Leveraging Intercollegiate Athletics to Support Academic Giving at NCAA Division I Institutions

On average, National Collegiate Athletic Association Football Bowl Division (top-level of U.S. Intercollegiate athletics) schools raise 15% of their athletic budget from private fundraising. Key questions remain as to how increased emphasis on athletic fundraising influences academic giving. Some authors claim symbiotic effects while others assert that athletic gifts “crowd out” academic giving. The current study analyzes the largest single-institution set of individual donor data available to date. First time donors were more than twice as likely to give to athletics as academics. Fifty-one percent of donors making gifts to both athletics and academics (SPLIT donors) made their initial gift to athletics. Problematically, the conversion rate of athletic-only to split donors has fallen to less than 1%. On three different retention measures split donors have higher retention rates than athletic-only donors, who have higher retention rates than academic-only donors. Among split donors, 41.67% give their largest gift to support an academic program. Rather than competing, development officers would be better advised to systematically cultivating donors to support both athletics and academics.     

Consuming Publics' Judgment on a Facilitating Service

In recent years the use of quality mcasures has been spreading from product sector to service sector. Service sector is learning as the product sector before it had studiously learnt that thc prerequisite to mending and modifying a service is to measure the perceptual judgments of the consuming publics. While some researchers in the last decade have reported Uleir studies on several services from the business sector, the literature on the quality measures of services from nonprofit organizations partic- ularlv from academic institutions has been undercircumscribed. he author has attempted to fill this void by undertaking a major investigation to measure the quality of several augmented services such as financial assistance programs, computer laboratory facilities, career development centers, etc., offered by an academic institution. Perceptual ratings so obtained were further subjected to statistical operations against some selected characteristics of the users to dis- cern intricate implications for stratcgy development and directions for future research. The present report exclusively focusses on the findings concerning scheduling service as one of the many facilitat- ing services offered by an institution of higher learning.     

Institutional Antecedents of Partnering for Social Change: How Institutional Logics Shape Cross-Sector Social Partnerships

Using 10 years of publication data (1999–2008) from 10 leading business ethics journals, we examine global patterns of business ethics research and contributing institutions and scholars. Although U.S. academic institutions continue to lead in the contributions toward business ethics research, Asian and European institutions have made significant progress. Our study shows that business ethics research output is closely linked to the missions of the institutions driven by their values or religious belief. An additional analysis of the productivity of each highly ranked institution suggests that business ethics research is highly concentrated in a limited number of eminent scholars within each institution.     

民办高校教师流失现状及对策研究——以吉林省的G学院为例

民办高校对我国高等教育的发展有着至关重要的作用。近些年,由于社会、经济、环境和自身发展等因素的影响,民办高校的人才流失较为严重。吉林省民办的G学院经过多年发展,已初具规模,但由于与公办学校在科研环境、基础设施及福利待遇等方面的差距,其高职称及高学历的专、兼职教师流失严重。民办高校应加快建立科学的招聘机制,优化人才储备,注重人才培养,并营造浓厚的校园文化,创造人才成长的良好环境,从而有效健全其人才竞争机制,促进民办高校的可持续发展。     

When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions

Though onand off-the-field misconduct is common among U.S. college athletic programs, little is known regarding the ramifications that may result. Drawing on social learning theory, the current research suggests consumers intentions (e.g., likelihood of attending a game) differ depending on violator's team role. Across one qualitative and five experimental studies, we demonstrate that consumers' intentions are influenced by violator's team role, such that likelihood of attending a game is lower when a coach (vs. student athlete) misbehaves, an effect driven by evaluation of the academic institution. This effect is robust across both winning and losing records and moderated by perceived fairness of the university's actions toward the violator.     

Toward an Understanding of Donor Loyalty: Demographics,Personality, Persuasion,and Revenue

Donor loyalty is linked to revenue generation in nonprofit organizations. This study utilized a consumer-based marketing approach to donors and their contributions via examining loyalty to nonprofit organizations. Through a detailed literature review that identified five specific hypotheses, tested using a secondary analysis of a large survey, and the design and implementation of a second (online) survey, this article empirically assesses donor loyalty and provides findings that develop the literature, support practice, and identify areas of future research. The results demonstrate the linkages between donor loyalty and revenue, and provide a deeper understanding of the relationship of demographic factors, preference for consistency, materialism, and maximization to donor loyalty. Notably, the results clearly illustrate that habitual switchers donate substantially less than loyal donors. A series of areas for future research are identified and a number of recommendations are provided to practitioners vis-à-vis understanding their donors and enhancing their revenues through donations.     

Regret and Satisfaction as Determinants of Lapsed Donor Recommencement Decisions

Although a large amount of research has been undertaken into donor acquisition, relationship development, and the reasons why certain donors terminate their support for fundraising charities, few studies have examined the factors that encourage lapsed donors to resume giving to the organizations they have deserted. This empirical investigation sought to contribute to contemporary knowledge concerning this important matter via a survey of 310 lapsed donors (some of whom had resumed giving) to a hospice charity in the south east of England. The variables hypothesized to influence donor revival decisions comprised a person's satisfaction with the charity's work, past communications received from the organization, communications associated with the charity's revival efforts, the individual's donation history and reason for initial lapse, and the ex‐donor's degree of involvement with charity giving. A person's feelings of regret were posited to represent a critical mediating variable between several of the abovementioned factors and a lapsed donor's decision to resume or not to resume giving. The results suggest that regret did indeed play a major role in lapsed donors' revival processes and that an individual's satisfaction with the quality of a charity's communications requesting the recommencement of the individual's support was a crucial determinant of restart decisions.     

Service quality and blood donors — a marketing perspective

The National Blood Service, celebrating their fast half century, have responded to the increasing need for blood with the launch of their biggest recruitment drive ever, targeted at young adults with the goal of encouraging a life‐time habit of giving blood. Prerequisites for improving the effectiveness of donor acquisition and retention strategies are to understand who gives blood, the motivations for giving and for defection as well as the reasons why the majority of eligible donors do not donate. A literature review of blood donor characteristics and motivations sets the contextual background to the field study of some 240 students at a British University and a conceptual model which depicts the behavioural chain of blood donorship is drawn. The implications for donor acquisition, retention and defection management are then outlined. Service quality, solicitation of donor's views and communication strategies are discussed and we conclude with proposals for further research.     

Study Abroad Programs as Tools of Internationalization: Which Factors Influence Hungarian Business Students to Participate?

The internationalization of higher education has been on the agenda for decades now all over the world. Study abroad programs are undoubtedly tools of the internationalization endeavors. The ERASMUS Student Mobility Program is one of the flagships of the European Union’s educational exchange programs implicitly aiming for the internationalization of European higher education. Despite the high level of support from the European Commission, the ERASMUS opportunity seems to be underused in several institutions. This study looks at the possible obstacles of internationalization at the institutional level through the lens of study abroad programs, and serves as a lesson for higher education institutions in the USA. Through desk research and a student survey, the author explores the encouraging factors and discouraging factors that affect business students in their decision whether to apply for a study abroad program or not.     

Identity motives in charitable giving: Explanations for charity preferences from a global donor survey

Millions of charities compete for donor dollars, yet why people prefer to give to particular charities remains poorly understood. Informed by the social identity approach, and using mixed methods, we analyzed open-ended responses from a global donor survey (N = 1,849 from 117 countries) to understand why participants see their favorite charity as important, and how identities influence charity preferences. Nine subthemes were generated under two overarching themes: Self and Other. Theme prevalence and charity category were not independent: donors were more likely to explain giving to religious and research charities in relation to the self, but to explain giving to social service, animal, or international charities in relation to the other. We also present an inventory of the identities that consumers use to inform their giving. Together, findings show the importance of identities in charitable giving and demonstrate how consumer motives depend on the cause or beneficiary.     

2008 DMEF Customer Lifetime Value Modeling (Task 2)

We describe our approach for predicting individual donor's total gift amount over a two-year target period. We divide the donors into 8 segments; for each segment, we fit a logit model for predicting the probability of giving, and a log-linear model for predicting the amount of gifts conditional on a donor giving. We found that recency, frequency, and first gift amount are good predictors of the probability of giving, while time-weighted total gift amount in the past years is a good predictor for future gift amount.     

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

ABSTRACT

Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This article introduces the concept of strategic brand management as an avenue for higher education differentiation and discusses how higher education institutions with graduate degree programs can strategically manage their brands (i.e. corporate and product) through the higher education marketing mix (i.e. prominence, prospectus, program, price, people, premium, and promotion). Using a closed-ended survey and partial least squares structural equation modeling of a sample of students enrolled in a graduate degree program (e.g. MBA), the study finds that the utilitarian elements (i.e. prominence, prospectus, program, and price) of the higher education marketing mix have a positive direct impact on the product brand (e.g. MBA brand) and an indirect impact on the corporate brand (e.g. university brand) of these types of higher education institutions. However, hedonic elements (i.e. people, premium, and promotion) of the higher education marketing mix do not produce any significant impact on either the corporate or product brands of these institutions. Implications from these findings to theory, practice, and future research avenues conclude.     

Teaching Real-World Political Economy: Simulating a WTO Negotiation

International educational experiences can provide benefits for faculty members as well as higher education institutions and their students. The opportunity to lecture and conduct research with colleagues at universities in other countries can foster the globalization or internationalization of academic teaching, the advancement of knowledge, and cooperation among institutions. Research has shown that the experience abroad helps educators to gain a more global perspective that will enhance business classes. This article will show that a Fulbright experience abroad helps faculty to lead business students to be more knowledgeable and aware of international issues and global concerns.     

How personal nostalgia influences giving to charity

Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit organization. Yet, little is known about the relationship between personal nostalgia and charitable giving; this research seeks to fill this gap. A review of the extant literature is integrated with the findings from thirteen focus groups (Study 1) to develop a conceptual model. This model is tested in Studies 2 (using 457 older public television donors) and 3 (with a broader sample of 502 donors) using structural equations modeling. The findings indicate that discontinuity, recovery from grief, and loneliness, along with previous life experiences influence the level of personal nostalgia felt by a donor and associated with a charitable organization. This personal nostalgia provides emotional and familial utility to the donor. The research establishes that the effect of personal nostalgia on the donor's commitment is mediated by the emotional and familial utility that the nostalgia generates.     

Donors’ Mechanisms for Financing International and National Public Goods: Loans or Grants?

This paper investigates whether three classes of donors – multilateral organisations, regional institutions and bilateral donors – tailor their mix of grants and loans to reflect international benefit spillovers and recipient‐specific benefits, derived from aid‐funded activities in developing and transition countries. To account for recipient benefit shares, donors should use a greater share of grants when supported activities yield a larger portion of international public benefits. A greater reliance on loans is appropriate when a large portion of recipient‐specific benefits are associated with the assistance. By reflecting recipient benefit shares in the grant‐loan mix, donors’ assistance also promotes allocative efficiency. Using the Credit Reporting System (CRS) database from OECD for 1980–2000, our analysis establishes that various donor classes apply different grant‐loan mixtures when supporting the environment, health, knowledge and governance sectors of recipient countries. We employ analysis of variance and other statistical comparisons of the means to investigate differences among donor classes. We demonstrate that bilateral donors do the best job in tailoring their grant‐loan mix to accord with the extent of international public good benefits embodied in the aid‐supported activity. Multilateral organisations’ grant‐loan mix is intermediate of the three types of donors, with some evidence of them relying more on grants to finance activities that possess a larger share of international public good spillovers. Regional institutions, however, do not discriminate their grant‐loan mix by either sectors or the associated public good spillovers. This finding suggests that regional development banks need to adjust their grant‐loan mix to better account for international benefit spillovers if these institutions are to warrant the increased funds to underwrite regional public goods that they have been seeking. If, however, their mix is institutionally set, then the stakeholders must give these institutions greater flexibility to tailor their grants and loans to who benefits from the aid‐supported public goods. This is the first paper to empirically ascertain whether the grant‐loan mix is tied to the inherent publicness of the aid‐funded activities.     

Targeting Aid to the Needy and Deserving: Nothing But Promises?

By reallocating aid to where it is needed most and where a productive use is most likely, donors could help alleviate poverty in developing countries. The rhetoric of donors suggests that this insight has increasingly shaped the allocation of aid. We assess the poverty and policy orientation of bilateral and multilateral aid in different ways. In addition to presenting stylised facts based on bivariate correlations, we apply a Tobit model that captures both altruistic and selfish donor motives. We find little evidence supporting the view that the targeting of aid has improved significantly. Most donors provide higher aid to relatively poor countries, but so far the fight against poverty has not resulted in a stronger focus on needy recipients with favourable local conditions. The estimation results reveal that the policy orientation of aid critically depends on how local conditions are measured. In general, however, donors appear to be less policy‐oriented than poverty‐oriented. The response of donors to changing institutional and policy conditions in recipient countries turns out to be fairly weak. We reject the proposition that multilateral aid is clearly superior to bilateral aid in terms of rewarding poor countries with better policies and institutions.     

Determinants of organisational identification and supportive intentions

Abstract

Organisational identification is the perception of belongingness to an organisation and a sense of oneness with the organisation. Identification has long been recognised as having important implications for the sense of satisfaction and belonging of employees and for the effectiveness of the organisation. Our research examined the impact of students' identification with a university on intentions to support the university. Drawing data collected at three different universities in Korea, the researchers investigated: (1) the effect of students' identification with athletic programmes and their academic department on identification with a university and intentions to support a university; and (2) the effect of identification with a university on intentions to support the university. Three hundred and six university students participated in the study. Structural equation modelling (i.e. LISREL) was employed to test the causal relationships among the hypothesised relationships. Results showed that identification with both athletic programmes and academic department had strong effects on intentions to support the university. In addition, those who identified with the university showed strong intentions to support the university. The results of the study indicate that individuals who identify with the organisation are apt to support it in various ways, and that identification can be encouraged through various means. The findings of this study may also suggest some important implications for marketing managers and their organisations.     

Financial research in Canada: A long‐term assessment of journal publications

We examined the financial research among Canadian academic institutions between 1990–2008. Overall, Canadian institutions contribute 3.79% of all publications in 23 leading finance journals. The five most productive universities are the University of British Columbia, the University of Toronto, Wilfrid Laurier University, McGill University, and the University of Alberta. The research productivity of Canadian universities is comparable to their counterparts in Australia and the UK. However, when examining only the top four finance journals, Canadian universities clearly outperform their counterparts in Australia and the UK. In addition, we find that the sufficiency of research funding, the size of faculty, as well as the assembly of a cohort of research‐active faculty contribute to the research productivity of finance programs in Canada. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.     

What kind of donor are you? Uncovering complexity in donor identity

Identity is a useful lens to understand donation behavior. However, studies have typically conceptualized and examined donor identity as a generic, unidimensional concept. Through in‐depth interviews with 52 blood donors, this study sets out to discover if there is more complexity to donor identity, and what implications this might have for marketing communications, in the context of donation of the self (e.g., blood, organs, time, and effort). We use sentiment polarity and amplification analysis of inductive themes to uncover distinct patterns reflective of four different donor identities. We label these the Savior, Communitarian, Pragmatist, and Elitist, which are underpinned by theories of gift‐giving, sharing, pragmatism, and signaling, respectively. The typology offers a theory‐building mechanism to anticipate the effects of marketing stimuli on donation behavior. We conclude by presenting four theoretical propositions, for which we provide preliminary empirical evidence. The survey data is suggestive of action readiness for donation behavior when a marketing communication message is aligned with its intended donor identity.     

A co-evolution perspective of EMNE internationalization and institutions: An integrative framework of 5Cs

While significant progress has been made on the contextual role of institutions, scholarly research on the dynamic process of emerging economy multinational enterprises’ (EMNEs) international activities interacting with home country and host country institutions still seems to be in its infancy. Therefore, in order to move the current academic debate forward, we examine the intersection between the internationalization of EMNEs and their institutional environments by undertaking a critical review of the existing literature, given that institutional forces not only shape organizational behavior but also affect EMNEs’ internationalization strategies and organizational outcomes. We propose an integrative framework of 5Cs (context, capability, change, concomitance and configuration) underlying the co-evolution of EMNEs’ internationalization and institutions, and position all the papers included in this Special Issue within this framework in order to point towards a number of directions for future scholarship.