Auctions with endogenous participation and an uncertain number of bidders: experimental evidence

Attracting bidders to an auction is a key factor in determining revenue. We experimentally investigate entry and bidding behavior in first-price and English clock auctions to determine the revenue implications of entry. Potential bidders observe their value and then decide whether or not to incur a cost to enter. We also vary whether or not bidders are informed regarding the number of entrants prior to placing their bids. Revenue equivalence is predicted in all four environments. We find that, regardless of whether or not bidders are informed, first-price auctions generate more revenue than English clock auctions. Within a given auction format, the effect of informing bidders differs. In first-price auctions, revenue is higher when bidders are informed, while the opposite is true in English clock auctions. The optimal choice for an auction designer who wishes to maximize revenue is a first-price auction with uninformed bidders.     

Premium auctions and risk preferences

In a premium auction, the seller offers some “payback”, called premium, to a set of high bidders at the end of the auction. This paper investigates how the performance of such premium tactics is related to the bidders? risk preferences. We analyze a two-stage English premium auction model with symmetric interdependent values, in which the bidders may be risk averse or risk preferring. Upon establishing the existence and uniqueness of a symmetric equilibrium, we show that the premium causes the expected revenue to increase in the bidders? risk tolerance. A “net-premium effect” is key to this result.     

Optimal advertising of auctions

We study a symmetric independent private values auction model where the revenue-maximizing seller faces a cost cn of attracting n bidders to the auction. If the distribution of valuations possesses an increasing failure rate (IFR), the seller overinvests in attracting bidders compared to the social optimum. Conversely, if the distribution is DFR, the seller underinvests compared to the social optimum. If the distribution of valuations becomes more dispersed, both, a revenue- and a welfare-maximizing seller, attract more bidders.     

A common value auction model with endogenous entry and information acquisition

Summary Much of the auction literature assumes both a fixed number of bidders and a fixed information setting. This sidesteps the important and often costly decisions a potential bidder must make prior to an auction: Should I enter and, if I do, what level of resources should I expend evaluating the good prior to bidding? We answer these questions for a stylized information model of a common value auction. The expected selling price is shown to be the expected value of the good minus the expected aggregate entry and information costs of the bidders. Thus, the seller indirectly pays for these costs to the bidders. There are auctions where the seller seemingly restricts the bidders' information expenditures. While this restriction does influence the entry decision, we demonstrate that the overall effect can be to improve the selling price. Finally, the probability of entry and the chosen accuracy of the information are never more in the second-price auction than in the first-price auction, and the seller prefers the second-price auction.We are grateful for the comments and suggestions of seminar participants at the University of British Columbia, Dartmouth College, the University of Wisconsin, Yale University, and the International Conference on Game Theory and Economics at SUNY Stony Brook.     

Asymmetric information about rivals'' types in standard auctions

We study auctions in which bidders may know the types of some rival bidders but not others. This asymmetry in bidders' knowledge about rivals' types has different effects on the two standard auction formats. In a second-price auction, it is weakly dominant to bid one's valuation, so the knowledge of rivals' types has no effect, and the good is allocated efficiently. In a first-price auction, bidders refine their bidding strategies based on their knowledge of rivals' types, which yields an inefficient allocation. We show that the inefficient allocation in the first-price auction translates into a poor revenue performance. Given a standard regularity condition, the seller earns higher expected revenue from the second-price auction than from the first-price auction, whereas the bidders are better off from the latter.     

Strategic ignorance in a second-price auction

Suppose that bidders may publicly choose not to learn their values prior to a second-price auction with costly bidding. All equilibria with truthful bidding exhibit bidder ignorance when the number of bidders is sufficiently small. Ignorance considerations also affect the optimal reserve price.     

Endogenous entry and self-selection in private value auctions: An experimental study

This paper presents the results of an experimental study of endogenous entry in first-price independent private value auctions. N potential bidders simultaneously decide whether to participate in an auction or receive a known outside option. In the second stage, entrants submit bids after learning their own private values and the number of entrants. An equilibrium model of heterogeneous risk averse bidders implies a self-selection effect, where bidding in the auction is lower with endogenous entry because only less risk averse bidders enter. This effect is confirmed by the experiment. We also observe excessive entry relative to the theoretical model.     

Explaining Overbidding in First Price Auctions Using Controlled Lotteries

In this paper, we study the behavior of individuals when facing two different, but incentive-wise identical, institutions. We pair the first price auction with an equivalent lottery. Once a subject is assigned a value for the auctioned object, the first price auction can be modeled as a lottery in which the individual faces a given probability of winning a certain payoff. This set up allows us to explore to what extent the misperception of the probability of winning in the auction is responsible for bidders in a first price auction to bidding above the risk neutral Nash equilibrium prediction. The first result we obtain is that individuals, even though facing the same choice over probability/payoff pairs, behave differently depending on the type of choice they are called to make. When facing an auction, subjects with high values tend to bid significantly above the bid they choose in the corresponding lottery environment. We further find that in both the lottery and the auction environments, subjects tend to bid in excess of the bid predicted by the risk neutral model, at least for intermediate range values. Finally, we find that the difference between the lottery behavior and the auction behavior is substantially, but not totally, eliminated by showing the subjects the probability of winning the auction.     

Bidding in private-value auctions with uncertain values

Auctions are often used to sell idiosyncratic goods difficult for potential bidders to value ex ante. Laboratory auctions with uncertainty over final values in this experiment resulted in 18% and 27% of bids above the expected value of the item in private-value first-price and English auctions, respectively. Risk-seeking preferences as measured on an individual decision task cannot explain overbidding and the first-price auction results suggest that risk aversion may not be a good explanation for bidding behavior observed with certain values. Several candidate explanations fail to explain overbidding, rather it appears to stem from some bidders who are prone to overbidding. Relative to first-price auctions, the size and frequency of overbids are significantly larger in English auctions, while more English auctions are won by overbidders. Differences between the formats appear to be driven by the dynamic nature of English auctions which is consistent with popular notions of “auction fever.”     

BUNDLING IN AUCTIONS WITH NON‐LINEAR VALUATIONS*

We examine when a revenue‐maximising auctioneer prefers to auction a homogenous product in one bundle (a single‐object auction) than to sell the item in two or more shares. When the items are super‐additive the auctioneer always prefers a single‐object auction. When the product valuations are sub‐additive, the auctioneer is more likely to choose a share auction when there are a large number of potential bidders. When there are a small number of bidders the auctioneer will tend to prefer a single‐object auction.     

Behavior in second-price auctions by highly experienced eBay buyers and sellers

We report on sealed-bid second-price auctions that we conducted on the Internet using subjects with substantial prior experience: they were highly experienced participants in eBay auctions. Unlike the novice bidders in previous (laboratory) experiments, the experienced bidders exhibited no greater tendency to overbid than to underbid. However, even subjects with substantial prior experience tended not to bid their values, suggesting that the non-optimal bidding of novice subjects is robust to substantial experience in non-experimental auctions. We found that auction revenue was not significantly different from the expected revenue the auction would generate if bidders bid their values. Auction efficiency, as measured by the percentage of surplus captured, was substantially lower in our SPAs than in previous laboratory experiments.     

Bidding in a possibly common-value auction

We analyze a second-price auction with two bidders in which only one of the bidders is informed as to whether the object is valued commonly. We show that any equilibrium strategy of the bidder who is uninformed must be part of an equilibrium when both bidders instead know that the auction is not common value, regardless of the way in which the values are different. We derive sufficient conditions for equilibrium existence.     

An experimental study of auctions with a buy price under private and common values

eBayʼs Buy It Now format allows a seller to list an auction with a “buy price” at which a bidder may purchase the item immediately and end the auction. When bidders are risk averse, then theoretically a buy price can raise seller revenue when values are private (but not when values are common). We report the results of laboratory experiments designed to determine whether in practice a buy price is advantageous to the seller. We find that a suitably chosen buy price yields a substantial increase in seller revenue when values are private, and a small (but statistically insignificant) increase in revenue when values are common. In both cases a buy price reduces the variance of seller revenue. A behavioral model which incorporates the winnerʼs curse and the overweighting by bidders of their own signal explains the common value auction data better than the rational model.     

Auction fever: Rising revenue in second-price auction formats

The prevalent term “auction fever” visualizes that ascending auctions – inconsistent with theory – are likely to provoke higher bids than one-shot auctions. To explore and isolate causes of auction fever experimentally, we design four different strategy-proof auction formats and order these according to expected rising bids based on pseudo-endowment effect arguments (psychological ownership and disparity between willingness to pay and willingness to accept). Observed revenues in the experiment in the four formats rank as expected if bidders have private uncertain values (the private information of a bidder is the distribution of her value). A control treatment supports our view that the traditional private certain values approach prevents auction fever in the laboratory. Another control treatment with a procurement auction relates the auction fever bids to bids in a one-shot auction with real endowments. We conclude that, when bidders are uncertain about their valuations, auctions that foster pseudo-endowment may raise bids and revenues.     

Optimal Multi-Object Auctions

This paper analyses optimal auctions of several objects. In the first model bidders have a binary distribution over their valuations for each object, in which case the optimal auction is efficient. The optimal auction takes one of two formats: either objects are sold in independent auctions, or a degree of bundling is introduced in the sense that the probability a bidder wins one object is increasing in her value for the other. The format of the optimal auction may depend upon the number of bidders. In the second model the restriction to binary distributions is relaxed, and the optimal auction is then inefficient.     

Bidding for the future: signaling in auctions with an aftermarket

This paper considers auctions where bidders compete for an advantage in future strategic interactions. When bidders wish to exaggerate their private information, equilibrium bidding functions are biased upwards as bidders attempt to signal via the winning bid. Signaling is most prominent in second-price auctions where equilibrium bids are “above value.” In English and first-price auctions, signaling is less extreme since the winner incurs the cost of her signaling choice. The opportunity to signal lowers bidders’ payoffs and raises revenue. When bidders understate their private information, separating equilibria need not exist and the auction may not be efficient.     

Sequential negotiations with costly information acquisition

Negotiations about a merger or acquisition are often sequential and only partially disclose to bidders information about each otherʼs bids. This paper explains the seller optimality of partial disclosure in a single-item private-value auction with two bidders. Each bidder can inspect the item at a nonprohibitive cost. If a revenue-maximizing seller cannot charge bidders for the information about the otherʼs bid, then the seller optimally runs a sequential second-price auction with a reserve price and a buy-now price. The seller prefers to keep the bids confidential and, sometimes, to hide the order in which he approaches the bidders.     

Laboratory Testbeds and Non-Market Valuation: The Case of Bidding Behavior in a Second-Price Auction with an Outside Option

Researchers now use the lab to examine the behavioral underpinnings of valuation before the field application which some argue has less experimental control. But lab valuation work raises its own set of concerns when it uses private goods to explore non-market valuation behavior because private goods have substitutes often unaccounted for in the lab. Therefore, the lab as a tool to testbed field valuation work may be limited. Herein we design an induced valuation experiment to explore bidding behavior in a second-price auction with an outside option that is a perfect substitute for the auction commodity. Theory predicts that rational bidders will consider the prices of outside options when formulating bidding strategies, and will reduce their bids whenever their resale value exceeds the price of the outside option. Our results suggest that bidders account for outside options when formulating bids with behavior following comparative static predictions. In addition, we provide evidence concerning hypothetical versus actual behavior with induced values – the data suggesting a hypothetical bias in the level of bids but not in bid shaving.     

Multiple-Object Auctions with Budget Constrained Bidders

A seller with two objects faces a group of bidders who are subject to budget constraints. The objects have common values to all bidders but need not be identical, and may be either complements or substitutes. In a simple complete information setting we show: (1) if the objects are sold by means of a sequence of open ascending auctions, then it is always optimal to sell the more valuable object first; (2) the sequential auction yields more revenue than the simultaneous ascending auction used recently by the FCC if the discrepancy in the values is large, or if there are significant complementarities; (3) a hybrid simultaneous-sequential form is revenue superior to the sequential auction; and (4) budget constraints arise endogenously.     

网络团购拍卖中竞标者队列研究

通过分析网络团购拍卖机制下的竞标者等待达到拍卖保留价格现象,提出网络团购拍卖过程中存在竞标者队列,并揭示了竞标者队列的性质及其对网络团购拍卖机制设计的影响。研究指出:网络团购拍卖存在较大数量的成功竞标者,这些成功竞标者因需等待拍卖最终成交而形成竞标者队列;拍卖方对竞标者队列进行的服务与成批服务的排队系统相似,但也存在差异;拍卖方可优化网络团购拍卖机制,以保证获得拍卖收益,并减少在服务过程中出现的队列拥塞现象的发生。