我国与日本蔬菜贸易均衡关税率的计量分析

我国的蔬菜在世界蔬菜生产和贸易中占有重要地位。目前,我国蔬菜的第一大出口去向是日本。从日本的蔬菜进口来源看,最大的蔬菜进口来源国是我国。本文首先运用蔬菜进口函数模型、通过中国、美国、新西兰这三个日本的蔬菜主要进口来源国的相互比较,分析我国蔬菜在日本市场上的竞争力。在此基础上构建均衡关税率"零售价均衡模型",对我国与日本蔬菜的贸易均衡关税率进行计量分析。得出的主要结论是,我国蔬菜在日本市场上有着较大的竞争力,另外,日本通过提高关税率来保护其蔬菜产业是违背市场经济规律的。     

Technology-investing countries and stock return predictability

For 77 technology-investing countries we test whether their stock market returns are predictable. We find that exchange rate returns and U.S. stock excess returns predict stock market returns for most countries in our sample, while crude oil and inflation predict returns of less than 40% of countries. While in out-of-sample tests the evidence of predictability declines, U.S. returns still beat the constant returns model for three-quarters of countries in our sample. A portfolio of all 77 countries offers a mean-variance investor annualized profits of between 5.7% and 8.0%, and profits are maximized when return forecasts are based on U.S. returns.     

National Demand for Fresh Organic and Conventional Vegetables: Scanner Data Evidence

Using AC Nielsen scanner data on U.S. household consumption of selected fresh vegetables from 1999 to 2003, this study provides an overview of the organic fresh vegetable market by investigating market shares and price premiums of selected organic fresh vegetables and estimating the interrelationship between consumer demand for organic and conventional fresh vegetables. The linear Almost Ideal Demand System was found to fit the data best among alternative demand models. Expenditure, own, and cross price elasticities were computed for both organic and conventional vegetables based on the best fitting model.     

Sustainability and dietary change: the implications of Swedish food consumption patterns 1960–2006

This article focuses on the changing food consumption pattern in Sweden between 1960 and 2006, and the implications of those changes for sustainability. National statistical data on the consumption of different food groups such as meat, milk, dairy products, eggs, fruit, vegetables, cereal, potatoes and sugar were compared. Overall, an increase in the consumption of meat, cheese, cream, fruit and vegetables was observed, while the consumption of milk, butter and potatoes decreased. For the sustainability assessment, three parameters were chosen: land requirement, greenhouse gas (GHG) emissions and energy use. It was shown that the Swedish diet in 2006 required more resources and produced more GHG emissions than in 1960, mainly due to the increase in the consumption of animal products.     

Factors affecting low fruit and vegetable consumption in Scotland: a review of factors affecting fruit and vegetable consumption

The recently published ‘Scottish Diet’¹ emphasizes the importance of diet in Scotland's poor health record, and sets dietary targets for the year 2000. Fruit and vegetable intake is considerably lower in Scotland than in the rest of the U.K. This paper gives details of the low levels of fruit and vegetable consumption in Scotland in relation to the rest of the U.K., and then goes on to review the factors affecting consumption of these foods, and in particular to discuss them in terms of the Scottish situation. Finally, an agenda for research in this area is outlined, emphasizing the need for further information on the interrelationships between the different factors affecting fruit and vegetable consumption, in order to inform future strategies for increasing fruit and vegetable consumption in Scotland.     

Comparison of fruit and vegetable consumption among Native and non‐Native American populations in rural communities

Fruit and vegetable consumption of Native Americans was compared with that of non‐Native Americans and determinants of fruit and vegetable intake for both populations were found based upon the Theory of Planned Behavior. A one‐time survey was conducted as part of a larger research project funded by the South Dakota Department of Health. The survey was administered in local grocery stores and supermarkets in six South Dakota communities, including two located on Native American reservations. Of the 1000 distributed surveys, 499 were returned with 230 being usable, resulting in a response rate of 49.9%. Wilcoxon signed‐rank test and two regression models were tested using SAS 9.2 software. Dependent variables were fruit and vegetable intake. Attitudes towards health, fruit and vegetable consumption, perceived difficulty, subjective norm and intention were also measured. Community size, family income, employment status and participation in food assistance programmes [Supplemental Nutrition Assistance Program or Women, Infants, and Children (SNAP or WIC)] were socio‐demographic control variables. Overall, Native American participants consumed more fruit and vegetables at home and had a more positive attitude towards healthy diets than non‐Native American participants. SNAP or WIC participation, family health, exercise, intention to live healthier than parents, buying healthy food, and fruit and vegetable consumption when eating out were positively associated with fruit and vegetable consumption among Native Americans, while participation in the SNAP or WIC programme had a negative influence on consumption among non‐Native American participants. Family health, exercise, buying healthy food, fruit and vegetable when eating out, and intention to buy healthy food were positively associated with fruit and vegetable consumption among the non‐Native American population. Theory of Planned Behavior variables (e.g. attitude towards healthy food) significantly contributed to the model explaining fruit and vegetable consumption. The fact that SNAP and WIC participation had an opposite influence on the two populations warrants further research.     

Consumer use patterns for fresh and processed vegetable products

Consumer use patterns for 43 fresh and processed vegetables were studied in an effort to explain recent shifts in vegetable consumption practices. Data on the appropriateness of each of the vegetables for 10 different uses were collected and analysed to determine food and food use patterns. Nine vegetable factors and two use factors were extracted. Results indicate that in the majority of cases respondents perceive different forms of the same vegetable to be inappropriate substitutes for each other. Patterns were found which reflect the changes in usage patterns for certain forms of vegetables that have occurred in recent years.     

我国城乡居民食用农产品消费需求弹性比较——基于2003-2012年省级面板数据

文章利用AIDS模型,采用省级面板数据,对城乡居民主要食用农产品消费支出弹性及需求价格弹性进行估算,分析预算支出和价格变动对食用农产品消费的影响。结果表明：城乡居民对水产品和肉禽的消费支出均富有弹性,对粮食、植物油、蛋类和鲜瓜果的消费支出均缺乏弹性。农村居民对肉禽和蔬菜的支出弹性明显高于城镇居民。城乡居民对水产品的需求量对价格波动很敏感,但对粮食、肉禽、植物油、蔬菜和鲜瓜果的自价格弹性均为缺乏弹性。价格波动对城镇居民食用农产品消费的影响更大,而收入变动对农村居民食用农产品消费的影响更大。以上发现可为政府采取差别化政策引导居民改善食品消费结构及促进农业结构升级提供借鉴。     

Key influencing factors of green vegetable consumption in Beijing,China

Green-certified vegetables are nutritious, attractive to the senses, and in line with the principles of sustainable development. The objectives of this study are to reveal the mechanism of green-certified vegetable consumption; that is, to explore the key influencing factors behind consumers' purchase intentions, purchase behavior, and willingness to pay for green-certified vegetables. Based on the Theory of Multi-attribute Attitudes and the Theory of Planned Behavior, a research framework of the consumption mechanism oriented to consumers' preferences regarding green-certified vegetable quality was established. By collecting 520 questionnaires from Beijing, China, the model was confirmed by the ordered logistic regression and interval linear regression method. The results showed that consumers have heterogeneous quality preferences, and their purchase intentions and purchase behavior levels are relatively high, with an average willingness to pay (WTP) of 138.58%. The key influencing factors driving consumers' purchase intentions, purchase behavior, and WTP include protein content belief, mineral content belief, vitamin content belief, organic vegetable safety belief, freshness belief, and taste belief. In addition, color belief and packaging quality belief significantly influenced consumers' WTP, while origin reputation belief and brand reputation belief significantly influenced consumers' purchase intention and purchase behavior. The findings of this study can guide the supply side of green-certified vegetables to improve product quality according to consumer demand, so as to promote the sustainable development of green-certified vegetables.     

Right messages for the right site: on‐line creative strategies by Japanese multinational corporations

The aim of this research was to compare the on‐line creative strategies of Japanese multinational corporations that are used at home and in foreign markets in the light of the standardization versus localization debate. Product‐based websites created by the same Japanese firms were examined in Japan, Spain and the USA using a cross‐cultural content analysis research framework. The findings show that Japanese multinational corporations are likely to localize their web communications through tailoring on‐line creative strategies according to the target market. Domestically, soft sell approaches are used more than hard sell approaches in Japan, whilst the relation reverses in the USA. Spain equally weighs both approaches. Cross‐culturally, while Japan tends to employ soft sell approaches more than the other countries, there is no significant difference across the three countries. On the other hand, the USA significantly differs from the others in terms of the usage of hard sell approaches. The dimension of creative executions in Spain seems more limited.     

The influence of various factors on the main meal format served in New Zealand households

The traditional main meal served in New Zealand households has been based on that of the British, i.e. a meat-based main course that includes potatoes and other vegetables followed by a dessert. In recent years consumption figures for meat suggest that New Zealanders are making changes in their diets. This study investigates whether this change has involved a change for New Zealanders in the format of their meal. It also examines the factors that influence meal choices. It was found that cultural traditions are strongly associated with meal format and that the meal format varies most for those who hold strong ecological beliefs. This finding suggests that nutrition educators attempting to bring about changes in a population's diet should institute changes within accepted meal formats.     

Slicing,Dicing, Spicing,and Pricing: Factors Influencing Purchase and Consumption of Fresh Potatoes

To better understand potential reasons for a North American decline in fresh potato consumption, a region-wide survey (n = 1009) was undertaken in eastern Canada. Results were examined comparing high- and low-frequency potato users on a variety of factors, including beliefs, attitudes, barriers, needs, and satisfaction with potatoes. Respondents indicated positive perceptions pertaining to potato nutrition, taste, preparation, and overall enjoyment. Multiple logistic regression analysis suggested two variables—age and the perceived importance of potatoes for the everyday meal—were strong predictors of high versus low frequency of potato consumption. Respondents judged the ability to see the potato in the package, potato firmness, and locally produced as point-of-purchase characteristics particularly important when buying fresh potatoes. However, respondents also indicated that their needs were not fully met and expressed relatively low levels of satisfaction when purchasing potatoes. Based on the results, suggestions are provided for improving the marketing of fresh potatoes.     

Market Distribution of Potato Products in the United States

Abstract

Potatoes are the most important vegetable crop in the United States, accounting for 16 percent of all vegetable and melon farm cash receipts in 1998. However, little is known about the distribution of potato consumption across different marketing sectors, geographic regions, or population groups. Using data from USDA's 1994-96 Continuing Survey of Food Intakes by Individuals, this study examines the consumption distribution of six potato products in the United States. The analysis indicates that fast-food establishments and restaurants dominate the french fries market. There are distinct regional variations in the use of potato use. African Americans consume more potato chips and french fries, on a per capita basis, than other Americans. Senior Americans favor consumption of fresh and canned potatoes, while teenagers consume more chips and french fries than others.     

William L. Rivers and William T. Slater,Aspen Handbook on the Media,Aspen Institute Program on Communications and Society,Palo Alto,California, 1975, 182 pp.

Abstract

A study of the use of humor in U.S. and U.K. television advertising was developed by surveying ad agency executives in the two countries and then by conducting a content analysis of television commercials. The survey of executives revealed a more accepting attitude toward the use of humor, and a broader view of the potential uses of humor among the British agencies. The content analysis showed a significant increase in the use of humor in the U.S. since the last major benchmark study, but less humor than in the U.K. sample of advertising. An examination of the content analysis data using the Foote, Cone and Belding (FCB) planning matrix revealed a situational use of humor in both countries, with humor most often used with low involvement/ feeling products and least often used with high involvement/feeling and thinking products. For the most part, the views of agency executives reflect the incidence and use of humor in their respective countries.     

Older people and convenience in meal preparation: a European study on understanding their perception towards vegetable soup preparation

A sample of 768 seniors over 65 years, living in eight European countries, was interviewed to investigate perceptions, preferences and attitudes towards convenience in preparation of vegetable soups. In each country, a range of seven vegetables soups varying in preparation levels required before consumption was identified. The first part of the interview (in‐depth interview) was carried out by using the Repertory Grid Method, an effective method to describe perceptions of foods using consumers' own language. Overall, vegetable‐related foods with convenience in preparation were perceived in similar ways across the countries. Older adults tended to describe ready vegetable soups mainly making associations related to preparation, rather than on their own preferences and evaluations. Conversely, fresh vegetables requiring all preparation or considerable preparation (cut fresh vegetables) were mainly associated with attributes such as taste, freshness, health benefits and familiarity with the product. The second session of the interview was based in part on the Theory of Planned Behaviour. A component measuring the extent to which it is felt necessary to eat convenience foods (perceived need) was assessed as well. Generally speaking, older people did not seem to view positively the consumption of convenience foods. Additionally, they did not feel the need to consume these products nor do they have the intention to consume them in the forthcoming month. Pleasure associated with performance of the behaviour was the most important determinant of intention to eat convenience foods in Germany, Denmark and Sweden. Perceived need was the most important factor in determining the intention to eat convenience foods in the UK, Poland and Portugal. Perceived control and subjective norms were the most important factors influencing the intention to eat convenience foods in Italy. The encouragement of consuming ‘ready‐meals’ might represent an opportunity to have healthier food choices and to reduce the risk a monotonous diet for older people who cannot or do not know how to cook, combined with a low interest in food‐related activities such as cooking.     

Long- vs. short-term performance perspectives of Western European,Japanese, and U.S. countries: where do they lie?

This paper examines the differences between Eastern and Western companies regarding long- vs. short-term orientations. Utilizing Hofstede’s long-term orientation index, this study scrutinizes both long- and short-term performance measurements for companies from Western Europe, Japan, and the United States. The findings suggest that Western European companies place an equally higher priority on both long- and short-term measures of performance compared to companies from Japan and the United States. Additionally, Japanese companies were postulated by the literature to employ a long-term orientation toward company performance greater than U.S. companies. However, our results do not support this statement, as U.S. and Japanese companies were not statistically significantly different.     

A financial market forecast of industrial policy

This paper examines the reaction of foreign equity markets to anticipated changes in economic conditions. The ability of the equity markets to correctly anticipate economic behavior may be influenced by the existence of a national industrial policy designed to enhance economic growth. If market participants can rely on announced Industrial Policy to influence economic behavior, then security returns may lead economic events. To the extent that Industrial Policy is non-existent or inconsistently applied, market returns would not be expected to lead economic changes. This paper tests the hypothesis that Industrial Policy permits equity markets to correctly forecast economic condition.

Data for the United States, United Kingdom, West Germany, and Japan are used in testing for relationships between return on equity and industrial production. The period between 1952 and 1985 is employed in the analysis. The results suggest that the Japanese market is able to consistently anticipate changes in industrial production, while the markets in the remaining three countries are not able to anticipate economic policy.     

Lessons from Japan: American and Japanese strategies and goals in the 1990s

This article recounts various Japanese business approaches touted in the 1980s as “Lessons from Japan” for U.S. managers. The logical expectation, given the sheer bulk of the literature, was that U.S. managers would become more “Japanese” in their business strategies and goals while the Japanese would have become more entrenched in their approaches. Questionnaire responses from 95 Japanese and 70 American firms suggest, however, that U.S. managers tend to make few shifts from the strategies and goals they emphasized in the 1980s. Meanwhile Japanese managers report that they expect to move toward more “American” business practices. © 1993 John Wiley & Sons, Inc.     

Expatriate management: Comparison of MNCs across four parent countries

This article reports the results of a study of expatriate management and headquarters‐subsidiary relations in 29 American, British, German, and Japanese multinationals and a sample of 46 of their foreign subsidiaries based on face‐to‐face and telephone interviews with key international HR, subsidiary HR, and subsidiary managing directors. We found that earlier studies, heavily weighted with U.S. multinationals, cannot necessarily be applied to expatriate management experiences of other national industrial countries. Also, expatriate management is more similar for American and British MNCs, while both German and Japanese multinationals in our sample had fairly distinct systems of using expatriates in their foreign subsidiaries. Thus, we can discuss at least three fairly distinct models of expatriate management and corporate‐foreign‐subsidiary control. © 2000 John Wiley & Sons, Inc.     

Institutional determinants of emerging market returns and flows

Investors commonly rely on macroeconomic variables to drive capital allocation decisions. But other institutional factors may alter investor returns as well, particularly in emerging market countries. Given these concerns, this paper examines the effects of institutional factors—specifically democracy, transparency and corruption—on emerging market equity returns and flows. We find that institutional quality impacts stock market returns and flows in emerging markets where corruption, transparency, and democracy levels are below average. We also find that government-owned or controlled industries are positively impacted by a deterioration in the corruption and democracy indexes, while highly concentrated sectors, like the financial industry, are negatively impacted by improving transparency.