从沃尔玛的供应链管理看中国的零售企业发展

供应链管理能够给企业尤其是零售企业带来巨大的收益,但是中国的零售企业却并未对此给予足够的重视。本文旨在通过分析沃尔玛公司供应链管理的成功经验,指出供应链管理对中国零售企业发展的可借鉴之处,以促进中国零售企业的发展。     

零售企业主导型供应链的管理特征研究

在零售企业主导型供应链中,大型零售企业凭借其资金、信息、渠道等优势,对整个供应链的运营和管理拥有主导权,成为整个供应链网络的协调中心。由于零售企业主导型供应链呈现的结构特点,这一类供应链的管理与制造企业主导型供应链管理在核心内容和管理方法上都有很大的不同,本文对此进行了初步研究并提出了若干观点。     

谈连锁零售企业供应链管理中的弊端

供应链管理对连锁零售企业来说至关重要。本文通过对连锁企业门店缺货原因的分析，指出连锁零售企业在供应链管理中的弊端，并提出加强门店日常营运管理和连锁企业供应链的管理，是连锁零售企业降低缺货率、提高营运绩效的有效途径。     

现代零售企业的供应链管理

加强供应链的管理,开展供应链再造是中国零售企业实现利润增长的源泉之一.本文在分析了中国零售企业供应链管理中存在的问题的基础上,提出了如何开展供应链再造的问题.     

连锁零售企业实施供应链管理的难点与对策

随着世界经济危机的影响,国外零售连锁巨头进入中国市场,以及当前我国连锁企业已步入微利时代,我国零售连锁企业正面临着残酷的竞争和考验,企业要在激烈竞争的市场中得以生存和发展,必须实施供应链管理。通过分析我国零售连锁企业实施供应链管理所面对的困难,提出推进我国零售连锁企业开展供应链管理的思路和对策。     

连锁零售企业实施供应链管理的难点与对策

随着世界经济危机的影响,国外零售连锁巨头进入中国市场,以及当前我国连锁企业已步入微利时代,我国零售连锁企业正面临着残酷的竞争和考验,企业要在激烈竞争的市场中得以生存和发展,必须实施供应链管理。通过分析我国零售连锁企业实施供应链管理所面对的困难,提出推进我国零售连锁企业开展供应链管理的思路和对策。     

我国连锁企业供应链管理研究

连锁企业是商业中最令人瞩目的一种组织形式,当前我国连锁企业已步入微利时代,企业要在激烈竞争的市场中得以生存和发展,必须实施供应链管理。依据从供应链管理的内涵,以及供应链管理引发连锁商业内部管理的巨大变化,阐明我国零售企业开展供应链管理对构建企业竞争优势的作用,分折沃尔玛公司实施供应链管理的成功经验,并提出推进我国零售企业开展供应链管理的思路和对策。     

我国零售业供应链管理探讨

本文通过对我国大型外资连锁零售企业、内资大中型零售企业以及中小企业的供应链管理的四个方面即管理信息系统、物流管理系统、与供应商的关系、顾客需求管理的分析,提出了我国零售企业供应链管理的一些思路.     

现代零售企业的供应链管理

加强供应链的管理，开展供应链再造是中国零售企业实现利润增长的源泉之一。本文在分析了中国零售企业供应链管理中存在的问题的基础上，提出了如何开展供应链再造的问题。     

沃尔玛供应链管理经验对我国零售企业发展的启示

中国的零售企业如果要从传统的供应链管理模式转变成为以零售企业为核心,采用现代信息管理技术,增强现代化配送中心的供应链管理系统模式,那么其服务战略、管理战略和经营战略都要作出相应的调整。本文通过分析沃尔玛供应链管理的成功经验,希望可以给我国零售企业的发展带来一些启示。     

新型的网络团购模式:主动式网络团购

本文在分析比较当前网络团购模式的基础上，论述了由大型零售企业作为网络团购的组织者而形成的主动式网络团购新型模式，主要包括主动式网络团购模式的运作机制、形成要素、服务内容以及制度保障机制、主动式网络团购的支撑体系。这种网购模式具有主动性、主导性和完好性的特征，实现了消费者、大型零售企业、生产厂商之间的三赢，具有良好的应用前号。     

服务补贴与具有相同供应商的供应链博弈研究

针对由两个零售商和一个共同的供应商组成的供应链,供应商将具有可替代性的两种产品通过两个零售商进行销售,零售商为其产品提供服务,供应商为零售商提供服务补贴。分析得出:向零售商提供服务补贴虽然能够提高零售商针对自己产品所提供的服务水平,增加其产品的市场占有率和供应商的利润,但并不能增加零售商的利润,反而会使其利润减少。如果在供应商向零售商提供服务补贴的供应链中采用纳什讨价还价机制,不仅可以使产品的服务和销量保持在不采用纳什讨价还价机制的供应商向零售商提供服务补贴时供应链的水平,还可以使供应商和零售商的利润都增加,此时供应商愿意提供服务补贴,零售商愿意接受服务补贴。     

The Effects of Retail Banner Standardization on the Performance of Global Retailers

Global retailers often face an important decision about the extent to which they should standardize or adapt their retail banners, a choice that the authors refer to as retail banner standardization (RBS). Drawing on the international marketing and retailing literatures, this study investigates how RBS affects the performance of global retailers in a longitudinal sample of 69 global retailers from multiple countries and sectors, across ten years. Findings indicate that the role of banner standardization in the successful performance of global retailers depends on retailer and market-level characteristics. Specifically, the results demonstrate that RBS improves retailer profitability as retailers increase their global penetration and emphasize status-based differentiation. Findings also suggest that banner standardization has stronger effects on profitability as retailers increase their focus on emerging markets and e-commerce. However, the authors also find that while RBS increases profits at low levels of global diversity, this effect becomes non-significant as retailers expand to highly diverse foreign markets. As such, the study provides important implications for global retailers while also filling the gap in banner/brand standardization/adaptation research that lies at the intersection of retailing and international marketing.     

An empirical study of evaluating supply chain management integration using the balanced scorecard in Taiwan

Supply chain management (SCM) is essential for strengthening competitiveness, customer satisfaction, management performance, and achieving continued success. The development of effective measures of SCM performance is crucial to companies. Most corporations place considerable importance on SCM and the concept of balanced scorecard (BSC). Most studies, however, typically discuss SCM and BSC independently without examining their relationship. This study attempts to integrate SCM and BSC based on a thorough discussion of BSC measures in Kaplan and Norton. The main objectives of this study are to evaluate SCM performance using the BSC to thereby assess the business performance of many of Taiwan's industries that have implemented SCM. This study initially utilizes case studies; a research model and hypotheses are modified according to the case study findings. A questionnaire-based survey forms the second phase of data collection and data analysis. The research framework is analyzed and validated. Case study findings indicate that companies use varying degrees of SCM integration. Data analysis supports a positive correlation between SCM integration and BSC and a direct correlation between SCM integration and each BSC dimension.     

国际零售业发展趋势及我国零售业发展的对策

2004年底,我国取消了对外商投资商业企业在地域、股权和数量等方面的限制,中国零售业全面对外资开放。随着跨国零售集团的大举进入,我国零售企业面临严峻的挑战。所以,必须考察在经济全球化条件下世界零售业的发展趋势,从中比较分析中外零售业的竞争优势、劣势,从而采取适当的对策来提升我国零售业的国际竞争力。     

LOGISTICS SKILLS AND COMPETENCIES FOR SUPPLY CHAIN MANAGEMENT

Despite the growing interest in supply chain management (SCM), there is little literature on the abilities practicing logisticians need to work in a SCM world. This paper studies these SCM abilities using two complementary methods: survey research and qualitative research interviews (case studies). The surveys yielded importance ratings of 45 SCM skill areas and a three‐factor skill model (interpersonal/managerial, quantitative/technological, and SCM core). Teamwork emerged as the skill area rated most important for SCM. Moreover, the case studies discovered additional critical skill areas for SCM such as gathering and sharing information. The interviews also enabled deeper understanding of skills within organizational contexts.     

Consumer willingness to pay across retail channels

Published research examining differences in consumer willingness to pay for products at omnichannel and pure-play online retailers is based on non-durable, search products and is equivocal; prices at pure-play online retailers are not always lower. This research examines differences in consumer willingness to pay for online purchases of functional and expressive products that differ in the length of product life, i.e. durable and nondurables at omnichannel versus pure play online retailers. Empirical analysis of consumer-centric, multi-site clickstream data of prices paid show that consumers are willing to pay higher prices for home goods products at omnichannel retailers compared to pure-play online retailers but differ for functional and expressive products. Implications are drawn to assist both omnichannel and PPO retailers in their pricing strategies.     

The Role of Marketing Channels in Supply Chain Management

This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integration and forecasting of where the field is heading. Such a review identifies where the field of supply chain management (SCM) has been, where it is, and where it is likely to go within the domain of marketing. Importantly, our paper involves a strategic discovery of the anchoring of SCM thought in marketing. A prominent feature of this paper is a set of takeaways, delineated from the cross-section of SCM literature bases (marketing channels, logistics, purchasing, and operations management) that will facilitate the development of the topic of SCM in marketing. These takeaways serve as agenda setters for future research and potential applications of SCM in marketing. Overall, we contribute to the marketing and SCM literatures by (1) reviewing the breadth of the most impactful literature on SCM that is directly connected to the field of marketing, (2) summarizing the state-of-the-art of the SCM in marketing literature, and (3) forecasting via a series of integrated takeaways what research is needed and where the SCM in marketing is likely to progress.     

企业供应链优化

本文介绍了企业供应链优化设计问题,并具体探讨了ERP供应链、传统供应链以及基于高级计划与排程APS(Advanced Planning System)的供应链业务流程的优化设计思路。     

Digitalization and its Impact on the Future Role of SCM Executives in Talent Management – An International Cross-Industry Delphi Study

In the field of supply chain management (SCM), attracting and developing appropriate talent is critical for achieving most SCM goals, as extensive skills are necessary to do the job properly. In order to ensure that future-proof talent can continue to emerge in this discipline, the role of SCM executives is extremely important. Although many studies have been conducted in the field of talent management (TM), the future role of SCM executives has been mostly neglected in research. The present empirical study addresses this gap, taking into consideration the fourth industrial revolution, as innovation in technology continues to drive significant changes in the SCM field. Aiming to investigate the extent to which increasing digitalization is influencing the future role of SCM executives, a Delphi study with 103 experts from industry, academics, and politics/associations was carried out. In order to identify meaningful topic clusters from the data, fuzzy c-means clustering was used. From an actor-network theory perspective, our results show that in some areas of TM, digitalization is leading to a strong fusion of SCM executives and digital technologies, as well as to a clear division of roles, in which either SCM leaders or technology will dominate in the future.