中国人奢侈品消费的行动逻辑——以南京LV专门店消费群体为例

随着中国消费社会的来临,奢侈品消费正在以前所未见的速度贴近中国人的生活,中国人一跃成为世界奢侈品消费的主力人群,奢侈品消费行为已成为研究当代中国的重要命题。通过长期的参与式调查,对中国当前的奢侈品消费人群的群体特征、消费动机、人际互动等方面进行研究,从而展现当前中国奢侈品消费的现状,力图探究中国人奢侈品消费的行动逻辑,以及中国人传统思维习惯是如何在这种行动逻辑的形成过程中发挥作用。     

对我国奢侈品消费的探讨

我国目前已成为全球第二大奢侈品消费市场.奢侈品市场的发展,反映了人们生活水平的提高、膨胀的消费欲望等多方面问题.研究奢侈品消费对于打造民族品牌、引导大众健康消费观念等都有重要意义.本文首先介绍了奢侈品的定义,并分析了我国奢侈品消费的现状,进一步总结了我国奢侈品消费市场迅速发展的原因,并在此基础上对促进奢侈品消费市场发展提出有针对性的建议.     

对我国奢侈品消费的探讨

我国目前已成为全球第二大奢侈品消费市场。奢侈品市场的发展，反映了人们生活水平的提高、膨胀的消费欲望等多方面问题。研究奢侈品消费对于打造民族品牌、引导大众健康消费观念等都有重要意义。本文首先介绍了奢侈品的定义，并分析了我国奢侈品消费的现状，进一步总结了我国奢侈品消费市场迅速发展的原因，并在此基础上对促进奢侈品消费市场发展提出有针对性的建议。     

试论我国经济发展中的城镇居民消费结构

消费结构是指人们在生活中所消费的各种消费资料和劳务的组成关系、比例关系及其互相配合、互相作用的方式。可分为消费层次结构、消费支出结构、消费形态结构和消费主体结构等类型。消费结构及其变化是衡量居民生活水平的重要标志，反映居民的消费特征及消费趋势，反映居民生活水平提高程度及社会经济发展状况。消费结构升级表现为随着经济的发展，居民消费结构从较低生活质量标准向较高生活质量标准演变的过程。目前，我国正在进行的新一轮消费结构升级，对于建立和谐稳定的社会结构、转变经济增长模式、优化和升级产业结构等具有重要的意义。     

中国奢侈品消费与经营对策探析

随着中国经济快速发展,社会整体消费水平不断提高,奢侈品消费群体迅速崛起,中国奢侈品市场吸引了全球的目光.目前中国奢侈品消费市场仍处于初级阶段,消费群体可大致划分为富人和消费观念超前的年轻人两类.奢侈品消费的发展体现出境外旅游高消费、向理性消费过渡等趋势.国内购物中心在服务氛围、服务体验等方面应不断完善.     

中国奢侈品消费与经营对策探析

随着中国经济快速发展,社会整体消费水平不断提高,奢侈品消费群体迅速崛起,中国奢侈品市场吸引了全球的目光。目前中国奢侈品消费市场仍处于初级阶段,消费群体可大致划分为富人和消费观念超前的年轻人两类。奢侈品消费的发展体现出境外旅游高消费、向理性消费过渡等趋势。国内购物中心在服务氛围、服务体验等方面应不断完善。     

中国奢侈品消费市场分析及对策建议

随着中国经济的高速发展，人民生活水平的日益提高，国人对奢侈品的消费需求也急剧增加，2009年中国已成为世界第二大奢侈品消费大国。如何发展我国奢侈品消费市场也成为当前重要议题。通过分析中国奢侈品消费市场的现状及存在的问题对发展中国奢侈品消费市场提出了对策建议。     

安徽省代表城市合肥与阜阳城镇居民消费结构对比分析

消费结构是指,在一定的社会经济条件下,人们在消费过程中所消费的各种不同类型的消费资料的比例关系。居民的消费结构可以从一个侧面反映社会经济发展状况和人民的生活水平。利用扩展线性支出系统(ELES),结合安徽省两个代表城市2012年城镇居民收入的截面数据,建立两城市的城镇消费模型,对两城市居民的消费特点进行对比分析,为政府扩大内需、优化城镇居民消费结构提供政策建议。     

中国城镇居民消费结构变动趋势分祈——基于ELES模型下的定量分析

消费是社会需求的主体，是宏观经济统计分析的重要研究对象。居民消赞结构是指人们在消费过程中的多种消费资料和劳务的构成或比例关系，可以用各项消费支出在生活消费支出所占比重来表示。它是反映居民生活消费质量变化状况以及内在构成合理化程度的标志。农村居民消费结构是由生产力发展水平、农村收入水平、消费品价格等因素共同起作用的，因此对消费结构的定量分析，是一个比较复杂的过程。在这分析过程中，能够较广泛被接受的计量模型，主要是扩展线性支出系统（Extensive Litie Expenditure System）。     

基于消费者偏好的中国奢侈品贸易发展研究

随着社会经济的发展以及人民生活水平的提高,越来越多的人开始消费奢侈品,使我国整体消费水平飞速提升,逐渐成为世界奢侈品消费大国.因此,充分了解中国消费者的消费偏好和消费特点有助于制定适合中国本土化的奢侈品营销方案,打造中国本土奢侈品牌.同时,认真借鉴国外奢侈品贸易发展模式,并加入中国传统元素,才能不断扩大中国奢侈品牌的影响力.     

广义虚拟经济价值创造机制、居民消费决策及价格行为

探讨了广义虚拟经济的价值创造机制。将广义虚拟经济产品纳入消费者的消费集和效用函数,建立广义虚拟经济产品消费决策模型,并对其消费行为进行分析;对广义虚拟经济产品的价格决定机制进行分析。在此基础之上对广义虚拟经济产品消费决策和价格行为进行实证研究,实证发现广义虚拟经济产品已成为我国居民的正常消费品和奢侈品。数据同时显示随着国民收入水平的提高,艺术品市场价格存在上涨的趋势。     

You Are What You Eat: The Social Economy of the Slow Food Movement

Recent work by Schor revives concerns raised by Veblen and Hirsch over the destructive consequences of competitive consumption. In contrast, Twitchell argues that increased access to commodities as symbols of luxury signals a democratization of class and social status. Rather than playing the role of dupes, consumers are active co-conspirators in the creation and maintenance of luxury goods markets. While flawed, each of these perspectives has something important to offer to social economists interested in understanding consumption. A key question for social economists is whether material pleasure and the symbolic expression of identity through consumer goods is compatible with a more politicized, socially conscious consumption ethos. Food consumption offers a fruitful starting point for pursuing this issue. I begin by examining food and its symbolic role in identity formation. I then consider the Slow Food movement and explore the ways in which it maintains a central role for material pleasure while promoting a socially and environmentally conscious stance toward consumption.     

奢侈品的品牌延伸评价:广告类型、契合度的影响

近年来,奢侈品消费在中国增长迅速,中国市场已成为奢侈品消费的重要市场。品牌延伸是奢侈品牌拓展市场的重要战略,但这方面的学术研究却相对单薄。本文以奢侈品牌为研究对象,通过实证研究探讨了在不同广告类型下,延伸契合度对消费者延伸评价的影响。研究发现,对于奢侈品牌,延伸契合度与广告宣传类别对消费者的延伸评价都存在显著影响,且两者之间存在交互作用。具体而言,奢侈品进行品牌延伸时,与母品牌契合度高的延伸产品更能获得消费者较高的评价;与宣传延伸品的产品特征相比,宣传延伸品的品牌形象更能提高延伸吸引力与购买欲望。此外,在低延伸契合度下,宣传延伸品的品牌形象产生的这种积极影响更为显著。     

Schumpeterian Entrepreneurs Meet Engel's Law: The Impact of Inequality on Innovation-Driven Growth

This article analyzes the impactof inequality on growth when consumers have hierarchic preferencesand technical progress is driven by innovations. With hierarchicpreferences, the poor consume predominantly basic goods, whereasthe rich consume also luxury goods. Inequality has an impacton growth because it affects the level and the dynamics of aninnovator's demand. It is shown that redistribution from veryrich to very poor consumers can be beneficial for growth. Ingeneral, the growth effect depends on the nature of redistribution.Due to a demand externality from R&D activities, multipleequilibria are possible.     

Domestic technology,consumption economies of scale and poverty: evidence from Sri Lanka

While it is well known that new technologies enhance consumer welfare, the manner in which these technologies impact the ability to realize economies of scale in consumption is not well understood. We use Sri Lankan household data to examine how the adoption of new technologies by households positively impacts their ability to achieve household economies of scale. This suggests that new technologies not only deliver a greater variety of consumption goods to consumers, but they may also play an important role in enabling large households to escape poverty by lowering the per-capita costs of maintaining a given standard of living. Given the importance of consumption economies of scale in the measurement of poverty, this study provides some insights on the extent to which the number of poor households changes when food consumption scale economies due to technology adoption in the domestic sphere are incorporated.     

LUXURY AND WEALTH*

I develop a dynamic theory of luxury consumption, particularly emphasizing the causal effect that pursuit of luxury goods has on wealth accumulation. A quasi‐luxury is defined as a good whose marginal rate of substitution is increasing in a utility index. Under certain conditions, it is indeed a luxury good. When current wealth holding falls short of (exceeds) long‐run needs, luxury consumption is postponed more (less) easily than necessity consumption, due to a lower (higher) time preference for luxury and/or a higher intertemporal elasticity of substitution thereof. Preferences for quasi‐luxuries lead to a higher steady‐state value of wealth or capital.

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Product Safety Provision and Consumers' Information

Economic mechanisms related to the provision of product safety are explored, with particular attention paid to the structure of consumers' information. The case of perfect information, of experience goods (for which consumers detect product safety after consumption) and of credence goods (where consumers cannot link a disease to a particular product consumed in the past) are explored. Imperfect competition is assumed in the supply sector. In the case of both perfect information and experience goods, market equilibrium is characterised by a less-than-socially optimal provision of safety, when the safety effort is costly. With credence goods, imperfect information leads to the absence of safety effort and to a market closure. Different types of public regulation aiming at increasing consumer protection and circumventing market failures are explored. Particular attention is paid to minimum safety standards, labels and liability enforcement. The relative efficiency of these instruments depends on the information structure. In the cases of perfect information and experience goods, a minimum safety standard can be an efficient instrument. Regulation is necessary but not sufficient to avoid market failure in the case of credence goods.     

Consumer well-being in a future of accelerating novelty

Novel goods and ideas are introduced to today’s consumers with increasing frequency. This phenomenon is perhaps most notable in the apparel industry, which in recent decades has seen the rise of “fast fashion” and an accelerating rate of novel style introductions from semi-annual to semi-weekly. In this paper I study the potential for this type of accelerating novelty to have a negative impact on consumer well-being. I analyze a simple theoretical model of consumer behavior in which consumers with a preference for novelty decide how fast to replace their fashion goods before and after an innovation which accelerates the rate at which new goods become available. In the basic model, where consumers update their goods based on their intrinsic preference for novelty, the novelty-accelerating innovation is not welfare-decreasing. However, when the model is extended in realistic ways, I find that there are at least three conditions under which the innovation may decrease welfare by increasing the extent of sub-optimal replacement: if there are external costs of updating to a newer good; if the consumers are boundedly rational and exhibit present bias; or if consumers’ replacement decisions reflect an arms race for social status. My results in these model extensions provide an economic foundation for rising popular concern about undesirable social effects of “fast fashion.” I also discuss the implications of these results for future patterns of consumption, which are likely to reflect still more accelerated novelty and possibly the expansion of fashion behavior to a broader range of consumption settings.     

Did the cost of living in Canada increase faster for the rich during the period 1950–1980?

The paper computes the approximate true cost of living indexes from the time series data on price and quantity of nine broadly defined goods and services to show that the cost of living increased faster for the rich in Canada during the three decades. This is due mainly to an increase in the prices of “luxury” goods and services relative to “necessity” goods and services. These conclusions are almost identical to those of several other studies which utilize a different framework and a different time period for analysis.     

How product innovation in the North may immiserize the South : A new look at the Ricardian model with a continuum of goods

The paper proposes a theoretical model investigating the welfare consequences of technological shocks in a Ricardian framework (a la Dornbush, Fisher and Samuelson, 1977). Contrary to the existing literature, the model incorporates a nonhomothetic demand function whose price and income elasticities are endogenously determined by technology. Nonhomothetic preferences are modeled as the result of the hierarchical consumption of luxury and necessity goods. The nature of technical progress determines the consumption pattern and notably the magnitude of the substitution effect between necessities and luxuries. The model is applied to the case of trade between two economies with different development levels. It is shown in particular that the developing country can suffer a fall in utility as a result of technical progress in the developed country biased towards luxury goods. This configuration depends on the size of the development gap and reflects the fact that Southern goods are less attractive, the higher the range of goods consumed. This result suggests that there is an optimal level of development gap to avoid LDCs being harmed by technical progress in the North.