可持续发展、推动生态文明建设具有重要意义。本文选取山地型生态旅游地黄山风景区为案例开展实践研究,主要研究内容包括：（1）首先摸清了黄山风景区野生动植物、古树名木、地貌、气候、水体等丰富的生态旅游资源;（2）梳理了黄山风景区在生态旅游者、资源、企业与环境等方面采取的促进生态旅游发展的措施,包括确定合理的景区承载量、封闭轮休精华景点、规范保护古树名木、有效防控松材线虫灾害、严防森林火灾、生态旅游企业改革和科学治理“三废”等;（3）论述了黄山风景区生态旅游发展所取得的经济、社会和生态效益,其效益具有时间和空间的溢出性,对国内外旅游目的地可持续发展起到推动作用。黄山风景区是生态旅游发展的范例地,其区域发展、法规标准和多主体参与等一系列生态旅游保护与利用实践为国内外风景名胜区发展生态旅游提供了宝贵经验。     

Identifying Ecotourists in Belize Through Benefit Segmentation: A Preliminary Analysis

Understanding the perceived benefits of nature-based or ecotourism is an important step in providing products usable to the visitor and in developing a sustainable tourism policy. There are few published studies segmenting the nature-based tourism market using a benefit segmentation approach. This study, based on a sample of visitors to Belize, a widely known ecotourism country, identifies tourist segments, based on a multivariate analysis. Ecotourists' comprised less than 20 of the random sample of visitors taken during the tourist season. Ecotourists differed from other segments in terms of social-demographic and trip characteristics, but had similar levels of activity participation. The results suggest several implications for nature-based product promotion and development, and implementation of a sustainable tourism policy.     

回顾与展望:2000-2004年的《旅游学刊》

本文对2000-2004年《旅游学刊》刊登的481篇论文进行了分类统计,并着重介绍了旅游业产业地位和作用、可持续发展和生态旅游、景区保护与管理、饭店和旅行社、旅游规划、旅游经济分析、区域旅游业发展、旅游市场与旅游者行为、研究综述等9个主题的重要文献,以此追踪近年中国旅游研究的动态,并反映《旅游学刊》为促进我国旅游业发展和旅游研究进步而做的努力。     

Alternative Tourism and Sustainable Development in Kenya

This article examines alternative tourism and especially the form dubbed ecotourism and assesses its prospects for sustainable development in Kenya. It also considers community participation in ecotourism, the Kenya government policy on ecotourism, and the initiatives to yield sustainable development in the country. The findings show that biodiversity conservation encourages and supports tourism which, in turn, provides money for conservation efforts and local development programmes. However, ecotourism has not necessarily led to small scale, locally owned tourism enterprises expected in the ecotourism model. The analysis shows nevertheless that alternative tourism development has drawn attention to the role of local people in biodiversity conservation, the basis of ecotourism. Hopefully, this will lead to greater local participation in the ownership, management and control of ecotourism enterprises.