城市历史地段旅游开发中吸引力—承载力矩阵的应用——以南京内秦淮河历史地段为例

城市历史地段既是城市旅游的一部分,又是城市文化遗产的重要构成.协调城市历史地段的遗产保护与旅游开发是困扰城市发展的一个难题.本文以吸引力-承载力矩阵为研究工具,结合实地调查,剖析南京内秦淮河历史地段的市场吸引力和遗产承载力,为城市历史地段的遗产旅游开发提供建议和指导.     

TOURISM AND CULTURAL PROXIMITY: Examples from New Zealand

While tourism products based on Maori culture are popular among some overseas tourists to New Zealand, there has been little research as to their appeal to the domestic market. This paper discusses notions of indigenous tourism and the role of cultural and spatial difference in European conceptualizations of the exotic other. It argues that although there is a common cultural antecedence between non-Maori and European culture, the lack of spatial distance between Maori and tourists means that European New Zealanders are not drawn to Maori culture as an attraction in the manner that those from Europe and North America are. The paper discusses “kiwi culture” and familiarity as determinants of tourist demand.     

Activity Segmentation of the International Heritage Tourism Market to Taiwan

The heritage tourism market has developed from being regarded as a small niche segment to a mainstream market of considerable size. In Taiwan, diversified heritage resources hold considerable appeal to the international tourism market. Little research has been completed on international heritage tourists to Taiwan, so this study utilized Taiwan as a case study and examined international tourists to the destination. It first employed cluster analysis based on activity participation to segment the market and test for the existence of “heritage tourists”. Three groups of international tourists to Taiwan were identified and they were labelled as “heritage”, “shopping” and “non-specialists”. The heritage group had a high participation rate in visiting heritage relics (90.6%). The study also profiled tourists according to the reasons they travelled to Taiwan and socio-demographic variables. The heritage tourists and other activity participation groups were compared to reveal the major motivational and socio-demographic differences involved. The findings showed that “international heritage tourists to Taiwan” were a group of visitors with relatively younger ages, middle levels of income and higher educational levels. The study defined heritage tourists who indicated visiting heritage sites as part of their reason for visiting Taiwan as “motivated heritage visitors”. Other heritage tourists who participated in heritage activities, but did not list heritage tourism as a reason for visiting Taiwan, were defined as “heritage site visitors”. Finally, the study profiled the two groups of heritage tourists and compared them, with significant differences being found in ages and nationalities.     

Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo,Portugal

This paper focuses on the creative ingenuity of tourism providers in storying and providing varied readings of archaeological sites that have been physically lost. In conceptualising providers' efforts in mobilising (in)tangible aspects of archaeological heritage to accord them an inimitable identity and visible presence, we draw upon research on creativity and creative tourism. Our findings reveal how innovative meaning-making opportunities transform archaeological heritage into a valuable creative tourism resource that can be used to enhance the market appeal of local products and resources through theming and creative storytelling. Overall, this study contributes to nascent work on participative co-creation of archaeological heritage that can serve as an effective means of creating meaningful interpretive experiences at cultural tourism destinations.     

遗产旅游地意象媒介传播机制——苏州园林与江南古镇的比较研究

旅游地意象既包括旅游者经实地体验形成的复合意象,也包括那些远离旅游地的潜在旅游者借助各类媒介信息所形成的引致意象.在新媒体时代,传媒在旅游地意象传播中所扮演的角色越来越重要,分析和研究旅游地意象媒介传播机制现已成为该领域前沿课题.为探索遗产旅游地意象媒介传播模式,文章结合苏州园林和江南古镇案例,采用焦点组访谈、内容分析、问卷调查等方法获取9365例样本的旅游目的地意象媒介传播数据,在质性分析基础上,通过在遗产旅游地意象属性因素与传播媒介因素之间建立结构方程模型,并根据系列研究假设验证结果,揭示出传统媒体与新媒体在遗产旅游地意象形成中的实际作用机制.结论认为,传统媒体与新媒体在文化遗产旅游地意象传播中存在功能互补,前者的优势在于遗产形态与形象推广,而后者的优势则在于遗产文化与意义诠释；借助传统媒体扣新媒体传播不同类型的遗产旅游地意象信息,能够在激发遗产旅游需求的同时,帮助公众更完整地理解遗产文化价值和精神内涵,从而在潜在旅游者中塑造更优良的遗产旅游地意象.在文化遗产旅游地意象传播中,传统媒体与新媒体的整合使用,代表着文化遗产旅游地意象传播的必然.     

More than an “industry”: The forgotten power of tourism as a social force

This paper argues that in the current neo-liberal era, the discourse of tourism as an “industry” has overshadowed other conceptualisations of the tourism phenomenon. An argument is developed that this discourse serves the needs and agendas of leaders in the tourism business sector. However, the author desires to revive an earlier understanding of tourism that predates the neoliberal era. Tourism is in fact a powerful social force that can achieve many important ends when its capacities are unfettered from the market fundamentalism of neoliberalism and instead are harnessed to meet human development imperatives and the wider public good. Examining the human rights aspects of tourism, investigating phenomena such as “social tourism”, exploring a few “non-western” perspectives of tourism and outlining some of the tantalising promise that tourism holds, this paper attempts to revive and reinforce a wider vision of tourism's role in societies and the global community. It is argued that it is critical for tourism academics, planners and leaders to support such a vision if tourism is to avoid facing increasing opposition and criticism in a likely future of insecurity and scarcity.     

Tourism and social change reply to Romsa

While most state socialist societies attempt to attract large scale foreign tourism, the Albanians continue to constrain the numbers and movements of foreign tourists permitted onto their soil. Within the framework of three “contexts”—the organizational, the environmental, and the perceptual—this paper briefly looks at the individuality of the Albanian approach to foreign tourism: implicitly, as a possible model for other small, less developed societies. Finally, questions are raised as to the future of tourism in Albania given an imminent change —after forty years—in the country's dogmatic leadership.     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.     

Backpackers in Hong Kong – motivations,preferences and contribution to sustainable tourism

This paper examines the backpacker market in Hong Kong, in terms of profile, motivation, preferences, and contribution to sustainable tourism development. The purpose is to provide an understanding of this market to help in marketing and promoting services and products that meet backpackers’ needs as part of expanding Hong Kong’s target market. Currently, Hong Kong relies on tourists from mainland China and recent reports reveal the issue of social conflicts between mainland tourists and Hong Kong residents. Based on a survey of backpackers in youth hostels and hiking trails in Hong Kong, this study revealed that backpackers are pushed by the search for new ideas and pulled by the uniquefood culture of Hong Kong, preferring to experience such a unique food culture in a traditional setting. Moreover, they are less likely to spend on international brands in Hong Kong as part of promoting sustainable tourism development.     

Managing tourism and cultural heritage in historic towns: examples from Romania

Due to the impressive development of the cultural heritage tourism, there is an increasing need to investigate the relationship between tourism and cultural heritage management, in order to avoid conflicts that may occur from parallel, independent development of these activities. At present the Romanian historic towns face an increasing process of fast tourism development within many rehabilitation projects that take place on historic monuments. Assessing their tourism potential in a realistic way may help in developing sustainable tourism at cultural destinations. In this context, the assessment matrix method proposed by McKercher and du Cros is applied to 10 case studies of Romanian historic towns, as a first step in tourism development planning. A refinement of this method is proposed by considering the distribution of the qualifiers assigned to the indicators that are being assessed. The matrix method is shown to be a useful tool for a correlated approach to both tourism development and cultural heritage management.     

Nature-Based Tourism on the Edge of Urban Development

Urban sprawl in Australian cities is threatening a substantial number of pristine environments. Councils in Local Government Areas are attempting to meet the challenge of providing housing for increasing populations and preserving natural resources, many of which have tourism potential. This paper seeks to promote our understanding of the problems of balancing urban growth and the conservation of natural resources using Campbelltown, an outer suburb of Sydney, as a case study. The paper distinguishes five different types of tourists to highlight the appeal of Campbelltown's natural assets to different markets. A Market/Asset matrix is used to show how the existing level of development affects the expectations and needs of each different market. A framework based on the 'ecotourism paradigm' recently formulated by Ross and Wall (1999b) is used to identify the types of relationships which must exist in order for Campbelltown City Council to develop nature - based tourism in the area to its full potential.     

Re-envisioning community-based heritage tourism in the old city of Nazareth

This study specifically examines the potential for heritage tourism development to promote cross-cultural dialog in the historic old city of Nazareth (Israel). The paper focuses on a case study of a small-scale heritage tourism venture that seeks to influence tourism development in Nazareth's old city. This is an exploratory case study that uses qualitative research methods including extensive participant observation and in-depth interviews with the venture's senior management group and selected employees. Study findings indicate a model of the relationship between community-based tourism development, heritage, and peace-building in a city that has experienced a wide range of cross-cultural conflicts. This model represents an alternative view to the notion that heritage serves to enhance differences and dissonance between different cultural groups. In contrast, findings from this study suggest that heritage in the form of tourism can help create shared interests between different communities in settings characterized by cross-cultural conflict.     

Heritage Buildings and Tourism: An Experiential View

There has been a lack of attention in previous heritage tourism studies to the experiential relationship between heritage buildings and tourism. The aim of this paper is to explore the experiences gained by international tourists from heritage buildings in a particular region of New Zealand: Hawke's Bay. Specifically, the paper seeks insight into the specific attributes of heritage buildings that influenced the experiences of international tourists in the region. An increased understanding of the experiential relationship between heritage buildings and tourism is essential in strengthening support for preservation, for product development and promotion. Fifty semi-structured, and 66 photograph-supported, interviews conducted with international tourists visiting Hawke's Bay elicited three key experiential themes that emerged from respondents' narratives. These are ‘visual appeal’, ‘personal reflections’ and ‘engaging experiences’. Specifically, it was found that a tourism townscape is not a passive space. Heritage buildings render the townscape an experiential space filled with emotion, mindfulness, engagement and personal meaning. The paper concludes that this finding has important implications for destination promotion and product development and stresses the need for future research into the relationship between heritage buildings and tourism.     

Categorization of tourist attractions and the modeling of tourist cities: based on the co-plot method of multivariate analysis

This paper examines the relation between the trip characteristics of tourists and the attractions that they visit. This analysis was made possible by means of a new method of multivariate analysis—co-plot—that enables the simultaneous analysis of observations and variables and the graphic presentation of the interrelations among them. Jerusalem was seen as an “ideal” city for the demonstration of the co-plot method of data analysis due to the heterogeneity of its tourism. The research was conducted between September 1998 and March 1999. The results of the statistical analysis show that Jerusalem's tourist attractions can be categorized into four distinct groups and that there is a tendency of spatial concentration among sights belonging to the same group. Based on these results, a spatial model of tourism consumption in large cities was developed.     

Consuming heritage: Perceived historical authenticity

This paper examines tourists' perceptions of the historical authenticity of The Rocks, Australia, a heritage precinct fashioned by the Sydney Cove Redevelopment Authority. It argues that overall tourists perceive this representation of history as authentic. Gender, income, education level, position in lifecycle, place of residence, and previous visitations to The Rocks were also explored to identify how these variables might shape tourism experiences and subsequent negotiations of authenticity. The overall uncritical “consumption” of the commodified version of history as heritage is regarded as a matter for concern. The commodified environment based upon the rhetoric of Australian nationalism has silenced alternative versions of the past which highlight oppression, racism, and conflict.     

旅游发展影响下农业文化遗产社区韧性感知研究——以河北宣化传统葡萄园为例

农业文化遗产作为重要的旅游资源之一,其动态保护关系到遗产地社区的生计选择、农民的生活改善和乡村的可持续发展。面对旅游活动所带来的一系列人为干扰,遗产地社区如何应对关系到农业文化遗产的可持续利用以及乡村振兴的实现。本文以河北宣化传统葡萄园为例,运用基于地方居民感知的指标测量法,针对社区居民进行旅游发展影响下农业文化遗产地社区韧性感知研究。研究结果显示：（1）旅游发展对于农业文化遗产地社区存在着较为积极的影响;（2）农业文化遗产地社区韧性各个子系统受旅游发展影响程度存在着一定的差别,由高到低分别为社会、生态、文化、经济、制度;（3）各旅游因子发挥了不同的作用,其作用程度由高到低分别为旅游设施因子、旅游形象因子、旅游产品因子和旅游规模因子。本文探究了农业文化遗产社区韧性在旅游发展中受到何种影响,分析其形成原因,以期实现农业文化遗产保护与可持续旅游的协调发展。     

Two-dimensional mapping of Asia Pacific destinations combining tourism and economic indicators

The present study aims to cluster five Asia Pacific destinations (Cambodia, Hong Kong, Indonesia, the Philippines, and Singapore) with respect to other countries according to the evolution of the main tourism and economic indicators over the period between 2000 and 2014. By assigning a numerical value to each country corresponding to its position, we summarize all the information into two components (“tourism expenditure and profitability of tourism activity” and “tourism development and economic growth”) using different multivariate techniques for dimensionality reduction. By means of perceptual maps, we find that the five Asia Pacific destinations can be clustered into three different groups: Hong Kong and Singapore, which are the most mature markets; Indonesia and the Philippines, with moderate growth rates in most variables; and Cambodia, with top positions in all variables, showing a huge potential in terms of growth and tourism development and the challenges derived therefrom.     

Managing heritage tourism in Toraja: strengthening local values and improving tourists’ experiences

Toraja, South Sulawesi, Indonesia, is a tourist destination known best for its ethnicity and was one of the main tourist destinations in Indonesia during the 1990s. Since 2011, the government has again designated Toraja a priority strategic tourism area in its national tourism development plan. This case study describes opportunities for, and issues associated with, heritage tourism in Toraja and explores community perspectives on tourism. The fieldwork data and secondary data were used in preparing the detailed plan for the National Tourism Strategic Area of Toraja (KSPN Toraja). The opportunities for heritage tourism in Toraja include, among others, an emerging Asian market, better transport access to the region, and central government resources and programs to complement those of the local government. The core issues of local community concern include the need to conserve Torajan heritage and to strengthen local values; develop and nurture culture alongside tourism; balance heritage conservation with tourism; and the need for better interpretation to convey local wisdom to enhance the visitor experience.     

Tourism employment during economic transition

This study examines labor mobility into tourism employment during economic transition. Working from the proposition that the industry serves as a refuge, it discusses the inward mobility patterns from other economic sectors, assesses the impact of the change, and measures the motivations for taking up such occupations. The study found that workers came from an unusually wide range of industries, which supports the idea of upheaval in the labor market. While there is little indication it is causing widespread personal suffering, evidence for the “refuge” role of tourism was found. Employment in this industry emerges as being attractive and accessible for people with various stock of human capital.