商业模式的创新研究综述

商业模式的创新作为企业发展的保障,一直受到学者们的关注。通过整理相关文献,本文从商业模式的创新动力、创新路径、创新阻力三个层面对商业模式现有的关于创新角度的研究文献进行归纳,找出研究的空白点,并对未来的研究方向提出建议。     

基于要素视角的商业模式创新机理及路径

商业模式创新可以使企业获取卓越的竞争优势,明晰商业模式创新的机理及路径是企业进行商业模式创新的关键。近年来,商业模式创新的相关研究越来越深入,但仍有待形成一个完整的理论体系。本文以商业模式及商业模式创新的概念为基础分析了其构成要素,从构成要素的视角探讨了企业商业模式创新的本质,进而分析了企业商业模式创新的机理。本文又从原始创新、诱发创新、模仿创新三个方面研究了企业进行商业模式创新的路径,提出了我国企业进行商业模式创新的建议:快速响应市场变化,及时调整自我定位;不断进行改进创新,充分发掘自身潜能;完善企业商业逻辑,创新企业价值体系。本文为企业剖析商业模式提供了新的视角,也为企业进行商业模式创新提供了理论支持。     

商业模式创新对企业价值的影响——基于创新类型的研究

商业模式创新通过创新产品、网络及市场等给企业创造了新的价值,成为企业改善经营并提升竞争力的重要方式。本文选取60家创业板上市企业为样本,对商业模式创新类型及创新程度对企业价值的影响进行了研究。实证结果表明,只有价值主张型商业模式创新和综合型商业模式创新对企业价值具有显著的正向影响。这表明虽然商业模式创新对企业影响较大,但并非所有类型的商业模式创新对企业价值的影响都是正向且显著的,企业只有选择合适的商业模式创新方式,才能真正地提高企业价值。     

零售业商业模式创新驱动力实证分析

对商业模式创新驱动力的研究,有助于从根源上理解商业模式创新这一复杂行为的产生动因。本文以零售业为研究背景,在现有商业模式研究成果基础上,就技术进步、竞争、市场机会及企业高管对商业模式创新的驱动作用进行实证分析。研究发现:市场机会对零售业商业模式的创新的效应最强,其次是竞争;技术进步对零售业商业模式创新也有驱动效应,但效应较小;企业高管对我国零售业商业模式创新的驱动作用不明显。     

科技创新与商业模式创新融合研究——以招商银行为例

科技创新与商业模式创新融合发展对经济跨越式发展至关重要。在梳理商业模式和科技创新的基础上,对二者的融合关系进行研究。以招商银行为例,根据创新驱动理论对商业模式与科技创新融合要素、模式与路径进行初探。     

动态能力与企业商业模式创新的关系研究

当今社会,实业界和理论界掀起了对商业模式创新研究的热潮,然而,现有研究研究大多关注商业模式创新与企业绩效、技术创新的关系研究,却甚少有关于商业模式创新驱动力的研究。本文通过理论分析,结果表明,企业动态能力各维度对商业模式创新存在正向的影响。     

我国中小企业商业模式创新研究

在竞争日益激烈的网络经济时代,企业商业模式创新已成为新的竞争焦点和学者研究的热点问题。本文首先对商业模式创新研究进行了相关文献的回顾,进而提出了中小企业商业模式创新的几种方式,最后谈了中小企业商业模式创新的动力来源。     

公司治理与商业模式创新路径的选择

文章在前人研究的基础上,首先对影响商业模式创新的重要三维因素进行分析,然后建立相应的模型,研究不同公司治理模式对企业商业模式创新路径选择的影响机理.指出公司治理机制通过影响企业商业模式创新动力、风险选择及创新程度(新颖性),从而对商业模式创新路径产生决定作用.     

以实现商业价值为核心的商业模式创新模型研究

为了研究以商业机构为主体的商业模式创新机理,本文基于以实现商业价值为核心的商业思维,对商业模式创新的路径进行了剖析,并形成了创新模型,最后以上市公司在打造核心竞争力方面的商业模式创新案例进行实证研究,以认证商业模式创新模型可为企业的升级转型战略提供参考。     

战略新兴产业商业模式创新研究

战略性新兴产业的本质特性决定了其发展与商业模式创新密不可分。文章基于对我国战略新兴产业商业模式分布类型和创新必要性的分析,分别提出了企业边界划分视角下的合作导向型商业模式创新、要素组合视角下的价值主张导向型商业模式创新和核心要素构建视角下的资源导向型商业模式创新,针对不同类型的战略性新兴产业商业模式的创新方向进行研究,构建适应其发展的商业模式创新机制,促进我国战略性新兴产业能够更好地发展。     

Perceptions that matter: perceptual antecedents and moderators of healthy food consumption

Unhealthy eating patterns present in most Western countries pose a serious threat to economic welfare and have severe consequences for the health and quality of life of the individual consumer. The purpose of this paper is to develop and test a conceptual model for understanding how health authorities and marketers can affect consumption of healthy food – and ultimately body mass index (BMI) – by addressing perceptual antecedents of consumers' involvement and health competencies. A qualitative (n = 16) pilot study and a consumer panel survey (n = 599) assisted in completing this task. The obtained structural equation modelling results confirmed that increasing consumers' competencies concerning healthy food consumption may improve the healthiness of their food behaviour, and ultimately reduce their BMI. Notably, these effects may occur even for consumers who perceive healthy food consumption to be a challenge. Our results also revealed that it may be problematic to improve health competencies for food consumers who are less involved in healthy food consumption. However, our study shows that two perceptual factors, ‘personal food identity’ (the extent to which consumers believe that their health identity is linked to their food behaviour) and ‘unhealthy food taste belief’ (the extent to which consumers believe that unhealthy food is more enjoyable and tastier than healthy food), may assist health authorities and marketers in increasing consumers' involvement in healthy food consumption.     

Development of TV advertising literacy in children

This study investigates the role of physical appearance (body mass index (BMI), body shapeperception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents’ attitude towards food) in the development of advertising literacy in children focusing on food advertising. Based on the concept of self-esteem and the theory of cognitive dissonance, a research model is developed and tested in an empirical study with 249children aged 7 to 11. Using PLS path modelling, self-esteem and critical attitude towards food are identified as factors influencing advertising literacy directly. Self-esteem is significantly influenced by children’s BMI and body shape perception, while critical attitude is determined by children’s food choices and children’s perception of their parents’ attitude towards food. Evidence was found that the influence of body shape perception on advertising literacy is fully mediated by self-esteem. The results link variables related to physical appearance and eating habits to how children deal with advertising. Implications for academic research and public policy are discussed, and the study raises issues for children’s advertising literacy support and training.     

Adolescents' body‐tanning behaviours: influences of gender,body mass index,sociocultural attitudes towards appearance and body satisfaction

The goal of this study was to identify and examine the various factors affecting adolescents' body‐tanning behaviours. Gender, body mass index (BMI), sociocultural attitudes towards appearance (SATA) and body satisfaction were examined in order to determine how these variables influence both outdoor sun‐tanning and indoor tanning‐bed use. Self‐administered survey data were collected from 155 adolescent boys and 202 adolescent girls with an average age of 14.3. Multivariate analysis of variance and multiple regression methods were used to analyse the data. Adolescent girls tended to engage in both outdoor and indoor tanning. Overall, adolescents' SATA significantly affected their body‐tanning behaviours. However, BMI and body satisfaction revealed a significant effect only on indoor tanning behaviour. Implications for the design of interventions and overall health promotion towards adolescents are discussed with suggestions for future research.     

The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways

Advertisements often display ideal female bodies which create unattainable standards of beauty, generating body anxiety and disorders in female viewers. Accordingly, public health concerns would encourage the use of natural, unedited models in advertisements. However, the advertising performance of natural models remains contentious. We argue that previous inconsistent findings about this performance may result from a complex causal framework in which natural models impact performance through two affective mediators (body anxiety, and repulsion toward the model), while allowing moderation by the viewer's own body mass index (BMI). Data collected in a nationally representative sample of 400 young women largely (but not entirely) validate this causal framework. Natural models triggered repulsion in viewers with higher BMI, which hurt advertising performance. Body anxiety, however, was positively correlated with advertising performance, and did not mediate any effect of natural models.     

基于ATM的MPLS仿真模型的总体设计

讨论了基于ATM的MPLS仿真模型的总体设计和实现。该设计基于OPNET的模型库基础上完成。实现的模型可以丰富OPNET仿真模型库，可以为使用OPNET进行有关基于ATM的MPLS仿真研究提供了一个途径和基础。     

企业领导者道本心智模式构念开发——基于扎根理论编码技术的研究

运用扎根理论编码技术，以《道德经》为研究文本，开发了企业领导者道本心智模式的构念体系，并分析了各维度之间的逻辑关系。研究发现：道本心智模式主要由哲学思维、道本行为、至善信念和合一目标四个维度组成。通过与现有心智模式理论进行比较分析，发现道本心智模式在研究视角、关注重点和追求目标等方面有所创新，并为企业管理实践中领导者心智的修炼提供了方向。     

技术要素按贡献参与收益分配量化方案深化研究

技术要素参与收益分配是当前重大且具有前沿性的研究课题,而技术要素参与收益分配的量化分配方案研究更是热点及难点问题。文章针对自身此前已研究出的技术要素参与收益分配量化方案在具体应用实施中显露的不足,引入新的变量和方法对量化分配方案进行了重新构建,进一步深化了量化分配方案,同时也弥补了旧量化分配方案存在的不足,对企业实施技术要素参与收益分配具有切实的指导作用。     

东亚区域汇率合作与协调：基于一般均衡模型的分析

研究东亚货币合作和汇率协调的理论模型在20世纪80年代初期以后获得较快的发展．其中早期的理论模型多是局部均衡分析,或者是应用博弈论建立的理论模型。通过建立三个国家的一般均衡理论模型,我们可以看到东亚各经济体对美元或者日元的单一钉住不如钉住一篮子货币。在东亚汇率合作中,钉住以贸易为权重的货币篮子是一种纳什均衡,它可以缓冲美元与日元汇率变动对各经济体的宏观经济所带来的冲击。     

Unveiling ways to reach organic purchase: Green perceived value,perceived knowledge,attitude, subjective norm,and trust

This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence consumption choice especially in the sustainable consumption domain of organic food, interpreted as green perceived value (GPV) in the reflective-reflective second-order latent. Second, as an attempt to extend the classic TRA, this study included trust and perceived knowledge in the research model in addition to the subjective norm, attitude, and behavioral intention. A partial least square structural equation method (PLS-SEM) was adopted to examine our research model with 251 samples. Our results revealed that GPV significantly affects consumer attitudes. Consumer attitudes and subjective norms also have a significantly positive effect on purchase intention. As an extended TRA, GPV has a significantly positive effect on trust while trust significantly impacts purchase intention. Further, perceived knowledge positively influences attitude and trust. By jointly considering TCV and TRA, this study proposes several implications emphasizing how GPV and perceived knowledge affects consumers’ organic food consumption choice based on the role of increased trust.     

贸易条件、国际利率冲击与经济波动

开放经济条件下国际金融危机所带来的传染和溢出效应是当下国际宏观经济学的热点和核心问题,而随着中国经济改革开放正在向纵深发展,在危机传染机制下的中国经济正在经历各种外部条件的冲击。金融危机的传染机制对中国经济产生了显著的负面波及效应,文章基于开放经济的视角,构建了一个动态均衡模型并对中国经济波动特征进行了研究,模型引入了反映国际经济传导的两类关键冲击,即国际贸易条件冲击和国际融资利率冲击。参数校准后的数值模拟显示,开放经济模型能够较好的匹配我国实际经济的主要二阶距波动特征,进一步的波动性分解发现国际贸易条件冲击和国际融资利率冲击对中国经济波动有很强的解释力。政府在开放经济框架下应该加强对经常账户和国际资本流动的监管,使得中国经济在改革开放走向纵深的背景下稳定增长。