我国数字经济“十四五”发展框架浅析与对策建议

数字经济已经成为一种新的经济形态，发展数字经济是我国在危机中育先机、于变局中开新局的重要机遇。当前，我国数字经济基础能力、融合发展能力和环境构建能力日益增强，同时，还面临着数字技术加速创新升级、数字技术与实体经济深度融合、数据市场成为国际竞争新角力点、社会治理数字化需求凸显等一系列新趋势。面向“十四五”，数字经济应遵循“三个抓手、两个进程、一个环境”的发展框架，即着力握紧数字市场主体、技术和数据“三个抓手”，推动数字产业化和产业数字化“两个进程”，构建“一个良好的数字营商环境”，促进数字经济高质量发展     

Competing in digital ecosystems

Digital technologies are revolutionizing traditional interdependencies among businesses. As a result, managers have begun to recognize their business environments as digital ecosystems. For firms accustomed to framing their business environments as industries, this represents a significant shift in perspective—one that requires an understanding of fresh strategic initiatives necessary to compete in the digital era. In this article, we highlight what is new and different about digital ecosystems for firm strategy. We offer frameworks that explain how digital ecosystems provide firms with new sources of value and new avenues for growth. Two sets of underlying concepts govern these frameworks: (1) production and consumption ecosystems and (2) digital envelopes and product-in-use information. We introduce and elaborate upon these foundational concepts and highlight new strategic options for firms to compete in digital ecosystems.     

数字经济驱动制造业转型升级的作用机理——基于产业链视角的分析

数字经济与实体经济的深度融合成为促进实体经济振兴与产业转型升级的新动能,其动力主要源于数字新技术作用下的产业链组织分工边界拓展、交易成本降低、价值分配转移、需求变化倒逼四个方面。随着数字化信息成为产业链上的“标准化”流通媒介,制造业产业链会发生解构与重构并逐步实现全面数字化转型。产业链上“消费商”与工业互联网两种新型主导力量的出现促使服务型制造、网络化协同制造等新型制造模式创新涌现,智能制造将成为主流制造模式的新兴代表。为了更好地发挥数字经济对制造业转型升级驱动作用,应加强制造业数字基础设施建设,强化产业链数据集成与共享,发挥核心企业转型引领作用,注重智能制造生态系统构建等。     

Building an organizational digital twin

The increasing digitization of the economy means that a new digital resource—a digital twin of an organization—is now feasible. We suggest five principles that assist in the construction of an organizational digital twin and show how they combine into a dynamic evolutionary process that builds and maintains the digital twin incrementally. We also discuss the organizational implications of implementing a digital twin and how digital twins create value in an organization.     

出版数字物流电子数据交换平台设计

近年来,随着我国数字出版产业的快速发展,传统出版物流形态发生了裂变,出现了新型的出版数字物流形态。文章将目前新型的数字出版引入新型的物流形式——数字物流,在二者结合的基础上引入被誉为"无纸贸易"的电子数据交换技术,实现三者融合,并由此设计了一个出版数字物流电子数据交换平台,有助于降低传统物流业高昂的成本,满足当前用户个性化、多样化的需求,实现出版数字物流平台信息共享、网上查询、订单确认、网上支付、货物追踪、自助出版等功能。     

一种新型彩色图像盲水印算法在电子商务中的应用

本文提出了一种基于彩色图像新的、简单的、鲁棒性盲水印技术并将其推广应用。从而为数字产品的网络发布提供安全保证,达到了保护版权的作用。本文讨论的就是将一种新型彩色图像盲水印算法应用到对数字图像产品的保护中,从而加强电子商务的安全性。     

Branding in the era of digital (dis)intermediation

Marketing academics are keenly aware of the seismic shifts in today's marketing environment caused by digital (dis)intermediation. In this article, we discuss four types of digital (dis)intermediation, and how they affect branding activities of incumbents and new firms. First, we discuss digital transaction intermediation, a development that is closely tied to the rise of ecommerce retailers. A second type is digital transaction disintermediation associated with the rise of ecommerce D2C models. These first two types of digital (dis) intermediation are primarily top-down processes, where firms are developing new ways to sell their brands to consumers. The next two types of digital (dis) intermediation are of the bottom-up kind — the consumer is in the driver's seat. Digital marketing intermediation and the rise of D2C brand-building models is powered by crowdsourcing. A final development is digital marketing disintermediation, which is closely tied to the rise of C2C models. We present issues in need of future research for each type of digital (dis)intermediation. We conclude with an appeal that marketing takes the lead in developing overarching, indigenous theories of digital (dis)intermediation to make sense of the rapid changes in the marketplace.     

THE DIGITAL REVOLUTION IS OVER. LONG LIVE THE DIGITAL REVOLUTION!

Many businesses are now involved in the digital marketplace. Yet Gianvito Lanzolla and Jamie Anderson argue that the new reality of numerous companies offering overlapping digital products means that it is critical for managers to understand digital convergence and to observe the imperatives for remaining competitive.     

Toward the workplace of the future: How organizations can facilitate digital work

The workplace of the future focuses on how and what work is done, not where and when it is done. Thus, organizations increasingly provide new and innovative information technology (IT) to create the workplace of the future by effectively facilitating digital work. However, digital work means more than just using new, innovative IT. Along with increasing flexibility, employees also crave balance and structure when, for instance, it comes to the blurred boundaries between private and business life. Our article investigates how three organizations from diverse domains establish digital work. Based on our empirical results, we identify four major management challenges that organizations need to overcome in order to introduce digital work environments effectively. Further, we identify lessons learned and derive eight recommendations for organizations to facilitate digital work.     

Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies

Technology is transforming the marketing function in many ways, and this transformation is particularly apparent for information goods such as movies where digital technologies provide marketers with new distribution channels, which in turn create new opportunities for cross-channel effects. However, these digital channels also provide researchers with new opportunities to measure micro-level customer behavior to understand the impact of cross-channel effects in real-world settings.In this paper, we study cross-channel effects between movies sold in digital purchase (commonly known as Electronic Sell Through or EST) and digital rental (commonly known as Video-On-Demand or VOD) markets. We do this using a unique sales dataset from a major digital movie retailer provided by a major movie studio. Our analysis takes advantage of a 14-week field experiment that allows us to measure the impact of price discounts on own- and cross-channel sales. We use this experiment to estimate own and cross price elasticities, whether price discounts cannibalize future sales, and most importantly whether price discounts in one channel affect sales for the same product in a presumably competing channel.Our analysis indicates that digital movie consumers are highly sensitive to price promotions. However, we also find that, contrary to expectations, price promotions in a digital sales channel for a movie do not seem to cannibalize digital rentals. Indeed, our results suggest that, if anything, price promotions for digital movie sales can increase digital rentals. We explore a variety of explanations for this counterintuitive result, including the possibility that the ease of information transmission online through third-party websites, blogs, and online discussion areas may create information spillovers such that price discounts in one channel may increase product awareness in other competing sales channels. From a managerial perspective, our results suggest that cross-channel cannibalization can be reduced or even reversed in the presence of information spillovers, and that there are many new opportunities for marketers to directly measure these cross-channel effects using experimental data from online platforms.     

我国数字贸易面临的挑战及对策

当前,互联网引领数字经济将传统部门逐步数字化,不断创造新的商业模式。全球贸易正在经历数字贸易的引领和驱动。数字贸易由服务业逐步向制造业扩展,迈向数字化和智能化。数字贸易是制度创新建规则、管理创新建平台、技术创新数字化三维驱动下,将数字化的贸易内容一站式便利贸易的新型业态。"21世纪数字丝绸之路"建设、5G商用、《二十国集团数字经济发展与合作倡议》及强大的互联网市场、庞大的电商市场,为我国数字贸易发展提供了大好机遇,同时也面临着制度创新、管理创新、技术创新三大挑战。我国在数字贸易实践中,应充分借鉴发达国家的经验,利用好国际合作平台,通过多边谈判形成数字贸易规则;结合实际尽快制定管理政策,在政策引导下细分管理措施,强化数字贸易平台管理,反对平台垄断,对中小平台进行柔性管理,鼓励有实力的平台进行协同创新,突破管理瓶颈,创新实现智能化管理;技术创新主要解决数字产业化、产业数字化问题。     

Digital Natives and Digital Immigrants

The article looks at the differences between “digital natives” and “digital immigrants.” Digital natives are the new generation of young people born into the digital age, while “digital immigrants” are those who learnt to use computers at some stage during their adult life. Whereas digital natives are assumed to be inherently technology-savvy, digital immigrants are usually assumed to have some difficulty with information technology. The paper suggests that there is a continuum rather than a rigid dichotomy between digital natives and digital immigrants, and this continuum is best conceptualized as digital fluency. Digital fluency is the ability to reformulate knowledge and produce information to express oneself creatively and appropriately in a digital environment. The authors propose a tentative conceptual model of digital fluency that outlines factors that have a direct and indirect impact on digital fluency namely, demographic characteristics, organizational factors, psychological factors, social influence, opportunity, behavioral intention and actual use of digital technologies.     

Blockchain tokens and the potential democratization of entrepreneurship and innovation

Over the past few years, Bitcoin has emerged as the first decentralized, global currency. The rise of Bitcoin has brought attention not only to digital currencies but also to the underlying technology empowering digital currencies: blockchain technology. A blockchain is a distributed ledger that records and secures transactions in a peer-to-peer network. Besides empowering digital currencies, blockchain technology has given innovators the capability of creating digital tokens to represent scarce assets, potentially reshaping the landscape of entrepreneurship and innovation. Blockchain tokens may democratize (1) entrepreneurship by giving entrepreneurs new ways to raise funds and engage stakeholders, and (2) innovation by giving innovators a new way to develop, deploy, and diffuse decentralized applications. Blockchain technology and tokens have sparked a new wave of innovation, which may start to revolutionize entrepreneurship and innovation.     

区块链技术下法定数字货币对货币供给的影响研究

互联网技术驱动下的数字货币革命揭开了货币史上的新篇章,私人数字货币迅猛发展的同时,世界各国中央银行为了维护主权法定货币的地位纷纷投入到了法定数字货币运动的浪潮中。而法定数字货币有利于克服数字货币天然的缺点,并能给市场带来更透明化更加安全的环境。基于分析法定数字货币的内涵与发展现状,对比私人数字货币的突出特点,提出发行法定数字货币的必要性,为法定数字货币的发行与流通提出建议。     

From AI to digital transformation: The AI readiness framework

Strategies and means for selecting and implementing digital technologies that realize firms’ goals in digital transformation have been extensively investigated. The recent surge in artificial intelligence (AI) technologies has amplified the need for such investigation, as they are being increasingly used in diverse organizational practices, creating not only new opportunities for digital transformation but also new challenges for managers of digital transformation processes. In this article, I present a framework intended to assist efforts to address one of the first of these challenges: assessment of organizational AI readiness—that is, an organization’s ability to deploy AI technologies to enable digital transformation, in four key dimensions: technologies, activities, boundaries, and goals. I show that this framework can facilitate analysis both of an organization’s current sociotechnical AI status and of the prospects for the technology’s fuller value-adding, sociotechnical deployment. The AI readiness framework invites fuller theorizing of the roles that AI can—and will—play in digital transformation.     

浅析全媒体时代下数字出版的人才培养

在数字出版产业的转型过程中,数字出版对人才提出了新的要求,不再是以往的知识型人才,而更多的是需要知识与技术相结合的复合型人才。本文针对数字出版人才培养存在的问题以及人才培养策略进行了探讨。     

数字经济助推经济高质量发展研究 ——以江西省新余市为例

疫情加速了全球数字化发展,为开拓国际市场、引进优质资源,推动形成更加开放的新发展格局提供了新动能。新余市近年来大力发展数字经济,取得了一定的成就,同时也存在瓶颈约束,新一代信息技术产业亟待壮大夯实,制造业数字化水平有待提升,数字经济人才聚集能力急待强化,可从强化规划及政策设计、培养数字经济领域人才等方面多管齐下促进数字经济发展。     

基于网络传播的上海品牌数字博物馆建设研究

网络的发展,特别是移动互联网的普及,给博物馆的发展提出了新的要求和挑战,数字博物馆也迎来了新的发展契机。以互联网为平台,建立一个以品牌为主题的数字博物馆,全面记录上海品牌从诞生以来的发展历程,多角度呈现上海城市的创新成果,传播品牌文化知识。品牌数字博物馆作为上海城市文化环境的组成部分,对增强一个城市的认同感和凝聚力起着重要作用,也是上海城市参与国际竞争、彰显城市地位的重要文化竞争力。     

Customer-based execution strategy in a global digital economy

Multinational corporations (MNCs) are continuing to invest more in expanding into new markets around the world. These firms are faced with determining the optimal go-to-market strategy in these heterogeneous new markets to attract and retain profitable customers. This paper provides an organizing framework to help firms develop profitable customer-level strategies across countries in the digital environment. We start by providing a summary of the marketing literature on a customer-based execution strategy. Next, we discuss how the evolving digital landscape is affecting firms’ relationships with customers and describe some of the current digital product and process innovations in the marketplace. We discuss boundary conditions for how these digital product and process innovations might affect profitable customer strategies in a global context. In addition, we discuss implementation challenges that MNCs will likely face in deploying these customer-level strategies and other stakeholders (outside of customers) that will likely play a role in the execution of these customer-level strategies. Finally, we summarize set of research questions to guide future research on customer-level strategies in a global digital context.     

数字经济时代中小企业的数字化转型研究

以5G、大数据、人工智能、云计算、AR/VR、区块链等为代表的新一代信息技术正在日益成为全球经济发展的重要驱动力。在数字经济发展中，中小企业是不可忽视的重要主体。本文基于文献和案例研究，认为数字经济时代广泛的数字化转型正在重构产业生态，中小企业面临实现规模经济、拓展应用场景的新机遇，并提出加快中小企业数字化转型的措施建议，以期为相关实践和理论研究提供参考。