基于游客满意度的旅游目的地形象建设模式——TSS

很多旅游目的地进行形象建设,仅仅考虑旅游目的地本身的形象设计,却忽略了形象接收者及游客的感知形象建设。TSS(tourist satisfaction system)模式即是以游客满意度的影响因素、旅游目的地的形象准则为立足点,进一步研究游客满意度的类型与形象建设的关系,以便旅游目的地形成一定的品牌形象效应。     

Sustainable tourist behaviour – a discussion of opportunities for change

Research shows that despite their declared positive attitudes towards sustainable tourism, only a few tourists act accordingly by buying responsible tourism products, choosing environmentally friendly transportation or behaving responsibly towards destination communities. The low support from customers is one of the main barriers for progress towards sustainable tourism. One reason can be that existing initiatives are missing customers' attention, discouraging industry and governments to continue promoting sustainable tourism. Positive attempts to encourage sustainable consumption in other sectors indicate that specific barriers may reside in the nature of tourist choices. Taking a critical look at tourism research and literature, this article examines the interplay between reasons for tourists' choice of products and services, and environmental motivations. After identifying possible gaps that may explain current failures to stimulate responsible tourist choices, the article concludes by discussing the implications for the effectiveness of informative and awareness‐raising tools aimed to facilitate the shift towards responsible tourist behaviour and actions.     

基于新市场环境影响的我国旅游供应链重构研究

旅游产品的复杂性与服务主体的多元化要求构建旅游供应链,从而实现主体之间的协作以更好地满足旅游者需求。文章在对旅游供应链文献进行梳理的基础上认为,旅游供应链的构建与旅游产业发展环境密切相关。当前我国旅游业面临着大众旅游、信息技术、环境承载力、旅游目的地等新的市场环境变化,市场环境影响到旅游供应链的结构与核心企业的确立。基于旅游目的地在旅游活动与公共服务两个方面的影响力,确立旅游目的地为旅游供应链的核心企业。设计基于旅游目的地的旅游供应链的结构模型与功能模型,期望通过旅游供应链的重构与实践促进我国旅游产业的可持续发展。     

基于区位重构的浙江海洋旅游产业发展策略

运用旅游空间理论对浙江省海洋旅游目的地各种区位因子进行考察评价,说明浙江海洋旅游目的地存在着资源储量、品质与旅游发展水平不对称,客源市场发育不完全,目的地内外交通联结度不高,空间感知效应不平衡等状况;揭示出浙江省海洋旅游业总体发展不平衡,区域内各旅游地之间的发展水平差距较大,扩散效应小于极化效应。据此,本文提出重新构建“一轴三群三带一核心”的海洋旅游空间新格局以及相应的旅游产业发展策略。     

Travel deterrents to regional destinations

Travel motivation is prevalent in the tourism literature. Very few studies however have examined travel deterrents to visiting popular destinations. This study approaches from travel motivation understand why tourists do not visit regional destinations and from tourists’ background to identify who do not visit these destinations with a focus on well-known regional destinations in Australia. The results show that convenience to the destinations, timing, motivation and tourist attractions are the major deterrents, and the level of these deterrents is dependent upon some of the demographic background of tourists. The findings and implications conclude this paper.     

日本出境旅游现状及我国拓展日本客源市场对策

我国国际旅游业的发展与日本客源市场有着非常密切的关系。日本旅游者主要前往亚洲国家旅游,目前韩国是接待日本旅游者最多的国家。我国可以采取改善旅游基础设施,提高服务质量,培养精通日语的服务人才,开发温泉旅游和滑雪旅游等措施拓展日本客源市场。     

基于传统旅游地产业升级的桂林区域休闲旅游体系构建

旅游是休闲的方式之一,但休闲旅游的内涵则主要表现在二者的交集上,且优于普通的大众旅游。休闲旅游成为传统旅游地旅游优化的方向和目标。研究以桂林为代表的传统旅游地休闲旅游及休闲旅游体系构建,对旅游地升级转型具有重要的意义。在界定和说明传统旅游地、休闲旅游及休闲旅游体系等相关概念内涵的基础上,阐述了传统旅游地建立休闲旅游体系的意义,分析了桂林作为传统旅游地建立休闲旅游体系的条件和必要性,并从桂林休闲旅游产品、休闲旅游管理、休闲旅游服务及保障等方面提出了体系建立的相关策略。     

云南省主要群体入境游客旅游决策研究

对云南省入境旅游市场调查分析,发现云南省五大群体入境游客旅华欲望强烈,观光度假动机游客占八成以上,旅游信息多来自旅游指南、Internet和亲友,目的地引力、金钱和时间花费对决策影响最大,以亲友结伴或独身旅游为常见,在华停留和金钱花费都高于国家平均水平,同时五大群体之间也有较大差异。     

郴州市国内旅游者行为特征初步研究

利用实地问卷调查数据,分析郴州市国内旅游者人口学特征、国内旅游者空间分布特征、旅游者动机和行为。研究郴州市国内旅游者特征及行为,可为郴州开发旅游产品,规划旅游设施,制定市场营销策略和旅游服务质量标准,提供决策依据。     

The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist

ABSTRACT

This ethnographic study increases our understanding of Westerners seeking genuine fairy tale experiences of magic, transformation and enchantment within South American psychedelic ayahuasca tourism. Examining 63 tourists, this study shows how vision-based spirit sensegivers facilitate individuals in exorcising demons, to make sense of themselves as spiritual beings within an enchanted universe. However, and with this potion quickly wearing off upon returning to the West, tourists feel abandoned by their spirits, and disconnected from the fairy lands. Coupled with not wanting to re-experience intense inner tensions from stepping in and out of a fairy tale, further tourism is rejected. As such, ayahuasca tourism becomes a ‘forgotten’ fairy tale, rarely told.     

The influence of terrorism risk perception on purchase involvement and safety concern of international travellers

Abstract

Using a sample of 600 international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with terrorism, risk perception, involvement and safety concerns of international tourists. A structural equation model reveals that tourists are motivated to acquire information about terrorism in the media, revealing attention to and interest in news regarding this topic, which in turn influences directly their risk perception. This risk perception influences directly the tourist’s involvement in trip planning, specifically information seeking before and during the trip. Tourists’ risk perception and involvement finally influences their safety concern. Discussion centres on the implications of this model for both theory and tourism management strategies. Last, recommendations are proposed to tourism service and destination managers and promoters regarding ways to deal with terrorism and tourists’ safety concerns.     

Travelling for Umrah: destination attributes,destination image,and post-travel intentions

This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination’s offering.     

“汶川大地震”后四川旅游目的地安全形象重塑的对策思考

2008年的"汶川大地震"对四川旅游发展的影响巨大,对一些景区几乎是毁灭性打击,对旅游服务性企业影响也非常巨大,更重要的是由于地震的相关报道,使游客对四川的旅游心理产生了重大影响,使四川作为旅游安全目的地的形象严重受损。因此,重塑四川旅游目的地安全形象,促进四川旅游的进一步发展,应采取多种措施恢复人们对四川旅游目的地安全的信心。     

论旅游地形象定位法

目前国内几种有代表性的旅游地形象定位方法论,根据旅游地与旅游者之间的关系,把旅游地作为旅游消费对象分为三个层面:资源层面、功能层面、理念层面。旅游地形象定位除了要考虑旅游地与旅游者之间的关系,还有旅游地与其竞争者(其他旅游地)之间的关系;完整、有效的形象定位法是层面定位和竞争定位结合起来的层面——竞争定位法。     

旅游动力系统结构研究

旅游动力系统是由旅游者、旅游产业、目的地政府、客源地政府、旅游社区五大适应性主体活动的基本矛盾构成的系统,这些系统要素之间形成了众多的关系环,成为旅游相关学科的理论基础。本文对旅游动力系统结构的演化特征进行了分析,提出了旅游动力级次发展模式,以我国国家旅游局近八年的工作文件进行统计分析,对该理论进行论证;同时运用该理论对旅游现象呈现出的性质进行了解释,对我国旅游发展阶段进行了划分。     

基于旅游目的地八要素的服务质量评价模型构建研究

在比较现有服务质量评价模型的优缺点、改进“旅游六要素”的基础上提出了“旅游目的地八要素”框架概念,创新性地提出了旅游目的地服务质量评价模型构建的原则与目标,并基于旅游目的地八要素构建了旅游目的地服务质量评价模型(TDSQE)。该模型包含旅游目的地服务质量因子指标体系和一个旅游目的地服务质量评价方法。TDSQE服务质量因子指标体系建立在一个包括社区、人员服务、交通、餐饮、住宿、游览、娱乐、购物等八个要素基础上。该模型的评价方法以管理信息化软件的形式实现十分必要。     

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.     

基于服务质量测度的游客满意度影响因素分析——以宏村为例

游客的满意是旅游地提高竞争力、实现旅游地持续发展的主要影响因素。基于顾客满意度感知实绩模型,从旅游服务质量要素测度入手,以皖南世界文化遗产地宏村为例,分析游客满意度情况及其主要影响因素。多元统计逐步回归分析结果表明,游客总体满意度受多因素的共同影响,其中旅游景区、导游服务、购物及餐饮等因素与宏村游客总体满意度有很强的相关性和良好的因果解释关系,宏村游客总体满意度与忠诚度(推荐意愿与重游意愿)之间的相关关系显著。     

Determinants of Visitors’ Intentions to Consume and Recommend Local Agro-Food Products

Previous research has revealed the relevance of consuming local food products in the visitor experience and in maintaining the sustainable development of tourism destinations. By reviewing the available studies in the field of tourism, attempts have been made to identify those factors influencing the consumption of local food products during a trip. However, few studies have analysed visitors’ behaviour in terms of their intentions to search for and recommend these products after returning to their home countries. The present study addresses this gap by analysing the factors that influence visitors’ intentions. A total of 500 international tourists in Portugal were interviewed and several linear regression models were used. The evaluation shows that the attributes of local agro-food products, food-related personality traits, and the motivations behind consuming these kinds of products emerge as the most important factors that influence visitors’ intentions to consume these products and to recommend them after a trip. However, the results also show differences in the determinants in terms of type of local agro-food product under analysis, as well as differences between the intention to consume and the intention to recommend. The theoretical and managerial implications of the findings are also presented.     

黑龙江省对俄边境旅游发展对策研究

黑龙江省拥有丰富的旅游资源。黑河等边境口岸城市以及哈尔滨等城市已成为深受俄罗斯游客喜爱的旅游目的地和交通中转站。但黑龙江省对俄边境旅游业发展中还存在着资金投入不足、从业人员素质有待提高等问题。为促进黑龙江省对俄边境旅游可持续发展,应加强区域旅游合作、加强旅游从业人员的教育培训、加大资金投入、大力开发特色旅游纪念品、加大宣传促销力度、加强旅游行业的规范化管理。