Mobile payment and online to offline retail business models

Mobile payments are services that use mobile devices to make payments. When digitalization moves across channel boundaries, online to offline channel retail will expand. Online to offline retailing will become the future retail owner stream and retail operators will move from cross-channel or multi-channel to omni-channel. This study investigates a market survey in Taiwan developing a data mining analytics including clustering analysis and association rules based on a snowflake schema database design. The role of mobile payment is determined in terms of new retail payment mechanism that promotes a better consumer purchase experience in an online to offline business environment.     

Crafting Integrated Multichannel Retailing Strategies

Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today's retail landscape. While there are many benefits of operating multiple channels, these retailers also face many challenges. In this article, we discuss the key issues concerning multichannel retailing, including the motivations and constraints of going multichannel, the challenges of crafting multichannel retailing strategies and opportunities for creating synergies across channels, key retail mix decisions facing multichannel retailers, and the dynamics of multichannel retailing. We synthesize current knowledge drawn from the academic literature and industry practice, and discuss potential directions for future research.     

Strategizing Retailing in the New Technology Era

The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the COVID-19 pandemic. This dynamic retail marketplace is forcing retailers to strategize how to best position themselves to survive and flourish in this environment. Recognizing that we are at a critical inflection point in the world of retailing, we conceptualize a Strategic Wheel of Retailing in the new technology era that emphasizes technology as the core enabler of the strategies related to the 6Ps of retailing (retail place and supply chain management, product, pricing, promotion, personnel, and presentation). In particular, the articles calls for retailers to carefully their review their competitive ecosystem as they adapt to the new technologies, raises some issues, and offers new directions for further research on how technology can be leveraged to design profitable retail strategies.     

Measuring retail performance in an omni-channel world

Abstract

Driven by global advances in technology and changes in consumer buying behavior, brick-and-mortar retailers are being forced to become omni-channel retailers. This calls for new metrics for evaluating retail performance. We examine the challenges facing the retail industry, the metrics that traditional brick-and-mortar stores have used as well as the new metrics that retail industry experts are suggesting for online retailing. A conceptual framework for omni-channel retailers is suggested.     

Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons

As the modern retail industry evolves from multi-channel to seamless omni-channel retailing, retailers are increasingly adopting omni-channel strategies, such as the usage of omni-coupons. A consumer may obtain an omni-coupon from a digital (catalog) channel and purchase either online or via the telephone channel. Past studies have not examined such cross-channel effects at the purchase incidence level. Using customer transaction data from an omni-channel retailer, we investigate the key drivers of cross-effects, and the impact of such cross-effects on two consumer purchase outcomes (purchase value and cross-buying). We specifically study two types of cross-effects, a) catalog-to-online and b) digital-to-telephone, and find that the effect of time variables and individual characteristics on them is asymmetric. We also show that the impact of such cross-effects on purchase outcomes depends on whether the omni-coupon was sourced digitally or from a catalog. Retailers aiming to increase cross-buying should prioritize catalog coupons, while those aiming to increase purchase value should prioritize digital coupons.     

Omni-channel retailing: propositions,examples and solutions

Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage. Omni-channel retailing is a means to create an advantage by forging deeper customer relationships and potentially developing new markets. Omni-channel retailing can appeal to the heterogeneity in customers’ shopping orientations with the aim of providing a seamless cross-channel experience. However, without a clear strategic purpose, omni-channel initiatives can easily result in unbeneficial – or worse, counterproductive – investments. To address this, the purpose of this paper is to formulate guiding principles to facilitate decision-making with respect to developing an omni-channel marketing strategy. Consequently, two complementary research streams are presented. The first pertains to strategic considerations regarding omni-channel retailing; the second pertains to value co-creation as seen through a service-dominant logic lens. These research streams are then linked to derive five propositions– along with examples and solutions – to assist retailing decision-makers when developing an omni-channel marketing strategy. These propositions underline the importance of viewing channels as value-facilitating resources that should be aligned with the customer’s decision journey.     

多渠道零售视角下的互动解析

信息化发展要求零售商拓展销售渠道。当前,直复渠道、网络渠道、移动渠道以及实体渠道等交叉融合形成多零售体系。多渠道零售使消费者具有更多消费选择权。互动是多渠道零售环境下零售商与消费者沟通交流的必要方式。零售商通过有效互动维持、稳定顾客关系,确保消费者对本企业的忠诚。互动促使消费者做出渠道选择。消费者通过互动寻求边际成本与边际收益的最佳结合点,选择最为符合自身意愿或消费效果最优化的购买渠道。     

The Retailing of DIY and Home Improvement Products

The past decade has seen dramatic changes in the retailing of ‘Do It Yourself (DIY) and home improvement products in Britain. This paper describes some of the major developments in this sector of the retail trade and discusses future trends in DIY retailing.     

Rural Retailing: Challenges to Traditional Handicrafts

ABSTRACT

The expansion of tourism into villages has provided craft traders of Kerala with significant opportunities in rural retailing. However, village artisans with limited resources fail to reach global consumers. This study aims to clarify the challenges faced by rural craft cooperatives in selecting retail channels for their products. Testing the hypotheses at two levels using primary and secondary data, the author identifies the retail channel that offers the maximum returns to producers and satisfaction to consumers. The results indicate that those cooperatives owning exclusive retail channels guarantee sustainable market relationships for rural artisans.     

产业耦合、区域异质性与新零售组织场域

新零售业态发展受制于零售业与物流业耦合状况。两业耦合约束下，如何构建新零售组织场域是深化零售业变革以提升经济效率的重要现实问题。文章首先量化分析中国东、中和西部区域零售业与物流业耦合关系及其协调发展水平；其次提出考虑区域异质性下的新零售制度创业优势路径，并剖析新零售组织场域建构过程及其逻辑。研究发现：(1)中国零售业与物流业处于正向非对称共生状态，且共生度表现明显的区域差异；(2)零售业与物流业耦合互动状况整体不佳，东部协调水平最高，总体处于中度协调阶段，西部协调水平最低，处于勉强协调阶段；(3)东、中和西部理应分别建构平台服务商、实体零售商和物流服务商主导下的新零售组织场域；(4)三种新零售组织场域形成过程中的制度创业、集体行动、合法性建立以及新旧制度联动变迁等组织行为逻辑存在差异。研究结论为推进中国新零售业态持续健康发展提供理论支撑和实践启示。     

Retailing research: Past,present, and future

The field of retailing has experienced significant changes in recent years. In this article, we review articles published in Journal of Retailing over the 2002–2007 time span, classified into ten broad topic categories: price, promotion, brand/product, service, loyalty, consumer behavior, channel, organizational, Internet, and other. Some areas have received a reasonable amount of attention; others would be worthy of additional work. We summarize a key insight from each article in the Appendix. Finally, we highlight some key insights for each area and some avenues for further research, in the hope that this review spurs additional research into these and other areas of importance to both academicians and retail practitioners.     

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Many retailers have collected large amounts of customer data using, for example, loyalty programs. We provide an overview of the extant literature on customer relationship management (CRM), with a specific focus on retailing. We discuss how retailers can gather customer data and how they can analyze these data to gain useful customer insights. We provide an overview of the methods predicting customer responses and behavior over time. We also discuss the existing knowledge on the application of marketing actions in a CRM context, while providing an in-depth discussion on CRM and firm value. We outline future research directions based on the literature review and retail practice insights.     

How Technology is Changing Retail

Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances.     

Contemporary Developments in Employee Relations in Food Retailing

Over the past decade considerable attention has been focused upon the changing nature of the retail food sector. While some attempts have been made to detail the implications for employee relations, the majority of studies have chosen in-depth qualitative research. While all such study is to be welcomed, it is necessary to place such focused research into the context of sectoral change. This article provides an overview of the major developments within food retailing and details their impact upon contemporary employment relations.     

实体零售全渠道商业模式创新对经营绩效的影响——基于双重差分法的研究

文章运用实体零售的上市公司数据，对全渠道商业模式创新如何影响实体零售经营绩效进行理论分析，运用实体零售开展全渠道商业模式创新时间的差异构建双重差分模型，实证分析实体零售全渠道商业模式创新对经营绩效的影响。研究结果表明，全渠道商业模式创新显著促进实体零售经营绩效的提升。进一步的微观作用机制分析表明，全渠道商业模式创新对实体零售的市场价值、盈利能力和运营效率均产生显著的影响。     

Toward a three-dimensional framework for omni-channel

The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent. This paper develops a conceptual framework for omni-channel systems, configured by three dimensions of channel stage, channel type and channel agent. Integration and visibility are also explored and discussed as the main enablers, which support the implementation of omni-channel framework.This research is built upon the empirical and secondary data. Multiple case studies and expert interview methods are employed for data collection to validate the recommended framework and to explore its applicability.The framework proposed, along with the key integration and visibility enablers identified for the omni-channel, can be applied to a wide range of retail supply chains. It helps managers to develop, run and monitor omni-channel systems; it may also serve as a stepping-stone for development of the literature on omni-channel systems.     

Consumer Behavior in a Multichannel,Multimedia Retailing Environment

Over the past decade, multichannel, multimedia retailing environments have grown in variety, scope, and sophistication. However, research regarding the implications of this trend for consumer behavior is rather scarce. We seek to address this need by providing a comprehensive yet flexible approach for formulating promising consumer behavior-related research questions based in multichannel, multimedia retailing environments. This approach adopts a consumer-centric view of multichannel, multimedia retailing and identifies a number of important dimensions of this environment. We then illustrate how this approach could be applied via specific examples involving consumer memory, product assortment, and information acquisition. We conclude by considering the managerial implications of our proposed approach.     

Transformation of Metrics and Analytics in Retailing: The Way Forward

The retail industry is undergoing tremendous changes that are driven by technology, changing consumer tastes, economic pressures, competition, stakeholder relationships, environmental concerns, and governmental regulations. Our article explores analytics as a capability that helps retailers excel in this dynamic environment. We identify the reasons behind the trends in the retail industry and provide guidance for retail managers on how to improve customer relationship management using appropriate metrics and effective analytics. Our guidance to retail managers emphasizes the importance of brand recognition, explores tactics for enhancing customer experience, recommends establishing superior customer engagement, forging social connections among consumers, and rendering service and support to customers, and highlights a data-oriented approach to retailing. We conclude with suggestions for future research in this domain.