儒商的商业伦理精神与商业伦理文化建设

本文认为 ,儒商是儒家伦理文化与商业经营实践契合的产物。建构儒家化的商业伦理价值体系是儒商的精神特质。扬弃儒商的商业伦理精神 ,实现由儒商商业伦理到现代商业伦理的转型 ,使之融汇于当今商业经营活动过程之中 ,是当前商业伦理文化建设的一个重要课题。     

儒商文化与现代和谐社会之建构

从美国学人余英时、杜维明,日本学人涩泽容一等人关于儒商文化的相关论述中,可以探寻并创发出儒商文化与现代社会的结合点及相关问题域。作为中国本土思想资源的重要组成部分,儒商文化精神是本土自发的商业活动之内生、原发的动力,也是现代和谐社会建构中的重要精神资源。传统儒商文化是今天商道重建,新型商业伦理精神、现代和谐诚信式商业伦理生态秩序建构,现代经理人后备队的理想人格型塑的必要思想资源,对当今和谐社会建构的实践意义十分重大。     

论儒商精神的内涵

儒商积极倡导以儒家思想作为商业经营的基本指导理念,形成了具有浓厚儒家文化特色的儒商精神,主要包括职业精神、商业价值观、商业道德、管理理念、人格理想等几个方面。儒商精神凸显了儒商的基本特色和本质规定,保障了商业经营的成功。深入探讨和分析儒商精神的主要内容有助于进一步深化对儒商的认识,并为当代商业经营者提供理论借鉴。     

高职院校儒商精神文化传承研究与实践

本文结合当前职业院校中华优秀传统文化传承、文化育人、立德树人的现状和问题,特别是竞技类学校或者是专业院系的文化育人现状,认为高职院校需要审视人才培养目标和人才培养方案,落实文化育人、立德树人的根本任务。通过多途径、多形式重新设计传承儒家优秀文化,践行"修身、齐家、治国"儒家价值,促进学生道义兼修、提升素养,实现学生全面、个性和可持续发展,增强民族担当意识,倡导明德从善、诚信公正、义利兼顾、博施众济,实践儒家思想中的经济文化价值,传承儒商文化基因,塑造新时代儒商文化,培育新时代儒商精神,造就新时代具有儒商精神的高素质人才。     

传统儒商文化与现代商人理想人格的型塑

传统儒商文化与现代社会的重要结合点之一,即是从传统商业文化的现代转型出发,将儒商文化作为现代商人理想人格型塑的必要思想资源,从商人精神的觉醒与儒商身份意识的自觉,以地方商帮为依托进行商业文化生态的现代性重建。     

论儒家文化对现代广告的影响

广告作为整个社会文化系统的一个有机组成部分,广告活动和广告作品中所呈现的文化特质以及它们所传播的科学文化知识、价值观念、生活方式等,构成了一道独特的社会文化景观。讨论儒家传统文化对中国广告的影响是讨论儒家文化对中华民族精神的影响的一个分支,是对中华民族精神在广告层面的一次追寻。在全球化背景下探讨儒家文化对中国广告的影响,对中国广告的理论研究和真正走向世界,都有着重要意义和指导作用。     

培育中华新儒商 树立商业好风尚

中华新儒商是一个有信仰、爱祖国、有理想、能创业、有道德、笃诚信、有良心、重责任的敢于担当中华民族伟大复兴重任的高素质商人群体。培育千千万万中华新儒商是实现中华民族伟大复兴中国梦的重要支撑。这是社会主义市场经济改革与发展的需要,也是商业革命与管理创新的需要,更是我国企业适应全球化的战略需要。培育中华新儒商,需要继承弘扬我国优秀传统文化,践行社会主义核心价值观,还需要筑牢商业道德,塑造商业品格,培育商业品牌,引领商业风尚。     

传统和合文化与商业精神

中国传统的和合文化蕴含了"和谐"、"合作"等精神内涵,对于塑造优秀的商业精神具有重要的理论价值和实践价值。本文寻求和合文化与商业精神二者的融合性,将"和合"的文化内涵阐述与商业品德和商业行为的实践相结合,提升对传统文化和商业精神的理解和践行意识。     

儒商试论儒家诚信教化及其儒商人格培养

传统文化中,以孔孟为代表的儒家对诚信这一道德规范都有较为深刻的论述,诚信之德作为重要的个体道德判断标准,受到历朝历代的重视,并通过各种途径进行诚信教化,塑造了优秀的中华儒商.当今时代,重视儒商人格的培养对于促进社会经济的健康发展具有重要的意义.     

试论儒家诚信教化及其儒商人格培养

传统文化中,以孔孟为代表的儒家对诚信这一道德规范都有较为深刻的论述,诚信之德作为重要的个体道德判断标准,受到历朝历代的重视,并通过各种途径进行诚信教化,塑造了优秀的中华儒商。当今时代,重视儒商人格的培养对于促进社会经济的健康发展具有重要的意义。     

Is Confucianism Good for Business Ethics in China?

This article examines whether and to what extent Confucianism as a resilient Chinese cultural tradition can be used as a sound basis of business practice and management model for Chinese corporations in the twenty-first century. Using the core elements of Confucianism, the article constructs a notion of a Confucian Firm with its concepts of the moral person (Junzi), core human morality (ren, yi, li) and relationships (guanxi), as well as benign social structure (harmony), articulated in corporate and organizational terms. The basic character of the Confucian Firm is described, and its philosophical and cultural foundation is critically assessed with respect to its moral legitimacy and relevant to today’s China. China’s recent Corporate Social Responsibility (CSR) development is a high profile response to global business ethics concerns. Efforts have been made to emulate and develop good business practice fashioned in CSR norms and visions. The so-called “human-based” and “virtue-based” business practices rooted in local cultural heritage have been touted as a Chinese response to this problem. This investigation is particularly relevant in the context of the increasingly prominence of the Chinese corporations (China Inc.) in the wake of the rise of China as a global power. How relevant is Confucianism to the building of a modern Chinese corporation that is willing and able to practice reasonable norms of business ethics? The findings of this discussion, which include the organizational implications of the Confucian familial collectivism, have implications for other Chinese communities (Taiwan, Hong Kong, and Singapore) where Confucian tradition is endorsed and practiced.     

Confucian Business Ethics and the Economy

Confucian ethics as applied to the study of business ethics often relate to the micro consideration of personal ethics and the character of a virtuous person. Actually, Confucius and his school have much to say about the morals of the public administration and the market institutions in a more macro level. While Weber emphasizes the role of culture on the development of the economy, and Marx the determining influence of the material base on ideology, we see an interaction between culture – specifically Confucian business ethics – and the economy. In this paper, we are going to study this interaction in several crucial stages of development of Confucianism. The paper concludes by postulating the relevance of Confucian business ethics to the global knowledge economy.     

Cultural and Organizational Antecedents of <Emphasis Type="Italic">Guanxi</Emphasis>: The Chinese Cases

Being different from the Western concept of “relationship,” Chinese concept of “relationship,” that is, guanxi profoundly influences Chinese society in commercial activities, business ethics, and organizational behaviors. Moreover, firms can develop their networks of guanxi to gain competitive advantages. Highlighting the cultural and organizational antecedents of guanxi, namely Confucianism and organizational ethical climate, this study examines the influence of these two antecedents on guanxi and makes comparisons of guanxi, Confucianism and organizational ethical climate between Taiwan and Mainland China. The results show that Taiwan, where preserves more Confucian culture, tends to put much emphasis on guanxi than Mainland China, especially with respect to mianzi. Concerning ethical climate, Taiwan tends to have instrumental, and law and code ethical climate.     

Philosophical Foundations of Eminent Hong Kong Chinese CEOs’ Leadership

Because of the importance of Confucian doctrines in shaping ethical business practices under Chinese leadership, revealing the roles of other Chinese ethical doctrines in modern Chinese leadership is informative. A thorough understanding of the ethical foundations of Chinese leadership is necessary for fruitful interaction with Chinese leaders, according to cultural fit theory. The present study illustrates the philosophical foundations of business management, based on dialogues with five eminent corporate executive officers (CEOs). It reveals that the CEOs practice a style of Chinese leadership synthesizing Confucian, Daoist, Mohist, and Legalist doctrines. The Confucian doctrines advocate benevolence, harmony, learning, loyalty, righteousness, and humility. They are the most prevalent tenets that support paternalism and collectivism. The Daoist doctrines emphasize flexibility and reversion (e.g., the principle that the weak can defeat the strong). They bolster the leader’s forbearance. The Mohist doctrines underpin thrift and working with the masses whereas the Legalist doctrines inculcate self-control and innovativeness. Hence, contemporary Chinese leadership does not rely exclusively on Confucian ethics and this reflects evolution over 1000s of years.     

文化传承与创业实践育人的研究

大学生在新的经济形势下，充满了对创业的向往。但是大学生创业面临多种困境，很多创业计划仅是一个创意，这种创意又缺乏立足于市场的特点，缺乏中国特色，不能将中国古典文化融入创业。高校教师应在古典文化传承的基础上指导大学生进行创业实践，这样才能不断提高大学生创业的能力，提高大学生创业成功率。     

Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

This study extends previous literature on the association between Confucianism and corporate decisions by examining Confucianism’s influence on board gender diversity. Using a sample of Chinese listed firms during the period of 2001–2011 and geographic-proximity-based Confucianism variables, I provide strong and consistent evidence to show that Confucianism is significantly negatively associated with board gender diversity, suggesting that the proportion of women directors in the boardroom is significantly lower for firms surrounded by strong Confucianism atmosphere than for firms located in regions with weak Confucianism atmosphere. This finding also implies that Confucian philosophical system has important impacts on business ethics and women’s status in corporate governance. Moreover, GDP per capita, the proxy for economic development level in a province in which a firm is located, attenuates the negative association between Confucianism and board gender diversity. Above results are robust to different measures of Confucianism and board gender diversity and are still valid after controlling for the potential endogeneity between Confucianism and board gender diversity.     

家族、家族文化与家族企业发展

本文从我国家族和家族文化的视角入手,探讨了家族和家族文化在家族企业发展中的积极影响:节约管理隐性成本;面对多变经营环境快速作出反应;劳资关系的和谐稳定;企业原始积累快;管理决策高效;企业人力资源易整合,及企业发展提供所需的企业精神动力。这些积极因素的有效利用,有助于家族企业在发展中赢得其他经济组织所没有的竞争优势。同时家族企业需善用家族资源,防止家族资源的负化。     

知识型创业中的复合创业行为：企业家精神的视角

在创业行为的各个部分都达到高效率是非常困难的,因此很多知识型创业企业在很早就失败了。知识型创业者不仅需要对高技术环境中的创新活动非常敏感,也需要创新型管理组织的新活动、市场营销以及商业模式等。这需要创业者在早期的复合创业行为的企业家精神为主要资源来应付新创企业可能的衰退。本文回顾了知识型创业的企业家精神,构建了知识型创业中的复合创业行为的企业家精神的特征与概念框架,并提出了未来知识型创业活动可能的潜在的相关研究领域。