营销策略对中小企业品牌成长之影响——基于企业家的视角

本文将根据资源基础理论和技术创新理论,从企业家视角出发,研究营销策略对中小企业创新的影响：通过引入企业家政治关联因素与企业家精神为调节变量,探讨企业家政治关联、企业家精神分别对营销策略与中小企业品牌成长的调节作用;利用三项交互方法,研究营销策略、企业家政治关联、企业家精神三者交互对中小企业品牌成长的影响。本文以2021年中国深圳证券交易所中小板民营企业上市公司为研究样本,通过实证研究发现：第一,营销策略与中小企业品牌成长呈显著的正相关关系;第二,企业家政治关联正向调节营销策略与中小企业品牌成长之间的关系;第三,企业家精神直接作用于中小企业品牌成长;第四,企业家政治关联和企业家精神组合对营销策略与中小企业品牌成长呈正相关关系。     

ERP在我国中小企业实施的策略研究

虽然在企业的管理中ERP起着巨大的作用,但由于我国大多数中小企业中存在着管理基础薄弱、对产品选择缺乏可行性分析、ERP实施过程缺少有效的策略研究和相应的ERP人才匮乏等问题,严重阻碍了我国企业的信息化进程和国际竞争力的提升,因此本文提出中小企业在实施ERP的过程中应当具有良好的管理、选择产品做好可行性分析、实施精确的策略、克服资金障碍、重视人力资源素质培养,希望能为我国中小企业提升企业竞争力和推进信息化战略尽一点儿微薄之力,从而促进我国中小企业健康飞速的发展。     

正式与非正式知识搜索、知识属性与产品创新

基于正式、非正式搜索的视角,以217家浙江中小型制造企业为样本,研究外部知识搜索对产品创新绩效的影响机制。实证结果表明：正式和非正式搜索对产品创新绩效均具有显著的正向影响,而知识缄默性正向调节正式搜索和产品创新绩效之间的正向关系,负向调节非正式搜索与产品创新绩效之间的正向关系;技术复杂性负向调节非正式搜索与产品创新之间的关系。上述发现确认了外部知识搜索在中小企业创新活动中的重要作用,同时也从知识属性角度识别了影响外部知识搜索效能的重要情境条件。     

论虚拟团队在中小企业中的应用

中小企业是经济增长的发动机。它们的持续发展对我国来说是有极大益处的。在新的生产环境下,为了应对国际竞争压力并且克服经济环境的改变和产品将多样性的加速,中小企业必须不断进行产品创新。信息通信技术的运用是创新的一个重要因素,对中小企业技术创新来说,信息通信技术是一个不可或缺的必要手段。网络服务可以帮助企业得到外部服务资源、实施合作设计和生产,建立一个网络服务平台来加速产品的发展对中小企业来说是非常有必要的。因此,对中小企业来说,虚拟研发团队是一个可行的选择,它可以帮助维持企业的运作并且使管理变得更轻松流畅。但是,已有文献并没有深入研究虚拟团队在中小企业中的应用。因此,本文针对虚拟团队在中小企业中的应用进行深入分析。     

文创产品创新对消费者购买意愿的影响——以故宫文创产品为例

虽然文创产品的热度不断升温,但是近年来文创产业的市场份额增幅却在下降,为探寻其原因,本文以感知价值为中介变量,以感知一致性为调节变量,研究文创产品创新对消费者购买意愿的影响机制。本文以最具有代表性的故宫文创为例进行研究,其研究的结果表明：文创产品创新对消费者购买意愿具有显著的正向影响关系;感知价值对消费者购买意愿具有显著的正向影响关系;根据多层线性回归模型可以得知,感知价值在文创产品创新与购买意愿之间起到部分中介作用;而感知一致性在感知价值与购买意愿之间起到调节作用,即本文所验证的是有调节的中介效应;最后依据研究结论对文创企业的产品创新提出可供参考的建议。     

中小企业管理创新实施、战略柔性与成长绩效关系解析

伴随我们国家创新驱动发展战略的实施与开始,中小企业创新问题是值得社会各界所思考的问题。但是由于人才不足、资金匮乏等问题,中小企业想通过技术创新来占有市场并不现实。而且,中小企业作为我国经济主体,其管理创新工作十分重要,是促进国家经济发展的重要因素。但是由于各种原因,中小企业发展情况并不理想,受到局限。为了促进企业快速发展,文章以中小企业管理创新实施、战略柔性与成长绩效关系为研究对象,希望对企业发展提供帮助。     

中小企业如何吸引人才

在中小企业的生存与发展过程中，人才起了关键性的作用，大企业可凭借其名气和雄厚的实力吸引各种人才，而名气小、资源匮乏的中小企业，如何吸引人才便成为其经营者十分关心的问题。本文通过对中小企业的分析，根据中小企业的特点，比较系统地提出了中小企业吸引人才的策略。     

试论我国中小企业市场营销的战略创新

随着我国市场经济的快速发展,我国中小企业有着不可忽视的贡献作用,但是现阶段我国中小企业存在着营销渠道选择偏差、营销资源偏少、营销思维陈旧等问题。本文提出了积极发掘市场、加强营销资源整合、创新营销理念、建立健全营销体系等创新策略,阐述了我国中小企业市场营销战略的重要性和迫切性,以期为我国中小企业营销策略的发展提供一些浅薄的建议。     

营销能力对中小企业创新的影响研究 ——基于制度环境视角

基于资源基础理论和技术创新理论,从制度环境视角出发,研究营销能力对中小企业创新的影响;引入政府干预和法制水平作为调节变量,探讨其对主效应的调节作用;利用三项交互方法,探讨营销能力、政府干预、法制水平三者交互对中小企业创新的影响.以2008—2018年我国中小板上市的制造业和信息技术企业为样本,结果发现:营销能力对中小企业创新有显著的正向影响;政府干预在主效应关系间起倒U型调节作用,法制水平起正向调节作用;此外,营销能力、政府干预和法制水平的三项交互对中小企业创新有显著的正向促进作用,进一步研究发现,低政府干预与高法制水平组合对营销能力与中小企业创新关系的正向调节作用最强,其他三种类型组合的正向调节作用相对较弱,说明现阶段应对中小企业保持较低的政府干预,同时不断提升法制水平.     

民营中小企业商业模式创新对企业经济绩效的影响研究

随着民营中小企业生产技术和产品功能的趋同,低成本优势的急剧降低,以及国有企业、外企和中外合资企业的蓬勃发展,国有企业和中外合资企业在全国的产值和利润比重不断上升。 而在民营中小企业的转变过程中,无论是产品创新、资源环境的约束、高成本的压力还是融资难等问题都是阻碍民营中小企业转型升级的绊脚石,因此商业模式的创新正是解决这些阻碍的关键,商业模式的创新迫在眉睫。 民营中小企业选择商业模式创新不仅可以提高企业的经济绩效,而且可以促进企业转型升级提高企业竞争力。 可见,实现企业经营模式创新、企业升级和转型,已成为民营中小企业的必走之路。 文章设想民营中小企业商业模式创新与经济绩效是正相关的关系,从商业模式创新和企业经济效绩效两个方面对中小民营企业进行了研究。     

The influence of innovation on the performance of small and medium enterprises in Zimbabwe

Abstract

Based on a survey of 200 SMEs, this research investigated innovation’s influence on the performance of small and medium enterprises (SMEs) in Harare, Zimbabwe. The study found that SMEs were somewhat innovative. The performance of SMEs was found to somewhat increase over the period SMEs were innovating. Innovation was found to positively predict the performance of SMEs. Organizational innovation and product innovation positively predicted the performance of SMEs while marketing innovation and process innovation did not. The influence of innovation on enterprise performance varied from industry to industry. The research has implications for managers and future researchers.     

Competitor orientation in successful SMEs: an exploration of the impact on innovation

The impact of market orientation on organisational performance has been the subject of many studies illustrating variance with firm size. Although small- to medium-sized enterprises (SMEs) are inherently customer-oriented, research has identified that they have significantly lower levels of competitor orientation than large firms and that competitor orientation is significantly related to organisational performance. In addition, studies have illustrated that SME success is linked to innovative problem solving, new product development and resource optimisation. SMEs are inherently innovative in how they adopt creative approaches to overcome constraints associated with their size. Given that SMEs often neglect to focus on competitors, this study explores the relationship between competitor orientation and organisational performance through an innovation lens. This study uses a qualitative research approach to investigate seven successful SMEs as case studies. The findings indicate that SMEs seeking optimal organisational performance should pay close attention to direct and indirect competitors in order to identify opportunities and build sustainable competitive businesses.     

The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies

This study argues that small and medium‐sized enterprises (SMEs) must possess both resources and capabilities at a superior level, and those resources and capabilities must be complementary with one another to achieve superior financial performance. The resources and capabilities of interest are product innovation and marketing. Using data from manufacturing SMEs, the results suggest that product innovation resource–capability complementarity, marketing resource–capability complementarity, and their interaction are positively related to financial performance through product innovation and customer performance. The findings suggest that some SMEs may outperform others not only because they possess a specific individual resource–capability complementarity but also because they create synergy and asset interconnectedness.     

中小企业技术创新能力与成长性关系的实证研究

以深圳证券交易所中小企业板上市公司为样本,采用2005—2008年的年度报表数据,运用因子分析和逐步回归分析的研究方法,探寻中小企业技术创新能力和企业成长性之间的相关关系。研究结果表明,中小企业技术创新(技改)产品销售收入比重与企业的规模扩张能力呈显著正相关关系,而研发(技改)费用比重与企业的盈利能力呈显著负相关关系。     

Disentangling the effects of organizational capabilities, innovation and firm size on SME sales growth

This paper focuses on certain drivers of SME sales growth related to knowledge and innovation. Building on the dynamic capabilities literature, we test whether two organizational capabilities (external sourcing and employee involvement in renewal activities) predict sales growth, and if so, whether such effects are mediated by process and/or product innovation. Based on survey data from a panel study of Dutch SMEs, and controlling for several firm characteristics (firm size, sector, age and family business), we conclude that external sourcing has direct effects on both product and process innovation, with an indirect effect (mediated by process innovation) on sales growth. In line with our hypothesis development, we also find that employee involvement, while positively affecting process innovation, has a negative effect on sales growth. Firm size moderates the effects of two of the variables (external sourcing and product innovation) on sales growth, with more positive effects found for the smallest firms, results supporting the nimbleness (versus resource-based) view.     

Innovation in family and non-family SMEs: an exploratory analysis

This study provides an exploratory analysis of differences between family and non-family firms in innovation investment, product and process innovation outcomes, and labor productivity. Using data from the Community Innovation Survey on 2,087 German small- and medium-sized enterprises (SMEs), we observe significant disparities at each stage of the innovation process. Whereas family SMEs have a higher propensity to invest in innovation at all, conditional on investing in innovation, these companies do so less intensively than their non-family counterparts. Family SMEs further tend to outperform non-family SMEs in terms of process innovation outcomes when controlling for innovation investment. Given the level of product and process innovation, however, family SMEs underperform regarding labor productivity in comparison to non-family SMEs. These findings complement previous empirical research by illustrating how the presence of a dominant family relates to innovation inputs and outputs of SMEs in Europe’s largest economy and its innovative SME sector.     

The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties—Strategic Adaptiveness Relationship

This study examines the critical role of perceived effectiveness of the Marketing function (MF) in small and medium‐sized enterprises (SMEs) in leveraging entrepreneurial network ties to improve strategic adaptiveness (SA). The study tests whether a MF perceived as effective by SMEs’ managers/owners moderates the relationship between SMEs network ties and SA required for improved performance. Findings of a moderated regression analysis on a sample of 263 Croatian SMEs indicate that network ties contribute significantly to their SA, and that a MF perceived as effective only moderates the impact of customer and competitor ties on SMEs’ SA. Research and practical implications are discussed.     

Becoming a small multinational enterprise: Four multinationalization strategies for SMEs

SME multinationalization is an emerging yet underexplored topic in internationalization research. Previous studies have focused on identifying the key features of one ‘ideal’ multinationalization approach but shed less light on the potential alternative approaches that firms can use in different situations. Based on an empirical multiple case study of eight SMEs, this study identifies four alternative multinationalization strategies that SMEs can use (resource seeking, hub reaching, serendipitous resource leveraging, and controlled expansion) and illuminates their specific characteristics. The findings of this study demonstrate that instead of one ‘ideal’ approach, there are multiple strategies that SMEs can adopt for multinationalization and suggest that each strategy is characterized by different FDI goals, timing, organizational structure and value chain activities. Overall, this study contributes to contemporary international business research by advancing theorization on SME multinationalization.     

How socialization tactics affect supplier-buyer co-development performance in exploratory and exploitative projects: The mediating effects of cooperation and collaboration

Drawing on prominent theories of innovation and interorganzational relationship paradigms, this research identifies exploration-exploitation, one of the innovation characteristics of co-development projects, as a boundary condition for the effects of formal and informal socialization tactics on co-development performance. The results suggest that formal socialization tactics enhance co-development performance in exploitative innovation projects, while informal socialization tactics facilitate co-development performance in exploratory innovation projects. Moreover, the research firstly introduces cooperation and collaboration to interpret the mediating mechanisms underlying the relationships above. The findings indicate that cooperation mediates the effect of formal socialization tactics on co-development performance of exploitative projects, whereas the influence of informal socialization tactics on co-development performance of exploratory projects is mediated by collaboration. Based on the results, this research provides practical guidelines for managers who are considering how to employ appropriate socialization tactics to facilitate performance in a setting of co-development.