Editorial Adieu: Cultivating Moral Courage in Business

Leaving an editorial chair provides an opportunity for the departing incumbent to deliver a final message to his readers. Seven years after founding Business Ethics. A European Review the editor can offer no better valedictory than to explore the role of moral courage in the ethical conduct of business. Not only does this provide an excellent illustration of the recent recovery of the subject of “virtue” ethics in moral philosophy in general, as well as in the application of morality to business. It also serves to highlight the important difference between ‘business ethics’ as a term applied to the study of right and wrong behaviour in business, and ‘ethical business’, which is business actually conducted on ethical lines. For the difference between behaving rightly and wrongly in any area of human activity, including that of business, is not simply a matter of knowledge, or of finding the “correct” answer. There is a crucial psychological gap between knowing what one ought to do and then actually doing it; as Ovid ruefully observed, we see and approve the better things, yet we follow the worse. This is where courage comes in, for the gap between ethical perception and ethical performance is bridged by moral courage, as the following article suggests. More colloquially, the author is accustomed to conclude his classroom teaching on business ethics by observing that it is one thing to work out, often laboriously and hesitantly, what is the correct line of behaviour to follow; it is quite another thing to have the guts to follow it. An early version of this paper was delivered in Gresham College, London, while a more developed account dates from the First World Congress of the International Society of Business, Economics and Ethics, held in Tokyo in 1996. The following is reprinted from International Business Ethics: Challenges and Approaches , edited by George Enderle earlier this year and published by the University of Notre Dame Press and Hong Kong University Press.     

Ethics and corporate governance: The issues raised by the Cadbury report in the United Kingdom

In the late 1980s there was a series of sensational business scandals in the United Kingdom. There was particular public outrage at the plundering of pension funds by Robert Maxwell, at the failure of auditors to expose the impending bankruptcy of the Bank of Credit and Commerce International, and at the apparently undeserved high pay raises received by senior business executives. The City of London responded by creating a special committee to examine the financial aspects of corporate governance. This paper describes the resulting Code of Best Practice produced by the Cadbury Committee. To reduce the power of executive directors in the boardroom the Code recommends a greater role for non-executive directors, changes in board operations, and a more active role for auditors. The paper reviews the various published reactions to the Cadbury Report, and concludes that the Code is unlikely to halt the incidence of business scandals in the United Kingdom.Colin Boyd teaches at the College of Commerce, University of Saskatchewan. His study of the Zeebrugge Car Ferry Disaster is published in a number of strategy and ethics case-books. In 1993/94 he was a Visiting Research Fellow at the Centre for Applied Ethics, University of British Columbia, which provided financial support for the production of this paper.     

The influence of the JDR 3rd Fund on “business and society”: Incorporating corporate social responsibility in the business curriculum

The ideal of corporate social responsibility as a management orientation and as a field of study in business schools was given support by John D. Rockefeller 3rd (JDR 3). He attempted to promote this concept in the Committee on Economic Development and in certain business schools. This attempt was not very effective in academe, due partly to a lack of understanding about how universities function. As a result, an adequate academic infrastructure was slow to develop.Karen Paul is Professor of Business Environment at Florida International University and was a Research Associate in the Program on Non-Profit Organizations, Yale University when this study was accomplished. She has published widely in the field of business and society and business ethics.Peter Dobkin Hall is Research Scientist in the Program on Non-Profit Organizations, Yale University. Hall's published work includesThe Organization of American Culture, 1700–1900, Inventing the Nonprofit Sector and other Essays on Philanthropy, Voluntarism, and Nonprofit Organizations, and (with George Marcus)Lives in Trust: The Fortunes of Dynastic Families in Late Twentieth Century America.     

Assessing the application of cognitive moral development theory to business ethics

Cognitive moral development (CMD) theory has been accepted as a construct to help explain business ethics, social responsibility and other organizational phenomena. This article critically assesses CMD as a construct in business ethics by presenting the history and criticisms of CMD. The value of CMD is evaluated and problems with using CMD as one predictor of ethical decisions are addressed. Researchers are made aware of the major criticisms of CMD theory including disguised value judgments, invariance of stages, and gender bias in the initial scale development. Implications for business ethics research are discussed and opportunities for future research delineated.John Fraedrich is an Assistant Professor of Marketing at Southern Illinois University of Carbondale. His areas of interest include ethical decision making and international marketing. He has published inJournal of Macromarketing, Journal of Business Ethics, Journal of Academy of Marketing Science, Journal of Business Research, Journal of Marketing Management, International Journal of Value Based Management, andJournal of International Consumer Marketing. Dr. Fraedrich is co-author of a textbookBusiness Ethics: Ethical Decision Making and Cases, Second Edition.Debbie M. Thorne is an Assistant Professor of Marketing at the University of Tampa. Her areas of interest include business ethics, social network analysis, and cultural issues in organizations. She received a Ph.D. in 1993 and has published in theJournal of Teaching in International Business and numerous conference proceedings.O. C. Ferrell is Interim Dean and Distinguished Professor of Marketing and Business Ethics in the Fogelman College of Business and Economics at Memphis State University. Dr. Ferrell was chairman of the American Marketing Association Ethics Committee that developed the current AMA Code of Ethics. He has published articles on business ethics in theJournal of Marketing, Journal of Marketing Research, Journal of Business Research, Journal of Macromarketing, Human Relations, Journal of Business Ethics, as well as others. He has co-authored ten textbooks includingBusiness Ethics: Ethical Decision Making and Cases, Second Edition, and a tradebook,In Pursuit of Ethics.     

An empirical investigation of international marketing ethics: Problems encountered by Australian firms

This study identifies and categorises ethical problems in terms of frequency of occurrence and importance to a sample of Australian international business managers. The study determined that the most frequently cited ethical problem is gifts/favours/entertainment and that this problem may be related to the culture where the international business is being conducted. The most important ethical problem is large-scale bribery. When the frequency of occurrence and importance means are compared in a scatter plot, cultural differences, pricing practices and questionable commissions were catagorised in the high frequency/high importance quadrant. The Australian general managers stated that managerial action will be taken to control unethical behavior among their international marketing managers. It was conjectured that managers were not as firm in their attitudes concerning the necessity to compromise one's ethics to succeed in international business.Dr. Robert Armstrong is a Senior Lecturer in Marketing at Murdoch University. He has concentrated his research activities toward international and service marketing. He has published several papers in both subject areas. Currently, he is studying: International Marketing Ethics in the Asia-Pacific region. The long-range study seeks to make cross-cultural comparisons of Southeast Asian and Australian business executives perceptions of the international marketing environments. He is also doing research for an international marketing text for Australia and Southeast Asia.I would like to thank Jane Seman for her assistance in the collection of data and references for this study. I would also like to thank the reviewer(s) for insightful recommendations and suggestions on the draft of the article.     

Ethics and the Board of Directors in Spain: The Olivencia Code of Good Governance

In an open, unregulated and globalised economy, it is logical that the problem of corporate government not only occupy the time of academics, but also preoccupy both companies and the public administration. Corporate governance varies depending on several factors, such as the culture of a particular country, the economic situation and the organisational structures. Thus, there is no single recipe which can be applied automatically and is universally valid in all contexts. However, it is possible to propose some general principles which have duly stood the test of experience and are recognised as providing valuable guidance for efficient corporate governance.The aim of this article is to present the Spanish "Olivencia Report", which is an attempt to draft an "ethical code" containing a number of practices and principles, which, if they were to be applied, could improve the governance of the larger Spanish companies listed on the Stock Market.The pages which follow narrate the story of the making of the report, and highlight those features which distinguish this report from other analogous reports published in other countries, and which inspired the Olivencia Report. These reports, which include the "Cadbury Report", the "Viénot Report" and the "Peters Report" among others will also be dealt with. Once the more outstanding aspects of the Spanish report have been highlighted, the article closes with a brief concluding section, which goes beyond the case in question and stresses the relationship between ethics, corporate governance and the mission of the enterprise. This focus is of some importance as the literature on corporate governance rarely brings the ethical problem to the fore.     

The impact of AACSB accreditation: A multiple case study of Canadian university business schools

Over the last two decades there has been a significant increase in the number of university business schools seeking accreditation from the Association to Advance Collegiate Schools of Business (AACSB International). Despite this remarkable growth there has been limited empirical research on this phenomenon. Using a qualitative multiple case study approach, this research explores the impact of accreditation on four Canadian university business schools. Participants reported seven main effects, with the most important being enhanced reputation, leverage for change, increased management efficiencies, and focus on research. These impacts were influenced by the context in which accreditation took place. Environmental uncertainty as a contextual dimension is discussed. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.     

Whose Culture and How Far? Culture Presentation in Current Business English Textbook Series

International business communication is associated with cultural norms of both native and non-native business counterparts. It seems that the study of culture presentation from the perspective of English as a lingua franca in business English textbooks has been rather underexplored. To this end, cultural contents in two internationally distributed business English book series published by leading publishers were examined. It was found that the selected textbooks in the series were in favor of a representation of native speakers in global business encounters, the inner-circle culture of native speakers was the dominant culture content, and the level of cultural presentation tended to remain in the knowledge-oriented rather than communication-based level. This leads to an argument in favor of critical and reflective culture presentations in business materials.     

The meaning of the tindemans report

In INTERECONOMICS No. 3, 1976, we published an Interview with Professor Dr Walter Hallstein, former President of the EEC Commission, on the Belgian Prime Minister’s, Leo Tindemans’, “Report on the European Union”. Meanwhile the Report has been discussed on occasion of the last European Council meeting in Luxembourg whose unfortunate outcome pointed out in a dramatic way the weakness of the political will of the Community. In the following article the President of the Council, Gaston Thorn, explains his views of the significance of the so-called “Tindemans Report”.     

Seven Pillars of Business Ethics: Toward a Comprehensive Framework

This article first addresses the question of “why” we teach business ethics. Our answer to “why” provides both a response to those who oppose business ethics courses and a direction for course content. We believe a solid, comprehensive course in business ethics should address not only moral philosophy, ethical dilemmas, and corporate social responsibility – the traditional pillars of the disciple – but also additional areas necessary to make sense of the goings-on in the business world and in the news. These “new pillars,” that we advocate include moral psychology, organizational design and behavior, motivational theory, and a unit on how society, business, and law interact. This last unit builds upon the work of Francis P. McHugh (1988) who urged an integration of “disciplines related to business ethics.” Our seventh pillar would encompass an integration of law, socio-political theory, and policy to demonstrate how business helps construct its own regulatory framework. The concluding recommendation is for a comprehensive “Seven Pillars” of business ethics approach. William Arthur Wines holds a B.S.B.A. with distinction from Northwestern University and a J.D. from the University of Michigan. He is admitted to the practice of law in Minnesota and the State of Washington. His research has appeared in over three dozen journals including the American Business Law Journal, Arizona Law Review, Economics of Education Review, Delaware Journal of Corporate Law, Denver Journal of International Law and Policy, Journal of Business Ethics, Labor Law Journal, Marquette Law Review, Nebraska Law Review, and The William and Mary Journal of Women and the Law. He is the author of two volumes of readings in business ethics and “Ethics, Law, and Business”, published by Lawrence Erlbaum Associates, Inc. in 2006. This material is subject to various copyright laws. Please do not transmit electronically, quote, or copy without the prior written permission of the author.     

Principled moral reasoning: Is it a viable approach to promote ethical integrity?

In response to recent recommendations for the teaching of principled moral reasoning in business school curricula, this paper assesses the viability of such an approach. The results indicate that, while business students' level of moral reasoning in this sample are like most 18- to 21-year-olds, they may be incapable of grasping the concepts embodied in principled moral reasoning. Implications of these findings are discussed. James Weber is currently an Assistant Professor of Management at Marquette University. He has published articles on managerial values and moral reasoning and the teaching of business ethics in Research in Corporate Social Performance and Policy: Empirical Studies of Business Ethics and Values, International Journal of Value Based Management, Human Relations, and Journal of Business Ethics. Sharon Green is currently an Assistant Professor of Accounting at the University of Wisconsin-Madison. Her research emphasizes information processing aspects of decision making in governmental, auditing and educational contexts. Her publications have appeared in Accounting Review and Research in Governmental and Non-Profit Accounting.     

Use of a “Coping-Modeling,Problem-Solving” Program in Business Ethics Education

During the last decade, scholars have identified a number of factors that pose significant challenges to effective business ethics education. This article offers a “coping-modeling, problem-solving” (CMPS) approach (Cunningham, 2006) as one option for addressing these concerns. A rationale supporting the use of the CMPS framework for courses on ethical decision-making in business is provided, following which the implementation processes for this program are described. Evaluative data collected from N = 101 undergraduate business students enrolled in a third year required course on ethical decision-making in business indicated that the CMPS model is a promising alternative for both overcoming teaching challenges and for facilitating skill acquisition in the areas of ethical recognition, judgment, and action. Limitations and directions for future research are discussed.     

Annual Report On China's Exhibition Industry 2009(Ⅲ)

To better understand China's exhibition industry's development trend,and its policy regulation features,and industrial market characteristics,China Council for the Promotion of International Trade(CCPIT) organizes experts and scholars of the exhibition industry to compile and publish Annual Report on Chinas Exhibition Industry in both Chinese and English every year since 2004.After years of efforts,the Report has become a significant window for domestic and overseas insiders to know about China's exhibit...     

A retrospective of international business education in the United States over the past fifty years

International business relationships are almost as old as mankind, but the idea that people needed to be educated to manage global business enterprises is less than 50 years old. The American Graduate School of International Management (Thunderbird), established in 1946 was the first school to provide languages, international studies, and business management as a basic education in international management. Business schools in America have been slow to realize and to promulgate courses and curriculums in the field. It has only been in the last ten years that the American Assembly of Collegiate Schools of Business, composed of over 700 colleges and universities in the country, has become an advocate through a revision in its standards. After the words “and worldwide” were inserted in the AACSB standards of accreditation, international business education began to permeate the offerings of American business schools.     

Annual Report On China's Exhibition Industry 2009 (III)

To better understand China's exhibition industry's development trend, and its policy regulation features, and industrial market characteristics, China Council for the Promotion of International Trade (CCPIT) organizes experts and scholars of the exhibition industry to compile and publish Annual Report on China's Exhibition Industry in both Chinese and English every year since 2004. After years of efforts, the Report has become a significant window for domestic and overseas insiders to know about Chinas exhibition industry.     

Consumer complaint handling in an advanced developing economy: An empirical investigation

The purpose of this article is to examine consumer protection, complaint, and statisfaction/dissatisfaction behaviors in developing countries with special reference to an advanced developing country — Turkey. The study was designed to describe consumer complaint handling issues in urban Turkey. It tries to explain consumer behavior differences along five consumer product categories as to the frequency and manner of consumer complaining behavior and suggests insights into the effectiveness of consumer complaint handling policies in Turkey. It is maintained that the study results are also applicable to other developing countries which are at a similar level of socio-economic and technological development.Erdener Kaynak, Ph.D. is currently a Professor of Marketing at the School of Business Administration of The Pennsylvania State University at Harrisburg, Middletown, Pennsylvania. Dr. Kaynak has served as a business consultant and training adviser to a number of Turkish, Canadian, Dutch, American, Peruvian, Yugoslavian, and international organizations. A prolific author, he has published over one hundred articles in refereed scholarly and professional journals as well as being the author or co-author of thirteen books. Dr. Kaynak is also Executive Editor ofInternational Business Press (IBP), an imprint of the Haworth Press Inc. of New York, London, and Sydney. In this capacity, in addition to being responsible for the international business book series, he edits several international marketing journals.Orsay Kucukemiroglu is presently an Assistant Professor of Business Administration at the Pennsylvania State University, York Campus, York, Pennsylvania. He holds a B.S. degree in Economics, an M.A. in Statistics, and an M.Sc. in Business Administartion and Operations Research. He also holds a CPA designation in the Communwealth of Pennsylvania. Mr. Kucukemiroglu has published articles in such journals asDecision Sciences, International Journal of Bank Marketing, Journal of Professional Services Marketing as well as presenting papers before various learned societies in North America and in Europe.Yavuz Odabasi is Professor of Marketing and Director of the Vocational Training School of Anadolu University in Eskisehir, Turkey. A graduate of Turkish and U.S. universities, Dr. Odabasi was a faculty member at Erciyes University before joining his current university. He has published articles in such journals asService Industries Journal, International Journal of Bank Marketing as well as publishing in Turkish academic and professional journals.     

Influence of country and company characteristics on international business decisions: A review,conceptual model,and propositions

This research advances four propositions and a conceptual model of country and company characteristics influencing key International Business Decisions (IBDs). The IBDs in this study are country selection and evaluation, entry mode, segmentation-targeting-positioning, and the marketing mix – the first two in the international business domain, and the latter two in the international marketing field. The conceptual model and related four propositions are advanced, based on an extensive literature review and subsequent in-depth review of 169 published research papers on major IBDs and their determinants, namely, country characteristics, including opportunities, risks, and various distances between the host country and home country, and company characteristics, which include international business experience, assets/resources, and expansion/growth strategies. Managerial implications and directions for future research are discussed.     

FOCUS: A Comparison of Business Ethics in North America and Continental Europe

The author of this major study compares the significantly different approaches to business ethics on both sides of the Atlantic and considers what they have to learn from each other. He has considerable experience of business ethics in both Europe and North America, having taught and researched the subject at the University of St Gallen in his native Switzerland before his appointment as Professor of International Business Ethics in the College of Business Administration, University of Notre Dame, Indiana 46556, USA. Professor Enderle was also the founding Honorary Treasurer of the European Business Ethics Network and is an Associate Editor of this Review.     

Speaking in poetry: Community service-based business education

This is a story of the development of a community service for business education project in Florida International University's Business Environment Program. The Project, as it is called, had its practical origins in student involvement in community activism-type projects. Its theoretical foundation is found in the concept of increasing community discourse — following Dewey (1954) — as a vehicle for strengthening the business and society bond. Student community service projects are described including the largest group to evolve, a group dedicated to feeding Miami's homeless and taking the name the FIU Foodrunners. The Project is now in its third year with approximately five-hundred students per year working twenty-five hours per semester on community service projects. The community service requirement directly as a result of experiences with the Project has expanded beyond the Business Environment courses to offerings in other departments and is now part of a University-wide recently institutionalized structure designed to stimulate student community service efforts.Today was our third run, the third Sunday of waking up early. Now that I have been reading Aram and putting the pieces together, I can see how this concept of business and society comes together.Robert Hogner is Associate Professor in Business Environment and the Undergraduate Honors Faculty at Miami's publicly-owned and -operated university, Florida International University. He is also Treasurer and past-President for D.A.R.T., Inc., a highly successful grassroots, congregation-based, community organizing and training center. He is currently completing a book on public disclosure and community discourse as an evolving form of environmental regulation.A previous version of this paper was delivered at the 1994 Academy of Management Meetings, Dallas, Texas.     

The foreign expansion of a service company: The case of ISS A/S

The internationalization of business increasingly is led by service sectors, particularly services based on highly skilled labour industries. This article explores a quite different range of services – those that employ low-skilled workers in labour-intensive services. The article is based on the case of ISS – International Service Systems – which over the past four decades has pursued an aggressive internationalization strategy. The article describes the foreign expansion history in the period from 1960 to the year 2000 that reflected the vision of top management in combination with the development of a unique business model. In order to explain its development, three theoretical frameworks are highlighted, and it is shown that the resource-based view offers a convincing frame of interpretation.