论体验经济下的旅游体验营销

体验经济时代的到来为各行各业提出了体验营销的要求,而旅游的体验本质决定了旅游业更需要体验营销。文章通过对旅游体验营销的定义、特点及现实意义的分析,认为可以通过重新设定旅游市场营销思考方式,运用战略性体验模块创建旅游体验营销模式及重组旅游消费流程等措施来发展旅游体验营销。     

论体验经济下的旅游体验营销

体验经济时代的到来为各行各业提出了体验营销的要求，而旅游的体验本质决定了旅游业更需要体验营销。文章通过对旅游体验营销的定义、特点及现实意义的分析，认为可以通过重新设定旅游市场营销思考方式，运用战略性体验模块创建旅游体验营销模式及重组旅游消费流程等措施来发展旅游体验营销。     

创造快乐体验是体验营销的实质

体验营销的感官、情感、思考、行动、关联五个原则都是以创造快乐体验为其实质与驱动力的。企业在运用快乐体验营销时，应以创造快乐体验满足消费者精神需求为出发点，采取加深对消费者的理解，使消费过程趣味化，赋予产品象征意义，创建生动品牌体验等对策。     

农村市场体验营销之体验媒介设计研究

在建设新农村的政策指引下,农村的经济收入、消费观念在发生改变,许多企业把城市市场几年前兴起的营销模式——体验营销运用到了农村市场。但农村市场与城市市场存在着较大差异,企业在进行体验媒体设计时要充分考虑农村市场的特点,体验媒介的设计要站在农村消费者的立场上思考,行系统设计。     

上海创意街区:如何强化旅游体验功能

上海的文化创意产业快速发展且一直呈持续增长态势,产业规模不断扩大,2010年上海文化创意产业增加值已占全市生产总值的比重约为9.6%。据了解,上海文化创意产业在"十二五"的发展目标是:到2015年文化创意产业增加值力争占全市生产总值的比重达到12%左右。同时,随着旅游体验时代的到来,人们不再满足于传统的观光旅游,而是追求更为独特和深刻的体验旅游。创意街区作为创意产业和旅游相结合的产物,是近年来新兴的旅游体验产品。为了满足游客的体验需     

体验经济时代体育旅游的开发

旅游业是为去异地获取体验的人们服务的行业,而体育旅游又是其中最具体验特色的类型。体验经济时代体育旅游要取得发展,必须从创意体验主题、设计体验产品、打造体验服务、提供体验纪念品等多方面入手,使游客留下难以忘怀的体验感受。     

浅析笔记本电脑的品牌体验

品牌体验近年来已成了消费者购买笔记本的重要影响因素,本文从感观、情感、思考,行动和关联体验五个角度分析品牌体验在笔记本电脑中的应用.     

体验营销与广告标语

市场营销是一种信息的传播及其反馈过程。广告用语是一种能产生市场效用的经济语言。体验营销具有即时性、差异性、互动性、主动性等特征,其根本原因在于消费者的体验需求。广告标语中的体验形式为感官、情感、思考、行动和关联,可以使产品在未被使用之前就增加其体验价值。     

体验营销理念在超级市场中的应用研究

随着体验经济时代的到来,体验营销成为市场营销观念发展的新思路。本文基于体验营销的理念,结合超级市场的特点,从感官营销、情感营销、思考营销、行动营销、关联营销五个方面来体现体验营销在超级市场中的应用。     

体验经济时代营销策略创新思考

“体验经济”一词近来日渐成为谈论的热门话题,如何根据体验经济的要求实现企业营销策略的创新是本文探讨的重点。文章在分析了体验的特征后,着重探讨了体验经济时代企业营销策略创新的思路。主要有商品体验化,商品体验主题化,通过终端卖场有效的感官刺激增强消费者体验以及在促销上创意强化体验的品牌形象。     

Enjoy the Experience

Joe Consumer has just pulled into the parking lot of his local Best Buy, intent on finally plunking down the plastic for a high-definition television. He＇s been yammering to his buddies about the impending purchase for weeks. Now it＇s finally time. Joe knows he＇s going home with a set, no matter what. The only thing he doesn＇t know is what brand ofhigh-defTV he＇s going to buy.     

Escalation of the Study-Abroad Experience

Abstract

The authors discuss an innovative study-abroad program implemented by a large university in the Midwestern United States. In partnership with a French business school, a program was established incorporating project-based learning, a multi-national student population, and a three-month residency in France by U.S.-based students and faculty. Specific examples are discussed, and recommendations made, with respect to curricular issues, partner selection, technological issues, institutional support, contingency planning, and daily living. The results of an open-ended survey of student participants are also discussed.     

体验广告的魅力解读

我们对“体验”一词并不陌生,严格的说它属于心理学范畴：体验（Experience ）是人通过多种感觉器官,如视觉、听觉、味觉、触觉、嗅觉等对体验物进行感觉 、知觉、记忆、思维、想象,在大脑中留下痕迹的过程。     

西部大开发的国际借鉴与启示

世界其他国家对欠发达地区的开发过程,为我国西部大开发提供了许多有益的经验和需要吸取的 教训。通过这些国际借鉴,我国西部大开发可以避免走一些不必要的弯路,甚至能手求到事半功倍的捷径。     

体验及体验消费的本质属性分析

学者们对于体验内涵的认识不一致,代表性观点包括经济提供物论、心理感受论、刺激反应论、特殊经验论、主观内省论和要点集合论。文章基于生活消费领域和消费者的视角,分析了体验的内涵及其主观性和客观性,提出体验消费的本质属性是新奇刺激性,并从消费者和消费对象两个维度对于体验消费的新奇刺激性进行了分析。     

体验经济

继农业经济、工业经济、服务经济之后,体验经济已逐渐成为第四个经济发展阶段.未来服务经济将走向体验经济.     

An Exploratory Comparison of the Casual Dining Experience

Abstract

Chain restaurants in the United States now represent the majority of dollars spent in terms of overall sales when compared to independent restaurants. As a result, independents struggle to remain competitive in the marketplace. This paper reports the findings of an exploratory study that was conducted to compare consumer perceptions toward the casual dining experience between chain and independent restaurants. The results clearly show consumers view dining experiences at chain units more favorably than dining experiences at independent units. Food quality has the greatest impact on satisfaction levels in terms of chain restaurants, whereas, server responsiveness is the driving force behind satisfaction as it relates to independent restaurants.     

体验"展会之都"汉诺威

几年前，我曾经在法兰克福转机回国，匆忙之中，对法兰克福机场的印象便是对德国的全部印象。而此次前往德国，是去汉诺威参加一年一度全球最大的电子、信息及通信博览会（CeBIT），并在这个“展会之都”逗留超过一周的时间。其间，我感受到盛大的博览会所带来的震撼，并接触到德国普通百姓的真实生活。     

Transforming the Customer Experience Through New Technologies

New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically powered by Artificial Intelligence (AI), are dramatically transforming the customer experience. In this paper, we offer a fresh typology of new technologies powered by AI and propose a new framework for understanding the role of new technologies on the customer/shopper journey. Specifically, we discuss the impact and implications of these technologies on each broad stage of the shopping journey (pre-transaction, transaction, and post-transaction) and advance a new conceptualization for managing these new AI technologies along customer experience dimensions to create experiential value. We discuss future research ideas emanating from our framework and outline interdisciplinary research avenues.     

Commercial mythmaking at the Holy Land Experience

Commercial mythmaking, where firms create, appropriate, and cultivate myths, plays an important role in creating and disseminating ideologies that help consumers manage tensions in the marketplace. Commercial mythmaking remains under-researched. In response we explore commercial mythmaking at the nexus of consumption, markets, and religion, where firms create myths that negotiate between market and religious logics. Some evangelical Christians hold beliefs that create tension with consumer culture, which they perceive to be secular and amoral. A religious theme park in the United States that appeals to this sub-segment serves as the empirical context. We identify three prominent politico-religious themes re-cast at the park as commercial myths. They are: redemption, authentic connection to the sacred, and American exceptionalism. These commercial myths aid consumers in resolving ideological tensions by infusing a politically conservative religious ideology into the brand's basic value proposition.