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本文对中国当前3个主要的B2C电子商务网站的购物结算流程进行了问卷调查研究,研究发现3个网站在用户主观满意度上皆表现较好,其中当当网在可用性五个维度的评级中优于京东、卓越网. 相似文献
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本项研究随机抽取了南京409个企业网站,从网站的建设、网站服务器端的配置两个角度来进行调查研究,文章分析了电子商务应用中所存在的问题,客观分析南京中小服务企业在电子商务方面的发展现状。发现:江苏大多数中小型服务企业仍然处于电子商务应用的初期阶段。本文相信网站的可用性是评价电子商务应用水平的核心因素,讨论江苏中小型服务企业的电子商务应用水平首先要研究企业网站的可用性。这给江苏的相关决策部门提供了一个科学的证据和提示,有助于推广电子商务在江苏中小型服务企业中的应用。 相似文献
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对于电子商务而言,站内搜索结果的好坏对网站商品的销量有决定性的作用。站内搜索是网站的核心竞争力之一,指对网站内邵信息的精确检索和资源挖掘,它为用户提供准确、全面、快速的站内信息检索服务。对于电子商务网站而言,站内的每一条信息都具有一定的商业价值,而有限的页面是无法反映所有信息价值的。因此,站内搜索也就成为了电子商务网站发展的关键和是网站的核心服务。站内搜索效果的优劣能够直接决定网站商品的销量,如果消费者不能搜索到他们想要的商品,那幺他们就可能会转移到其他网站。因此,拥有高质量的站内搜索引擎对于在线销售是十分重要的。购物搜索引擎能够理解为搜索引擎的一种细分,也就是在网上购物领域的专业搜索引擎。网商利用购物引擎进行推广能够增加被用户发现的机会,从而实现促销的目的,因此成为网上销售的一种常见促销手段。本文重点比较购物搜索引擎的发展进行了研究和探讨。 相似文献
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在网络消费者购物率不断提高的背景下,如何在众多的电子商务企业中脱颖而出,将消费者吸引到自己的购物网站,成为现在电子商务企业首要考虑的问题。本文将网络购物环境分为网站易用性、网页设计、在线服务和交易安全性四个维度,运用结构方程模型研究各因素对网络购物意愿的影响。通过对样本数据的实证分析,发现网页设计、在线服务的优化能够进一步提升网站的易用性,进而有利于促进消费者购物,而交易安全性和在线服务则对购物意愿有着较为明显的促进作用。 相似文献
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Adrian Furnham 《Business Strategy Review》2000,11(1):71-77
Books reviewed:
Paco Underhill, Why We Buy: The Science of Shopping
Adrienne Baker (ed), Serious Shopping. Psychotherapy and Consumerism
Julian Markham, The Future of Shopping
Steffano Korper and Juanita Ellis, The E-Commerce Book
Daniel Miller, A Theory of Shopping 相似文献
Paco Underhill, Why We Buy: The Science of Shopping
Adrienne Baker (ed), Serious Shopping. Psychotherapy and Consumerism
Julian Markham, The Future of Shopping
Steffano Korper and Juanita Ellis, The E-Commerce Book
Daniel Miller, A Theory of Shopping 相似文献
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Knowledge-intensive business services (KIBS) are a key sector in any knowledge economy, and as such they are subject to multiple policy influences. This article considers the inadvertent impacts of policies on KIBS, using examples drawn from the policy setting in Finland. The key elements of the policy environment are described, with particular attention to innovation policy and small and medium enterprise support policies. The direct and indirect effects of public policies on KIBS are explored with particular attention to effects on innovativeness. The role of research and training organisations as a semi-competitor of KIBS is highlighted. The examples analysed suggest that policy has simultaneously both positive and negative impacts on the innovativeness of KIBS industries. 相似文献
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《Journal of East-West Business》2013,19(2-3):115-142
SUMMARY The analysis of consumer shopping behavior is one of the most critical aspects which has to be taken into consideration in a context of retailing internationalization, where managers need to define the degree to which international firms can standardize or adapt their strategies in foreign markets. The aim of this research is to analyze and point out the main cross-cultural differences regarding in-store behavior comparing three countries: Italy, France and Poland. The study presents the results of an empirical research carried out on the household goods retail sector, which shows on a global level a positive growth trend that is predicted to continue in the next years especially through the internationalization of the retailing chains. 相似文献
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Arpita Khare 《Journal of Global Marketing》2013,26(1):40-53
ABSTRACTThe generalizability and applicability of the Consumer Shopping Inventory (CSI) scale on Indian sample in predicting online shopping behavior was examined. CSI scale has been adapted by researchers to validate its applicability in different countries. Results revealed new factors and different segments of consumers were identified by factor analysis. The findings posit that the original U.S. eight-factor model could not be confirmed completely on Indian sample. However, the study found support for five factors: quality-conscious shopper, fashion-conscious shopper, uninterested shopper, impulsive shopper, and brand-conscious shopper. Online shopping behavior was categorized under convenience, information availability, and cost factors. Demographic factors do not influence consumers' decision to shop online. Consumers shopping online frequently and Impulsive shoppers are likely to look at convenience factor of online shopping. Information availability was important for fashion-conscious shoppers, consumers frequently shopping online, and impulsive shoppers. Brand-conscious shoppers and quality-conscious shoppers were not likely to purchase online. 相似文献
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The World Wide Web has rapidly become an alternative means to reach customers and has attracted the attention of many businesses. Unfortunately, however, despite its growth, there is little knowledge of which consumers would be willing to switch to the new format and to what extent. Our paper is aimed at providing some insights into these questions. Specifically, we propose a model to identify segments that differ in their shopping style, i.e., in their preference for which format, or bundle of formats, they like to shop in.Our research question, and model, is similar in spirit to prior research in marketing on how consumers choose assortments. Despite this similarity, our research makes some substantive and methodological contributions to the literature. Substantively, we examine the issue of the choice of channel assortments by consumers across a variety of product categories. We believe this is an important question and one that has not been examined earlier. From a methodological point of view, our model adds to earlier work by specifying the utility of an assortment as a sum of the deterministic and stochastic components of the utilities of its members. This contrasts with previous research where only the deterministic components of the utilities of the component brands of an assortment are added and the relationships between their random components are not accounted for.We calibrate the model on data regarding the format choices of households. In order to control for potentially similar format preferences across purchases of different categories we specify the model to allow for correlation between format preferences over the choice history of each household. Our results suggest that there are four segments of consumers that differ in their preference for different types of formats. 相似文献
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This research examines the cognitive procedures that underlie experiential versus task‐focused shopping orientations. The authors propose that consumers with a task‐focused shopping orientation and consumers with an experiential shopping orientation apply different cognitive procedures during shopping. Studies 1, 2, and 3 show that consumers with a task‐focused shopping orientation are more likely to activate the cognitive procedures of an implemental mindset, whereas consumers with an experiential shopping orientation are more likely to activate the cognitive procedures of a deliberative mindset. Study 4 demonstrates a fit effect between activated cognitive procedures and shopping orientation. Activating a mindset that matches the shopping orientation increases the monetary value that consumers assign to a product. The studies extend previous research by linking shopping orientations to mindsets and by providing evidence for mindset fit. The findings suggest that marketers and retailers will benefit from addressing experiential and task‐focused shoppers via the mindsets that underlie their shopping orientation. 相似文献
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Xiangfeng Luo Huimin Liu Junyu Xuan 《Journal of Organizational Computing & Electronic Commerce》2014,24(2-3):215-235
The websites-based social network, as a social media, provides and shares abundant information via organizing users’ content and contacts, whereby users’ activities in the real world can be imaged to the websites. However, users’ content and contacts in real-world social networks cannot be detected easily. Herein, we construct a website interaction network to reflect the online social network, based on mapping relationships among websites, webpages, and attributes of a social event. This network reflects the social association relationships between websites of an event, which can be mapped to the users’ relationships in the real-world social network. In this article, we study the structural features of a website interaction network and, then, mapping of these features to the real-world social network. Further, we discuss implications for human behaviors, human relationships, and structure of human society. Experimental results show that the website interaction networks concerning popular social events have power-law scaling in degree distribution and exhibit small-world properties. 相似文献