论我国经济型饭店集团化的模式及对策

集团化是经济型饭店发展的必由之路。结合经济型饭店的界定和我国经济型饭店集团化发展的现状,比较国际经济型饭店集团化的基本模式与中国经济型饭店集团化模式的选择,提出对经济型饭店集团化发展的对策。     

我国经济型饭店集团化存在的问题与对策

随着旅游活动的日益大众化,对经济型饭店的需求日益增加,推动了我国经济型饭店集团化的进程。本文分析了我国经济型饭店集团化发展中存在的问题,并对这些问题提出了解决的对策,使我国经济型饭店集团化具有更好发展前景。     

金融危机下的我国经济型饭店应对策略探析?

近年来,随着我国旅游业的不断发展,经济型饭店的规模和影响力不断扩大。然而,由于目前全球性的金融危机愈演愈烈,其对实体经济的影响越来越明显,因此,使得经济型饭店的发展也受到了一定的影响。本文从几个方面分析了目前我国经济型饭店在目前状况下遇到的问题,并提出了应对策略。     

浅析我国经济型饭店的发展模式

随着中国旅游业尤其是国内旅游业的蓬勃发展,经济型饭店已经成为业界新贵。通过对Cendant、Accor、Holiday Inn三种国际经济型饭店不同连锁扩张模式的经验研究,总结出经济型饭店的连锁扩张在制度、效益、发展上的优势,使我国经济型饭店连锁扩张并顺利发展。     

经济型饭店在我国的发展

我国的经济型饭店如何在激烈的市场竞争中站稳脚跟,采取何种策略来应对国外品牌的竞争,是国内经济型饭店管理者应该思考的问题。     

我国经济型饭店的发展策略研究

近年来旅游业发展势头强劲,从而带动了饭店业的蓬勃发展。我国国内旅游的大众化发展,会议、展览等活动在各大城市的频繁举办,人们对饭店的需求越来越大．但是饭店规格和提供的服务却不同以往,经济型饭店因其“物美价廉”越来越受到人们的青睐。文章对经济型饭店内涵进行了诠释,同时分析了目前我国经济型饭店的发展,最后提出策略以期时我国经济型饭店的发展有所帮助。     

中国经济型饭店发展中的问题和解决对策

经济型饭店在中国的发展颇为引人注目,一是以锦江之星和如家快捷为代表国内经济型饭店品牌已经见到了市场成效,二是以IBIS和速8为代表的国际品牌开始加速在中国的发展。蓬勃的发展势头吸引着一大批投资商和更多的饭店市场在位者跃跃欲试,希望在经济型饭店市场寻找到赢利空间。但是,在这种过程中,也存在着一些问题,本文将就经济型饭店在我国发展的必要性,当前在经营管理中存在的问题展开分析,提出针对行业管理及饭店业界运营的一些基本建议与对策。     

我国经济型饭店发展的供求分析

高星级饭店在我国发展的日臻完善 ,使得经济型饭店成为新一轮的投资热点。因此 ,必须对经济型饭店在我国运作的需求市场环境和供给市场环境进行分析 ,了解经济型饭店所处的发展环境 ,从而为国有经济型饭店把握机遇应对国外饭店集团的竞争奠定一个良好的基础。     

经济型饭店在中国发展的现状、问题和对策

文章分析了中国经济型饭店的发展现状及存在的企业制度建设滞后、运营管理上落后等问题,提出了发展经济型饭店的对策。     

直面中国经济型饭店发展的隐患

本文重点分析了经济型饭店发展中存在的隐患,并提出发展经济型饭店应该采取的对策。     

论原产地规则对国际供应链的影响

货物原产地最初是一种自然地理意义上的概念,指货物作为商品在国际贸易及国内贸易中的最初来源地。随着国际经济交往的深入和供应链的专业化分工,原产地的概念也今非昔比。如今的货物原产地标签已经成为一种规则主导的结果,因而很多参与国际贸易的企业出于规避贸易管制措施和品牌营销的目的,根据原产地规则改变产品的原有的供应链安排从而人为操作控制产品的原产地。本文将从原产地规则在供应链中产生的经济影响进行分析并提出有关政策建议。     

Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing

Due to the rise of omni-channel management, the customer touchpoint concept has become more important. However, research lacks a common understanding of this concept. This article addresses this research gap by conceptualizing the customer touchpoint following the design science research paradigm. As a result, an overview of the constructs and their respective properties, as well as their possible manifestations that collectively define the customer touchpoint, is provided. The conceptualization has implications for researchers and practitioners alike as it comes as a tool to design and evaluate touchpoints in the field as well as to provide fertile soil for future research.     

女性主义肥皂剧研究方法评析

女性主义肥皂剧在研究方法上强调性别概念。特别是女性体验，借鉴了美国主流传媒学派和英国文化研究学派的研究方法，对传统社会科学的研究方法进行了革新。当然无论是早期运用较多的量化研究，还是更受推崇的定性研究都有其阙如之处，这和女性主义研究者本身矛盾的立场有关。     

环境成本信息披露的国际比较及启示

随着可持续发展理念的深入,企业的利益相关者开始关注企业对环境受托责任的履行情况,越来越多的跨国公司开始披露企业的环境成本。依据环境成本信息披露的相关国际标准,弄清国外企业披露环境成本信息的方式与内容,同时为我国企业环境成本的信息披露与国际接轨采取相应措施。     

On the Extendibility of Brands with Subordinate versus Basic Category Concepts

In this paper, we use a series of experimental studies to show that consumers’ response to the extension of a brand associated with a basic versus a sub-category depends on the closeness of the brand's parent and extension categories. When the two categories are close, consumers respond more favorably to the extension of a brand with a basic category concept, but the pattern reverses when the categories are far apart. However, a brand with a basic category concept can mitigate its disadvantage in a distant category by first launching an intervening line extension. Our results suggest that brands with sub-category concepts are not limited in their ability to extend, and can help retailers meet the twin objectives of leveraging the high growth of specialized categories and rationalizing their brand portfolio. They also suggest that managers should aim to extend brands with sub-category concepts into distant categories where the modifier in the brand concept is relevant rather than into close categories.     

Understanding Japanese CSR: The Reflections of Managers in the Field of Global Operations

This paper examines how Japanese multinational companies manage corporate social responsibility (CSR). It considers how the concept has come to be framed within Japanese business, which is increasingly globalized and internationally focused, yet continues to exhibit strong cultural specificities. The discussion is based on interviews with managers who deal with CSR issues and strategy on a day-to-day basis from 13 multinational companies. In looking at how CSR practice has been adopted and adapted by Japanese corporations, we can begin to see what implications arise from the fact that CSR is a Western-led concept, so opening up critical questions about the future development and evolution of CSR practice within a global context. In being exposed to the concept of CSR as practiced vigilantly in western countries, Japanese multinational company managers have certainly come to re-evaluate aspects of business likely to need rectifying (with potential concerns being gender inequalities, discrepancies in employee conditions, and issues over human rights and supply chains). Japan can be thought to be lagging behind in its understanding and adoption of CSR, in part because corporations do not necessarily state their policies as formally as might be expected. Yet, by analyzing more deeply the kinds of responses gained from CSR managers in Japan (and by placing their remarks within a broader context of Japanese culture and business practices) a far more subtle and revealing picture becomes apparent, not least a more complex picture of the local/global interaction of the frames of reference of corporate responsibility.     

The impact of branding on low‐income adolescents: A vicious cycle?

This study examines the impact of consumerism and consumer culture on low‐income British adolescents. Specifically, it investigates the effects of branding and advertising on the formation of selfconcept clarity (SCC) and consumer susceptibility to interpersonal influence (CSII). A comparative study was conducted between two groups, low‐ and high‐income teenagers, assessing SCC and CSII by means of quantitative scales. It was found that low‐income teenagers are less clear in their self‐concept and are more susceptible to interpersonal influence than their high‐income counterparts. A significant negative correlation between the two scales revealed that the less clear one's self‐concept is, the more susceptible one is to interpersonal influence. It is proposed that an inability to “keep up” with the latest fashion trends (due to restricted consumption opportunities) may result in a damaged self‐concept among low‐income teenagers, which leads to heightened susceptibility to consumption pressures and hence heightens the negative socio‐psychological impacts of living in poverty. The results of the study are reviewed in terms of branding, advertising, and consumer behavior and a proposed conceptual model of branding's impact on low‐income teenagers is presented as a “vicious cycle.” © 2008 Wiley Periodicals, Inc.     

An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry

The study develops and extends existing frameworks of corporate identity and investigates what organisations in China perceive as essential components of the corporate identity concept including their dimensions and contents. The study adopted a qualitative approach and the method of research was a case study. Using the soft-laddering approach, and a multidisciplinary categorisation of analyses of corporate literature and websites, a systematic analysis of the corporate identity was carried out. Different from previous studies, the study reveals new dimensions on the basis of the industry practitioners’ views. The context of China has shown to influence a different focus, more significantly around the ‘impression’ that corporate identity can contribute with commercially. It is suggested that new high-tech firms in China may not have enough experience and capacity to engage in a more holistic corporate identity concept provided. The lack of such experience is particularly likely for new firms, which are still in their early stage of development. Implications for management of corporate identity in China are presented along with directions for further research in the marketing communications literature.     

浅析英汉“心”词汇的隐喻认知特点

隐喻不仅仅是一种语言现象。而且也是一种认知现象。隐喻的实质就是把熟悉的认知域概念映射到陌生的认知域中,生成新的概念,借以理解陌生的事物。“心”是人体的最重要的器官之一。它在构造概念和理解事物的过程中有着重要作用。通过对英汉“心”的隐喻词汇的认知特点的对比分析显示,英汉“心”词汇隐喻认知有很多相似之处。它们的映射路径很多也是相同的。但汉语中“心”的映射面要广得多,构成的词汇也多,而英语中“heart”的映射面相对较窄,产生这种差异的原因在于两个民族的经验基础不同,形成了不同的隐喻具象。     

Financial return or social responsibility? An investigation into the stakeholder focus of institutional investors

Since the financial crisis, regulators have put emphasis on encouraging institutional investors to take their governance responsibilities more seriously. In the UK, the Stewardship Code was introduced to enhance the engagement of institutional investors with shareholdings in UK listed companies. In the literature, institutional investors have been predominantly conceptualised as owners, although a number of authors have rejected this view, arguing that traders would be more appropriate. The UK Stewardship Code adds a third view: the institutional investor as steward. The literature generally considers the stewardship concept to be the ownership role combined with wider stakeholder responsibilities. By focussing primarily on this new stakeholder element, this study examines empirically the new stewardship concept by undertaking a content analysis of the published Stewardship Statements of 81 asset managers. The results find support for both the ownership and stewardship role but also highlight significant variations in practices that point toward different competitive strategies.