New logistics technologies in improving customer value in retailing service

Today's business success to a great extent depends on logistics and supply chain performance. The role of logistics has never been as critical as it is today. This paper identifies a series of market trends and technological advances which are likely to affect Croatian retail logistics over the next 10–15 years. The results of the study conducted on the sample of Croatian retailing managers reveal that Croatian retailers have not yet recognized the importance of new logistics technology and that they do not use them sufficiently. Although retail sector is facing significant pressures to offer high level of service, knowledge and skills of their employees and to reduce cost as well, Croatian retailers do not see the opportunity of Internet based technologies to improve the knowledge of their employees as the most important source of the company. They use some Internet technologies mostly in advertising, the process of ordering and all transactions with suppliers, and the communication with other business entities.     

Deaf by Design: A Business Argument Against Engineering Disabled Offspring

If Solomon is correct in labeling businesses as community citizens because they “are part and parcel of the communities in which they live and flourish, and the responsibilities that they bear are ... intrinsic to their very existence as social entities,” then it follows that other community citizens have reciprocal duties toward them that they, as community citizens, have to any other community citizen. One of these duties is not to harm needlessly another community citizen without its permission. One issue affecting business is genetically engineering children to have characteristics, e.g., deafness, which render them disabled in work environments. Since business is a very large part of society, citizen responsibilities toward it in regard to intentionally creating deaf children should be examined. It is my contention that designing disabled offspring is unethical on the grounds that it causes undue injury to businesses without their permission in any form. D.R. Cooley is the Associate Director of the Northern Plains Ethics Institute and an Associate Professor of Philosophy and Ethics at North Dakota State University. His research includes various issues in bioethics, agriculture, and business.     

The Effects of Learning on Relationship Value in a Business Network Context

ABSTRACT

In today's intense global competition, a firm's ability to learn from its networks of business relationships is an important source of sustainable competitive advantage. Learning in a network of relationships involves a constellation of resource linkages among business partners tied together by interconnected resources. This has the potential of increasing the relationship value of a firm in terms of knowledge created through interactions among firms in the business network. Prior research has not yet examined the effects of learning in and through relationships in a business network context. Interdependence of firms in business networks gives rise to learning effects of adaptation and coordination that can have implications for relationship value. An empirical study of 215 business relationships from a network of nine high-technology companies in the United Kingdom shows that learning in and through relationships as a result of interactions and resource interdependencies in networks of relationships has a positive effect on a firm's relationship value. Furthermore, an understanding of the network context through interactions among firms facilitates learning and development of the firm's learning capabilities that enhance relationship value.     

Consumers' choice among peer‐to‐peer sharing platforms: The other side of the coin

Many peer‐to‐peer sharing platforms are transforming their business model from sharing for free to renting with or without in‐person interactions. How will these changes affect consumers’ participation in peer‐to‐peer sharing of personal items? The work studies consumers’ choice among three business models that vary on two dimensions: “free versus renting” and “with or without in‐person interactions.” The novelty is to consider that consumers’ choice can be driven by their perceptions of relationships among peers, which are shaped by the business models of sharing platforms. Perceptions of communal sharing (CS) relationships among peers are found to differ across business models and to predict consumers’ choice among the platforms above and beyond the economic and social benefits that consumers seek. Interestingly, perceptions of CS are not only found to explain the choice of a sharing for the free business model over the two others, but also the choice of renting with in‐person interactions over renting without in‐person interactions. For managers of peer‐to‐peer sharing platforms, this means that renting does not make sharing completely similar to traditional market exchanges as long as in‐person interactions are involved. For scholars, this calls for more work on the factors that bring about perceptions of CS.     

Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach

Although relationship marketing (RM) is widely discussed in contemporary marketing literature, its theoretical foundations are rarely debated. Much published work on the subject relies implicitly on behaviourist exchange theory to support major propositions. Exchange theory neatly elucidates many RM hypotheses, but cannot explain the failure of campaigns that furnish customers with increasingly generous relationship rewards. Phenomenological approaches which explore the fundamental psychodynamics of supplier/customer relationships (especially the ways in which entities inwardly construct their own meanings for their experiences) represent a powerful alternative to the behaviourist model. A business, it is suggested, is like a person in that it possesses an ego, has a collective psyche, adopts specific ego states, and occupies a particular corporate life position which helps determine the nature of its relationships with its clientele. Core propositions of transactional analysis are commandeered to categorize managerial feelings towards customers. It is concluded that positive self‐regard, corporate openness and integrity, transparency of the corporate self, genuine liking for customers, and unadulterated confidence in the propriety of the company's mission are necessary prerequisites for successful RM. Also the firm has to view RM as an entire philosophy of marketing; not merely as a set of promotional practices and techniques.     

International Entrepreneurship as a Dynamic Adaptive System: Towards a Grounded Theory

This paper is based on a primary assumption: That the internationalizing smaller firms are different from large international firms, such as multinational enterprises (MNEs); and therefore, the process of internationalization and growth of smaller firms may not follow processes stipulated in the extant theories of MNEs and international business processes (IBPs). Even the primary orientations and theoretical constructs used in IBP and the theory of multinationals are different from those in entrepreneurship: While the former focuses on the institution of the “firm” the latter concentres on the “entrepreneur” as internationalizing entities. This paper will suggest a theoretical framework capable of integrating this prevailing fragmentation. The framework is based on the tenets of dynamic open complex adaptive system (DOCAS), comprising three layers, reflecting entrepreneurs (or entrepreneurial teams), firms and markets to reflect their own dynamics as well as the inter-relations and interactions of entities within and across layers within the framework. After a brief review of the basic characteristics of a simple DOCAS and the major attributes of entities populating each layer in the framework, the interdependencies and interactions within and across layers are highlighted. This framework presents a coherent and comprehensive structure capable of housing the next six papers contained in this issue. They are reviewed and highlighted from the perspective of the proposed framework. These papers support the proposed framework substantively. The proposed grounded framework appears to lay the foundation for the research and theory necessary for enhancing our understanding of IBP and internationalization in smaller firms. Conclusion and implications of the papers are presented at the end.     

Multimarket Contact and the Use of Power in Buyer–Supplier Relationships

Buyers and suppliers often have multiple business relationships with each other across different geographical and product markets, forming a potentially complex web of connections. What happens between the firms in one geographical or product market may influence their interactions in others. Prior research in strategic management has found that similar multimarket contact in horizontal relationships between competitors has important consequences for the firms’ use of market power. However, the consequences of multimarket contact in vertical buyer–supplier relationships remain unexplored. Building on resource‐advantage theory, this study proposes that multimarket contact between buyers and suppliers is linked to their respective propensity to use three types of mediated power in their relationships (i.e., reward, coercion, and legal legitimate) and that the effects of multimarket contact differ between buyers and suppliers. A vignette study with 143 purchasing managers and 137 business‐to‐business sales managers tests the developed hypotheses. The findings show that a higher level of multimarket contact encourages suppliers to use legal legitimate power to a greater extent and encourages buyers to use reward power to a greater extent but legal legitimate power to a lesser extent.     

Shedding light on sharing ECONOMY and new materialist consumption: An empirical approach

In the last decade, the sharing economy has emerged as a business model that improves the use of goods, uses fewer resources than traditional markets, increases social interactions and promotes more responsible and environmentally friendly consumption. This has led various authors to propose that the sharing economy could be a business model that will change consumers’ relationship to objects and the materialistic lifestyle. This exploratory research is, to the best of our knowledge, the first to specifically identify a new consumer materialism with the sharing economy. To this end, a survey was conducted among 384 participants in the sharing economy, identifying not only the drivers of the new materialism but also their impact on consumption.Our conclusions show that we are currently experiencing a new materialism in which the main elements of traditional materialism—property and the accumulation of goods and the happiness derived from the accumulation of goods and their exhibition as a status symbol—are losing importance. Thus, materialism is evolving from a mere static accumulation of goods towards a hybrid model in which property and the enjoyment of goods coexist with the enjoyment of experiences, which are becoming increasingly more important. Last, participation in the sharing economy drives this new materialism through its contribution to a greater awareness of consumption. In other words, the consumer has a greater consumption awareness.This paper proposes theoretical foundations to conceptualize the new materialism and a new materialist consumer profile that represents a break from the traditional conception, provides evidence on the dynamics of the feedback and empowerment of the sharing economy, and finally contributes by shedding light on its impact because the dynamics and impact of the sharing economy are more complex than they initially seem and thus it is necessary to analyse different angles and concepts.     

The Prospect of Familism in the Global Era: A Study on the Recent Development of the Ethnic-Chinese Business,with Particular Attention to the Indonesian Context

The ethnic-Chinese business is often characterised by a central role of the family both in the structure of the firm and in its corporate culture. This has political, social as well as cultural reasons. The centrality of the family in business has its advantages and disadvantages. On the one hand, it enables a fast, efficient and flexible process of decision-making. On the other hand, it often contradicts modern business professionalism. The younger generation of ethnic-Chinese business actors tend to preserve crucial elements of such family-centred characteristics. Yet, globalisation drives them to transform their business style, lessening its dependence on family resources and adopting more-modern professional ideas. Changes in current political situation, religious-cultural trend, demography and education contribute to making possible the transformation.     

Interactive resource development in new business relationships

Interaction in business relationships is a significant means of resource development. Studies of these processes have focused on interactive development in long-term relationships between buyer and supplier. This study explores the characteristics of joint resource development in new business relationships, where the two parties have no previous experience of interacting with each other. The study is based on the industrial network model and contains two cases of interactive development of new products with entirely different features. This research shows that joint development in a new relationship is strongly dependent on the resources of other business partners, since no previous adaptations exist between the two focal actors. Access to these resources is achieved through the established business relationships of the two parties. Furthermore, previous interactions with other business partners have a significant impact on the outcome of interactive development in a new business relationship. The main reason for these conditions is that the features of the resources of the two parties have evolved during these interactions.     

Drivers of CSR anchoring in transition economies: Evidence from Poland

We examine the drivers of corporate social responsibility anchoring in Poland, a country that has undergone a profound transition from a command economy to a free market system. We use a fine-grained theoretical framework to understand the influence of the interactions between regulative, normative, and cultural-cognitive aspects of institutions with firm organizational factors on the diffusion of corporate social responsibility. We show that, in Poland, companies use their slack resources to adopt corporate social responsibility only when facing strong normative or regulative institutional pressures in their organizational fields. When such pressures are absent, companies prefer value-enhancing functions of their resources other than investing in corporate social responsibility. We propose a multilevel approach for studying drivers of corporate social responsibility and show how the importance of organizational-level drivers emerges clearly only if the interactions with institutional-level features are considered. The main policy implication of our study is that corporate social responsibility may establish in Poland, as well as in other Eastern Europe countries, provided that designed and formalized institutional processes reach relevant organizational fields. Furthermore, we find that, for business managers, employing financial slack for social responsibility projects may be perceived as institutionally legitimate or not depending on the type of institutional pressures prevailing in each organizational field.     

Toward a More Coherent Understanding of the Organization–Society Relationship: A Theoretical Consideration for Social and Environmental Accounting Research

In this study we analyze the overlapping perspectives of legitimacy theory, institutional theory, resource dependence theory, and stakeholder theory. Our purpose is to explore how these theories can inform and be built upon by one another. Through our analysis we provide a broader theoretical understanding of these theories that may support and promote social and environmental accounting research. This article starts with a detailed analysis of legitimacy theory by bringing some recent critical discussions on legitimacy and corporations in the management literature into accounting research. The notion forwarded by legitimacy theory then serves as an overarching concept to examine the relationship between and among theories. We conclude that two theoretical considerations are important for future social and environmental accounting research. First, it must be acknowledged that some business entities initiate social activities based on direct interactions with stakeholders, whereas others may also undertake similar activities to manage their societal level of legitimacy. Second, from analyzing the perspectives of legitimacy theory, institutional theory, resource dependence theory, and stakeholder theory, it is possible to reach compatible interpretations of business social phenomena, and the selection and application of these theories should depend upon the focus of study.     

Business Ethics and the Development of Intellectual Capital

This paper documents that business ethics has positive impacts upon the development of intellectual capital. Knowledge has become the most important asset of modern businesses, and this study argues that business ethics is associated with the development of intangible knowledge resources—intellectual capital. Businesses with ethical values at the core reinforce ethical conducts and successfully build trust with their various stakeholders, leading to the formation of an ethical and trustworthy corporate culture and a positive corporate environment. Thus, in this reasoning, an ethical approach to business can encourage open communication, problems solving, knowledge sharing and creativity among employees to increase organisational capital; enhance interactions and relationships with suppliers, customers and other stakeholders to increase social capital; attract and retain good talent to increase human capital. Questionnaire survey is adopted as the research method with businesses in the electronic and information technology industries in Taiwan as sample. The results suggest that business ethics is associated with increased intellectual capital. Thus, this study demonstrates that the development of intellectual capital is in line with strengthened ethics. It contributes to the literature through combining research on business ethics with intellectual capital theories and extends the extant intellectual capital literature.     

Working consumers: Co-creation of brand identity,consumer identity and brand community identity

The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part of Yes Scotland, the national referendum campaign supporting Scottish independence, this paper explores identity co-creation among three entities: the brand, the individual consumer, and the brand community. The findings suggest that the interactions among these entities co-create their identity, primarily through the actions of highly motivated working consumers. This paper identifies the main dialectic relationships and shows how the effects move beyond the dyads to affect the other entities, including the symbols used in the process of co-creation. The paper concludes with a discussion of the implications for brands, individual consumers, and brand communities.     

Design and Implementation of Business Objects for Automated Business Negotiations

In recent years, there has been increasing interest in the specification, generation and exchange of business objects in the context of electronic commerce. Common business objects have been defined for product catalogs, purchase orders and other business entities. However, no business objects have been defined and implemented for supporting automated business negotiations even though business negotiation is very much an integral part of business activities. In this work, we have designed and implemented a set of business negotiation objects for supporting the bargaining type of business negotiations. These objects define the operations and information contents needed for negotiation parties to express their requirements and constraints during a bargaining process. They correspond to a set of negotiation primitives, which is a superset of the negotiation-related primitives defined in two popular languages: ACL and COOL. The implementation of these objects is patterned after the business object documents in the XML format proposed by the Open Applications Group, thus conforming to the established standard. The incorporation of several types of constraint specifications in these business negotiation objects provides the negotiation parties and the negotiation servers that represent them much expressive power in specifying callforproposals and proposals. Two synchronization problems and their solutions associated with the withdrawal and modification of negotiation proposals are addressed and presented in this paper. The use of these business negotiation objects in a bilateral bargaining protocol is also presented. We have validated the utility of these objects in an integrated network environment, which consists of two replicated negotiation servers, two commercial products, and some other university research systems that form a supply chain.     

The development of critical capabilities in foreign subsidiaries: disentangling the role of the subsidiary’s business network

Within business literature in general, capabilities have advanced to the prime determinant of the corporation’s economic rents. Within international business literature, it is further assumed that multinational corporations can enhance their pool of capabilities through foreign subsidiaries. Foreign subsidiaries are seen as means to assimilate new capabilities from their local, external network and integrate these capabilities into the multinational corporation. Data from more than 2000 foreign subsidiaries shows that some foreign units actually are endowed with superior capabilities which are useful for other corporate entities. It is argued that the development of critical capabilities within these subsidiaries is driven not only by internal corporate actors, but also by external actors. The analysis provides evidence that the role of different internal and external network partners for capability development varies according to the functional activity under consideration. Thus, subsidiaries benefit from various internal and external network actors in very different ways. The contribution ends with some conclusions and some avenues for future research.     

Panama's ecotourism-plus initiative: the challenge of making history

Panama's master plan for ecotourism plus involves public and private entities in efforts to develop heritage resources and attract tourists without damaging those resources. As the crossroads of two continents and two oceans, Panama's natural environment is complemented by a rich cultural history. The nation has a signal opportunity both to draw attention to itself and to control its own destiny for the first time in nearly a century, as the United States decommissions its military bases and transfers sovereignty over the Panama Canal to Panama. Prototype projects already have shown the potential for cooperation between public and private entities for mutual gain—preservation of resources and expansion of the tourism business from its current focus on the business-travel segment. Inter-Continental Hotels, for instance, has joined an effort to safeguard a mangrove ecosystem as an ecotourism resource. The private Coronado Club Suites Resort, one of the few tourist developments outside Panama City, aims to preserve valuable montane area of biodiversity as it attracts ecotravelers. The master plan for the Gamboa Tropical Rainforest Resort includes development of facilities for research and a rebirth of the cultural legacy of an historic gold-transportation route. Perhaps the most intriguing project is the adaptive reuse of a former U.S. radar tower as an “ecohotel” and observation point for birds and other animals in the rain-forest canopy.     

Businessman or host? Individual differences between entrepreneurs and small business owners in the hospitality industry

Prior research has identified individual characteristics that distinguish business owners from non-business owners. The researchers tested their contention that not every successful business owner can be characterized by such typical ‘entrepreneurial’ characteristics. Multiple analysis of variance on a unique data set of 194 business owners in the hospitality industry revealed that several individual characteristics discriminated between entrepreneurs and small business owners. Entrepreneurs possessed higher levels of independence, tolerance of ambiguity, risk-taking propensity, innovativeness, and leadership qualities, but not of market orientation and self-efficacy. It is concluded that ‘entrepreneurial’ characteristics identified in the literature may be useful predicting a specific type of business ownership. However, other criteria need to be developed in order to describe other groups of business owners operating in the service industries.     

Outsidership,network positions and cooperation among internationalizing SMEs: An industry evolutionary perspective

Immigrant entrepreneurship, like other market entries, continues to be examined in most studies as an event, and not as a process of ongoing interactions and exchanges that would adequately address the influence on such a transition of collaborative engagements and of industry evolution in the host market. Adopting an industry evolutionary perspective, we examine the facilitating role played by cooperative strategies among immigrant-run SMEs. Using a small number of valued customer and competitor relationships, we draw from case studies to show how both immigrant and native run SMEs gain knowledge and resources through collaborative engagements to extend into new customer segments. These relationships enable them to mitigate their outsidership by adopting positions on the edges of networks that allow them to avoid competing directly against other internationalizing SMEs abroad or in their home markets. Using context to build an industry evolutionary perspective, we observe their entry into collaborative engagements with intermediaries in other business networks to build additional industry segments in the less understood maturing industry phase. This study shows how native-run Italian internationalizing SMEs accessed the resources of immigrant Chinese business networks and developed capabilities for mutual benefit.     

浅谈商务谈判中礼貌原则的应用

商务谈判是指不同的经济实体各方为了自身的经济利益和满足对方的需要,通过沟通、协商、妥协、合作、策略等各种方式,把可能的商机确定下来的活动过程.谈判人员的语言艺术水平的高低直接影响了谈判的结果和成效.语用策略是为实现预期的交流目的而灵活应用的语言表达方式和技巧.礼貌作为一种交流工具,是为特定的交流目的服务的、在商务谈判这一特定的环境下,呈现出其独有的规律和作用.