认清形势,抓住机遇,发展北京国际会展业

国际会展旅游是当今世界旅游业发展的一个重要方向,是都市旅游不可缺少的一部分,也是增加外汇收入、开发城市相关产业的一种模式.     

如歌,如诗,如画,浪漫雪夜 冬之北海道五光十色

假若你曾见识过北海道春夏的花海、秋天的枫林,那就不能错过冬日的雪祭;假若你还未曾踏上这一片净土,那么从现在开始,就在雪花纷飞的银色世界中,首度见识北海道雪祭的魅力吧。     

早安,台北

台北的早晨是如此熟悉亲切:穿着深色校服急匆匆赶车的中学生、热气腾腾的早点摊、呈现出一片芜杂生机的街心安全岛、路边摇铃慢走的垃圾车、城市最常见的高大法国梧桐……还有那传统中式的商店招牌和门脸,无不让我清醒地感受到:台北,它不是异乡,只是被荆棘隔开了的家园。     

石头城,卡尔卡松

卡尔卡松拥有所有天赐的幸福,她有欧洲最古老完整的城墙,有大片葡萄庄园和美酒,有来自造化的美丽,最重要的是她仍然保有天堂般的安宁。     

俄罗斯,十面埋伏

因为曾经在三年前驾车穿越西伯利亚,我自以为是个熟客,津津乐道地向同伴讲述记忆中的西伯利亚,使得他们像我一样期待着这次旅行。对我而言,这次穿越西伯利亚好像旧梦重温,甚至旅行的方式都一样——日夜兼程。然而西伯利亚在她的广袤和静谧之后,也有很多看得到的变化,最明显的一点就是:车多了,路烂了,油贵了。     

Hotels’ corporate social responsibility practices,organizational culture,firm reputation,and performance

Corporate social responsibility (CSR) practices are considered one of the key success factors influencing firm performance. However, how CSR practices should be integrated into an organization’s business practices has not been investigated empirically. The present research proposes an integrated model incorporating the interrelationships among CSR practices, organizational culture, and corporate reputation to improve firm performance in the hotel industry. The proposed model is developed using stakeholder theory and the perceptions of the general managers. According to the study’s results, organizational culture influences different dimensions of CSR. The results further indicate that hotels using CSR practices related to employees and customers strengthen their reputation. Through improved reputation, CSR practices positively influence firm performance. Furthermore, hotel managers perceive that CSR activities in the local community and related to the environment do not significantly affect a hotel’s reputation. Theoretical and practical implications are provided, and the limitations of the study and future lines of research are discussed.     

酸梅,酸梅

日本有个县,名叫和歌山,靠太平洋,地处大阪府的南面,那里有一个出名的观光景点叫白滨海岸。说是观光点,其实当地的名声并不是靠海,而是靠它盛产的酸梅。 游客们搭乘观光车往海岸走,途中必定会在路边的酸梅老铺停下休息。这时,头顶鸭嘴帽,双手戴着白手套的日本老司机会满脸堆笑,对每位下车的游客深深地鞠躬:"谢谢各位今天光临我们的酸梅老     

葡萄牙,葡萄酒

“葡萄牙”或许是所有国名中翻 译得最传神、最贴切的,能 与之媲美的恐怕只有“冰 岛”和法国的“枫丹白露”了。更令人叫绝的是,16世纪的翻译家并未到过葡萄牙,甚至根本不懂葡萄牙语,仅凭最早到达中国的葡萄牙航海家的发音就     

Varekai,无处不在

我刚到美国不久就听说过太阳马戏团,我们在多伦多的时候看到了它的大帐篷在安大略公园边上搭起,又临近大海,在多伦多电视塔上看下去非常的显眼。当时我们没有来得及看,而它的第二站就到了费城,且这一次将表演它们最新的Show——Varekai。费城离我们这里只有一个小时,我毫不犹豫的买了票,还说服了4个同行的家伙。     

是的,怀旧

在北京居住十好几年了,惭愧,不敢说已经明白了这座城市。友人从外地来,提出什么地方特别值得一游的问题时,惭愧,推荐的地方自己都觉得不够特别,北京的模样顿时陌生。 甲从上海到北京公干,只剩下最后一个晚上可以游玩一下,哪儿去呢?一起到了当时最酷的一家酒吧,还是觉得不够特别。乙说,去什刹海,去划船吧。丙乙将信将疑,几条汉子连夜划船,觉得矫情了一些。去了,租了条船,漂了一个多小时,果然有趣。正是盛夏,别处热浪滚滚,这里却天自一方,别是一派清爽世界。出了胡同的大人孩子在湖里游泳,上了船的游客饮茶闲聊,观景纳凉;每条船上都有     

EVA,refined EVA,MVA, or traditional performance measures for the hospitality industry?

Stewart (1991) proposed economic value added (EVA) as a true measurement of a firm's performance and an executive's evaluation tool because EVA reflects only incremental values added to a firm after considering cost of capital. Kim [Kim, W.G., 2006. EVA and traditional accounting measures: which metric is a better predictor of market value of hospitality companies? Journal of Hospitality & Tourism Research 30(1), 34–39] examined EVA in the hospitality setting and concluded that EVA is not superior to other available measurements for accounting. However, this study contributes several improvements to Kim's (2006) study and compares the incremental explanatory power of six firm performance measures including EVA, refined EVA (REVA), market value added (MVA), and three traditional accounting performance measures for market adjusted returns. According to the findings, REVA and MVA are, apparently, valuable performance measures for evaluating hospitality firms.     

导游失误,游客受损,谁来赔偿?

案情简介:乙旅行社承办某人寿保险公司奖励旅游,安排2009年1月韩国滑雪五日游,当地导游为行程便利,将第三天洪川滑雪场行程更改至第二天。赴滑雪场前,导游为促销滑雪场所需配备、雪衣、手套及滑雪缆车票券而忽略说明滑雪场因坡度分为高中低三等及上下缆车等注意事项,且以购票才可乘滑雪缆车看全场景色极力促销,致使多数购票成员于基本练习后便上缆车想浏览雪场风景,全