Review and future directions of cross-cultural consumer services research

It is widely recognized that an increasing number of service firms are expanding into international markets. Many studies in the services marketing literature have focused on the identification and discussion of similarities and/or differences in consumer service experiences across nations and cultures. In this paper we review the relevant literature, address conceptual and methodological issues associated with extant cross-cultural consumer services research and suggest theories and approaches in regards to future research in the area. In addition, we introduce and discuss the concept of “cultural service personality” as a potential new theoretical perspective.     

Understanding Firms’ Approaches to Voluntary Certification: Evidence from Multiple Case Studies in FSC Certification

Voluntary certifications, such as Forestry Stewardship Council (FSC) in the forestry sector, are used to manage sustainable and socially responsible practices in firms. Even though the certifications are based on standards, it has been reported that adopting firms are nothing but a homogeneous cohort of adopters and in fact differ in their approaches to the certification. In this paper, we conceptualize firms’ approach to certification and link the approaches to various aspects of certification. Using an inductive approach and deriving our data from multiple case studies from forestry FSC certification, we argue that firms’ approach to certification is explained by their development of absorptive capacity, alignment of their organizational routines and their engagement in negotiations with FSC. We also argue that these approaches affect firm’s benefits from certification, their level of adherence to the requirements of the certification and their likelihood to withdraw from the certification. We discuss our findings in view of the literature on absorptive capacity, institutional literature and the literature on collective action and also discuss the implications of the study to voluntary certification literature in general.     

Drivers of the Adoption of Eco-Innovations in the Pulp,Paper, and Paper Products Industry in Brazil

ABSTRACT

This study analyzes the production of knowledge in the field of eco-innovation, checking its state of the art in order to discuss topics of future research. Specifically, it assesses the pulp, paper, and paper products industry in Brazil in order to examine the drivers of the adoption of eco-innovation strategies. The study is essentially a review of the literature, with a methodology based on exploratory research, and using the documental and bibliographical qualitative method. The empirical research was based on a quantitative approach using the strategy of a cross-sectional survey by means of a self-administered online questionnaire. It was verified that the studies related to eco-innovation are still preliminary and that the subject lacks specific research with empirical data from survey and in-depth case studies. The following topics were checked for studies on innovation in environmental issues on conceptual and theoretical discussion; models and indicators for evaluating the eco-innovation; types; and political arguments for their development, with the proposition of research lines within this context. The results of the empirical research allow us to conclude that factors such as environmental regulation, the use of environmental incentives and innovation, reputation effects, top management support, technological expertise, and environmental formalization in the context of domestic enterprises are crucial to the adoption of eco-innovation. Further, the higher the extent to which companies embrace an environmental and innovative culture, the greater the internalization of eco-innovative practices.     

How Can SMEs in a Cluster Respond to Global Demands for Corporate Responsibility?

This article argues why and how a participatory approach to implement corporate social responsibility (CSR) in a cluster would be beneficial for small- and medium-sized enterprises (SMEs) who are members of the NCE – Subsea cluster in Bergen, Norway. The political and strategic reasons as well as internal motivation for SMEs to incorporate CSR into their business strategies are discussed with support from relevant literature. Furthermore, we offer a discussion on the characteristics of different approaches to incorporating CSR as part of business strategy and provide examples from the Norwegian context. As part of this discussion, we look into some of the clusters in Europe which have adopted a systematic approach to implement CSR as part of their agenda. We propose a means to undertake CSR as part of the cluster through a network model to address the limitations faced by the SMEs when they try to implement CSR individually. A network model (cluster approach) to CSR will motivate the uptake of CSR among SMEs when the network (cluster) is characterized by close geographical proximity and operates in the same sector. The uptake of CSR as part of the network (cluster) agenda can also lead to innovation through cooperation and competition. The particular challenges faced by the SMEs in implementing and sustaining CSR can be also minimized by being part of a network (cluster).     

Developing a Learning Community Approach to Business Ethics Education

In this paper we discuss a project, still in progress, that moves away from a traditional lecture based educational pedagogy. We present a team taught approach to ethics teaching that embraces a progressive philosophy of education and is focused on the development of a discussion based learning community. We describe our primary pedagogical tools of case discussion and the development of student expert role assignments as a locus, and how they relate to the learning community, course content and course objectives. Finally, we provide our preliminary review of outcomes and emerging issues.     

Using vignettes to study family consumption processes

The use of vignettes for qualitative consumer research is discussed in this article. More specifically, vignettes are proposed as a useful research technique for conducting systematic and rigorous studies of consumer interaction processes, in particular as these relate to family consumption issues. Following an overview of methodological and practical problems of studying consumption interaction processes in families, a discussion of how vignettes may be used to enhance knowledge of family decision‐making processes in real‐life contexts is presented. Design implications are discussed and strategies for applying the vignette method are outlined and illustrated by two recent studies of pro‐environmental consumer behavior in a family context. The paper concludes with a discussion of the benefits and the possible pitfalls of using vignettes. © 2010 Wiley Periodicals, Inc.     

Towards a Structured Design of Electronic Negotiations

Global communication networks and advances in information technology enable the design of information systems facilitating effective formulation and efficient resolution of negotiation problems. Increasingly, these systems guide negotiators in clarifying the relevant issues, provide media for offer formulation and exchange, and help in achieving an agreement. In practice, the task of analysing, modelling, designing and implementing electronic negotiation media demands a systematic, traceable and reproducible approach. An engineering approach to media specification and construction has these characteristics. In this paper, we provide a rationale for the engineering approach that allows pragmatic adoption of economic and social sciences perspectives on negotiated decisions for the purpose of supporting and undertaking electronic negotiations. Similarities and differences of different theories that underlie on-going studies of electronic negotiations are identified. This provides a basis for integration of different theories and approaches for the specific purpose of the design of effective electronic negotiations. Drawing on diverse streams of literature in different fields such as economics, management, computer, and behavioural sciences, we present an example of an integration of three significant streams of theoretical and applied research involving negotiations, traditional auctions and on-line auctions.     

Inter-Organisational Relationships and Strategy Development in an Evolving Industrial Network: Mapping Structure and Process

The paper explores the complexity of organisational strategies and relationships within an industrial supply chain. Whilst a considerable body of literature exists on inter-organisational relationships (IORs), our assertion is that much of this takes an overly deterministic view of the complex and sometimes conflicting situations that profoundly affect an organisation's (and, indeed, a network's) ability to perform effectively. Thus we turn for insight to literature beyond the traditional marketing arena, i.e.to sociology and organisational science.

We begin by relating aspects of the relationship marketing (RM) literature to a case context wherein the focal firm operates globally, supplying speciality chemicals to the chemical manufacturing market. Next, a brief comparison between the RM and the rather more inductive network (NW) literatures is undertaken. In a section representing the core theoretical underpinning of our study, Giddens' (1984) notion of structuration is then discussed; in particular how it relates to industrial NWs. Further literature from the management sphere is introduced to illustrate how a structurationist perspective might be taken forward in business marketing research.

Thereafter, following a discussion of methodological issues, we describe the case findings. These are presented in the form of "before" and "after" scenarios which illustrate both intra- and inter-firm issues. Our analysis highlights factors and behaviours which we believe can redirect (consciously or not) an organisation's activities away from any intended relationship building and towards a transactional orientation, despite the long term consequences for the NW. In the paper's conclusions, as well as making some pertinent case observations, we discuss the utility of a structurationist approach to research. Finally, we give some recommendations both for the focal case company and for further research into IORs.     

Demarketing for sustainability: A review and future research agenda

In the context of emerging sustainability challenges, demarketing has continued to draw the attention of academicians and practitioners globally over the past few years. It is interesting to note that demarketing is as old as marketing itself, yet its application and scope have grown from the past two decades only. Kotler and Levy, (1971) has defined demarketing as “that aspect of marketing which deals with discouraging customers in general or a certain class of customers in particular on a temporary or permanent basis”. This systematic literature review attempts to enrich the discussion on demarketing research through a systematic and comprehensive review of 64 articles published between 2000 and 2022. Using TCCM framework, we present relevant theories, research contexts, study characteristics, and methodologies used in demarketing research. Our review (1) Presents a systematic and comprehensive overview of the research in demarketing over the last two decades (2) Examines studies in demarketing within the framework of ‘triple bottom line’ approach for sustainability (3) Suggests a suitable definition of demarketing considering its exorbitant application within the sustainability context (4) Identify gaps and sets agenda for future research. Our systematic literature review found that research in demarketing has been growing considerably over the past two decades, twice as much in the last decade compared to the previous decade with spill-over to new sectors. The literature review, through the lens of ‘triple bottom line’ approach, is able to establish that demarketing can be employed to effectively address the sustainability challenges encountered by policymakers and practitioners.     

Focusing ethnography: theory and recommendations for effectively combining video and ethnographic research

ABSTRACT

Building theory with ethnography and filmic research increasingly requires focussing on key practices or settings, instead of painting a broad panorama of a culture. But few authors discuss why and how to focus. This article provides a systematic discussion of the theoretical and methodological underpinnings of focusing ethnographic research by comparing different schools of thought and suggesting a practice theory-based approach. It argues that many research projects are focused but do not reflect on the process of focusing, describes how to identify focal settings or practices, and introduces sequential analysis as a tool for studying them. Analysing videos, documents and language are discussed in turn, and methods for ensuring quality in focused ethnography are suggested. Finally, the article provides recommendations for publishing focused ethnography as text or film.     

Firms’ internationalization and alternative approaches to the international customer/market selection

While the theoretical development and empirical studies on exchange transaction modality to international markets have been impressing, relatively few researchers have focused on the process by which firms select where or with whom the transactions should be performed. This paper is an attempt to establish a research agenda on the selection of foreign market or customer. The characteristics of the ‘traditional’ approaches—systematic and non-systematic—are examined and compared with a relationship approach. Furthermore, this paper emphasizes the interrelationship between the choice of entry mode and choice of foreign market/customer. The authors develop research propositions suggesting circumstances under which a relationship approach is more likely than a traditional approach. Future research directions are illuminated.     

Anti‐dumping's Happy Birthday?

The purpose of this paper is to highlight and discuss recent developments in the worldwide use of anti‐dumping (AD) policy as a possible strategic counterpoint to trade liberalisation. First, we review briefly the original intended purpose of AD policy, and reflect on its secondary position on the agenda of current international trade negotiations. Second, we discuss the escalating – and perhaps strategic – use of AD policy, particularly in the developing world, and highlight the roles of both interest groups and the state in determining policy outcomes. Next, we review the state of affairs of AD policy with the world's most active user, the US. In particular, we introduce and discuss the latest important development, the implementation of the ‘Continued Dumping and Subsidy Offset Act of 2000’, which incorporates monetary compensation for petitioners, potentially offering more opportunities for strategic policy behaviour by firms, industries and the state. We conclude the article with a short discussion of directions for future research and some general concerns about the use of AD policy.     

Theorizing self‐repairers' worldview–personhood to advance new thinking on extended product lifetimes

The ecological and societal problems caused by product obsolescence and consumerism in modern economies constitute a “wicked human‐made problem” of significant magnitude. Current (old) ways of thinking cannot address these problems. Accordingly, in this paper, we critically explore the novel idea of integrated personhood and worldviews to theorize research on self‐repairers and their repair behaviours to extend product lifetimes. We conducted a structured and systematic review of published work (n = 183) to identify the conceptual content of the field to inform our theorization. Our findings highlight three key issues. First, constricted theorization undermines understanding of self‐repairers and their product lifetime extension (and spillover) behaviours. Second, the underlying conceptual complexity is typically underestimated. Third, the dominance of voluntarist and deterministic studies impedes new directions in research. From our review, an integrated worldview–personhood framework emerges that can deepen understanding of avant‐garde self‐repairers’ engagement with product lifetimes.     

Situating ‘Giving Voice to Values’: A Metatheoretical Evaluation of a New Approach to Business Ethics

The evaluation of new theories and pedagogical approaches to business ethics is an essential task for ethicists. This is true not only for empirical and applied evaluation but also for metatheoretical evaluation. However, while there is increasing interest in the practical utility and empirical testing of ethical theories, there has been little systematic evaluation of how new theories relate to existing ones or what novel conceptual characteristics they might contribute. This paper aims to address this lack by discussing the role of metatheorising in assessing new approaches to ethics. The approach is illustrated through evaluating a new pedagogy and curriculum for ethics education called Giving Voice to Values (GVV). Our method involves identifying a number of metatheoretical lenses from existing reviews of ethical theories and applying these to examine GVV’s conceptual elements. Although GVV has been explicitly presented as a pedagogy and teaching curriculum, we argue that it has the potential to contribute significantly to the development of ethical theory. We discuss the general implications of this metatheoretical method of evaluation for new approaches to business ethics and for GVV and its future development.     

Consumer participation in sustainable technology development

The article discussed consumer participation in the assessment and development of sustainable innovations, i.e. new technologies and services that have the potential to radically reduce natural resource use. Needs and contexts for consumer involvement were identified, and three case studies that each adopted a different approach to consumer participation were presented. The discussion included lessons learned from these case studies, and it identified priorities for future research and development.     

Big data in an HR context: Exploring organizational change readiness,employee attitudes and behaviors

This research highlights a contextual application for big data within a HR case study setting. This is achieved through the development of a normative conceptual model that seeks to envelop employee behaviors and attitudes in the context of organizational change readiness. This empirical application considers a data sample from a large public sector organization and through applying Structural Equation Modelling (SEM) identifies salary, job promotion, organizational loyalty and organizational identity influences on employee job satisfaction (suggesting and mediating employee readiness for organizational change). However in considering this specific context, the authors highlight how, where and why such a normative approach to employee factors may be limited and thus, proposes through a framework which brings together big data principles, implementation approaches and management commitment requirements can be applied and harnessed more effectively in order to assess employee attitudes and behaviors as part of wider HR predictive analytics (HRPA) approaches. The researchers conclude with a discussion on these research elements and a set of practical, conceptual and management implications of the findings along with recommendations for future research in the area.     

Examining Reactions to Workplace Diversity: The Role of Dissimilarity–Attraction in Teams

This paper examines existing theory for understanding diversity in teams and offers propositions consistent with a unique dissimilarity–attraction framework. Prior relational demography research is examined and collective findings are used to purport this new direction for the field. Given current organizational and societal norms that emphasize a shift to a more proactive approach to diversity and inclusion, dissimilarity itself is suggested to signal positive cues for social identification and initial attraction among team members. The analyses may offer new approaches for framing hypotheses in relational demography research. Practical implications for management hinge on the notion that an understanding of these processes can have real and substantial impacts on team dynamics and associated competitive advantage. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia

Abstract

Research on retail internationalization and internationalization in general acknowledges the relevance of knowledge management and organizational learning, even though there is a lack of discussion about the specific constructs and approaches that would be most fruitful. The central role of knowledge sharing in the internationalization process is rarely stressed. Furthermore, the specificities of retailing are likely to require special considerations if we are to be able to develop a theoretical as well as a practical understanding of knowledge and knowledge sharing in the internationalization process. The aim of this paper, therefore, is to develop a tentative approach to knowledge and knowledge sharing in international retailing based upon previous literature about knowledge sharing and the internationalization process and a case study of IKEA's entry into the Russian market.     

The market research contribution to new product failure and success

This paper examines the use made by management of market research data in the evaluation of new product development (NPD) projects. Stressing the need for a systematic approach to NPD the paper sets out four brief case histories, the products being Crocodillo, Paul Masson wine, the Prudential's Holburn UK Unit Trusts, and Golden Wonder's Preludes. These case histories illustrate both the value of a systematic approach to NPD by building up a market research programme and also the limitations of market research data which cannot alone be any guarantee of success.