智慧旅游背景下游客的消费行为分析

智慧旅游是旅游业发展的必然趋势,它将旅游业推向信息化、智能化。通过信息手段,旅游企业能够准确把握游客的需求及消费行为,进行精准营销,提供符合不同游客需求的旅游产品和服务。本文从智慧旅游中游客消费行为模式的五个阶段进行分析,再根据游客的消费行为模式提出相应的营销策略。     

信息化与旅游产业发展

信息技术发展对旅游产业发展具有重大的影响,利用信息化优化旅游产业结构具有重要的现实意义。从相关的理论出发,分析信息化能转变旅游业发展模式,提升旅游业竞争力,优化旅游发展环境等机理,探讨了信息化对旅游产业发展影响的主要表现,针对旅游信息化发展中存在的问题提出了强化旅游信息化技术创新,完善旅游信息化基础建设,提升旅游信息化服务能力,完善旅游信息化相关制度建设等对策。     

智慧旅游背景下在线旅游企业导游服务问题研究

在"互联网+"飞速发展的时代,在线旅游企业如雨后春笋般纷纷涌现,所提供的在线服务主要是以盈利为目的的在线旅游产品预订,旅游过程中导游服务依旧由传统旅行社所承担,未能真正实现旅游信息化全面发展。研究在线旅游企业导游服务能够促使在线旅游市场有序发展,解决传统旅行社导游服务诸多问题。在线旅游与智慧旅游存在一定的相关性。可以将在线旅游企业作为智慧旅游的推广平台,智慧旅游作为在线旅游企业的技术支撑,将智慧旅游中的导游服务技术在在线旅游企业中加以运用,不仅可以解决传统导游服务存在的问题,而且也为在线旅游企业导游服务研究奠定了基础。     

我国旅游电子商务应对国际竞争的策略分析

在当今旅游在线服务迅猛发展的势头下,网络作为在线服务的载体迅速发展起来,我国旅游电子商务就是在这种背景下产生并发展的。我国旅游电子商务将依托传统行业实体和专业产业资源后盾发展电子商务,在信息化基础上提高对使用关系的管理水平,实现价值增值。我国的旅游业现已全面开放,综观发达国家尤其是美国旅游电子商务的经营模式和运作方式,我们从中可以总结出一些值得借鉴的成功经验,如建立旅游资源数据库,旅游企业和旅游网站结盟,实行个性化定制服务,提高旅游网站访问量,推行电子机票等。     

智能旅游创新模式形成路径与优势比较

基于我国传统旅游业发展进程中信息化改革的具体实践，本文梳理了当前智能旅游的阶段定位及模式构建思路，归纳出应用智能旅游对传统旅游产业改造的四种可推广模式，即核心景点扩散模式、合作组织引领模式、政府企业带动模式、自助平台服务模式，并从模式结构、模式功能及效率等角度对四种模式进行比较，旨在提出促进其协调发展的建议。     

物联网模式下的旅游信息化模式探讨

本文认为面对物联网时代的到来,旅游业应做好与政府物联网发展规划相匹配的发展战略规划,循序渐进地创新,加快实施相关的产品和服务创新变革。本文分析物联网技术在旅游景区中的应用以及带给旅游企业管理新模式,最终提出适合物联网模式下景区管理的信息化模式的创新。     

信息化条件下航运企业服务创新研究

信息化和服务创新是航运业研究的热点,如何利用信息化进行服务创新是航运企业获取竞争优势的重要途径。本文将航运企业信息化建设与服务创新结合起来,通过信息化来改变航运企业的服务模式,优化服务流程,拓展服务内容与功能,实现企业与客户的共赢。     

信息化技术条件下的智慧旅游发展探讨

智慧旅游是在信息化技术条件下诞生的,是服务于游客和旅游企业的重要平台。智慧旅游的主要核心技术集中于信息技术、物联网技术、互联网技术、移动通讯技术和传感技术等。发展智慧旅游有利于应对旅游信息的不对称,提升旅游服务的质量,还可以整合旅游行业产业链,改善经营模式,建立旅游管理的创新平台,带动智慧城市发展。信息化条件下,为促进智慧旅游的发展,应加强对智慧旅游关键技术的研究,推动相关技术的创新和运用;利用智慧服务、智慧商务、智慧政务等多种形式,推动智慧旅游的发展;创新智慧旅游的系统及平台,加强对数据的推广和研究。     

财务共享服务模式下的管理会计信息化建设

管理会计的重要基础是精准的财务共享信息。随着信息化的不断进步与发展,信息化模式也开始逐渐地改变了以往企业的商业与经营活动。而在信息化的影响之下,企业高层的各项决策工作都开始更加的离不开财务共享服务,财务共享服务作为企业财务管理的新型模式,对推动企业的会计信息化建设十分有利,实现集团内部管控与企业管理流程的优化。以财务共享服务模式下的管理会计信息化建设十分有助于推动企业在管理会计信息化背景下的转型升级,因此一定要将其研究工作重视起来。     

散客旅游背景下北川旅游信息服务的问题及对策

旅游业作为一个信息密集型产业,信息的有效传递和流通是其生命力的源泉。随着散客旅游时代的到来以及移动互联网技术的发展,为散客旅游者提供全程、随身、便捷的个性化旅游信息服务,是提升旅游目的地和旅游企业竞争力的重要手段。本文在深入调查北川旅游信息化建设现状的基础上,从散客旅游者的角度,分析北川旅游信息服务存在的问题,并提出提升北川旅游信息服务水平的对策和措施。     

Sustainable Tourism: A View from Accommodation Businesses

This article presents the results of an investigation into the attitudes of tourist accommodation managers to the principles of 'sustainable development'. The survey of accommodation managers in a major British city assessed the interest, understanding, and perceived opportunities and barriers to the adoption of 'sustainable development' within a range of tourist accommodation businesses. The main findings show that the widespread adoption of such practices is constrained by a degree of inertia based on barriers of time, cost and expertise. The results have implications for future strategies attempting to promote sustainable practices within the service industries.     

Disaster planning and response by tourist business executives

The tourist industry represents a disaster vulnerability of catastrophic potential. Disaster evacuation planning is one strategy for mitigating this vulnerability. Based on intensive interviews with executives responsible for 185 tourist businesses, this article reports the first empirical data base for answering five questions: (1) What factors stimulated their disaster evacuation planning? (2) What model patterns described the planning processes used? (3) How much planning had been done? (4) What modal patterns described their disaster evacuation decision-making process? (5) What are the lessons? The key conclusion is that the tourist industry must respond proactively to a rapidly expanding vulnerability through both internal firm-specific disaster planning initiatives and partnerships to ensure adequate levels of community response capacity. Failure to do so will keep an expanding tourist population at risk. This, in turn, threatens future customer relations that may place such businesses in jeopardy.     

Case Study of Customer Relationship Management (CRM) in the On-Line Affluent Financial Services Market

ABSTRACT

In the current period of constrained economic conditions, this study initiates an analysis of customer relationship management (CRM) on the Web sites of financial service businesses. Customer relationship management is a critical differential that enables competitive edge for businesses focused on the affluent customer market. Though investment in marketing, sales and service innovation is limited under existing conditions, the analysis of the study on large financial businesses indicates that the businesses enable higher commerce, content and context, but lower and generally inadequate communication, community, connection and customization design on their Web sites. The analysis, conducted as an assignment by adult graduate students in an information systems course, contributes important insight into the competitive dynamics of customer relationship management for Web empowered financial service businesses striving to service the demanding affluent market. This study furnishes an expanded framework to research customer relationship management of financial service businesses competing in the paradigm of the Web.     

导游服务质量对旅游者满意、忠诚的影响研究——以华东线为例

以华东线游客市场为例,通过问卷调查,用SPSS16.0分析了导游服务质量对游客满意度和忠诚度的影响,结果表明,导游服务质量与游客的满意感、忠诚度之间都存在显著的正相关关系;在讲解水平、服务态度、应变能力、服务规范四个评价因子中,导游的讲解水平、应变能力分别是影响游客满意度和忠诚度的最主要因子。旅行社要认识到导游的重要性,采取相关措施,提高导游服务水平,树立良好的品牌形象,提高游客的满意度和忠诚度。     

Innovation and corporate entrepreneurship in service businesses

The strategic entrepreneurship field has established the importance of a generalized entrepreneurial behaviour across the organization. However, extant research has failed to establish how the association with innovation is different in service businesses. This is a relevant gap in the literature addressed by the paper, given the role of services in the world economy and the importance of employee–client interactions for the competitiveness of most service businesses. An empirical analysis from 127 service and non-service firms, using hierarchical multiple regression, confirms there are relevant differences, with important theoretical and managerial takeaways.     

旅游者参与、服务质量、消费情感对旅游者忠诚影响

旅游者参与是旅游者重要需求,通过参与达到正面的情感体验;在激烈的市场竞争中,实现旅游者忠诚是旅游地重要目标,因此对旅游者参与及相关变量对旅游者忠诚的影响研究具有重要意义。文章构建了旅游者参与对旅游者忠诚影响的整合模型,并提出若干研究假设。通过对武夷山观光旅游者调查获取基础数据,实证了旅游者参与、服务质量、消费情感、旅游者满意等变量的相互关系及其对旅游者忠诚的影响。研究发现,旅游者参与对服务质量、正面消费情感、旅游者满意具有显著直接正向影响,对负面消费情感具有显著直接负向影响,并通过服务质量、消费情感、旅游者满意三个中介变量对旅游者忠诚产生间接影响;服务质量通过旅游者满意对旅游者忠诚产生产生间接影响;消费情感对旅游者忠诚既产生直接影响,又通过旅游者满意对其产生间接影响;旅游者满意是旅游者忠诚的直接前因变量。最后指出研究局限及未来研究方向。     

Entrepreneurial orientation and the performance of service business

The purpose of this study is to investigate the impact of entrepreneurial orientation (EO) on the performance of service businesses. For this purpose, we analyzed the data from the owners of Japanese food restaurants. The results of this study suggest: (1) the owner’s personal attributes have a strong influence on the performance of small- and medium-sized service businesses and (2) most EO dimensions have a positive impact on the service firm’s performance. These findings emphasize the importance of developing EO among the owners of small- and medium-sized service businesses for their success.     

Classification of Service Businesses from a Utility Creation Perspective

The concept of time and space utility creation involving the relationship between service businesses and their recipients has not been adequately explored by scholars. This study provides a conceptual framework for classifying service businesses on the basis of utility creation, and proposes that the value of a service business rests on its ability to create utility. The insights of the framework are also discussed.     

旅游者形象感知影响因素及其对忠诚影响

旅游者形象感知是旅游消费行为和营销领域的一个研究重点与热点.文章构建了旅游者形象感知影响因素及其对忠诚影响的整合模型,通过对乡村旅游者调查获取丰富基础数据,验证它们之间的相互关系.研究发现,服务公平是旅游者形象感知的最重要影响因素,感知价值是旅游者形象感知的较重要影响因素,服务质量是旅游者形象感知的重要影响因素,而旅游者参与对旅游者形象感知没有显著影响;旅游者形象感知是旅游者忠诚的重要前置变量,对重游倾向、口碑宣传具有显著正向影响,对寻找替代旅游地具有显著负向影响.文章最后提出相应管理启示,指出了研究局限及未来研究方向.