Conceptual Knowledge Markup Language: An introduction

Conceptual Knowledge Markup Language (CKML) is an application of XML. Earlier versions of CKML followed rather exclusively the philosophy of Conceptual Knowledge Processing (CKP), a principled approach to knowledge representation and data analysis that “advocates methods and instruments of conceptual knowledge processing which support people in their rational thinking, judgment and acting and promote critical discussion”. The new version of CKML continues to follow this approach, but also incorporates various principles, insights and techniques from Information Flow (IF), the logical design of distributed systems. Among other things, this allows diverse communities of discourse to compare their own information structures, as coded in logical theories, with that of other communities that share a common generic ontology. CKML incorporates the CKP ideas of concept lattice and formal context, along with the IF ideas of classification (= formal context), infomorphism, theory, interpretation and local logic. Ontology Markup Language (OML), a subset of CKML that is a self-sufficient markup language in its own right, follows the principles and ideas of Conceptual Graphs (CG). OML is used for structuring the specifications and axiomatics of metadata into ontologies. OML incorporates the CG ideas of concept, conceptual relation, conceptual graph, conceptual context, participants and ontology. The link from OML to CKML is the process of conceptual scaling, which is the interpretive transformation of ontologically structured knowledge to conceptual structured knowledge. This revised version was published online in August 2006 with corrections to the Cover Date.     

Design and Implementation of Business Objects for Automated Business Negotiations

In recent years, there has been increasing interest in the specification, generation and exchange of business objects in the context of electronic commerce. Common business objects have been defined for product catalogs, purchase orders and other business entities. However, no business objects have been defined and implemented for supporting automated business negotiations even though business negotiation is very much an integral part of business activities. In this work, we have designed and implemented a set of business negotiation objects for supporting the bargaining type of business negotiations. These objects define the operations and information contents needed for negotiation parties to express their requirements and constraints during a bargaining process. They correspond to a set of negotiation primitives, which is a superset of the negotiation-related primitives defined in two popular languages: ACL and COOL. The implementation of these objects is patterned after the business object documents in the XML format proposed by the Open Applications Group, thus conforming to the established standard. The incorporation of several types of constraint specifications in these business negotiation objects provides the negotiation parties and the negotiation servers that represent them much expressive power in specifying callforproposals and proposals. Two synchronization problems and their solutions associated with the withdrawal and modification of negotiation proposals are addressed and presented in this paper. The use of these business negotiation objects in a bilateral bargaining protocol is also presented. We have validated the utility of these objects in an integrated network environment, which consists of two replicated negotiation servers, two commercial products, and some other university research systems that form a supply chain.     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

Eat,drink, and create content: a multi-method exploration of visual social media marketing content

As visual social media marketing (VSMM) content continues to increase in popularity, it is imperative for marketers to understand the elements of such marketing efforts that capture consumers attention. Across three empirical studies, the researchers use eye tracking technology and a scenario-based experimental design to explore the impacts of the use of figurative language (i.e., antithesis and alliteration) and Snapchat’s drawing feature on consumers attention to the verbal element (i.e., caption) of company-generated and consumer-generated VSMM content (i.e., snap), specifically, on Snapchat. Results demonstrate the positive impact of the use of figurative language on consumers attention to the caption in VSMM content. Furthermore, consumers attention to the caption in company-generated (consumer-generated) VSMM content is greater when the caption uses antithesis (alliteration). Finally, the presence of pictorial information (i.e., drawings) in VSMM content may impact the relationship between the use of figurative language (i.e., alliteration) and consumers attention to the caption in consumer-generated VSMM content. Implications for marketing and advertising theory and practice are discussed.     

An internet marketing framework for the World Wide Web (WWW)

It is likely that the World Wide Web (WWW) will come to play a significant role in the marketing strategies of many organisations, even when it fails to become the dominant marketing communications channel. A framework is required whereby an organisation can assess the potential of, develop a role for, create and manage a WWW site within its marketing strategy. The WWW is an interactive channel offering a potential for many‐to‐many communications to all players in a market. Existing frameworks either fail to recognise the implications of this or else they ignore it. This paper attempts to develop a framework which invites organisations to fundamentally rethink their marketing strategies through consideration of the opportunities presented by the WWW.     

The impact of animal metaphors on consumer response to courtesy advertising

This paper investigates how consumers feel and react to animal metaphor advertising in the context of the public service environment. Three studies are carried out using both field and experimental data. The results show that ads with an animal-like transgressor (vs. a human transgressor) elicit a stronger moral outrage response (e.g., contempt, anger, disgust), which generates a stronger perception of dehumanization toward the transgressor, consequently enhancing the consumers’ persuasive reaction to follow public etiquette. The animal metaphor effect is robust, irrespective of whether the metaphorical objects are high or low in conceptual similarity, but the consumer reaction is more intense when the metaphorical pairing is conceptually high in similarity. However, this effect is diminished when the ad is displayed as a drawing as opposed to a photograph. The implications of the findings for retailers or service providers considering the use of animal metaphor in their ads are also discussed.     

Revisiting FSAs and CSAs in Sub-Saharan Africa: Evidence from Ghanaian Firms

Sub-Saharan Africa (SSA) is widely perceived as a region of countries with low technological capabilities, weak complementary assets competing on basic country specific advantages (CSAs) and relying on transferred technology. In this paper we argue against this perception. Integrating the extended concepts of Location Bound (LB) and Non-Location Bound (NLB) Firm Specific Advantages (FSAs) within a “revisited” CSAs/FSAs matrix, we provide evidence that home-market grown LB-FSAs and their transformation to NLB-FSAs are induced by domestic Ghanaian firms’ strategic and export orientation.     

Extracting brand information from social networks: Integrating image,text, and social tagging data

Images are an essential feature of many social networking services, such as Facebook, Instagram, and Twitter. Through brand-related images, consumers communicate about brands with each other and link the brand with rich contextual and consumption experiences. However, previous articles in marketing research have concentrated on deriving brand information from textual user-generated content and have largely not considered brand-related images. The analysis of brand-related images yields at least two challenges. First, the content displayed in images is heterogeneous, and second, images rarely show what users think and feel in or about the situations displayed. To meet these challenges, this article presents a two-step approach that involves collecting, labeling, clustering, aggregating, mapping, and analyzing brand-related user-generated content. The collected data are brand-related images, caption texts, and social tags posted on Instagram. Clustering images labeled via Google Cloud Vision API enabled to identify heterogeneous contents (e.g. products) and contexts (e.g. situations) that consumers create content about. Aggregating and mapping the textual information for the resulting image clusters in the form of associative networks empowers marketers to derive meaningful insights by inferring what consumers think and feel about their brand regarding different contents and contexts.     

Internet Security: A Novel Role/Object-Based Access Control for Digital Libraries

Internet-based, real-world applications require appropriate security mechanisms because potentially millions of users and their agents (or participants) will access billions of objects of information content in complex workflow processes (e.g., commerce, learning, healthcare). Security is one of the strategic technologies that will increase the value and utility of the Internet and Internet-based applications. Traditional security issues deal with the authentication and authorization of users in network domains. Today there are numerous novel security issues concerning users, information content, and application systems in information domains. Among these, we will consider a novel role/object-based access control mechanism for both participants and objects in workflow processes of information domains. In particular, we will present our implementation of this mechanism for digital libraries.     

The Resource-Based View within the Export Context: An Integrative Review of Empirical Studies

Despite widespread research on the resource-based view (RBV) in exporting, there is a lack of any integrative review of the empirical studies connected to resources and capabilities in the extant literature. To address this gap, this study offers a comprehensive review of 129 export-related articles published between 1990 and 2016. Relevant articles were examined through content analysis in terms of the scope of research, research methodology, and conceptual issues. Certain limitations related to the scope of research are identified, particularly with regard to country setting, industry effect, and firm size. Methodologically, the sampling designs, data collection methods, and analytical approaches employed have attracted criticism. The results also demonstrate that, in spite of significant progress in the pertinent literature with respect to conceptual issues, research on the RBV within the export context is still at the stage of identification and conceptualization. This study is expected to contribute considerably to the pertinent body of knowledge by presenting a comprehensive literature review focusing on the RBV. This study also provides new insights by investigating the trends in the evolution of the RBV and by demonstrating the research gaps in the field of exporting which were not addressed by previous academic research.     

Revisiting the Purpose of Selling: Toward a Model of Responsible Selling

Selling as a profession and sales management as an organizational function have undergone major changes that were driven by the evolutionary journey of the marketing discipline. The extant value cocreation paradigm is recrafting the purpose of selling. This paper explores the conceptual development of a selling paradigm that is more responsible to its customers. Specifically, in Business-to-Business (B2B) context, the cost of any selling behavior that compromises customer interest could be of disastrous proportions. Building on the theoretical foundations of self-regulation and job demands-resources theory, this paper develops a conceptual model of responsible selling by integrating self-leadership literature with the emerging paradigm of value-based selling. The conceptual model outlines several research propositions for empirical validation and discusses its potential implications for sales managers and sales organizations.     

A grounded theory of World Wide Web search behaviour

The behaviours and underlying motivations of consumers and business people surfing the World Wide Web (WWW) are presently not well understood. Furthermore, until now no empirical studies have offered any scientifically sound guidance to marketing communication strategists as to using this interactive medium. Therefore, the authors have conducted an exploratory multiple-case study of this interactive behaviour and its underlying motivations. Consumers and business people were observed unobtrusively while navigating the WWW. During a retrospective in-depth interview, the underlying motivations were probed and the respondent was confronted with video images of his/her own navigation behaviour. The analysis and interpretation of these two sources of data resulted in the development of a grounded theory of search and surf behaviour on the WWW by linking the behaviour and motivations with the visited websites. The following five behavioural search scenarios were discovered from the data: exploratory surfing, window surfing, evolved surfing, bounded navigation and targeted navigation. Marketing guidelines are outlined allowing the marketing communication strategist to enhance the effectiveness of the company's website.     

Indigenous Characteristics of Chinese Corporate Social Responsibility Conceptual Paradigm

The purpose of this study is to identify China’s indigenous conceptual dimensions of corporate social responsibility (CSR) and to increase the knowledge and comprehension about CSR in specific context. We conducted an inductive analysis of CSR in China based on an open-ended survey of 630 CEOs and business owners in 12 provinces (municipalities) in China. In the survey, we collected CSR sample responses. After examining the qualitative data, we identified nine dimensions of CSR, among which six dimensions are similar to their western counterparts; however, the other three dimensions were never mentioned in previous literature, which mostly study the cases in the western world. In addition, two of the widely accepted CSR dimensions in the western world have no embodiments in China. A comparative study of CSR between China and western countries also unveiled some unique dimensions of CSR in China. In conclusion, CSR manifested in China is different from that in western countries, and China’s CSR is closely related to its social and cultural background.     

Why Code of Conduct Violations go Unreported: A Conceptual Framework to Guide Intervention and Future Research

The ability to enforce the provisions of a code of conduct influences whether the code is effective in shaping behavior. Enforcement relies in part on the willingness of organization members to report violations of the code, but research from the business and educational environment suggests that fewer than half of those who observe code violations follow their organizations procedures for reporting them. Based on a review of the literature in the business and educational environments, and a survey of 3605 students at a mid-sized comprehensive university, this paper attempts to make conceptual sense of the non-reporting phenomenon. We present a conceptual framework based on four distinct factors which we have labeled: (1) factual non-responsibility; (2) moral non-responsibility; (3) consequential exoneration; and, (4) functional exoneration. Each of these factors suggest a different remedial strategy as well as provide a theoretical foundation for future research. Testable propositions for future research are developed, and some implications for organization leaders are discussed.     

E-Service Quality: A Meta-Analytic Review

The dominance of the internet as a shopping and distribution channel also necessitates an understanding of e-service quality. Using means-ends-chain theory, we develop a conceptual framework to understand the different models and the associated multiple measures that have been developed to examine this construct. We test the measures empirically using meta-analytic techniques. We also summarize the impact of e-service quality on key outcomes—customer satisfaction, repurchase intentions, and word-of-mouth, as well as the moderating impact of three contextual factors: country culture, regulatory environment, and industry context. Results indicate that e-service quality has four underlying dimensions (website design, fulfilment, customer service, and security/privacy) though their relevance for overall e-service quality is moderated by country-specific (uncertainty avoidance, masculinity, power distance, individualism), regulatory environment-specific (financial secrecy, rule of law), and industry-specific (services/goods, retailing/banking) factors as well as research-design factors.     

Theorizing self‐repairers' worldview–personhood to advance new thinking on extended product lifetimes

The ecological and societal problems caused by product obsolescence and consumerism in modern economies constitute a “wicked human‐made problem” of significant magnitude. Current (old) ways of thinking cannot address these problems. Accordingly, in this paper, we critically explore the novel idea of integrated personhood and worldviews to theorize research on self‐repairers and their repair behaviours to extend product lifetimes. We conducted a structured and systematic review of published work (n = 183) to identify the conceptual content of the field to inform our theorization. Our findings highlight three key issues. First, constricted theorization undermines understanding of self‐repairers and their product lifetime extension (and spillover) behaviours. Second, the underlying conceptual complexity is typically underestimated. Third, the dominance of voluntarist and deterministic studies impedes new directions in research. From our review, an integrated worldview–personhood framework emerges that can deepen understanding of avant‐garde self‐repairers’ engagement with product lifetimes.     

Antecedents of importer relationship performance in Latin America

Emerging market importers are increasingly engaging in relationships with foreign suppliers. Nevertheless, characteristics of the institutional and cultural environments of countries may affect relationship behavior. Furthermore, research on relationship marketing primarily focuses on the marketing activities of exporters from developed countries and much less attention is paid to the import side of the exchange process. Thus, the objective of this study is to empirically examine importer relationship performance in a Latin American context. This article proposes and tests a conceptual model that includes the antecedents and outcomes of trust and commitment with a survey of Chilean importers. The model uses confirmatory factor analysis (CFA) to develop the construct measures and structural equation modeling (SEM) to test the model. The findings of this study contribute to a better understanding of the driving forces of trust and commitment and their influence on importing firms' performance in an emerging market context.     

Institutional Structure and Firm Social Performance in Transitional Economies: Evidence of Multinational Corporations in China

In this conceptual article, we look at the impact of culture on ethical decision making from a Douglasian Cultural Theory (CT) perspective. We aim to show how CT can be used to explain the diversity and dynamicity of ethical beliefs and behaviours found in every social system, be it a corporation, a nation or even an individual. We introduce CT in the context of ethical decision making and then use it to discuss examples of business ethics in the Indian business context. We argue that the use of CT allows for a theoretically more sophisticated treatment of culture in ethical decision making and thus the avoidance of some common problems with existing cross-cultural studies of business ethics. In our discussion, we raise questions about the compatibility between management systems and processes created in one context and ethical behaviours in another.     

Covered in Gold: Examining gold consumption by middle class consumers in emerging markets

As wealth and status rise for middle class (MC) consumers in emerging markets (EMs), they increasingly acquire gold for both consumption and investment. The authors delineate a conceptual map for gold consumption drawing insights from the context of MC in EMs. Perceived benefits of gold and disposable income directly determine the attractiveness and availability of gold for individual consumers. Cultural, institutional and economic factors account for country variations in gold consumption. Based on theoretical considerations and empirical evidence, we contend that gold consumption and disposable income have a curvilinear relationship: as EMs mature and MC consumers’ shopping baskets become more diverse and sophisticated, their gold consumption decreases and eventually stabilizes.