战略执行流程、中层经理战略承诺与员工绩效及态度——基于多案例的研究

本文通过分析多案例探索战略执行流程、中层经理战略承诺及员工绩效和态度的关系,构建了理论模型。研究发现:战略执行流程的人员和运营子流程对中层经理战略承诺水平有较大正向影响,而战略分解子流程对中层经理战略承诺影响不大;员工-组织关系(EOR)调节中层经理战略承诺水平对员工绩效和态度的影响:相互投入型EOR增强中层经理战略承诺水平对员工绩效和态度的正向影响;投资不足与准现货契约型EOR减弱中层经理战略承诺水平对员工绩效和态度的正向影响;过度投资型EOR提升中层经理战略承诺水平对员工绩效的正向影响,但对态度无调节作用。因此,中层经理应提高自身战略承诺水平,以获取较高的员工绩效和态度;高管层应以提高人员流程和运营流程成熟度为主,提高战略分解流程成熟度为辅来促进中层经理战略承诺水平的提升;企业应紧扣自身资源条件,全力构建相互投入型EOR,尽量规避准现货契约与投入不足型EOR的形成。     

领导者要善于摆脱中层危机

中层管理者在企业中处于比较特殊的位置,他们负责公司战略的执行任务,分管公司的日常运营工作,职位级别低于企业领导,又比基层经理超脱一些。从现实情况来看,如果企业中层管理者工作执行力度不够,企业就会面临困境。中层危机是我国企业难以回避的痛楚。     

领导者要善于摆脱中层危机

中层管理者在企业中处于比较特殊的位置,他们负责公司战略的执行任务,分管公司的日常运营工作,职位级别低于企业领导,又比基层经理超脱一些.从现实情况来看,如果企业中层管理者工作执行力度不够,企业就会面临困境.中层危机是我国企业难以回避的痛楚.     

中层管理技能系列(MTP)

课程背景:中层干部是企业管理体系中的关键一环,是企业实际意义上的管理和执行主体。既要关注企业战略与目标,又要带领团队实现基于企业目标的团队目标。欲赢市场,必先赢中层.没有经过训练的中层经理是企业的最大成本,中层经理团队必须快速成长!     

企业中层管理者执行力的内部结构“三维分析”

企业管理者执行力是企业内各层次管理者带领员工保质保量按时完成工作任务的能力。而企业中层管理者作为执行企业战略决策的中坚力量,其执行力的强弱直接关系到企业战略绩效的高低。本文从行动方向（准度）、行动力量（力度）和行动速度（速度）三个维度,对企业中层管理者执行力的内部结构进行分析和建构,认为中层管理者执行力由把握行动方向的能力（行为准度能力）、聚合行动力量的能力（行为力度能力）、调控行动速度的能力（行为速度能力）三种子能力组成,是三者紧密结合的综合体。     

中国股份制商业银行营销执行力比较研究

对中国股份制商业银行营销执行力的比较研究,是以营销执行力文化、营销执行组织模式、营销执行三大流程的有效结合等核心共性作用因素为基础,与中国四大商业银行和欧美商业银行进行营销执行力比较,目的是从营销执行的比较中找出差距,明确未来中国股份制商业银行发展的方向.     

新领军者俱乐部7月主题沙龙——《赢在执行》与投资酒会

危机影响下的国内外市场竞争将更加激烈,只有通过高效执行力才能赢得市场!为什么企业战略和营销路径都正确,却依然达不到预期的目标？执行力将是关键所在如何打造高效执行团队,让员工不折不扣的完成领导下达的工作任务？如何建设企业执行力文化,全面提升企业竞争力？     

浅析企业战略执行力现状及提升途径

"三分战略,七分执行",战略执行力是企业战略能否成功实施的关键。没有执行,再伟大的战略都等于零。一个基业长青的企业必定是一个战略与执行相得益彰的企业。本文从不同角度阐述战略执行力的内涵,着重针对我国企业在战略实施中执行力不足的共性原因进行分析,并在此基础上提出打造和提升企业战略执行力的有效途径。     

基于执行力的民营中小企业中层管理者胜任力探讨

企业要实现既定的战略目标，有效执行是关键，而中层管理人员作为企业中的特殊群体，在执行中起着上传下达、承上启下的重要作用，其胜任程度及执行力直接影响企业目标的实现程度。然而民营中小企业的中层管理人恰恰在这些方面存在较多的问题，本文拟从执行力与胜任力方面进行探讨并提出解决问题的建议。     

提高企业中层执行力的措施

如果把一个企业比作一个人的话,老板就是脑袋,要去思考企业的方向和战略;中层就是脊梁,要去协助大脑传达和执行命令到四肢——基层员工。因此可以说,中层就是老板的"替身",也就是支持大脑的"脊梁"。没有中层强有力的执行能力,即使企业种下的是龙种,收获的也只能是跳蚤。一、提高企业中层执行力的必要性相对于决策层定位于"做正确的事"来说,作为执行层的经理人的定位应该是"把事情做正确";相对于基层(操作层)"把事情做正确"的定位,作为执     

我国第三方物流企业的营销新策略探索

我国大多数的中小规模第三方物流企业仍然处于低水准运作的状态,传统物流企业服务营销意识薄弱,为提高我国物流企业效率,增强我国物流企业在国际上的竞争力,中国现代物流企业必须加强营销意识．实施正确的市场营销策略。通过对传统物流营销方法的评析．结合物流企业的实践,对我国第三方物流企业的营销新策略进行了分析。     

现代钢铁企业技术营销实施与效果

文章对钢铁企业的技术营销进行了定义,对钢铁企业的自身特点、技术营销的实施与取得的效果进行了分析,指出钢铁企业在当今的市场竞争中要立于不败之地,就要建立完整的技术营销体系,培养出优秀的技术营销型复合人才,保持技术创新的一贯性和连续性,稳定和提升产品质量。     

浅议药店会员制创新营销策略研究

目的:为我国药店实施会员制营销提供参考。方法:分析药店实施会员制营销的优劣势,提出实施前的三点思考以及确定实施后的五大策略。结果与结论:药店实施会员制营销切记三思而后行。     

支持过程协同的敏捷化制造执行管理案例研究——以东北特钢集团为例

制造执行过程协同管理是增强企业快速市场响应能力的关键环节。本文以钢铁企业为研究对象,从支持制造过程协同的视角,系统地研究了敏捷化制造执行管理模式的运作机理及其构建问题。针对具有代表性案例企业的生产制造特点和实际管理问题,通过深入分析敏捷化制造执行管理模式的应用架构、实现过程及实施成效,分别从微观运行背景、协同关系及演化、关键构成要素三个方面阐明敏捷化制造执行管理模式的协同运作机理。案例研究表明：支持过程协同的敏捷化制造执行管理模式,能够有效地解决制造资源的快速动态配置和制造过程的业务协同运作问题,对提高企业的快速响应制造能力具有支撑作用。     

The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain

Supply chain integration (SCI) has received increasing attention from scholars and practitioners in recent years. However, our knowledge of what influences SCI is still very limited. Although marketing and management researchers have investigated power and relationship commitment issues between organizations, few have examined their impact on SCI. This paper extends the power–relationship commitment theory established in Western marketing literature and links it with SCI in China, through examining the relationship between power, relationship commitment and the integration between manufacturers and their customers. We propose and empirically test a model using data collected from 617 manufacturing companies in China. The results show that different types of customer power impact manufacturers’ relationship commitment in different ways. Expert power, referent power and reward power are important in improving manufacturers’ normative relationship commitment, while reward power and coercive power enhance instrumental relationship commitment. We also found that normative relationship commitment had a greater impact on customer integration than instrumental relationship commitment. These findings are interpreted in light of national culture differences between China and the U.S. in terms of power distance and collectivism, which provide a new perspective on SCI.     

城市营销的市场细分

城市经营是城市营销的基础和前提 ,城市营销可以促进和推动城市经营。城市营销市场的细分 ,有利于合理利用城市资源 ,发现市场机会 ,提高城市效益。不同区位的城市 ,可以采用针对性营销、地域营销、系统营销等多种市场细分策略。不同规模的城市 ,则可以采用单因素营销、补缺营销、一对一营销等多种市场细分策略     

The Management Implications of Women's Employment Disadvantage in a Female-Dominated Profession: A Study of NHS Nursing

Current explanations of gender inequality in paid employment fall into two broad groups. Firstly, there are theorists who argue that the actions and strategies of managers maintain and perpetuate unequal outcomes for women in the labour market. Secondly, there are theorists who argue that women's lower commitment to work determines their job choices and outcomes. A survey of 643 qualified female NHS nurses examines both approaches. We argue that recognizing not only the existence of gender-based disadvantage but also its sources are important in devising effective managerial policies and initiatives. Also, conventionally less attention has been given to patterns of individual disadvantage for employees within workforces dominated by members of the same gender. Employment disadvantage is shown to exist in the single gender workforce, as in the more general case, but its operation is subtler and more difficult for managers to detect. This suggests a number of important management implications: a clear need for diagnosing potential patterns of disadvantage which may be relatively covert; the need to recognize the imperative for monitoring employment equity beyond regulatory compliance; the need for the implementation of effective strategy; and managers' need to evaluate the adequacy of not simply equal opportunities policies, but the broader issue of long-term career planning.     

中职《市场营销策划》实践教学初探

本文针对市场营销策划实践教学存在的问题,探讨提高《市场营销策划》实践教学质量的改革,在课程实践教学中实施项目实践教学法,为新形势下中职学校如何以就业为导向、能力为本位,创新人才培养模式,为培养高素质营销人才提出了具体措施。     

从“营销上水平”谈营销人员队伍建设

本文分析了当前营销人员面临的形势和队伍素质现状,并在建设营销人员的思考力、学习力、执行力、创新力、协作力方面提出建议,针对提升营销人员队伍建设这一问题进行了探讨。     

The influence of green marketing strategies on business performance and corporate image in the retail sector

Green marketing strategies are employed by many enterprises to enhance their corporate image and business performance. Green marketing is perceived as the commitment of a business or an organisation towards the development of safe, eco‐friendly goods and services by employing recyclable and easily decomposed packaging, better pollution prevention methods, and a more efficient use of energy. Against this background, the study followed a case study approach using South Africa's retail giants, Woolworths and Pick n Pay. Stratified purposive sampling was used to carry out in‐depth interviews and administer questionnaires with senior management of the selected retailers. In addition, document and website analyses were used for triangulation purposes. Path analysis and content analysis were used to establish the correlation. The study established that green marketing strategy has a positive effect on corporate image and on business performance. The paper recommends that if enterprises are to sustain competitive advantage, particularly in the retail sector, it is in their best interest to adopt green marketing strategies.