Harnessing Product Complexity: Step 2—Measuring and Evaluating Complexity Levels

In today's market, companies are forced to balance the requirements of sales growth through increased product complexity against the requirements of cost control and operational efficiency. Therefore, how to meet the increasing needs of customers while managing the impact of product complexity becomes a great challenge for a company to gain competitive advantage.

Although some have tackled the issue of product complexity, it still remains a theoretical concept. There is yet no generalized approach to identify complexity sources, measure complexity levels, and manage its impact throughout the different stages of the product's lifecycle. Our work seeks to help formulate strategies to manage the cost impacts of product complexity. This article builds on prior work that identified sources and indicators of product complexity, categorized them into five dimensions, and linked the indicators to direct and indirect costs. Now, we develop a product complexity measurement framework as a second step in establishing the overall methodology and support tool. The article also describes the application of the developed framework to existing product lines.     

FROM EXPERIENCE: Creating Synergy between Marketing and Research and Development*

The tensions between marketing and research and development (R&D) are so common that we have come to accept them as the way organizations are. If we remain resigned like this, how will we ever reap some of the benefits that can accrue from these groups working better together? If we can improve the working relationships between marketing and R&D, researchers promise a variety of desirable organizational outcomes, such as cycle‐time reduction and new product success. This article describes in detail the changes that a Fortune 500 company made to its product development process to foster synergy between marketing and R&D. The modified process formalized the roles of marketing and R&D at both the front and back ends of the product development process, increasing productive interaction between the groups. The company found that at the front end, marketing and R&D needed to work together (1) to clarify the market requirements implicit in the market attack plan and (2) to develop a technical strategy that responded to the market requirements and that consequently implemented the market attack plan. At the back end, the groups needed to work together (3) to formulate the value messages used to market the company's products. The synergy created between marketing and R&D through the new process is credited for enabling the company to compete successfully in a market it never before had entered.     

航油企业战略管理

为迎接即将到来的竞争挑战，航空油料企业应在对自身优势和劣势，航油市场进入障碍和竞争性进行全面分析的基础上，制定科学的发展战略，这是企业谋求长远发燕尾服的必然选择，航油企业在战略制定过程中应讲求战略的适应性，协同性，连续性和柔性，在战略选择时应分别从公司层，经营层和职能层入手确定满足航油企业未来发展要求的战略内容，在战略实施时应建立支持企业战略管理的组织结构、管理机制和文化，避免依靠主观意愿，推断和危机实施战略管理，确保战略的有效实施。     

工程造价市场信息分析及其在线系统开发

了解和熟悉某地区的市场信息对工程造价咨询公司在该地区开拓市场及造价工程师在该地区从事业务十分重要。本旨在探讨如何利用当代信息技术开发一个高性能的信息系统，它能为造价工程师提供及时的、全面和准确的市场信息(以上海地区为例)。系统开发所用的方法是一种改进的生命周期法。按照该方法，首先对工造价市场进行系统分析。然后，基于系统分析的结果，对市场信息进行分类，并在分类的基础上用超本技术建立信息模型。最后，基于模型开发信息系统。     

Detailed cost estimating in the automotive industry: Data and information requirements

The automotive industry operates in a very competitive market which requires controlling product costs, improving the product quality and shortening the development lead time. Cost estimation requires quality data and information, therefore this research project identified several issues that hinder this activity, namely a lack of resources and information acquiring and validation difficulties. This research paper presents the various data and information requirements for detailed cost estimating in automotive industry. The research project has identified the common cost estimation process model within the identified industry sector. The study identified the types of data and information requirements for cost estimating. It has also constructed the relevant data infrastructure as the basis for a Web Portal, which is the physical presentation of the information infrastructure. Multiple sources of data collection techniques were employed to identify the types of data needed for detailed cost estimates within a manufacturing company. These techniques include participant observation, semi-structured interviews, process models and document analysis of six different UK based automotive companies. Methods of process modelling like IDEF3 and knowledge capture technique known as X-Pat (eXpert Process Knowledge Analysis Tool) were employed in this study.This study makes several contributions concerning both conceptual and practicable information issues that have long vexed detailed cost estimating practices in the automotive industry. The study conceptually defines the detailed bottom-up information (i.e., individual cost elements and the links between them) needed for an accurate estimate of cost, and shows why each element of information is needed and where it fits into the cost model. To respond to the practicable information vexations, the study shows where to find the necessary cost information and proposes a validation method. The research creates useful knowledge in the form of an improved understanding of information requirements for cost estimates. The benefits to the industry of better cost estimates based on this research at the conceptual design stage include improved cost control and enhanced ability to adjust to anticipated market trends.     

Three-dimensional representation of company business and investigational activities

This paper describes a management aid devised to illustrate the inter-relationships between present company business activities and the investigational activities of the various company R&D functions. It is based on the- construction of a three-dimensional model in which the raw material, process and market parameters are the axes. Use of the model can facilitate project definition and selection in R and D departments and can be extended as a management aid in studies of R & D resource allocation and acquisition studies.     

Strategy transformation through strategic innovation capability – a case study of Fanuc

This paper presents a theoretical framework under which large companies should be able to bring about strategy transformation. First, we present the concept of ‘strategic innovation capability’, a corporate system capability to achieve corporate strategy transformation by strategic innovation. Then, we consider strategic innovation capability by comparing it with previous theories (dynamic capability, major innovation, dynamic capability, breakthrough innovation capability). Second, we present the case example of strategy transformation at Fanuc, a company that holds the top global share in the numerical control (NC) market. In this case study research, we consider and analyze historically how the company aimed for new creativity in the NC market, developed innovative NC technology for the machine tool market, and used that technology energetically for commercialized products. From the strategic innovation capability framework, the core theory of this paper, we also analyze and consider how top management made conscious efforts to form a new development organization within the company, and the processes involved in achieving strategy transformation to establish competitive superiority in this field. Finally, we discuss the implications drawn from this case analysis, and the issues for future research.     

关于输配电价几个重要问题的探讨

我国电力企业将要由传统的垂直垄断的模式转变为网厂分开、竞价上网的模式。电网公司作为一个独立的经营实体分离开来,有着独立的收益需求。在市场运营过程中,通过输配电价取得收益就成了电网公司取得收益的主要手段。在输配电价的制订过程之中,管制方式、输配电成本、输电定价方法、价格水平及电网投资、输配电价价区、电网提供的辅助服务等六个问题十分重要。文中就这六个问题的解决作了一些有价值的探讨。     

哈萨克斯坦石油工程服务环境及对策探讨

哈萨克斯坦石油工程服务市场前景广阔、潜力巨大,但由于哈国政策、法规环境变化和调整较大,包括中国企业在内的在哈外资石油工程服务公司面临较大挑战。作者基于哈国实际工作经验,对影响中资石油工程公司业务的哈国法律、国家行政管理、商务和自然环境条件进行了分析,重点介绍了哈国新《税法典》、新《资源行业采办规定》、《地下资源法》和劳工许可规定及其给中资石油工程服务公司带来的影响,并结合当前最新变化,对中资石油工程服务公司在哈国开展业务提出对策建议。     

时间竞争条件下的时间与成本关系研究

一般认为，时间的缩短必然导致成本的增加。但目前来自世界各地基于时间竞争的诸多经验表明．快速的研发和交货有利于成本的降低和利润增加。针对这两种状况的不一致性．本文通过界定时间一成本的关系曲线和时间价格弹性的概念．同时从厂商和顾客的角度．构造了时间竞争条件下的时间和成本均衡模型。该模型从理论上解释了传统上的时间和成本的权衡关系和在时间竞争条件下两者之间一致性关系：也清晰描述了采用时间竞争策略的厂商获得较大市场份额、较高利润和明显竞争优势的现象。     

The management of technological innovation in the machine tool industry: a cross-national regional survey of Britain and Switzerland

Abstract
The research was undertaken during 1983 to find out why a country such as Switzerland has been able to manage innovation in a mature industry, such as machine tools, much more successfully than Britain. The methodology used was by structured interviews of Managing Directors in a sample of firms in the two important machine tool regions of Berne and Yorkshire/Humberside. The results cover the main types of innovation in products and processes, the reasons for innovation and the problems which were encountered by the companies visited. We found that the Swiss firms were strong on product innovation. The most important innovation was the introduction of computer numerical control (CNC), and the Swiss firms had on average introduced this earlier than the British firms and it accounted for a larger proportion of their turnover. The main problem for firms in both countries was in adjusting to upstream developments in electronic controls. The Swiss had better downstream market links with their customers who were mostly in foreign countries. Some British firms were handicapped by being part of company groups and used public sector grants for their innovation, whereas the largely independent Swiss firms carried out more self-financing.     

Fuzzy multi-criteria decision model for evaluating reconfigurable machines

The design and configuration of manufacturing equipment require crucial decision considering optimum capacity and functionality. The equipment selection problem might be involved with choosing between large-capacity machines versus a greater number of machines with smaller capacities, and/or dedicated facilities versus multi-product facilities. This paper investigates reconfigurable machining system characteristics in order to identify the crucial factors influencing the machine selection and the machine (re)configuration. Furthermore, changeover cost and changeover time while switching from one product to the other are taken into account. In particular, a fuzzy analytical hierarchical process (FAHP) model is proposed to integrate the decisive factors for the equipment selection process under uncertainty. The expected values of the normalised fuzzy sets are determined to identify the preference values of the alternative machines. The fuzzy multi-criteria model is analysed within the fuzzy domains of the operational characteristics along with economic, quality and performance criteria. The proposed model is examined using monitoring sensitivity analysis through a case study. As a result, the alternative machines are prioritised with consideration of the inconsistency ratios. The relative performances of the alternative equipment in view of interactions of process reconfigurability and cost, and capacity and functionality are graphically illustrated.     

Indicators of discontinuous technological change: an exploratory study of two discontinuities in the machine tool industry

The objective of this paper is to explore the extent to which a set of indicators of technological and industrial change can act as warning signals for technical change. A particular kind of technical change can give a new substitute such price/performance attributes that it is taken into the reach of mass market segments. Two processes of discontinuous technical change in the machine tool industry are analysed using patent data, bibliometrics, data on new entrants, relative price changes and diffusion data. In the first case (the transition from conventional to CNC machine tools) relative prices and new entrants were the first indicators to react whilst patents and bibliometrics increased in activity in parallel with the large scale diffusion of CNC machine tools. In the second case (the transition from CNC machine tools to flexible manufacturing systems) new entrants and publishing preceded the large scale diffusion by some years. The different patterns between the two cases and between these and what can be found in the literature, suggest that more work needs to be done to understand the conditions under which changes in each of the indicators can be used as a warning signal. The paper is concluded by a brief discussion which may form the basis for some further work in that direction.     

UNIT COST MODEL FOR THE TIMING OF CAPACITY CHANGE

The optimal capacity expansion time is an essential problem especially in capital intensive industries, and capacity expansion decisions have a great influence on the firm's operations and profitability. It can be said that the timing question is quite complex, and in practice the experience and intuition of the decision-makers have a central role. We can, however, use theoretical models to explain many essential relations and deepen our understanding of the nature of capacity changes. The actual object of this study is to develop a unit cost minimization model for the timing of capacity expansion. The model is based on the costs and capacities of old and new machines, and the arithmetic growth rate of demand. The analytical solution of the model shows that the relative timing of expansion can be presented with cost advantage and capacity change ratios. It is also shown that the analogical model can be used for capacity replacement and cutting. Finally, the model is extended, and it is shown that such timing can be found which minimizes unit costs and maximizes the profit of the planning period. The original contribution of the study is to suggest an alternative evaluation method for the timing of capacity changes and to present an analytical solution to the formulated problem. The presented model is applied to an illustrative case where capacity addition is planned either through expansion or replacement. The suggestion of the model to the case company is that it is preferable to replace the old machine with a bigger one rather than to acquire a totally new machine.     

电煤市场中买方市场集中度对均衡价格的影响分析

几乎所有的文献都从"市场煤"与"计划电"的体制矛盾入手分析电煤价格持续上涨及发电企业经营困难的主要原因与相关对策。作者认为,在近年来电煤市场供求总量基本平衡的前提下,电煤市场价格持续大幅度上涨与发电企业买方市场集中度有关。本文运用讨价还价模型,分析了买方市场集中度变化即改单一发电企业购煤为发电集团公司统一购煤甚至多家发电集团公司统一购煤对电煤均衡价格的影响。结果表明:提高买方市场集中度能有效降低电煤市场均衡价格。     

Strategy in pharmaceutical R&D: a portfolio risk matrix

The management of any research-intensive company must weigh carefully the expenditure on any particular development product with the sales revenues that are likely to be obtained when the new product is introduced to the market. In particular, the technical risk (whether the development product results in a marketable product) and the market risk (whether the new product can be introduced to a suitable market niche where it will generate the required revenues) have to be scrutinised.
This paper sets out to develop an original model by Drews into a methodology for assessing the risk associated with a company's research portfolio. To test a model they had developed, the authors carried out in-depth interviews with three British pharmaceutical multinational companies, and compared the overall technical/market risk profiles of their respective development portfolios. Some interesting differences between the three were detected in terms of the overall risk profiles, in market risk, and in technical risk. The authors conclude that the matrix described here may be a useful tool in discriminating between the risk levels of the research portfolios of several companies; it may also be useful for plotting the movement of a particular firm's research risk over time.
While this paper concentrates on comparing the portfolios of three pharmaceutical firms at a particular point in time, R&D managers in other industries and other situations may find some evaluative utility in the model.     

“颠覆者”大连光洋

我是被这样一条消息“击中”的。5月12日9时许,大连光洋的一位员工在他的新浪微博上说：“这不是一个普通的工地,这里凝聚了一批有理想的人的梦想,四个月后亚洲最大的全地下工厂将竣工,这个地下工厂所生产的高端数控机床将彻底打破欧美日在中国高端市场的垄断地位。     

建筑企业项目成本管理的原则及方法

加入世界贸易组织以后，我国建筑市场竞争更趋激烈。建筑企业要始终立于不败之地，保持强劲的发展势头，必须抓好项目成本管理。本就建筑施工企业如何强化项目成本管理进行阐述，重点讨论项目成本管理的原则以及做好预算成本、计划成本和实际成本控制的方法。     

Optimization of the machining economics problem under the failure replacement strategy

This paper presents a model for calculating the optimal cutting feed rate and spindle speed in a stand-alone cutting machine. The optimal cutting conditions are determined for three different objective functions—minimum expected cycle time, minimum expected cost per unit, and maximum expected profit-rate—under the failure replacement strategy, taking into account cutting tool constraints and machine limitations. We also examine the relationships between the optimal solutions, and present the efficiency range of feed rate.     

R&D Project Selection Strategy: an empirical study in Spain

The author has investigated the role played by project selection methods in defining a firm's technology strategy, as exemplified by a sample of innovative companies in Spain. The information was collected by a combination of questionnaire and interview with key personnel.
The author was able to classify strategies into four groups: (1) a planning strategy, essentially a negotiation comprising top-down and bottom-up elements; (2) an economic strategy in which a large number of economic criteria set in advance by top management are used to evaluate projects; (3) a market strategy in which R&D is seen more or less as an adjunct to the Marketing function, which defines the products needed and negotiates the programme with top management; (4) a technical strategy, used in circumstances in which technological innovation is essential and in which, therefore, economic factors take a subsidiary place.
The author's data show that in companies operating a planning strategy project selection methods of various, perhaps ad hoc kinds play a key role in reaching a company consensus. For those using an economic strategy the selection criteria are predetermined and selection methods inflexible. In the case of the market strategy, evaluation methods are used solely to help to rank projects prior to selection. Firms employing the technical strategy clearly base their decisions purely on the technical merit of the various projects put up for implementation.
The paper includes information on the types of selection method used, broken down by company size and other similar criteria, and comparisons with practice in the USA, France and some other countries.