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1.
Henry Pruden Ph.D. Jean-Paul Leonardi D.B.A. 《Journal of the Academy of Marketing Science》1976,4(4):707-721
As modern marketing institutions spread among advanced industrial countries, it is reasonable to expect similar social reactions across culture. One hard to measure aspect of new and changing distribution methods is the dysfunctional or negative consequences evoked in consumers. In the study by Pruden and Leonardi, an effort is made to empirically link a social condition of increased instability in the market to an increased sense of alienation from the marketplace among a sample of citizens in a medium sized city in France. In earlier and related studies Pruden, Longman and Shuptrine found significant associations among social conditions, alienation in the marketplace and a demand for political intervention. The present study sought answers to four questions: 1.) Is the French consumer alienated from the marketplace? 2.) Do increasing instability in the geographical, economical or marketplace patterns of the French family increase feelings of alienation? 3.) Does the French consumer support the French consumer movement? 4.) Does support of the French consumer movement increase with increasing alienation? In sum, the evidence was mixed with regard to the degree of alienation of the consumer. The most striking characteristic of the findings was the high level of stability present among respondents. 相似文献
2.
F. Kelly Shuptrine Ph.D. Henry O. Pruden Ph.D. Douglas S. Longman D.B.A. 《Journal of the Academy of Marketing Science》1977,5(3):233-248
The research compares consumers with professional marketers on alienation from the marketplace, direct-action to overcome
dissatisfaction with products, and support of government intervention in the marketplace. Consumers were clearly more alienated
than marketing professionals and tended to be more supportive of radical government intervention. Professional marketers were
more prone to direct-action than were consumers. A discussion follows with implications for marketing as a key integrating
institution in society, and the direction of change in the marketplace.
Pepsico, Inc. 相似文献
3.
Revisiting marketing's lawlike generalizations 总被引:1,自引:0,他引:1
Since being recognized as a separate field of inquiry over 75 years ago, marketing has made enormous strides in terms of becoming
a scholarly discipline. Marketing scholars have used scientific approaches to discover and document a number of regularities
pertaining to consumer behavior and marketing exchages. Many regularities that have been empirically validated have achieved
the status of “lawlike generalizations.” In this article, the authors first classify these generalizations into four categories:
location centric, time centric, market centric, and competition centric. They then argue that each category is now being affected
by at least one major contextual discontinuity that is likely to challenge the relevance, if not validity, of these well-accepted
lawlike generalizations. The authors also identify important questions stemming from these discontinuities and issue a call
for further research to discover new insights and paradigms.
Jagdish N. Sheth is the Charles Kellstadt Professor of Marketing at the Gouizeta Business School, Emory University. He has published 26 books
and more than 200 articles in marketing and other business disciplines. His book,The Theory of Buyer Behavior (with John A. Howard), is a classic in the field of consumer behavior and is one of the most cited works in marketing. his
other books includeMarketing Theory: Evolution and Evaluation (with David Gardner and Dennis Garrett) andConsumption Values and Market Choices: Theory and Applications (with Bruce Newman and Barbara Gross).
Rajendra S. Sisodia is Trustee Professor of Marketing at Bentley College. Previously, he was an associate professor of marketing and director
of executive programs at George Mason University and assistant professor of marketing at Boston University. He has a Ph.D.
in marketing from Columbia University. He has published more than 40 articles in journals such asHarvard Business Review, Journal of Business Strategy, Marketing Letters, andMarketing Management. He has also authored about two dozen cases, primarily on strategic and marketing issues in the telecommunications industry,
as well as a number of telecommunications industry and company analyses. 相似文献
4.
G. Tomas M. Hult 《Journal of the Academy of Marketing Science》2011,39(4):509-536
Now more than ever, marketing is assuming a key boundary-spanning role—a role that has also redefined the composition of the
marketing organization. In this paper, the marketing organization’s integrative and mutually reinforcing components of marketing
activities, customer value–creating processes, networks, and stakeholders are delineated within their boundary-spanning roles
as a particular emphasis (labeled MOR theory). Thematic marketing insights from a collection of 31 organization theories are
used to advance knowledge on the boundary-spanning marketing organization within four areas—strategic marketing resources,
marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace. 相似文献
5.
Rajan Varadarajan 《Journal of the Academy of Marketing Science》2010,38(2):119-140
This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental
to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field,
and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing
the study of organizational, inter-organizational and environmental phenomena concerned with (1) the behavior of organizations
in the marketplace in their interactions with consumers, customers, competitors and other external constituencies, in the
context of creation, communication and delivery of products that offer value to customers in exchanges with organizations,
and (2) the general management responsibilities associated with the boundary spanning role of the marketing function in organizations.
At the broadest level, marketing strategy can be defined as an organization’s integrated pattern of decisions that specify
its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication
and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization
to achieve specific objectives. Chief among the issues that are fundamental to strategic marketing as a field of study are
the questions of how the marketing strategy of a business is influenced by demand side factors and supply side factors. 相似文献
6.
Marketing strategy and the internet: An organizing framework 总被引:1,自引:0,他引:1
P. Rajan Varadarajan Manjit S. Yadav 《Journal of the Academy of Marketing Science》2002,30(4):296-312
Competitive strategy is primarily concerned with how a business should deploy resources at its disposal to achieve and maintain
defensible competitive positional advantages in the marketplace. Competitive marketing strategy focuses on how a business
should deploy marketing resources at its disposal to facilitate the achievement and maintenance of competitive positional
advantages in the marketplace. In a growing number of product-markets, the competitive landscape has evolved from a predominantly
physical marketplace to one encompassing both the physical and the electronic marketplace. This article presents a conceptual
framework delineating the drivers and outcomes of marketing strategy in the context of competing in this broader, evolving
marketplace. The proposed framework provides insights into changes in the nature and scope of marketing strategy; specific
industry, product, buyer, and buying environment characteristics; and the unique skills and resources of the firm that assume
added relevance in the context of competing in the evolving marketplace.
P. Rajan Varadarajan is a distinguished professor of marketing and the Ford chair in marketing and e-commerce in the Mays Business School at Texas
A&M University. His research and teaching interests are in the areas of strategy and e-commerce. His research on corporate,
business, and marketing strategyrelated issues has been published in theJournal of Marketing, Journal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal, and other leading journals. He is coauthor of a textbook titledContemporary Perspectives on Strategic Market Planning. Dr. Varadarajan served as editor of theJournal of Marketing from 1993 to 1996. He currently serves on the Board of Governors of the Academy of Marketing Science and as editor of theJournal of the Academy of Marketing Science.
Manjit S. Yadav is an associate professor of marketing and Mays Faculty Fellow, Department of Marketing, Mays Business School, Texas A&M
University. He obtained his Ph.D. in marketing from Virginia Tech. His research focuses on electronic commerce, firms’ pricing
strategies, and consumers’ price perceptions. He has published in a number of journals, includingJournal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, andSloan Management Review. He is a member of the Editorial Review Board of theJournal of the Academy of Marketing Science. At Texas A&M, Dr. Yadav developed and currently teaches a graduate course (Strategic Foundations of E-Commerce) dealing
with the strategic challenges and opportunities in the emerging electronic marketplace. He served as cochair of the American
Marketing Association’s 2001 Faculty Consortium on Electronic Commerce held at Texas A&M University. 相似文献
7.
Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance
R. Venkatesh Goutam Challagalla Ajay K. Kohli 《Journal of the Academy of Marketing Science》2001,29(3):238-254
This article examines the influence of heterogeneity within a sales unit on the unit’s satisfaction and performance.Sales unit refers to a set of salespersons working out of the same office and for the same supervisor, andheterogenity refers to salespersons’ dispersion or variance on key dimensions. Specifically, drawing on theories in social psychology,
the authors study the influence of sales unit heterogeneity in terms of (1) demographic characteristics (e.g., gender dispersion),
(2) skills and rewards (e.g., reward dispersion), and (3) goal orientations (e.g., learning orientation dispersion) on a sales
unit’s performance and job satisfaction levels. The hypotheses developed are tested using data from a study involving 476
salespeople belonging to 105 sales units in a large organization. The authors find that the focal heterogeneity variables
account for nearly 25 percent of the total variance explained by the full set of independent variables included in the model.
R. Venkatesh is an assistant professor of business administration at the University of Pittsburgh’s Katz Graduate School of Business.
His articles on product bundling, cobranding and sales force management have appeared or are forthcoming in theInternational Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business, Journal
of Marketing, Journal of Marketing Research, andMarketing Science.
Goutam Challagalla is an associate marketing professor at Georgia Tech. He received his Ph.D. in marketing from the University of Texas at Austin,
where he won the Outstanding Dissertation Award. He has published articles on sales management and marketing theory in marketing
and psychology journals.
Ajay K. Kohli is Isaac Stiles Hopkins professor of marketing at Emory University’s Goizueta Business School. During 2000–2001, he is on
leave from Emory and working at the Monitor Company. He has published in several journals on market orientation, sales management,
and organizational buying behavior. 相似文献
8.
Raj Arora 《Journal of the Academy of Marketing Science》1985,13(1-2):229-241
Several marketing scholars have noted the importance of the concept of involvement with respect to marketing strategy. Various
definitions of involvement have been offered. These definitions have resulted in two major measures: the importance measure
(importance attached to the attributes of the object under consideration in a choice process) and the “matrix approach”. This
paper addresses the reliability and validity of these two measures.
The author acknowledges the financial assistance of the Board for Research and Creativity, Bradley University. 相似文献
9.
Market-focused sustainability: market orientation plus! 总被引:1,自引:0,他引:1
The concept of sustainability is increasingly being addressed theoretically by scholars and practically by managers and policymakers.
With this growing focus on sustainability efforts, marketing is in a unique position to elevate its focus from managing relationships
with customers to strategically managing a broader set of marketplace issues. Overall, an organization achieves market-based
sustainability to the extent that it strategically aligns itself with the market-oriented product needs and wants of customers
and the interests of multiple stakeholders concerned about social responsibility issues involving economic, environmental,
and social dimensions. To set the stage for marketing’s inquiry into sustainability efforts, I briefly review the concept
of sustainability, compare it with corporate social responsibility, bring in stakeholders, argue for the notion of “market
orientation plus,” and consider the possibility that the notion of what sustainability encompasses is converging in the marketing
literature. 相似文献
10.
The evolving brand logic: a service-dominant logic perspective 总被引:1,自引:0,他引:1
Michael A. Merz Yi He Stephen L. Vargo 《Journal of the Academy of Marketing Science》2009,37(3):328-344
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new
conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms of the stakeholders’ collectively perceived value-in-use. The authors argue that this new logic parallels and reflects
the related, evolving service-dominant (S-D) logic in marketing. They provide an historical account of the branding literature,
organize it into eras, and connect it to the evolution in marketing as captured by S-D logic. The analysis provides further
support for the S-D logic of marketing and suggests a related research agenda for furthering the understanding of brand and
branding. It also suggests that marketing managers might benefit from investing resources in building strong brand relationships
with all of their stakeholders and a service-dominant firm philosophy built around brand value co-creation. 相似文献
11.
Constant in the evolution of the business enterprise has been its relentless search for competitive advantage. What has been
phenomenally different about this quest is that it is, increasingly, a global landscape that defines the firm’s opportunities
and challenges. The global marketplace has always been dynamic and complex in terms of the changes it brings, but the last
two decades have been exceptionally transformational. In terms of opportunities, firms pursuing international customers have
never before faced such open markets, rise in discretionary income, and modern tools for accessing global markets. In terms
of challenges, intense competition, complexity of managing multiple markets and coordinating marketing strategy, a host of
risk elements, and the sheer difficulty of managing geographic, cultural, and political barriers are among the factors which
impede the firm’s success in global markets. Often, these changes come in the form of radical, transformative disruptions.
This essay draws attention to major disruptions impacting international marketers and provides insights for appropriate firm
response. 相似文献
12.
Christopher Gilson Harold W. Berkman Ph.D. 《Journal of the Academy of Marketing Science》1979,7(4):428-441
In 1977 the Supreme Court ruled that lawyers could not be prevented from advertising their prices for routine services, thus
outlawing a long standing restriction imposed by the legal profession on its own members. This decision prompted a ferocious
controversy (even for lawyers) over the proprieties of advertising legal services, not to mention the effect that “marketplace
ethics” might wield on the delivery pricing, and quality of services offered to the great lay public.
This article looks at how legal consumers are affected by the kind of high-volume, low-priced delivery of routine services
that can only be offered profitably through aggressive marketing. Then it discusses how one firm used segmentation strategy
and a consumer orientation to introduce the clinic concept on the East Coast. Finally, some implications of the immediate
future of lawyer marketing for marketing professionals are analyzed. 相似文献
13.
Brands matter: An empirical demonstration of the creation of shareholder value through branding 总被引:1,自引:0,他引:1
Thomas J. Madden Frank Fehle Susan Fournier 《Journal of the Academy of Marketing Science》2006,34(2):224-235
This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance.
Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the
authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research
by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with
less risk This finding holds even when market share and firm size are considered.
Barclays Global Investors
Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School
of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and
value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior.
Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom.
Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical
asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings.
Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing.
Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types
of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for
9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of
companies to inform her teaching, case development, and research. 相似文献
14.
Sridhar N. Ramaswami Sanjeev Agarwal Mukesh Bhargava 《Journal of the Academy of Marketing Science》1993,21(3):179-193
This study presents an integrated work alienation model that includes a number of relevant exogenous antecedents from the
task, supervisory, and organizational structure domains. The study hypothesizes that these antecedents influence work alienation
of marketing employees both directly and indirectly because of the effects they have on employees’ role stress and commitment
to the organization. Simultaneous inclusion of relevant antecedents enables the study to establish the relative importance
of each antecedent for work alienation of employees. The study also includes a comparative evaluation of the applicability
of the proposed model for subgroups of employees stratified by gender.
He obtained his Ph.D. at the University of Texas at Austin and has several years of practical experience in sales management.
His research interests are in the areas of sales management, marketing strategy, and international marketing. He has previously
published in the International Journal of Research in Marketing, Journal of Economic Behavior and Organization, Journal of International Business
Studies, Journal of Personal Selling and Sales Management, and a number of other marketing/international journals.
He obtained his Ph.D. at Ohio State University. His practical experience includes international trade of merchandise and sales
and supply of industrial plants and equipment. His research interests are in the areas of international marketing and sales
management. He has previously published in Advances in International Marketing, International Trade Journal, Journal of International Business Studies, and Journal of Personal Selling and Sales Management, and has contributed to several national and international conference proceedings.
He obtained his Ph.D. at the University of Texas at Austin and has several years of practical experience in advertising management.
His research interests are in the areas of advertising, marketing strategy, and international marketing. He has previously
published in the Journal of Advertising Research and has contributed to several national conference proceedings. 相似文献
15.
There has been growing interest in both management and marketing regarding how individuals become identified with organizations
and how organizations attempt to manage these identifications. The authors present a framework built on explicit and implicit
points of convergence in research conducted in both these disciplines. In their review of the management and marketing literatures,
the authors suggest three fundamental mechanisms, or “bases”, for managing organizational identification: relational, behavioral,
and symbolic. Furthermore, the authors argue that how an individual is affiliated with an organization will impact the relative
influence of these identification management bases. The authors conclude by suggesting how management and marketing scholars
can create a theoretical space for future interdisciplinary work Such a change would involve moving away from “employees”
versus “customers” as a prime division between the fields and moving toward a more fine-grained approach that emphasizes the
unique characteristics of individual-organizational relationships.
M. Teresa Cardador (cardador@uiuc.edu) is a doctoral student in management at the University of Illinois at Urbana-Champaign. Her research explores
issues related to workplace attachment and identification, work orientation, and the experience of employees who find work
highly meaningful and engaging.
Michael G. Pratt (mpratt@uiuc.edu) is a James F. Towey Fellow and an associate professor of management at the University of Illinois at Urbana-Champaign.
He earned his Ph.D. at the University of Michigan. His articles have appeared in leading management outlets, includingAdministrative Science Quarterly, theAcademy of Management Journal, theAcademy of Management Review, andResearch in Organizational Behavior. He recently coedited (with Anat Rafaeli) a book titledArtifacts and Organizations: Beyond Mere Symbolism (Lawrence Erlbaum, 2005). His current research examines issues of organizational attachment (e.g., identification and commitment),
multiple identities and meaning, and intuition. Dr. Pratt’s work focuses largely on professionals in both traditional and
dispersed work contexts. 相似文献
16.
Marc G. Weinberger D.B.A. Stephen W. Brown D.B.A. 《Journal of the Academy of Marketing Science》1977,5(4):389-402
The literature provides little insight as to whether a difference exists between the marketing of services and goods. Most
textbooks do not address the issue of possible differences. Their neglect of the topic would seem to indicate a working hypothesis
that services and goods do not differ in any meaningful way. Authors of articles and books that do address the service issue
typically dwell on implied differences between goods and services. Wyckham (1975) has concluded that “in terms of marketing,
services are not different from products (goods).” Wyckham’ argument and most of the other services literature, however, is
non-empirical and provides little guidance as to whether a difference between goods and servicesactually exists. 相似文献
17.
According to Vargo and Lusch (Journal of Marketing, 68:1–17, 2004a, Journal of Service Research, 6:324–335, b), service is
the appropriate logic for marketing. For them, service is an interactive process of “doing something for someone” that is
valued. More radically, goods also render service and have value-in-use. In this context service becomes the unifying purpose
of any business relationship. This marketing world-view involves broadening and reframing what by convention counts as service
and stands in opposition to 200 years of mainstream economic logic in explaining productive capacity. In our view they have
succeeded in applying their scholarly thinking to old themes with synergistic results. Their thesis challenges marketing orthodoxy,
and will in our view support much future innovation in both theoretical and practical terms. 相似文献
18.
Green marketing strategies: an examination of stakeholders and the opportunities they present 总被引:1,自引:0,他引:1
J. Joseph CroninJr Jeffery S. Smith Mark R. Gleim Edward Ramirez Jennifer Dawn Martinez 《Journal of the Academy of Marketing Science》2011,39(1):158-174
As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation,
the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the
marketing, management, and operations literatures, an investigative framework is generated that identifies the various stakeholders
potentially impacted through the environmentally friendly efforts of a firm. Specifically, the inter-connected nature of the
core business disciplines of marketing, management (both strategy and human resources), and operations are examined as controllable
functions within an organization from which strategies can be enacted to affect a firm’s stakeholders. The prior research
in these areas is examined to identify potential research opportunities in marketing while also offering a series of representative
research questions that can help guide future research in marketing. 相似文献
19.
Leisa Reinecke Flynn Ronald E. Goldsmith Jacqueline K. Eastman 《Journal of the Academy of Marketing Science》1996,24(2):137-147
The authors describe the development and validation of multiple-item self-report scales to measure opinion leadership and
opinion seeking for specific product or service domains. The concepts of opinion leadership and opinion seeking are defined,
previous attempts to measure them are critiqued, and the scale development process is described. Five separate studies using
data from 1,128 student and adult respondents provide ample evidence for the unidimensionality, the reliability, and the construct
and criterion-related validity of the resulting scales. Finally, implications for consumer theory and marketing practice are
discussed.
She received her Ph.D. from the University of Alabama. Her research focuses on methodological issues in consumer research.
He received his Ph.D. from the University of Alabama. His chief interest is in scaling consumer characteristics.
where she directs the MBA program. She received her Ph.D. from Florida State University. Her research includes business ethics,
scale development, and marketing to children. 相似文献
20.
The purpose of this research is to introduce a cognitive mapping methodology designed to explore the goal structures that
are activated by a consumer’s experienced feelings of self-relevance or involvement with a product or service. In particular,
the authors examine how a consumer’s enduring involvement with a product class (greeting cards) and specific decision situations
affect the content and structure of the activated purchase goals in a consumer’s decision map. As compared to enduring involvement,
the decision situation more strongly affected the content of the goals in the decision maps. The authors conclude with a discussion
of the implications of the method and the results for consumer behavior and marketing strategy research.
He received his Ph.D. from Arizona State University, his M.B.A. from the University of Missouri, and his B.S. from Southwest
Baptist University. His work has been presented at American Marketing Association, Association for Consumer Research, and
Academy of Marketing Science national conferences. Cognitive mapping and marketing strategy processes are his primary research
interests.
She received her Ph.D. from Pennsylvania State University. Her research interests center on the areas of consumer behavior
and marketing strategy. In particular, her research emphasizes the cognitive structures and processes that underlie the formation
of marketing strategy and consumer decision making. She has published her work in theJournal of Marketing Research, Sloan Management Review, Journal of Business Research, Research in Consumer Behavior, and other scholarly publications. 相似文献